scholarly journals IMPACT OF CUSTOMER BASED BRAND EQUITY (CBBE) ON CUSTOMER RETENTION: A COMPARATIVE STUDY OF GOVERNMENT, PRIVATE AND FOREIGN BANKS OF LAHORE, PAKISTAN

2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Shoaib Tahir ◽  

Purpose: This paper has drawn the attention to study the customer based brand equity in service sector especially in banking sector of Pakistan. The rationale of this study is to explore any relationship between different dimensions of CBBE and customer retention. Methodology/Sampling: This study has been conducted in Lahore. Convenience sample of 300 respondents has been used for data collection. The results have been established by using quantitative and qualitative techniques. Survey method was adopted to collect quantitative data through questionnaires and interviews have been conducted to collect the qualitative data through audio recorded interviews. SPSS has been utilized for quantitative data analysis and NVivo 10 has been used for qualitative data analysis. Findings: The study found that perceived quality and organizational association have significant positive relationship with customer retention. Further this study has determined the difference in CBBE among foreign, private and government banks and found the CBBE is highest in foreign banks. Practical Implications: The findings of the study is beneficial for the Government, Private and Foreign Banks to retain their customers through consumer based brand equity.

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Rafique A Khan

Purpose- This paper has drawn the attention to study the customer based brand equity in service sector especially in banking sector of Pakistan. The rationale of this study is to explore any relationship between different dimensions of CBBE and customer retention. Methodology/Sampling- This study has been conducted in Lahore. Convenience sample of 300 respondents has been used for data collection. The results have been established by using quantitative and qualitative techniques. Survey method was adopted to collect quantitative data through questionnaires and interviews have been conducted to collect the qualitative data through audio recorded interviews. SPSS has been utilized for quantitative data analysis and NVivo 10 has been used for qualitative data analysis. Findings- The study found that perceived quality and organizational association have significant positive relationship with customer retention. Further this study has determined the difference in CBBE among foreign, private and government banks and found the CBBE is highest in foreign banks. Practical Implications- The findings of the study is beneficial for the Government, Private and Foreign Banks to retain their customers through consumer based brand equity.


Author(s):  
Diah Fauzi Ningtyas ◽  
Lidiman Sinaga

This study concerns on improving students’ achievement in writing procedure texts through word webbing technique. The research was conducted by using Classroom Action Research (CAR). The population was the 2012-2013 nine grade students of SMP Negeri 1 Batang Kuis. The number of students was 36, consisting of 21 females and 15 males. The procedure of the research was administrated into two cycles where each cycle consisted of three meetings. Each meeting included four steps namely: planning, action, observation, and reflection. There were two kinds of data collected during the study, qualitative and quantitative data. The instrument for collecting the quantitative data was the writing of procedure texts test while the qualitative data were gathered by using interview, diary notes and observation sheet. Based on the data analysis, the mean of students’ score in Test I was 53,47, for the Test II was 63,05, and for the Test III was 75 The qualitative data showed that the students were interested in the applying of Word webbing Technique. The conclusion is that Word Webbing Technique in writing Procedure Texts improves the students’ achievement in writing procedure texts. Keywords: Students’ achievement, writing, procedure text, word webbing


2018 ◽  
Vol 2 (2) ◽  
pp. 72
Author(s):  
Eka Saraswati ◽  
Devi Novallyan

Tujuan dari penelitian ini adalah mengembangkan media pembelajaran interaktif berbasis android untuk memudahkan pemahaman konsep trigonometri. Penelitian ini merupakan penelitian pengembangan dengan pendekatan kualitatif yang didukung data kuantitatif. Model Pengembangan yang digunakan yaitu ADDIE. Karya inovasi ini dibuat dengan macromediaflash 8. Subjek dalam penelitian ini terdiri dari 8 siswa pada ujicoba kelompok kecil dan 30 siswa pada ujicoba kelompok besar. Teknik pengumpulan data yang digunakan yaitu angket dan wawancara. Teknik analisis data kualitatif dengan menggunakan model Miles Huberman.Hasilpengembangan diperoleh sebuah media pembelajaran yang dapat membantu siswa untuk mempermudah mengingat rumus trigonometri. Kata kunci: Media pembelajaran, android, konsep trigonometri Abstract [The Development of Interactive Android Based Learning Media to Facilitate Understanding of Trigonometric Concepts]. The purpose of this research is to develop interactive android based learning media to facilitate understanding of trigonometric concepts. This research is a development research with qualitative approach supported by quantitative data. Development model used is ADDIE. The innovation work was made with Macromedia Flash 8. The subjects in this study consisted of 8 students on a small group trial and 30 students on a large group trial. Data collection techniques used questionnaires and interviews. Qualitative data analysis technique using Miles Huberman model. The results of the development obtained a learning media that can help students to simplify remembering the trigonometric formula. Keywords: Learning media, android, the concept of trigonometry


2020 ◽  
Vol 3 (2) ◽  
pp. 97-105
Author(s):  
Lingga Yuliana

The purpose of this research is to find out the product flow, financial flow and information flow in the management of the supply chain plate rack based on the existing supply chain so that the company can produce effectively and efficiently. The research method used is a qualitative method using a survey method that is to explain, describe and interpret a phenomenon that occurs in an object and qualitative data with the support of quantitative data. The results showed the company combining assembly material team, glass assembly team and final completion teams could accelerate production and limit cooperation with independent marketing to summarize the supply chain and prevent company losses.


2019 ◽  
Vol 6 (2) ◽  
pp. 93
Author(s):  
Frans Christiyanto

The purpose of this paper is to analyze the effect of variable communication, resources, disposition and organizational structure for program implementation RPJMD West Kutai 2011-2015, either partially or simultaneously. Type of this research is quantitative research. The analysis tool used is multiple linear regression. In this study using survey methods explanation (explanatory survey method) is a survey that explains the variables under study and further analyze the influence between variables accompanied by hypothesis testing. This research was conducted by collecting qualitative data, which will then be presented in the form of numbers (quantified) to be tested in accordance with the design verification of data analysis. The results showed the coefficient of determination (R2) of 0.421. There is significant influence between independent variables namely communication, resources, disposition and organizational structure for program implementation RPJMD West Kutai 2011-2015.Keyword: Implementation RPJMD, Communication, Resources


2016 ◽  
Vol 15 (2) ◽  
pp. 194
Author(s):  
D Dilahur ◽  
U Umrotun ◽  
P Priyono ◽  
Choirul Amin ◽  
M. Farid Aminudin

This study is carried out in Delanggu, Klaten, that has high productivity of rice but undergoing a decrease in the role of the sector of agriculture. The goal of this study is to observe young people departicipation in the sector od agriculture and fators that influence it. The method used is survey method. The population is all of the young people in Delanggu, 1.419 peoples. The sampling uses stratified proporsional quota sampling where respondents are divided into three groups of age, 15-19 years old, 20-24 years old, and 25-29 years old. Every sampling in eah group is taken 5% proportionally, with its homogenates consideration, while the characteristic, which has determined in order to fulfil the number of determined quota in each age group. Collected data is presented in the form of frequency and cross table. Qualitative data analysis uses logical thought, deducyive-inductive, analogy ang comparison, whereas analyzing frequency and cross table uses quantitative data analysis. The use of both analysis is adjusted to the data and goal of the study.


Author(s):  
Dewanta Arya Nugraha ◽  
Arifian Dimas ◽  
C Cari ◽  
A Suparmi ◽  
Widha Sunarno

<p><strong>Abstract: </strong>This study aims to analyze the POE learning model for understanding physics concepts. The method used in this research is a meta-analysis. Meta-analysis is research that examines the results of similar studies. Data obtained from national and international journal documents taken by purposive sampling based on conformity with the research theme. Data analysis using quantitative data analysis with presentations and qualitative data analysis in the form of descriptions of research results found. Based on data analysis, it found that the POE learning model can improve students' understanding of concepts.</p><p> </p><p><strong>Abstrak: </strong>Penelitian ini bertujuan untuk menganalisis model pembelajaran POE terhadap pemahaman konsep fisika. Metode yang digunakan dalam penelitian ini adalah meta analisis. Meta analisis merupakan penelitian yang mengkaji hasil penelitian yang sejenis. Data diperoleh dari dokumen-dokumen jurnal nasional maupun internasional yang diambil secara purposive sampling berdasarkan kesesuaian dengan tema penelitian. Analisis data menggunakan analisis data kuantitatif dengan presentasen dan analisis data kualitatif berupa deskripsi-deskripsi hasil penelitian yang ditemui. Berdasarkan analisis data ditemukan bahwa model pembelajaran POE dapat meningkatkan pemahaman konsep siswa</p>


2018 ◽  
Vol 3 (2) ◽  
pp. 233
Author(s):  
Roy Efendi ◽  
Emzir Emzir ◽  
Aceng Rahmat

This research aims at improving students’ ability to write exposition text through learning cycle model to the third-semester students of Indonesian Language Study Program, Faculty of Teacher Training and Educational Sciences, Pakuan University. The method used for this research is action research with qualitative and quantitative approach. Qualitative data are taken from data analysis and analysis of learning process from three cycles. Meanwhile, quantitative data are taken from the comparison of students' score from the first to the third cycle. The implementation of learning cycle that consists of engagement, exploration, explanation elaboration and evaluation in writing exposition activity done in  every cycle successfully improves students’ ability to write exposition text. It is shown on the average score which increases from 52.38 to 80.13. This improvement comes along the improvement of students’ activity in expressing their ideas throughout learning cycle. As a result, learning cycle can improve students’ ability to write exposition text.


2019 ◽  
Vol 11 (1) ◽  
pp. 28-37
Author(s):  
Nurlaili Nurlaili

This research is underpinned by the lack of blame for students ' science process skills that can result in no achievement of learning objectives. The proper application of learning models is one of the alternatives to addressing the problem. One of the learning models that can be applied is the learning model predict observe explain (POE). This research aims to determine the implementation of the learning model predict observe explain and its influence on the skills of the students ' science process on electrolyte and nonelectrolytic solution material in grade X MIA SMAN 9 Jambi City. The approach used in this research is a mix method by using both qualitative data and quantitative data. Sampling techniques are performed with purposive sampling. The instrument used is an observation sheet for the implementation of the model by both teachers and students and the observation sheet of Students ' science process skills. Qualitative data analysis techniques using Miles and Huberman and quantitative data analysis techniques using the correlation test of product moment and test-T. The management of the POE model by the teacher has increased each meeting, the percentage of the implementation of POE models by students is 74.56% with good categorize, and the percentage of students ' science process skills is 73.33% categorized. The implementation relationship of POE model by students with the skills of students ' science process categorized very strongly with the value of Rxy 0.849. The signification test was obtained Thitung > this (9,013 > 2,036) with DK 32 and α = 0.05 so that Ho was rejected and Ha was accepted. Based on the results of the research can be concluded that the implementation of POE learning model on electrolyte and nonelectrolytic solution material affects the students ' science process skills in X MIA class SMAN 9 Jambi City.


2021 ◽  
Vol 11 (1) ◽  
pp. 49
Author(s):  
Zakiyah Ismuwardani ◽  
Sri Hastuti

This study aims to make students have an independent character, discipline and responsibility in the digital era through the Monthly Bazaar. The method used in this research was Mixed Method with a sequential exploratory strategy. The sequential exploratory strategy involves collecting and analyzing quantitative data in the second stage based on the results of the first stage. Weights / priorities are more likely to be in the first stage, and the mixing process between these two methods occurs when the researcher makes a connection between qualitative data analysis and quantitative data collection. The results of the study were obtained from qualitative data analysis in the first stage and quantitative data in the second stage. The results of the first stage were obtained from educators' observations of students after completing the monthly bazaar. The results of the second stage are obtained through calculations using a Likert scale and it is obtained the data of 43.75% (ever) if it is categorized in interpretation of scores based on intervals. This data was obtained before the implementation of the monthly bazaar. After implementing the monthly bazaar for two times, the data is 72.75% (often). From the two stages, the relevant results obtained between qualitative and quantitative data analysis showed that there was an independent character, discipline and responsibility embedded in students after the implementation of the monthly bazaar activities.


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