scholarly journals The Empirical Model on The Relationship among Price, Service Quality and Customer Purchasing Decision: The Case of the Dili Tais Market in Timor-Leste.

2021 ◽  
Vol 3 ◽  
pp. 17-25
Author(s):  
Estanislau De Sousa Saldanha ◽  
Agostinha Silva ◽  
Agustinus Nahak Seran ◽  
Helio Brites da Silva
Keyword(s):  
Service Quality ◽  
Empirical Studies ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Fair Price ◽  
Timor Leste ◽  
Market Management ◽  
Tourism Destinations ◽  
Market Needs ◽  
The Relationship

Price, service quality and purchasing decisions are played important roles in tourism market management. Therefore, many empirical studies have been carried out to enhance customer purchasing decisions through price and service quality. Nonetheless, there is a limited number of studies in emerging tourism destinations and marketing. This study aims to analyse the influence of price and service quality on customers’ purchasing decisions. This research was carried out at the Tais Market, Kolmera, Dili. Data was collected by using questionnaires distributed to 395 respondents using accidental sampling technique, and hypotheses were tested using SMART-PLS 3.0. The results showed that both price and service quality have significant impacts on customers’ purchasing decisions. This study enriches the empirical studies on price, service quality and customers’ purchasing decisions, particularly in emerging tourism destinations and markets. This study implies that to enhance customers’ purchasing decisions, the Tais Market needs to offer products at a reasonable and fair price as well to keep improving the tangible and intangible services.

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Shofia Zulfa Amalina ◽  
Sri Hartono ◽  
Ratna Damayanti
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Likert Scale ◽  
The Relationship

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

scholarly journals FAKTOR- FAKTOR YANG BERHUBUNGAN DENGAN KEPUTUSAN PEMBELIAN KOPI DI BANARAN 9 JAMBU GEMAWANG

2020 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Ida Riana Wati ◽  
Bayu Nuswantara ◽  
Hendrik Johanes Nandapdap
Keyword(s):  
Significant Relationship ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Strong Relationship ◽  
Business Owners ◽  
Purchasing Decisions ◽  
Location Factor ◽  
Coffee Powder ◽  
Product Factor ◽  
The Relationship

 On the other hand, with concern from this research, it can encourage coffee business owners themselves to produce better and quality ground coffee to increase consumers to buy the Banaran coffee powder products. This study aims to analyze the relationship between marketing mix factors such as price, product, promotion, and location to the decision to purchase Kopi Bubuk Banaran in cafee restaurant Banaran Gemawang. This research was carried out in July-August 2018. The location located in the area of ??the Coffee Plantation road. Raya Semarang Yogyakarta Gemawang, Jambu District, Semarang Regency. The type of research conducted is descriptive quantitative research. The sampling technique uses accidental sampling. Respondents in this study were 50 respondents who visited and bought Banaran powder coffee. Data collection is obtained by means of interviews, questionnaires, documentation and literature. The results show that the price factor (X1) has a positive and significant relationship with the purchasing decision (Y), and a strong level of relationship. Product factor (X2) has a positive and significant relationship with purchasing decisions (Y), as well as a strong level of relationship. Location factor (X4) has a positive and significant relationship with purchasing decisions (Y), as well as a strong relationship level. Promotion factor (X3) does not have a significant relationship with purchasing decisions (Y).

scholarly journals Analisis Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia (Studi Kasus pada Mahasiswa di Universitas Islam Indonesia)

2019 ◽  
Vol 3 (1) ◽  
pp. 65-79
Author(s):  
Ardianto Kusuma
Keyword(s):  
Risk Perception ◽  
Service Quality ◽  
Risk Perceptions ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Positive Effect

The purpose of this study was to determine the effect of trust, safety, service quality, and risk perception on online purchasing decisions. The population in this study are all consumers who have made purchases through online Tokopedia. The sampling technique in this study using purposive sampling. The requirements to be sampled in this study are those who have made purchases through online Tokopedia. In the sense that the sample is consumers who have made purchases through online Tokopedia within the Indonesian Islamic University students as many as 96 samples. The analytical tool used is Multiple Linear Regression Analysis. The results show that simultaneously the four variables of trust, security, service quality, and risk perception simultaneously have an influence on Online Purchase Decisions on the Tokopedia Website, partially trust has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially security has a significant positive effect on Online Purchase Decisions on the Tokopedia Website, partially service quality has a significant positive effect on Online Purchasing Decisions on the Tokopedia Website, and partially risk perceptions have a significant positive effect on Online Purchasing Decisions on the Tokopedia Website  

scholarly journals Hubungan Mutu Pelayanan Dengan Loyalitas Pelanggan Jasa Pengiriman Paket Pada Kantor Pos Kota Depok

2016 ◽  
Vol 2 (2) ◽  
pp. 85
Author(s):  
Emma Rahmawati ◽  
Musa Hubeis
Keyword(s):  
Service Quality ◽  
Customer Service ◽  
Customer Loyalty ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Quality Level ◽  
Post Office ◽  
Loyal Customer ◽  
The Relationship

<p>fice were (1) To identify the relationship between service quality and customer loyalty; (2) To analyze the relationship strength between service quality and customer loyalty; (3) Assessing the service quality level by Depok City Post Office. The data collecting were primary and secondary data. Convenience sampling was chosen as sampling technique. The research analyze by descriptive analysis, Importance Performance Analysis (IPA), Range and Rank Spearman correlation test, and processed by Microsoft Excel 2007 and Software SPSS 17.0 version for Windows. The study by IPA showed the attribute spread out around all quadrant with the majority attributes placed on quadrant III, however the study will be focused on attributes placed Quadrant I: completly of information media, quick service and complaint service, which are the main important factors to improve. The research finding was proven the customer is categorize as loyal customer. The analysis of work attributes level showed reliability has no relation with loyality. The Relationship between Good Quality of Customer Service and Customer Packaging Delivery Service Loyalty in Depok City Post Office is strong showed by r = 0,277.</p>

scholarly journals Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sari Melati Kencana Pematangsiantar

2020 ◽  
Vol 3 (1) ◽  
pp. 189-198
Author(s):  
Arwin Arwin ◽  
Debora Silvia Hutagalung
Keyword(s):  
Service Quality ◽  
Rapid Development ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Business World ◽  
Simultaneous Test ◽  
Analysis Technique ◽  
Fierce Competition ◽  
Positive Effect

The rapid development of the business world has resulted in increasingly fierce competition, so that various ways are used by business actors to maintain and develop a competitive advantage with its competitors. In the era of modernization like today, a practical and instantaneous lifestyle has developed which affects almost the entire human population in the world. Instant lifestyle is a lifestyle that prioritizes practicality, speed and time efficiency. For some people, fast, practical and efficient have become the main needs in their daily activities. This certainly has an effect on business competition, which is then responded by most manufacturers in designing products that suit the needs of people's instant lifestyles. A business that is influenced by people's lifestyle is the restaurant business of PT. Sari Melati Kencana Pematangsiantar. Data collection methods used in this research are questionnaires, interviews, documentation and observation. The population in this study was 40 people and the number of samples in this study was 40 people because the sampling technique in this study was the census method. The data analysis technique used was the instrument test, namely validity and reliability tests, classic assumption tests, namely normality tests and hypothesis tests, namely multiple linear regression, correlation coefficient, determination coefficient, partial test (t test), and simultaneous test (F test). The results showed that: (1) price has a positive effect on purchasing decisions, this is evidenced by the value of tcount> ttable (4.452> 2.026) with a significance value of 0.000 (sig ≤ 0.05), (2) service quality has a positive effect on the decision. purchases with tcount> ttable (7,401> 2,026) with a significance value of 0,000 (sig ≤ 0.05), (3) price and service quality have a positive effect on purchasing decisions, this is evidenced by the value of Fcount> Ftable (49.320> 3, 25) with a significance value of 0.000 (sig ≤ 0.05)

scholarly journals Pengaruh viral marketing dan endorser terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anggi Irawan ◽  
Irwan Misbach
Keyword(s):  
Indirect Effects ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Research Needs ◽  
Direct And Indirect Effects ◽  
Purchasing Decisions ◽  
The Relationship

This study aims to examine the direct and indirect effects of viral marketing on endorsers on purchasing decisions mediated by brand awareness as mediation. This research is a type of quantitative research with an associative approach. The population in this study were users of Oppo smartphone products in Makassar City. The sampling technique used accidental sampling and purposive sampling. The number of samples was 100 respondents using the Hair formula. The data used are primary data derived from questionnaire answers. Data analysis used Path Analysis with the help of SPSS 21. The results showed that viral marketing and endorsers had a positive and significant effect on brand awareness. Furthermore, viral marketing, endorsers and brand awareness directly have a positive and significant effect on purchasing decisions. In addition, the results of this study also show that brand awareness is able to mediate the relationship between viral marketing and endorsers on purchasing decisions. The implication of this research needs to be reinforced in product promotion so that consumers are able to remember products continuously which can have an impact on product purchasing decisions.

scholarly journals ANALYSIS OF E-CRM, SERVICE QUALITY AND BRAND TRUST RELATIONSHIP WITH STUDENT SATISFACTION

2020 ◽  
Vol 8 (1) ◽  
pp. 227-232
Author(s):  
Makarand Upadhyaya
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Research Result ◽  
Data Gathering ◽  
Sampling Technique ◽  
Total Sample ◽  
Future Research ◽  
Brand Trust ◽  
Microsoft Excel ◽  
The Relationship

Purpose of the study: The purpose of this research is to find out the relationship between e-CRM and student satisfaction, to find out the relationship between service quality and student satisfaction, to find out the relationship between brand trust and student satisfaction. Methodology: The questionnaire is used as a data-gathering technique with a total sample of 88 respondents, and it is using a purposive sampling technique. The collected data are then analyzed using Microsoft Excel and SPSS 19. Main Findings: The research result shows that e-CRM is positive and has no relationship with student satisfaction, service quality is negative and has a relationship with student satisfaction, and brand trust is negative and has no relationship with student satisfaction. Applications of this study: This study can be used for the management of the Economy and Business Faculty of Budi Luhur University Jakarta as an evaluation guideline. Novelty/Originality of this study: E-CRM and brand trust variables are negative and have no relationship with student satisfaction. Some recommendations for future research are also made.

scholarly journals PENGARUH KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA ANUGERAH AL-BAGHDADI MEBEL KARAWANG

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Robby Fauji
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Measurement Scale ◽  
Purchasing Decisions ◽  
Successive Interval ◽  
Analysis Techniques ◽  
Furniture Manufacturing ◽  
Verification Methods ◽  
Total Influence ◽  
The Relationship

ABSTRAK Anugerah Al-baghdadi Mebel merupakan perusahaan mebel yang berfokus pada berbagai jenis produk kursi tamu, sofa, lemari, kitchen set, bedroom, wardrobe room dan lain-lain. Perusahaan Anugah Al-baghdadi Mebel juga bergerak di bidang custom furniture manufacture, yaitu menawarkan jasa pembuatan custom furniture dengan ragam pilihan material sesuai permintaan pelanggan dan menjadi distributor di beberapa toko mebel. Secara umum penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas pelayanan, lokasi dan word of mouth terhadap keputusan pembelian pada Anugerah Albaghdadi Mebel Karawang. Metode penelitian ini dengan menggunakan metode deskriptif dan verifikatif. Variabel diukur menggunakan instrumen kuesioner dan skala pengukuran yang digunakan adalah skala Likert. Sampel dikumpulkan dengan menggunakan metode Sampling accidental dengan jumlah sampel 92 responden dari populasi 1.215 orang. Teknik analisis data yang digunakan yaitu teknik Analisis Rentang Skala dan Analisis Jalur dengan bantuan Method of Successive Interval (MSI). Dari hasil analisis penelitian ini diperoleh beberapa kesimpulan yaitu 1. Hubungan antara Kualitas Pelayanan dengan Lokasi memiliki tingkat hubungan yang kuat. 2. Hubungan antara Kualitas Pelayanan dengan Word of Mouth memiliki tingkat hubungan yang sedang. 3. Hubungan antara Lokasi dengan Word of Mouth memiliki tingkat hubungan yang kuat. 4. Terdapat pengaruh parsial Kualitas Pelayanan, Lokasi dan Word of Mouth terhadap keputusan pembelian. 5. Terdapat pengaruh simultan antara Kualitas Pelayanan, Lokasi dan Word of Mouth terhadap Keputusan Pembelian. 6. Total Pengaruh Kualitas Pelayanan, Lokasi dan Word of Mouth memiliki kontribusi terhadap Keputusan Pembelian sebesar 83% sedangkan sisanya 17% merupakan kontribusi variabel lain (ε) yang tidak diteliti. Kata kunci : Kualitas Pelayanan, Lokasi, Word of Mouth, Keputusan Pembelian. ABSTRACT Anugerah Al-baghdadi Mebel is a furniture company that focuses on various types of guest chairs, sofas, cabinets, kitchen sets, bedroom, wardrobe rooms and others. Anugerah Albaghdadi mebel is also engaged in custom furniture manufacture, namely offering custom furniture manufacturing services with a variety of material choices according to customer demand and becoming distributors in several furniture stores. In general, this study aims to find out and explain the effect of service quality, location and word of mouth on purchasing decisions at Anugerah Al-baghdadi Mebel Karawang. This research method uses descriptive and verification methods. Variables were measured using a questionnaire instrument and the measurement scale used was a Likert scale. Samples were collected using accidental sampling method with a sample of 92 respondents from a population of 1,215 people. Data analysis techniques used are Scale Analysis and Path Analysis techniques with the help of Method of Successive Interval (MSI). From the research analysis there are some conclusion that: 1. The relationship between Service Quality and Location has a strong level of relationship. 2. The relationship between Service Quality with Word of Mouth has a moderate level of relationship. 3. The relationship between Location and Word of Mouth has a strong level of relationship. 4. There is a partial influence of Service Quality, Location and Word of Mouth on purchasing decisions. 5. There is a simultaneous influence between Service Quality, Location and Word of Mouth on Purchase Decisions. 6. Total Influence of Service Quality, Location and Word of Mouth contributed to the Purchasing Decision of 83% while the remaining 17% was the contribution of other variables (ε) which were not examined. Keywords: Service Quality, Location, Word of Mouth, Purchase Decision.

scholarly journals The The Effect of Destination Image and Risk Perception toward Decision to Visit Kampung Coklat Tourism During New Normal Covid-19

2021 ◽  
Vol 2 (6) ◽  
pp. 439-453
Author(s):  
Nailin Nurmazidah
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Sampling Technique ◽  
Destination Image ◽  
Validity And Reliability ◽  
Tourism Sector ◽  
Analysis Technique ◽  
Huge Impact ◽  
Tourism Destinations ◽  
The Relationship

The covid-19 pandemic has had such a huge impact on various sectors, especially the tourism sector, restrictions imposed in various regions have made tourism continue to decline. This research aimed tto study the relationship between destination image, risk perception, and tourists' decision to visit. The research is focused on tourists who have visited Kampung Coklat Tourism Destinations assample using nonprobability sampling technique. Questionnaires were distributed to 200 respondents directly to tourists. The data analysis technique used Multiple Linear Regression with validity and reliability tests.classical assumptions, and hypothesis testing (t-test). The results showed that the destination image was positively affectedby the decision to visit, and also the perception of risk was positively affected by the decision of tourists to visit.The implications in this research can be used as input for the Management of Kampung Coklat Tourism in developing destination images to increase tourists' decisions to visit.

scholarly journals Pengaruh Fee Audit, Tenure Audit, Rotasi Audit Terhadap Kualitas Audit dengan Komite Audit Sebagai Variabel Moderasi pada Perusahaan Sektor Keuangan yang Terdaftar di Bursa Efek Indonesia

Jurnal EBI ◽  
2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Nur Isra Laili
Keyword(s):  
Audit Committee ◽  
Audit Quality ◽  
Stock Exchange ◽  
Empirical Studies ◽  
Sampling Technique ◽  
Financial Sector ◽  
Audit Fees ◽  
Quality Audit ◽  
Insignificant Effect ◽  
The Relationship

This test aims to test the effect of audit fees, audit tenure, audit rotation on audit quality with the audit committee as a moderating variable (empirical studies on financial sector companies listed on the Indonesia stock exchange for the financial sector 2012-2016) The population in this study was 71 companies. The sampling technique used was purposive sampling and the number of samples was 23 companies. The model used in this study is Moderated Regression Analysis using panel data and processed using the Eviews 9.5 application. Results: Audit fees have a positive and insignificant effect on audit quality, audit tenure has a negative and insignificant effect on audit quality, audit rotation has a positive and significant effect. on the quality of the audit. The audit committee has a positive and significant effect on the relationship between audit fees and audit quality, the audit committee has a negative and insignificant effect on the relationship between audit tenure and audit quality, the audit committee has a positive and insignificant effect on the relationship between audit rotation and audit quality. This shows that the audit committee only mediates the relationship between the audit fee variable and audit quality.

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