scholarly journals Persepsi mahasiswi terhadap beauty vlogger dan dampaknya pada keputusan pembelian make-up

2021 ◽  
Vol 1 (2) ◽  
pp. 92-97
Author(s):  
Fitria Rahmi ◽  
Maya Suryani ◽  
Nelia Afriyeni
Keyword(s):  
Regression Analysis ◽  
College Student ◽  
Student Perceptions ◽  
Quantitative Methods ◽  
Student Perception ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
The City ◽  
Simple Regression

The study aims to see the effect of college student perception to beauty vlogger on the purchase decision of make-up products. The methods used in this research are quantitative methods, with incidental sampling forms and subjects for this research amounted to 201 college students in the city of Padang. These data are analyzed with simple regression analysis. The results showed that there was an effect of college student perceptions of beauty vlogger on purchasing decisions for make-up products p = 0,000 (p <0.05), which was 22%, meaning that the better the perception of beauty vlogger, the higher the purchasing decision and the remaining 78% is influenced by other variables not examined in this study.

scholarly journals How Does The Relationship Between Lifestyle With Consumer Decisions In Buying Motorbikes?

2019 ◽  
Vol 1 (2) ◽  
pp. 38-47
Author(s):  
Hapsawati Taan ◽  
Djoko Lesmana Radji
Keyword(s):  
Regression Analysis ◽  
Quantitative Methods ◽  
Purchasing Decisions ◽  
Consumer Decisions ◽  
Simple Regression Analysis ◽  
Consumer Lifestyles ◽  
The Relationship ◽  
Simple Regression ◽  
Selection Of

This study aims to test and analyze the influence of lifestyle on purchasing decisions of Yamaha ZR vega motorcycles at PT. Hasjrat Abadi Gorontalo. This research uses quantitative methods. Respondents are they who ever buy vega zr motors for three last years of 2016, 2017, 2018 that all over 97 people. Data were analyzed using simple regression analysis. The results showed that lifestyle variables had a significant effect on purchasing decisions at PT Hasjrat Abadi Gorontalo City. Suggestions should the leadership of PT Hasjrat Abadi Kota Gorontalo pay more attention to consumer lifestyles, for example, from various motor designs, motorcycle brand images and promotions. In addition, it is expected to pay more attention to the selection of inadequate alternatives and the lack of products with the latest models.

scholarly journals Effect Of Using E-Filling On Quality Of Tax Reporting Services In East Java

2020 ◽  
Author(s):  
Venantya Asmandani ◽  
Tree Setiawan Pamungkas ◽  
Rachmat Hidayat ◽  
Galih Wicaksono ◽  
Yeni Puspita ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Quantitative Methods ◽  
Test Results ◽  
Reporting Service ◽  
Simple Regression Analysis ◽  
Spss Software ◽  
Tax Reporting ◽  
Simple Regression ◽  
Data Analysis Methods

The purpose of this research is to determine the use of e-filling of the quality of tax Reporting Services partially. This research used quantitative methods and data analysis methods use SPSS software with simple regression analysis, which is used to test tested hypotheses, partially, and to see the magnitude of the coefficient. Based on the results of research and discussion can be concluded that partial use of e-filling affects the quality of the annual tax reporting Service, the direction is positif and is proven in analysis of SPSS test results with a significance value of 0.037 &lt; from 0.05. More and more users of e-filling then increasing the quality of taxation services because the taxpayer feels comfortable and safe using e-filling for payment and reporting its exposure.

scholarly journals PENGARUH KUNJUNGAN WISATAWAN TERHADAP PENDAPATAN ASLI DAERAH KOTA BANDA ACEH TAHUN 2012 - 2015

2019 ◽  
Vol 1 (2) ◽  
pp. 61-70
Author(s):  
Yushita Marini
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Approach ◽  
Regional Income ◽  
Simple Regression Analysis ◽  
The City ◽  
Simple Regression ◽  
Banda Aceh

Banda Aceh is one of the city of Islamic tourism in Indonesia, therefore it is expected that regional income can be obtained from tourism income. As a source of  revenue of income, tourism is influenced by tourist visits. This study aims to determine whether there is influence between the visiting of the domestic tourists and the foreign tourists to the regional revenue in the city of Banda Aceh. This research uses quantitative approach and data analysis used is simple regression analysis. The source of this research is taken from the Banda Aceh Statistics Data Report 2012 to 2015. The results show that there is influence between the visit of tourists to the city's original revenue of Banda Aceh, this is indicated by the increase of the number of tourists to increase the original income of the regional.

scholarly journals PENGARUH KEPEMIMPINAN ETIS DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN KOPERASI BATIK DI JOGJAKARTA

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Jajuk Herawati ◽  
Prayekti Prayekti
Keyword(s):  
Regression Analysis ◽  
Organizational Commitment ◽  
Ethical Leadership ◽  
Employee Performance ◽  
Single Family ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
Simple Regression Analysis ◽  
The City ◽  
Simple Regression

This study aims to determine the influence of ethical leadership and organizational commitment to employee performance, as well as the influence of ethical leadership on organizational commitment. The rp was carried out as a survey. The population of this study were all employees in the city of Yogyakarta batik cooperatives. Sampling was done by purposive sampling. Number of samples was 37 people, 8 people from enlisted KBTamtama, 9 people from KB Senopati, 6 people from KB PPBI, 7 people from Coral Single Family Planning, and 7 people from KB Mataram. Data were collected using a questionnaire that has been tested for validity and reliability. Scale measurements using 5-point Likert scale. Hypothesis testing is done by using multiple regression analysis and simple regression analysis. The results showed: (1) ethical leadership had positive and significant effect on employee performance (b = 0755; p = 0.000 <0.05). The implication, the better implementation or application of ethical leadership from the head, then the employee's performance is likely to increase; (2) organizational commitment had positive and significant impact on employee performance (b = 0.490; p = 0.002 <0.05). The implication, the stronger the organizational commitment of employees, then the employee's performance is likely to increase; and (3) ethical leadership hadpositive and significant effect on organizational commitment (b = 0629; p = 0.000 <0.05). The implication, the better implementation or application of ethical leadership of the leadership, the organizational commitment of employees tend to increase. Keywords : ethical leadership, organizational commitment, employee performance, purposive sampling.

scholarly journals The Relationship Of Knowledge On The Perception Ofdevelopment Zakat-Based Economic (PEZ)

2019 ◽  
Vol 4 (2) ◽  
pp. 174
Author(s):  
Asnaini Asnaini ◽  
Muhammmad Izdad Ilmi
Keyword(s):  
Economic Development ◽  
Regression Analysis ◽  
Regression Equation ◽  
Public Knowledge ◽  
Simple Regression Analysis ◽  
The Government ◽  
Relationship Of ◽  
The Relationship ◽  
The City ◽  
Simple Regression

This study aims to examine the relationship between knowledge about zakatalerts maal to the perception of economic development based on zakat funds. This research uses simple regression analysis. The study was tested on 30 respondents in the city of Bengkulu using two questionnaire models. Namely tests for knowledge and scale 1-5 for perception. From the results of the analysis note that the variables are positively related. The regression equation of X to Y is Y = 60.489 + 1,176X1.The implication of the results of this study is the importance of continuing BAZNAS socialization to increase public knowledge and understanding of zakat alerts and the need for concrete efforts from the government and related parties in improving the performance of the National Zakat Board (BAZNAS) to foster public trust in zakat management by institutions BAZNAS so that his perception of economic development based on zakat funds is getting better and optimistic.

scholarly journals KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

2019 ◽  
Vol 9 (2) ◽  
pp. 143-148
Author(s):  
Yani Restiani Widjaja ◽  
Gani Nurdiyana
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Statistical Tests ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).

scholarly journals PENGARUH ARTIFICIAL INTELLIGENCE TERHADAP CUSTOMER EXPERIENCE (STUDI PADA PENGGUNA GOJEK BANDUNG, JAWA BARAT)

AdBispreneur ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 115
Author(s):  
Putri Ayunda Dipta Arviollisa ◽  
Arianis Chan ◽  
Healthy Nirmalasari
Keyword(s):  
Artificial Intelligence ◽  
Regression Analysis ◽  
Consumer Behavior ◽  
Likert Scale ◽  
Customer Experience ◽  
Purchasing Decisions ◽  
Cognitive Fit ◽  
Four Dimensions ◽  
Simple Regression Analysis ◽  
Simple Regression

Artificial Intelligence (AI) allows marketers to differentiate their consumers into different personas and understand what motivates consumers in purchasing decisions so that marketers use AI to identify and predict consumer behavior, and through this information marketers are able to build unique experiences for consumers. This study tests and measures the effect of AI on customer experience by using simple regression analysis with four dimensions of AI: mechanical intelligence, analytical intelligence, intuitive intelligence and empathetic intelligence on the four dimensions of customer experience: immersion, flow, cognitive fit and emotional fit with a four-point Likert scale. Based on the results of study on 116 respondents, it it known that both AI and Gojek's customer experience are good and there is a significant effect of AI on customer experience. Artificial Intelligence (AI) memungkinkan pemasar untuk membedakan konsumennya menjadi persona yang berbeda dan memahami apa yang memotivasi konsumen dalam keputusan pembelian sehingga pemasar menggunakan AI untuk mengidentifikasi dan memprediksi perilaku konsumen, dan melalui informasi ini pemasar mampu membangun pengalaman unik bagi konsumen. Penelitian ini bertujuan untuk menguji dan mengukur pengaruh AI terhadap customer experience dengan menggunakan analisis regresi sederhana dengan empat dimensi AI: mechanical intelligence, analytical intelligence, intuitive intelligence dan empathetic intelligence terhadap empat dimensi customer experience: immersion, flow, cognitive fit dan emotional fit dengan skala Likert empat poin. Berdasarkan hasil penelitian terhadap 116 responden, didapatkan bahwa baik AI maupun customer experience Gojek dinilai baik dan terdapat pengaruh yang signifikan AI terhadap customer experience.

scholarly journals PENGARUH PERSEPSI SISWA TENTANG SUASANA KEHIDUPAN SEKOLAH TERHADAP MOTIF BERPRESTASI

2018 ◽  
Vol 5 (1) ◽  
pp. 511-520
Author(s):  
Sisti Nurlina ◽  
Adang Hambali ◽  
Fridayanti Fridayanti
Keyword(s):  
Regression Analysis ◽  
Statistical Analysis ◽  
Learning Process ◽  
Quantitative Research ◽  
Student Perception ◽  
School Life ◽  
Negative Perception ◽  
Achievement Motive ◽  
Simple Regression Analysis ◽  
Simple Regression

This research based on phenomena about students whose positive and negative perception about school life. Those two perceptions are expected effecting achievement motive and effort in learning process. This quantitative research used caused and effect correlation. Population are 34 students from grade IX SMP Mika Bakti. Simple regression analysis is used to study the effect in this research. Statistical analysis result shows F value is 0.139 with significant level 0.712 (not significant) and probability value is 0,712 more than  0,05. It is concluded that student perception about school life does not significantly effect achievement motive on students at SMP IX Mika Bakti Ciparay.

Pengaruh Kinerja Guru Bidang Studi terhadap Prestasi Belajar Siswa Kelas X SMK Bisnis dan Teknologi Bekasi

2021 ◽  
Vol 3 (1) ◽  
pp. 78-87
Author(s):  
Bakti Toni Endaryono ◽  
Tjipto Djuhartono
Keyword(s):  
Regression Analysis ◽  
Learning Outcomes ◽  
Quantitative Methods ◽  
Coefficient Of Determination ◽  
Simple Correlation ◽  
Analysis Techniques ◽  
Processing Data ◽  
Simple Regression Analysis ◽  
Simple Regression

     The purpose of this study is to discuss and analyze the performance of subject teachers influencing students’ learning outcomes in SMK Business and Technology Bekasi. The method used in this research is quantitative methods, data collection techniques through interviews, observation and documentation; data analysis techniques in this study using simple regression analysis and coefficient of determination. This research was conducted for 6 months starting from September 2020 to February 2021 with four stages, namely planning, implementing, processing data and reporting research results, while the results of this study were that the performance of teachers in the field of study had an effect on student achievement by 6.69%, with the calculation of the simple correlation coefficient of 0.69% while the result of the coefficient of determination of 47.61% means 52.39% is influenced by other factors not mentioned in this study.

scholarly journals The Effect of Promotion through Instagram Social Media on Purchasing Decisions at Chocolicious Cake Stores in Makassar City

2020 ◽  
Vol 1 (3) ◽  
pp. 26-31
Author(s):  
Mochtar Luthfi M ◽  
Nur Afni Pertiwi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Analytical Method ◽  
General Public ◽  
Research Method ◽  
Total Sample ◽  
Purchasing Decisions ◽  
The Public ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine and analyze the effect of promotion through social media Instagram on purchasing decisions at a chocolicious cake shop in Makassar City. Customer Study of Chocolicious Cake Shop on Jln A.P. Pettarani Makassar. The research method used in this research is descriptive quantitative, with a total sample of 60 respondents. The analytical method used in this study is a simple regression analysis using SPSS 24. The results showed that promotion through social media Instagram had a positive and significant effect on purchasing decisions with the results of the t count> t table (6.564> 1.671). Chocolicious products are accepted by the public and also show that indeed social media has an important role in conveying information such as introducing products to the general public if we are good at using them.

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