scholarly journals IMPLEMENTASI KEPEMIMPINAN PROFETIK DI ERA NEW NORMAL

2021 ◽  
Vol 10 (1) ◽  
pp. 1-16
Author(s):  
Darda Mustopa - Adi Supardi
Keyword(s):  
Data Analysis ◽  
Empirical Data ◽  
Work Ethic ◽  
New Normal ◽  
The People ◽  
Library Studies ◽  
Information Characteristics ◽  
High Work

Abstrak This research is to find out the implementation of leadership in Indonesia in the new normal era with the approach of prophetic character values of the prophet Muhammad saw. Data analysis is done through description on the prophetic properties of the prophet Muhammad saw. Methods are conducted through descriptive qualitatives, with empirical data and library studies. That the leaders needed by the People of Indonesia can be categorized as 4 types, 1), loved leaders; 2), a trustworthy leader; 3), guiding leader; and 4) personality through transformational, visionary nature and high work ethic. This research can contribute as information characteristics of leaders that people want in the new normal era today.

scholarly journals Gerakan Puritanisme Persatuan Islam di Kepulauan Sapeken-Sumenep Madura, 1972-2016

2018 ◽  
Vol 2 (1) ◽  
pp. 71
Author(s):  
Nurul Fatimah
Keyword(s):  
Work Ethic ◽  
Max Weber ◽  
Protestant Ethic ◽  
Educational Institutions ◽  
Religious Organization ◽  
The People ◽  
High Work

<p>This study focuses on the discussion of puritanisme movement in Sapeken islands Sumenep-Madura. As it is known that the area of Madura is a very loyal tradisional Islamic support base. But especially in the Sapeken islands, the puritanical Islamic can actually thrive. The purpose of this study is to know the process of development of the puritanitanism movement (Persis). This study also attempts to answer the question of why puritanical islamic is capable of developing in the Sapeken islands. Using the protestant ethic of Max Weber, it can be seen that the entry of the puritanism movement (Persis) is base on the socio-religious conditions of society which are still considered far from the pure Islamic teachings. Therefore (Persis)  perform purification of tradisional Islamic traditions and lokal art that still contains elements of <em>takhayul, bid`ah dan khurafat, </em>with the aim of returing the ummah to the teachings of the qur`an and sunnah. Throgh education institutions, Persis instilling a puritan ideology to the people, in addition, Persis in the Sapeken islands became more dominant religious organization, evident from the development of more rapid educational institutions due to the high work ethic of puritan muslims (Persis).</p>

Akomodasi Virus N Ach Terhadap Etos Kerja Islami Sebagai Motivasi Kerja

2018 ◽  
Vol 6 (2) ◽  
pp. 199-244
Author(s):  
Kholilur Rahman
Keyword(s):  
Transpersonal Psychology ◽  
Work Ethic ◽  
Work Motivation ◽  
Humanistic Psychology ◽  
Human Beings ◽  
Work Ethics ◽  
Analytical Studies ◽  
Islamic Work Ethic ◽  
High Work ◽  
Motivational Psychology

Human beings as psycho-physical who can produces work ethics that appears from inside of themselves soul, necessarily, the realm of analytical studies leads to motivational psychology. N Ach is one of the proper phenomena which is assumed to be something that can play an important role for the formation of superior human beings regarding to work. However, not all psychology scientists agree that work motivation comes from revelation or religion, therefore this study will clarify psychological studies which are considered to have proportional accommodative attitudes. Religion Psychology, Transpersonal Psychology and Humanistic Psychology are thought schools those have fair and objective attitudes and views on the Islamic teachings and Islamic dogma as a source of work motivation. People who have high N Ach and also the person who actualized it is a factors or elements that can emerge a high work ethic, then it shows that there is a potential high work ethic from muslim’s faith that was built on the basics of Al-Qur 'an and As-Sunnah. Faith without worship acts/work which was included abaout physical and psychological work, so also if the work ethic is not based on the concept of worship acts and fitht, it cannot be categorized as Islamic work. Then it was called the Islamic work ethic.

Hubungan Dinamika Kelompok dan Keberdayaan Peternak dengan Keberhasilan Program Kelompok Peternak Sapi Potong

2019 ◽  
Vol 2 (5) ◽  
pp. 603
Author(s):  
Muhammad Romadhon ◽  
Amiruddin Saleh
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Group Dynamics ◽  
Descriptive Statistics ◽  
Statistic Analysis ◽  
Group Approach ◽  
The People ◽  
The Government ◽  
People Group ◽  
Cattle Farmer

A group approach having an excess because its scope broader, and in accordance with communal culture of the people. Group dynamics and independency farmers become a yardstick to judge whether the programs the government (the course of development) involving group cattle farmers cut is sustainable or not, so that it can be evaluated for sustainability the next. The purpose of research are (1) analyze group dynamics formed in the group spr mega jaya, (2) analyzed levels of independency of farmers in the farmers spr mega jaya, (3) analyze relations group dynamics and independency of farmers with the success kejar farmers spr mega jaya. Data analysis of analysis descriptive statistics (a frequency, the percentage, on the average), and statistic analysis inferential by test a correlation coefficient rank the spearman. The research results show that group dynamics spr mega jaya tends in category high, and independency of farmers spr mega jaya tends in category enough, while test relations shows that there is a positive connection welfare between group dynamics the cattle farmer and independency of farmers with the success kejar cattle farmers cut. This means that the more dynamic group spr mega jaya and independency of felt farmers high, so the success of the program group farmers who reached the higher.Keywords: group dynamics, independency of groups, sekolah peternakan rakyatABSTRAKPendekatan kelompok memiliki kelebihan karena cakupannya yang lebih luas, dan sesuai dengan budaya masyarakat komunal. Dinamika kelompok dan keberdayaan peternak menjadi tolok ukur untuk menilai apakah program pemerintah (program pembangunan) yang melibatkan kelompok peternak sapi potong bersifat sustainable atau tidak, sehingga dapat dievaluasi untuk keberlanjutan program selanjutnya. Tujuan dari penelitian adalah (1) menganalisis dinamika kelompok yang terbentuk dalam kelompok SPR Mega Jaya, (2) menganalisis tingkat keberdayaan peternak pada kelompok peternak SPR Mega Jaya, (3) menganalisis hubungan dinamika kelompok dan keberdayaan peternak dengan keberhasilan program kelompok peternak SPR Mega Jaya. Analisis data berupa analisis statistik deskriptif (frekuensi, persentase, rata-rata), dan analisis statistik inferensial dengan uji koefisien korelasi rank Spearman. Hasil penelitian menunjukkan bahwa dinamika kelompok SPR Mega Jaya cenderung pada kategori tinggi, dan keberdayaan peternak SPR Mega Jaya cenderung pada kategori cukup, sedangkan uji hubungan menunjukkan bahwa terdapat hubungan positif signifikan antara dinamika kelompok peternak dan keberdayaan peternak dengan keberhasilan program kelompok peternak sapi potong. Hal ini berarti bahwa semakin dinamis kelompok SPR Mega Jaya dan keberdayaan yang dirasakan peternak tinggi, maka keberhasilan program kelompok peternak yang tercapai semakin tinggi.Kata kunci: dinamika kelompok, keberdayaan kelompok, sekolah peternakan rakyat

THE EFFECT BETWEEN COOPERATIVE LERANING AND LEARNING STYLE OF THE GERMANY WRITTING OUTCOM

Jurnal KATA ◽  
2017 ◽  
Vol 1 (2) ◽  
pp. 172
Author(s):  
Fauzan Adhima
Keyword(s):  
Data Analysis ◽  
Cooperative Learning ◽  
Learning Styles ◽  
Factorial Design ◽  
Learning Style ◽  
Interaction Effect ◽  
Empirical Data ◽  
Visual Learning ◽  
Design Data ◽  
Auditory Learning

<p><em>The aim of the study is to reveal the empirical data about the effect of cooperative learning and learning styles on the outcome of germany writting of SMA Negeri 42 Jakarta. The methodology used is the experimental method with a 2x2 factorial design. Data analysis performed by using two way variance analysis. The findings of the study demonstrated: 1)   The teaching cooperative leraning type STAD was higher than students who take cooperative leraning type Pair Cheks teaching. 2) The visual learning style was higher than students who have auditory learning style. 3) The students who take the teaching  cooperative leraning type Pair Cheks and have a visual learning style higher than students who take cooperative leraning type STAD and have a visual learning style . 4) The cooperative leraning type STAD and auditory learning style is higher than  cooperative leraning type Pair Cheks and have auditory learning styles. 5) The teaching cooperative leraning type STAD and have a auditory learning style was higher than the teaching cooperative leraning type STAD and have visual learning styles. 6) The cooperative leraning type Pair Cheks and have a visual learning style is higher than cooperative leraning type Pair Cheks and have auditory learning styles. 7) There is an interaction effect between  cooperative leraning  and learning style of the germany writting outcome.</em></p><p><em><br /></em></p><p> </p><p>Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pembelajaran kooperatif (tipe STAD dan tipe <em>Pair Cheks</em>) dan gaya belajar (visual dan auditori) terhadap keterampilan menulis bahasa Jerman Siswa SMA N 42 Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan metode eksperimen menggunakan desain faktorial 2 X 2. Pengukuran keterampilan menulis bahasa Jerman menggunakan tes tulis sedangkan gaya belajar menggunakan kuesioner. Teknik analisis data dalam penelitian ini adalah teknkik analisis variansi (ANAVA) 2 jalur dan dilanjutkan dengan uji Tuckey untuk melihat interaksi antar kelompok.  Hasil penelitian menunjukan bahwa: (1) keterampilan menulis tipe STAD lebih baik dari pada tipe <em>Pair Cheks</em>, (2) gaya belajar visual lebih baik dari auditori, (3) gaya belajar auditori lebih baik menggunakan pembelajaran kooperatif tipe STAD dari pada tipe <em>Pair Cheks</em>, (4) keterampilan menulis bahasa Jerman kelompok siswa yang memiliki gaya belajar visual lebih baik menggunakan pembelajaran kooperatif tipe <em>Pair Cheks</em> dari pada tipe STAD, (5) Belajar dengan pembelajaran kooperatif tipe STAD lebih baik diterapkan pada siswa yang memiliki gaya belajar auditori dari pada gaya belajar visual, (6) belajar dengan pembelajaran kooperatif tipe <em>Pair Cheks</em> lebih baik diterapkan pada siswa yang memiliki gaya belajar visual dari pada auditori, dan (7) terdapat pengaruh interaksi antara pembelajaran kooperatif dan gaya belajar terhadap keterampilan menulis bahasa Jerman.</p><p>Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pembelajaran kooperatif (tipe STAD dan tipe <em>Pair Cheks</em>) dan gaya belajar (visual dan auditori) terhadap keterampilan menulis bahasa Jerman Siswa SMA N 42 Jakarta. Penelitian ini merupakan penelitian kuantitatif dengan metode eksperimen menggunakan desain faktorial 2 X 2. Pengukuran keterampilan menulis bahasa Jerman menggunakan tes tulis sedangkan gaya belajar menggunakan kuesioner. Teknik analisis data dalam penelitian ini adalah teknkik analisis variansi (ANAVA) 2 jalur dan dilanjutkan dengan uji Tuckey untuk melihat interaksi antar kelompok.  Hasil penelitian menunjukan bahwa: (1) keterampilan menulis tipe STAD lebih baik dari pada tipe <em>Pair Cheks</em>, (2) gaya belajar visual lebih baik dari auditori, (3) gaya belajar auditori lebih baik menggunakan pembelajaran kooperatif tipe STAD dari pada tipe <em>Pair Cheks</em>, (4) keterampilan menulis bahasa Jerman kelompok siswa yang memiliki gaya belajar visual lebih baik menggunakan pembelajaran kooperatif tipe <em>Pair Cheks</em> dari pada tipe STAD, (5) Belajar dengan pembelajaran kooperatif tipe STAD lebih baik diterapkan pada siswa yang memiliki gaya belajar auditori dari pada gaya belajar visual, (6) belajar dengan pembelajaran kooperatif tipe <em>Pair Cheks</em> lebih baik diterapkan pada siswa yang memiliki gaya belajar visual dari pada auditori, dan (7) terdapat pengaruh interaksi antara pembelajaran kooperatif dan gaya belajar terhadap keterampilan menulis bahasa Jerman.</p>

scholarly journals The Life of Mask Puppet in Jombang: Its Functions and Continuity

2015 ◽  
Vol 6 (2) ◽  
pp. 222-236
Author(s):  
Setyo Yanuartuti
Keyword(s):  
Data Analysis ◽  
Primary School ◽  
School Teacher ◽  
Social Solidarity ◽  
Primary School Teacher ◽  
Analysis Model ◽  
Interactive Analysis ◽  
The People ◽  
Folk Performance ◽  
Latent Function

Wayang Topeng (Mask Puppet) in Jombang is a folk performance whose presence is needed by the society. Along with the development of the society, it experiences downturn. Currently, various attempts have been made by artists in Jombang to preserve the performance. The study aims to investigate the function and continuity Wayang Topeng functions in todays society. Observation, interviews and literature studies were used to collect the data. The interactive analysis was used as the data analysis model. The result of the study shows that Wayang Topeng in Jombang still has manifest functions such as a vow ritual, a giver of inner experience, a breadwinner, and an entertainment; and latent function which is to form social solidarity. The life of Wayang Topeng after being raised by Purwa has received good response from the people and gained popularity. However, because the regeneration process is not well managed, the existence of this art performance is at the tip of torpor and deterioration. The revival of Wayang Topeng in Jombang is realized soon after a primary school teacher has tried to revitalize it.Wayang Topeng di Jombang merupakan pertunjukan rakyat yang kehadirannya dibutuhkan oleh masyarakat.Seiring dengan perkembangan masyarakat wayang topeng ini mengalami kegoncangan sehingga hilang. Berbagai usaha telah dilakukan oleh seniman-seniman di Jombang hingga saat ini telah muncul kembali. Penelitian ini dilakukan untuk mengetahui fungsi wayang topeng di masyarakat saat ini dan mengetahui kontinuitas kehidupannya. Teknik pengumpulan data menggunakan observasi, wawancara dan studi pustaka, dan analisis interaktif sebagai model analisis datanya. Hasil penelitian menunjukkan bahwa wayang topeng di Jombang masih memiliki fungsi manifes yaitu fungsi ritual nadzar, sebagai pemberi pengalaman batin, sebagai pencari nafkah dan sebagai hiburan; serta fungsi laten yaitu pembentuk solidaritas sosial. Kehidupan wayang topeng setelah dimunculkan oleh Purwa mendapatkan tanggapan yang baik oleh masyarakat sehingga cukup eksis, namun karena proses regenerasi tidak dilakukan menyebabkan kesenian ini mati suri dan kemerosotan.Kebangkitan kembali telah dialami oleh wayang topeng di Jombang setelah ada seseorang guru SD berusaha untuk melakukan revitalisasi.

scholarly journals PEMBENTUKAN GERAK TARI DILA PANGETO KARYA INDRA JAYA DI KABUPATEN SUMBAWA BARAT NUSA TENGGARA BARAT

2019 ◽  
Vol 18 (1) ◽  
Author(s):  
A Azizah ◽  
Matheus Wasi Bantolo
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Data ◽  
Motion Pattern ◽  
Data Types ◽  
Dance Movements ◽  
The World ◽  
Library Studies ◽  
Line Design ◽  
Descriptive Method

AbstractDila Pangeto Dance is a work created by Indra Jaya in 2016. This research will emphasize the choreography which includes Indra Jaya as the creator, the idea of creation about the world and education, the process of creation that there is exploration, improvisation, and composition, as well as the formation of dance motion Dila Pangeto. To discuss the above problems using the foundation of Theory: Choreography using Seymour theory, the form of servings using the theory of Suzanne K. Langer, and formation of motion using the theory of Doris Humphrey. This dance research uses a descriptive method of analytic with qualitative data types through the data collection stage i.e. observation, interviews, library studies, as well as data analysis stage. The results of the study were the choreography Dila Pangeto which discusses the creators, ideas of creation, and the process of creation and the form of dance in which there is a serving structure divided into five parts, and the dance elements of Dila Pangeto include two female dancers, a parallel floor pattern, and zigzag, the stage space that has been provided by the organizing committee, dressing and clothing using West Sumbawa costumes, Dila and shawl properties, West Sumbawa Music and the addition of violin instruments, as well as Motion derived from the motion of West Sumbawa Dance and Gentao or Pencak Silat. The formation of Dila Pangeto Dance uses the motion of West Sumbawa Dance and Gentao. The formation of the dance movements of Dila Pangeto in the movement patterns such as Ngengke ‘, Palangan Telas, Nyempung, Bagerik, plump besai ‘, Bolang sweep ‘, Juluk Betak, Pio Ngibar, remove Pengkenang, Betak Jala, Sempanang, Telnyak ninting, Pusuk nyer, puntal yarn, Nesek , ninting Seleng, ente Dila, swivel dila, Jonyong, Basalunte ‘, Tanak, Ngijik, and Bajempit contains more designs using a unidirectional line design, the dynamics of gentle motion, functional rhythm or rhythm, mechanisms, and emotional The motivation of the life of West Sumbawa. Characters and character in each motion pattern the Dila Pangeto dance has a gentle, polite, and graceful character.Keywords: Dila Pangeto dance, Indra Jaya, choreography, and formation Motion.

scholarly journals Pengaruh Etos Kerja Terhadap Kinerja Karyawan PT. AE

2017 ◽  
Vol 3 (2) ◽  
pp. 150
Author(s):  
Andri Hadiansyah ◽  
Rini Purnamasari Yanwar
Keyword(s):  
High Performance ◽  
Work Ethic ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Vital Role ◽  
Theoretical Test ◽  
High Work ◽  
Synergistic Relationship

<p><em>Abstrak -<strong> </strong></em><strong>U</strong><strong>ntuk dapat mencapai hubungan yang sinergis, perusahaan harus dapat memperhatikan pola kinerja karyawannya.</strong><strong> </strong><strong>K</strong><strong>aryawan yang bermutu dan dapat menghasilkan kinerja yang tinggi adalah karyawan yang dibutuhkan oleh suatu organisasi. Peran yang sangat vital dalam mewujudkan prestasi kinerja seorang karyawan adalah dirinya sendiri. Bagaimana dia memiliki semangat dan etos kerja yang tinggi untuk dapat memberikan pengaruh positif pada lingkungannya. Karyawan yang memiliki pemikiran yang luhur mengenai pekerjaannya dapat bekerja dengan tulus. Suatu pandangan dan sikap terhadap kerja dikenal dengan istilah etos kerja. Penelitian ini bertujuan untuk melakukan uji teoritik mengenai pengaruh etos kerja terhadap kinerja karyawan PT. AE. Untuk menguji pengaruh variabel etos kerja terhadap kinerja karyawan digunakan analisis regresi linear berganda dengan menyebar 132 kuesioner pada karyawan PT. AE. Setelah dianalisis didapat hasil R square 0.724 dengan signifikansi</strong><strong> </strong><strong>(p&lt;0.05), yang berarti etos kerja memberikan pengaruh secara signifikan</strong><strong> </strong><strong>terhadap kinerja karyawan sebesar 72.4%.</strong><strong></strong></p><p><strong><em> </em></strong></p><p><strong><em>Kata Kunci</em></strong><em>: Etika Kerja, Performa Kerja </em></p><p> </p><p><em>Abstract - </em><strong>T</strong><strong>o be able to achieve a synergistic relationship, the company should be able to notice employee performance. Employees who are qualified and able to produce high performance is needed by the organization. A very vital role in realizing the achievement of the performance of an employee is himself. How does he have the spirit and high work ethic to be a positive influence on the environment. Employees who have lofty thoughts about the job can work sincerely. An outlook and attitude towards work is known as the work ethic. This study aims to perform a theoretical test on the effect of the work ethic on the performance of employees of PT. AE. To test the effect of variables on the</strong> <strong>performance of the employee's work ethic multiple linear regression analysis was used, by spread 132 questionnaires to employees of PT. AE. Having analyzed the results obtained R square 0.724 with 0.000 significance (p &lt;0.05), which means the work ethic significant influence on employee performance amounted to 72.4%. The dominant aspect of the work ethic that effect the performance is the view of work is trustworthy.</strong></p><p> </p><p><em><strong>Keywords:</strong> Work ethic, Employee performance</em></p>

scholarly journals How to Tell the Story?

2021 ◽  
Vol 11 (1) ◽  
pp. 19-28
Author(s):  
Lars Bo Henriksen
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Social Science ◽  
Language Games ◽  
World Language ◽  
Life World ◽  
Research Results ◽  
The People ◽  
Collection Data ◽  
Scientific Narratives

In this paper I investigate the problems of data collection, data analysis and the final communication of the results of our research, when doing social science that we, ourselves, are part of. Central to this are the concepts life world, language games and stories and narratives. How do we collect stories and narratives in the field, how do we construct scientific narratives that are both reliable and valid? And finally, how do we, as researchers present our newly constructed narrative to a – hopefully – interested audience? That is, how do you, as a consumer of scientific narratives, read what I have been writing? Finally, I will discuss the problem of handing over research results to the people that we are doing research with. This is all done within a framework of a pragmatic constructivist paradigm.

scholarly journals ANALISIS EFEKTIVITAS REALISASI ANGGARAN BELANJA MODAL DINAS PERDAGANGAN DAN PERINDUSTRIAN KABUPATEN MUSI BANYUASIN

2019 ◽  
Vol 2 (2) ◽  
pp. 76
Author(s):  
Rano Asoka
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Capital Expenditure ◽  
Descriptive Analysis ◽  
Interview Research ◽  
Positive Growth ◽  
Capital Spending ◽  
Library Studies ◽  
Qualitative Descriptive ◽  
The Government

This research aims to determine the effectiveness of the realization of capital expenditure budget in the Trade and Industry Board of Musi Banyuasin. It has been reached the goal budget target in the government of Musi Banyuasin Regency. The methods of research used are qualitative methods. The data collection techniques used are interview research, documentation, and library studies. Data analysis was conducted using qualitative descriptive analysis methods and the use of capital expenditure budget data and the realization of capital spending in 2016 to 2018. The results showed that The Trade and Industry Board of Musi Banyuasin Regency in realization of the capital expenditure budget in the year 2016 to 2018 can be said to be effective and in positive growth. In 2016 to the year of 2018, The Trade and Industry Board of Musi Banyuasin Regency is still dependent on local government so that the implementation decentralization of capital expenditure budget can be said to be effective.

scholarly journals IKLAN TOKOBAGUS.COM: ANALISIS STRUKTUR WACANA MODEL VAN DIJK (Tokobagus.com Advertisement: Van Dijk Model of Discourse Structure Analysis)

Kandai ◽  
2019 ◽  
Vol 15 (1) ◽  
pp. 75
Author(s):  
Lusi Widia Ardianto ◽  
Syahrul Ramadhan
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Structure Analysis ◽  
Discourse Structure ◽  
Model Structure ◽  
Complete Structure ◽  
Printed Media ◽  
The People ◽  
Analysis Technique ◽  
Online Buying

Pada era milenial saat ini masyarakat membutuhkan suatu iklan baik melalui media elektronik maupun cetak. Salah satu iklan yang digandrungi masyarakat Indonesia adalah toko jasa jual beli online. Tujuan penelitian ini adalah mendeskripsikan dan menelaah struktur iklan “tokobagus.com” menggunakan struktur model Van Dijk. Jenis penelitian ini adalah penelitian kualitatif. Teknik analisis data dilakukan secara kualitatif. Objek penelitian ini adalah iklan “tokobagus.com”. Hasil penelitian menunjukkan bahwa, pertama, superstruktur, yang terdiri atas struktur headline (kepala iklan), illustration (ilustrasi), body copy (isi iklan), dan signature line (logo). Kedua, struktur mikro, yang terdiri atas unsur verbal dan unsur nonverbal. Ketiga, struktur makro, yang terdapat unsur makna iklan dan pesan iklan. Struktur wacana iklan tokobagus.com telah menggunakan struktur wacana iklan yang lengkap, sehingga pembaca dapat menirunya untuk memasarkan produk atau jasa dan mampu menarik minat pembeli untuk membeli produk atau jasa yang ditawarkan.(In the current millennial era, people need an advertisement either through electronic or printed media. One of the advertisement that is loved by the people of Indonesia is online buying and selling shop. The purpose of this study is to describe and examine the structure of the Tokobagus.com advertisements by using the Van Dijk model structure. The type of this research is qualitative research. The data analysis technique is done qualitatively. The object of this research is Tokobagus.com advertisement. The analysis results show three points. First, superstructure consists of the headline, illustration, body copy, and signature lines. Second, microstructure consists of verbal elements and nonverbal elements. Third, the macrostructure, there are elements of the meaning of  advertising and advertising messages. The discourse structure of the advertisement for Tokobagus.com store has used a complete structure of advertising discourse, so that it can emulate it to market a product or service and be able to attract buyers to buy the product or service offered.)  

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