scholarly journals Pengembangan Kuliner Lokal Berdasarkan Persepsi Wisatawan Di Ubud, Bali

2019 ◽  
Vol 1 (2) ◽  
pp. 85-98
Keyword(s):  
Development Strategy ◽  
Design Strategy ◽  
Cultural Tourism ◽  
Tourist Destinations ◽  
Physical Evidence ◽  
The Development Strategy ◽  
Strategic Location ◽  
Perception Theory ◽  
Qualitative Descriptive ◽  
Descriptive Approach

Ubud is one of the famous tourist destinations in Bali apart of Kuta, Nusa Dua, and Sanur. The Ministry of Tourism proposed Ubud as first Gastronomic Destination in Indonesia with standard UNWTO. Aim of this study to design strategy developmnet of Balinese cuisine based on local tourists’ perception in Ubud. This study was conducted in 2018 by qualitative descriptive approach, the data were obtained through observation, interview, and questionnaire to local tourists have enjoying local cuisine at restaurant in Ubud. The data analyzed by Importance Performance Analysis (IPA) with theory Cultural Tourism and Perception theory. The study conclude is showed tourists’ perception of local culinary good with varietes menu, unique, nice presentation, strategic location, and hospitality staff as expectation but price was high no discount for customer, limited promotion and parking area of restaurant not comfortable. The development strategy strategies offered based on tourists’ perception are 1) holding street food, 2) increasing promotion, and 3) arranging the physical evidence of restaurant. Keywords: The Development, Local Culinary, Tourists Perception

scholarly journals Development Strategy of Matalafang Traditional Village as a Cultural Tourism Destination

2021 ◽  
Vol 4 (1) ◽  
pp. 61-74
Author(s):  
Yudha Eka Nugraha ◽  
Emy Chlarita Lema
Keyword(s):  
Development Strategy ◽  
Local Community ◽  
Cultural Tourism ◽  
Tourism Destination ◽  
Structured Interviews ◽  
Strategy Formulation ◽  
Tourist Destinations ◽  
Fourth Level ◽  
Qualitative Descriptive ◽  
Tourism Potential

ABSTRACTThis study aims to describe the tourism potential and formulate the development of the Matalafang Traditional Village as a cultural tourism destination in Alor Regency. Matalafang Traditional Village is one of the tourist destinations, where the Abui tribes live. The Abui tribe, as one of the largest tribes who inhabit Nusa Kenari Island, has various cultural potentials tourism to be developed. This is in line with the increasing number of tourists visiting. Through qualitative descriptive methods, extracting information is obtained by field observations, structured interviews with 6 key informants, documentation of traditional villages, and literature studies on Matalafang Traditional Village and Alor Regency Tourism. The results showed that the attractiveness of cultural tourism in the Matalafang Traditional Village in the form of the Balai Hatel Traditional Ceremony as a ritual to enter the garden, the Caka Lele dance, the unifying dance of the Alor community Lego-Lego, weaving Ikat for dancing, the fourth level traditional house, and various woven bamboo crafts for putting sirih pinang traditional snacks on it. The strategy formulation is an effort to develop the Matalafang Traditional Village as a cultural tourism destination, such as increasing the awareness of culture-based tourism for the local community, maintaining the authenticity of dance as a tourist attraction, increasing tourist activities after the ritual of opening the garden as alternative tourism, and maintaining the condition of the traditional village that is still original.Keywords: Destinations, Traditional Villages, Matalafang, Cultural Tourism, Development Strategies

scholarly journals Strategi Pengembangan Kawasan Wisata Gunung Nona Kecamatan Anggeraja Kabupaten Enrekang, Indonesia

LaGeografia ◽  
2020 ◽  
Vol 18 (2) ◽  
pp. 187
Author(s):  
Jasman Jasman ◽  
Masri Ridwan
Keyword(s):  
Development Strategy ◽  
Field Survey ◽  
Group Discussion ◽  
Tourism Industry ◽  
Growth Strategy ◽  
Descriptive Data ◽  
South Sulawesi ◽  
The Development Strategy ◽  
Strategic Location ◽  
Qualitative Descriptive

The aim study was to identify the development strategy of the Mount Nona area of Tanete Village, Anggeraja District, Enrekang Regency, South Sulawesi, Indonesia. Although it is located in a strategic location that connects Makassar and the Toraja Destinations, this region faces several challenges, so efforts are needed to uncover the development of a sustainable tourism industry. The approach used is qualitative descriptive. Data collection by field survey and Focus Group Discussion (FGD) with stakeholders. The results showed that the Mount Nona Region was in quadrant I, which is a rapid growth strategy. Quality improvement is important, optimizing land use and developing innovative and up-to-date promotional brands. The strategy used to achieve this is with Ecotourism and the preparation of tour packages. It is expected that the findings of this study will be followed up by stakeholders in order to optimize the tourism industry in the Mount Nona tourism area.

scholarly journals TOURIST DESTINATION DEVELOPMENT STRATEGIES AND THE IMPACT ON TOURIST VISITS CASE STUDY: PURA GUNUNG KAWI IN SEBATU VILLAGE, GIANYAR, BALI

2018 ◽  
Vol 4 (1) ◽  
pp. 59
Author(s):  
I Made Sudjana ◽  
I Made Darsana
Keyword(s):  
Development Strategy ◽  
Development Strategies ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Funding Agencies ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
The Stability ◽  
The Impact

Pura Gunung Kawi Sebatu is a tourist destination in Bali. The temple is located in Sebatu Village, Tegallalang, Gianyar Regency. However, unlike most tourist destinations in general, Gunung Kawi Temple is infrequently visited by both foreign and domestic tourists, especially when compared with similar destinations, such as Pura Tirta Empul Tampaksiring. The purpose of this study is to determine the development strategy of “Pura Gunung Kawi Sebatu” and the impact of tourist visits on the welfare of community in Sebatu Village. This study used qualitative descriptive approach which aims to describe, record, analyze, and interpret current conditions of Pura Gunung Kawi Sebatu. The results from this study is the development strategies of Pura Gunung Kawi relies on some factors such as: the stability of various levels, such as security, comfort, support facilities and infrastructure; the quality and quantity of human resources; partnerships with funding agencies; the linkage function development of tourism activities; increased community participation in tourism development; and programs implementation for effective promotion on an ongoing basis. These stabilities help increase the number of tourist visits, which leads to community’s welfare in the area surrounding Pura Gunung Kawi Sebatu.

scholarly journals Analisis Break Event Point Terhadap Perencanaan Laba Cv. Uul Anugerah Surabaya

2018 ◽  
Vol 12 (1) ◽  
Author(s):  
Zeni Rusmawati
Keyword(s):  
Development Strategy ◽  
Descriptive Analysis ◽  
Research Approach ◽  
Planning Tool ◽  
Short Term ◽  
Material Evaluation ◽  
Point Analysis ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Break Even Point

Break Even Point Analysis is an analysis that is used by the company to find out or planning on what the sales volume. The purpose of this study is to determine how determaining Break Even Point CV. Uul Anugerah Surabaya in 2011-2015 and to investigate the extent to which the role Break Even Point to the CV profit planning. Uul Anugerah Surabaya. The Conducted research approach is qualitative descriptive study, with data collection procedures used are interviews and documentation with data processing using descriptive analysis. Break Even Point has a significant role in the company, namely Break Even Point as a short-term planning tool, as a minimum sales information company, and as a tool for the development strategy to achieve the company's earnings. CV. Uul Anugerah management needs to maintain the achievement in 2011-2015 as well as the necessity of making a sales and costs per month as a material evaluation of progress made and the need for more promotions, more heavily in the consumer interest.

scholarly journals Kredibilitas Komunikator pada Destinasi Wisata Melalui Media Sosial (Video Viral Negeri di Atas Awan Citorek, Banten)

2020 ◽  
Vol 3 (2) ◽  
pp. 157
Author(s):  
Tono Purwantoro
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Visual Communication ◽  
Instant Messaging ◽  
Self Disclosure ◽  
Tourist Destinations ◽  
Mobile Telephones ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Media Applications

Abstrak. Telepon seluler (gawai) menjadi kebutuhan primer bagi masyarakat. Khalayak membutuhkannya sebagai sarana informasi, bersosialisasi atau pengungkapan diri dalam berkomunikasi. Arus pesan komunikasi melalui aplikasi instant messaging WhatsApp meningkat dan menduduki posisi pertama. Informasi yang disebarkan melalui WhatsApp sering menjadi viral. Misalnya peristiwa fenomenal tayangan video mengenai wahana wisata baru bernama Negeri Di Atas Awan, Citorek, Banten pada September 2019. Komunikator dalam tayangan adalah Pemimpin Daerah yang tidak disebutkan namanya namun komunikasi visual dalam video dan narasi yang diunggah berhasil memikat hati penerima pesan dan memviralkannya. Dalam hitungan hari, viral tayangan video lanjutan berisikan antusias masyarakat yang berkunjung. Namun, pengunjung kecewa karena mendapati fakta yang berbeda. Penelitian ini ingin melihat bagaimana kredibilitas komunikator pada destinasi wisata yang viral melalui media sosial. Penelitian menggunakan metode studi dokumen dengan pendekatan kualitatif desktiptif. Temuan menunjukkan, kredibilitas komunikator pada media digital menjadi kekuatan sesuai pernyataan McCorskey ada tiga nilai yaitu keahlian, karakter, dan kedinamisan yang tersajikan melalui komunikasi audio visual. Namun demikian, perlu diperhaikan cermat sehingga tidak menjadi kecewa. Kerelaan publik memviralkan menyebabkan kepanikan, dimana realitas yang tersaji dalam komunikasi visual tidak sesuai harapan yang dilihatnya. Kekuatan penyebaran pesan komunikasi visual melalui media aplikasi sosial hadir seperti dalam the bullet theory, pesannya cepat memiliki daya tarik antusiasme publik. Kata kunci: pesan singkat, komunikasi viral, komunikasi visual, video, media sosial, aplikasi wahatsapp Abstract. Cellular or mobile telephones for Indonesian people become the primary needs now. The audience needs it as a means of information, socializing or self-disclosure in interpersonal and group communication. The mobile phone used is increased.especialy use of WhatsApp (WA) instant messaging application which occupies the first position in Indonesia. Information distributed by WA immediately went viral such as the phenomenal event called Negeri Di Atas Awan, Citorek, Banten. The communicator in this video is the local Governor, but the visual communication and its narrative succeeded in capturing the heart of people were willing to see it. But then the visitors are disappointed to find different facts. This study wants to see how the communicator's credibility in tourist destinations through social media.  The research used the document study method with a qualitative descriptive approach. The result is the credibility of communicator on digital media becomes a strength according to McCorskey's statement there are three values, namely expertise, character, and dynamism which are presented through audio-visual communication.The power of spreading visual communication messages through social media applications is present as in the bullet theory, the message quickly has the appeal of public enthusiasm.Keywords: instant messaging, viral communication, visual communication, video, social media, whatsapp aplication.  

scholarly journals Pengembangan Potensi Pantai Echo Beach Sebagai Daya Tarik Wisata Di Desa Canggu Kecamatan Kuta Utara

2018 ◽  
Vol 5 (1) ◽  
pp. 7
Author(s):  
I Putu Aditya Adi Guna Hanum ◽  
Ida Bagus Suryawan
Keyword(s):  
Development Strategy ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Coastal Development ◽  
Northern District ◽  
Depth Interview ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Tourism Potential ◽  
The Village

Pantai Batu mejan (Echo Beach). Beach Echo Beach is located in the village of Canggu, northern district of Kuta, Badung regency. Distance traveled to this location approximately 14 km from the city of Denpasar. Many foreign tourists come this beach for sunbathing, swimming and surfing while enjoying the beautiful scenery at sunset (sunset). The beach is famous as a sport surf for foreign tourists. The purpose of this study to determine the potential of Echo Beach and to determine the development strategy in Echo Beach.                        The method of research is qualitative descriptive analysis with SWOT approach. The technique of collecting data is divided into four: observation, in-depth  interview, documentation and literatureFor informants using purposive sampling technique. Results from this study is the tourism potential held in Turkish Echo Beach as a tourist attraction is the natural potential as sport surfing. Cultural potential that there is a sacred place (temple) and the Rejang Dance and Mask Dance. In anticipation of threats and weaknesses and increase the opportunity and power to develop the potential of Echo Beach Beach this to be sustainable, then reviewing the SWOT approach for Coastal Development Strategy in Echo Beach.   Key words: StrategyDevelopment, Potential Tourism, Coastal Tourism

scholarly journals MICE's Human Resources Development Strategy in Increasing the Competitiveness of the Event Organizer in South Sulawesi

2021 ◽  
Vol 8 (1) ◽  
pp. 69
Author(s):  
Dharma Kuba ◽  
Fuad Guntara
Keyword(s):  
Human Resources ◽  
Human Resource Development ◽  
Development Strategy ◽  
Study Data ◽  
South Sulawesi ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Guidance Development

Tourism in the MICE sector is one of the fields that increases the income of the tourism sector. Business visitor/MICE expenditure in Thailand 3.5 times leisure visitor. This study aims to determine the quality and strategy of human resource development for the MICE Event Organizer in South Sulawesi. This research uses a qualitative descriptive approach. There were four informants in the study. Data collection techniques used were observation, interviews, and documentation. Data analysis techniques, namely data classified and analyzed with theories related to the object of research. The results of the research are the quality of MICE Human Resources at the Event Organizer in South Sulawesi Selatan is quite good and the MICE Event Organize HR Development Strategy in South Sulawesi, namely 3 main strategies, namely development through internships and guidance, development through education and training and career development.

scholarly journals The Development Strategy of Kartini Beach Recreation Park in Rembang Regency

2018 ◽  
Vol 6 (4) ◽  
pp. 483-490
Author(s):  
Fauziah Fitriyani
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Tourist Attraction ◽  
Diversification Strategy ◽  
Beach Recreation ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Internal And External Factors ◽  
Descriptive Method ◽  
Strategy Diversification

Tourism sectors can be develop as a source of local income, it is expected to support economic development. The tourism development can be acquired from every tourist attraction revenue. This study aims to describe the condition of Kartini Beach Recreation Park in Rembang Regency; Identify the internal and external factors to develop Kartini Beach Recreation Park in Rembang Regency; and Explain the development strategy in developing Kartini Beach Recreation Park in Rembang Regency. This research uses qualitative descriptive method and SWOT analysis. The result of SWOT analysis in Matrix Grand Strategy indicates that Kartini Beach Recreation Park in Rembang Regency supporting diversification strategy. Diversification in Kartini Beach Recreation Park can be carried out with renewal of the rides that do not exist yet, augment some events, souvenir shops and food stalls typically from Rembang accompanied by an increasing in promotions advertised in television and through social media.

scholarly journals ANALISIS BAURAN PEMASARAN (MARKETING MIX) DAN STRATEGI PENGEMBANGAN (STUDI KASUS PADA AGROINDUSTRI KOPI BUBUK CAP INTAN DI KOTA BANDAR LAMPUNG)

2019 ◽  
Vol 7 (1) ◽  
pp. 52
Author(s):  
Dilla Sefa Ledy ◽  
Dwi Haryono ◽  
Suriaty Situmorang
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Face To Face ◽  
The Development Strategy ◽  
Quality Product ◽  
Qualitative Descriptive ◽  
Coffee Powder

This study aims to analyze the marketing mix and development strategy which is applied to the agroindustry of Coffee Powder of Intan Brand in Bandar Lampung City.  This research was conducted purposively in the agroindustry of Intan Brand Coffee Powder in determined Bandar Lampung City of Lampung Province.  Data collection of this study was conducted from March to April 2017.  This research is a case study, employed 14 people as respondents.  The research data is analyzed by qualitative descriptive and SWOT analysis.  The results of this study indicated that the marketing mix applied to the Intan Brand Coffee Powder agroindustry were (a) good quality product, (b) price determined by competitor price, (c) located at strategic place, and (d) promotion activities that have been applied by Intan Brand Agroindustry Coffee Powder was by face-to-face sales and sales promotion.  The development strategy of Intan Brand Coffee Powder agroindustry in Bandar Lampung City were (a) the owner of agroindustry was determining the policy on utilizing the technology, (b) utilizing the location in the market and continuing to cooperate with PTPN 7 in order to have a bigger opportunities (c) maintaining good quality product so that the product could still competing with similar business at the market, (d) empowering the ability and human resource skills to resolve the limitations of capital in following technological developments.Key words: coffee powder, development strategy, marketing mix

scholarly journals PENGEMBANGAN DAYA TARIK WISATA BUDAYA DESA SLANGIT, CIREBON, JAWA BARAT

2016 ◽  
Author(s):  
Altri Tiyar Barunawati ◽  
Syamsul Alam Paturusi
Keyword(s):  
Development Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Tourist Attraction ◽  
Traditional Art ◽  
The Development Strategy ◽  
Tourism Attractions ◽  
The Village ◽  
Depth Interviews

Slangit is a village in Cirebon, West Java that has potentials to be used as a cultural tourist attraction. These potentials include tradition and custom ceremonies, traditional art of masks and mask performances. This article investigates the the development strategy of cultural attractions in the village of Slangit. Data collection are conducted by observation, in-depth interviews, and documentation. Data was analysed using a descriptive qualitative method and by using SWOT analysis. The result shows that theattempt to use arts potential as tourist attraction has been fairly developed by artists group but it is far from adequate becausethe lack of coordination between artists group and the authorityresponsible to promote culture and tourism. It is suggested thatthe government to work together with communities and artists topromote the village potentials as cultural tourism attractions bothas away to preserve arts and to develop tourism as source of localeconomy.

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