scholarly journals Development of a Tool for Measuring Ecocentrism as an Outcome of Environmental Communication

2021 ◽  
Vol 4 (4) ◽  
pp. 155-165
Author(s):  
Maria Theresa D. Gochuico
Keyword(s):  
Data Gathering ◽  
Education Institution ◽  
Environmental Communication ◽  
Primary Data ◽  
The Novel ◽  
Communication Tool ◽  
Chi Square ◽  
Environmental Laws ◽  
Descriptive Research ◽  
Recent Developments

Recent developments in Environmental Communication furthered the importance of tool development to measure practice with ecocentric orientation. This research aimed to develop a tool that can measure the level of ecocentrism. This research employed a descriptive research design, and a survey was used as the primary data gathering method. The ecocentric-driven environmental communication tool has undergone four phases: the development of indicators, generation of reliability evidence, and determination of limitations, and refinement of tool. The tool was administered to 225 fourth-year college students of De La Salle University-Dasmariñas (DLSU-D), a higher education institution that explicitly integrated ecocentrism in its curriculum. Mean, percentage, and frequency count were used to analyze the socio-demographic and environmental communication. Chi-square Likelihood Ratio was also used to analyze the relationship between environmental communication and ecocentrism. The novel output of this research was the identification of aspects of ecocentrism, namely, impacts of human activities on the environment, environmental awareness, sustainable practices, environmental stewardship, collective action, and compliance with environmental laws. The research was able to develop probing items for each aspect. It was recommended that the probing items be developed based on the specific environmental contexts.

scholarly journals ANALISIS NILAI ETIKA TOLONG-MENOLONG TOKOH HEPI DALAM NOVEL ANAK RANTAU KARYA A. FUADI

2018 ◽  
Vol 8 (1) ◽  
pp. 204
Author(s):  
Selfi Maikomah ◽  
Erlina Zahar ◽  
Harbeng Masni
Keyword(s):  
Human Life ◽  
Secondary Data ◽  
Primary Data ◽  
The Novel ◽  
Descriptive Research ◽  
Value Ethics ◽  
Research Type

Abstract: The purpose of this study is to describe the ethical value of the help of the Hepi character in Son Rantau novel by A. Fuadi. This research includes descriptive research type which is qualitative. Primary data in this research is in the form of written data in the form of sentences, words, and paragraphs in the form of dialogs and monologues contained in Hepi characters in novels Anak Rantau A. Fuadi, while secondary data in this study in the form of books and literature taken from the library where the theories relate to this research. Based on the results of this study it can be concluded that the value of the helpful ethics contained in the novel Rantau Son of A. Fuadi there are 24 quotations are all reinforced also by exposure to dialogue and monologue. This illustrates this novel put forward that people live in society is needed each other to help each other in order to create prosperity help-help is necessary in living life because human life must be socialized and interdependent with each other Keywords: Value, ethics, novel

Study On Effectiveness Of Skill Development Programme For Entrepreneurs In Coimbatore

2019 ◽  
Vol 118 (9) ◽  
pp. 313-322
Author(s):  
Dr. M. Gurupandi
Keyword(s):  
Skill Development ◽  
Weighted Average ◽  
Training Programme ◽  
Research Process ◽  
Primary Data ◽  
Chi Square ◽  
Weighted Average Method ◽  
Descriptive Research ◽  
Chi Square Test ◽  
Weighted Rank

The main objective of this project is to determine the effectiveness of the Skill Development Training Programme provided to the entrepreneurs in Coimbatore. The purpose of the research process is tso provide guidelines and suggestions for improving and enhancing the existing training programme in the organization. The research design adopted for this study is Descriptive research. Primary data is used for the study. The primary data was collected through questionnaire with close ended questions. Analysis is done using Percentage analysis, Weighted Average method, Chi-square test and Weighted Rank method to derive the appropriate statistics on opinion of the employees. This study helps the management to improve the current training programme of the company.

scholarly journals Disaster Knowledge and Household Preparations of Selected Communities in Central Luzon, Philippines: Basis for Enhanced Community Disaster Education Program

2020 ◽  
Vol 3 (2) ◽  
pp. 44-51
Author(s):  
John Mark Asio
Keyword(s):  
Education Program ◽  
Data Gathering ◽  
Sampling Technique ◽  
Primary Data ◽  
Validity And Reliability ◽  
Weighted Mean ◽  
Descriptive Research ◽  
Significant Difference ◽  
Disaster Knowledge ◽  
Disaster Education

Disaster is nature’s worst event that can happen anytime and anywhere. It creates unfathomable destruction to everything. This study aimed to analyse and explore the disaster knowledge and household preparations of individuals in selected communities located in Central Luzon, Philippines. The study used a descriptive research design with the survey as the primary data gathering tool. One hundred thirty (130) respondents took part in the survey from two identified communities in Central Luzon using purposive sampling technique. This study also adopted and modified a research instrument which was subjected to validity and reliability test. The researcher subjected the data gathered with the following statistical tools: weighted mean, t-test, ANOVA and Pearson-r with the help of SPSS 20. The study then generated the following findings (1) the respondents were knowledgeable about disasters and the households were prepared in time of a disaster. In addition, there was a significant difference in the disaster knowledge respondents when grouped according to the community. Also, there exists a relationship between the community of the respondents and their disaster knowledge. Furthermore, a moderate and direct relationship also exists between disaster knowledge and household preparations. Based on the findings the researcher provided a suggestion for an enhanced community disaster education program.

scholarly journals An Analysis of Racial Discriminations as Seen in Kathryn Stokett’s Novel The Help

2019 ◽  
Vol 2 (2) ◽  
pp. 1-6
Author(s):  
Marleni Zairanis Nazara ◽  
Fetri Reni
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Racial Discrimination ◽  
Primary Data ◽  
The Novel ◽  
White People ◽  
Black Race ◽  
Analysis Techniques ◽  
Descriptive Research

The problem in this analysis is the existence of black racial discrimination by white people who consider themselves more powerful than the black race. This is illustrated in the novel The Help through the treatment of white employers against their helpers, the black race. In this analysis, the author wants to analyze discriminatory actions, causes and effects of racial discrimination in the novel The HelpIn this analysis, descriptive research is taken as a method of data collection. As for the method of data analysis, the authors conducted qualitative methods with understanding the novel. Data collection techniques use qualitative techniques by taking notes in collecting primary data. In data analysis techniques, the author uses structuralism method techniques by interpreting data.The results of this research are: 1) there are elements and acts of discrimination and segregation from white employers to black maids and also various racist actions towards other blacks described in the novel. 2) the cause of racial discriminations in this novel stems from Hilly's idea of making separate toilets with black maids 3) The effect of this racial discriminations is the publication of the novel The Help in Mississippi, the changing viewpoint of their employers and helpers and vice versa.

Impact of Celebrity Endorsement on Customer Behavior in Nepalese Commercial Banks

2021 ◽  
Vol 1 ◽  
pp. 40-47
Author(s):  
Dilip Parajuli
Keyword(s):  
Commercial Banks ◽  
Negative Impact ◽  
Positive Impact ◽  
Data Gathering ◽  
Customer Behavior ◽  
Primary Data ◽  
Celebrity Endorsement ◽  
Strategic Decisions ◽  
Descriptive Research ◽  
High Degree

This study aims to establish the influence of celebrity endorsement on behavior among customers of Nepalese commercial banks. This study employs a descriptive research design. A self-administered survey questionnaire was used as the main primary data gathering instrument. A total of 300 questionnaires were administered (25 for each of 12 commercial banks). Out of them, 69.67 percent of questionnaires were returned and used. Different statistical tools such as mean and regression analysis were used for the analysis. Cronbach’s alpha was used to analyze the reliability of the data. Descriptive statistics show the celebrity endorsement of Nepalese commercial banks affects customers and these customers have moderately perceived that their behavior is to some extent influenced by celebrity endorsement. However, the regression results indicate that celebrity endorsement has a negative impact on customer behavior in Nepalese commercial banks. Therefore, to create a positive impact of celebrity endorsement, companies need to make strategic decisions with regard to the usage of celebrities in advertising campaigns. The companies should also ideally choose certain celebrities who have a high degree of legitimacy in the minds of the majority of the customers in the country.

An empirical study on consumer’s perception towards health insurance

2019 ◽  
Vol 118 (4) ◽  
pp. 64-67
Author(s):  
Dr. Sangamithirai
Keyword(s):  
Health Insurance ◽  
Secondary Data ◽  
Population Data ◽  
Modern Technology ◽  
Primary Data ◽  
Survey Method ◽  
Chi Square ◽  
Descriptive Research ◽  
Data Source ◽  
Consumer's Perception

The paper attempts to know the perception of the exisitng customers of health insurance in aditya birla and to find out customers purpose, satisfaction and usage of modern technology with various factors for purchasing health insurance from aditya birla. The survey method is an structured questionnaire with descriptive research design,is used to find out the consumer perception and convenient random sampling was used from the population .data source is obtained from the primary and secondary data,in which primary data is collected through questionnaire and secondary data is collected through internet.statistical tools like percentage analysis,chi – square , correlation and ranking method was used to interpret the data.

scholarly journals Awareness of Green Marketing in Retailing and its Impact in Environment

2019 ◽  
Vol 9 (2S3) ◽  
pp. 440-444
Keyword(s):  
Quantitative Research ◽  
Secondary Data ◽  
Green Marketing ◽  
Environmental Benefits ◽  
Primary Data ◽  
Chi Square ◽  
Descriptive Research ◽  
Chi Square Analysis ◽  
The Impact ◽  
Structured Questionnaire

Green marketing refers to the process of selling goods or services based on environmental benefits. Green selling is very much significant for a number of reasons from eliminating extravagance and to educate all the consumers about maintaining the product or services eco-friendly. Objective of the studyis to identify the awareness of green marketing among retailers and to analyses the impact of green marketing on environment. This study is a quantitative type of research and it involves a descriptive research design. Quantitative research is obtained based on the structured questionnaire framed. Researcher has taken Primary Data through Questionnaire and Secondary Data through Journals, Magazines and Internet. Researcher Used Bar Diagram, Pie Diagram and Chi-Square Analysis for Interpretation.

scholarly journals Television Advertisement: Children's Inclination towards Chocolate Products

2017 ◽  
Vol 9 (02) ◽  
Author(s):  
Ajit Bansal
Keyword(s):  
Research Design ◽  
Analysis Of Variance ◽  
Demographic Factors ◽  
Primary Data ◽  
Chi Square ◽  
Structured Design ◽  
Descriptive Research ◽  
Television Advertisement ◽  
Television Advertisements ◽  
Chi Square Test

The advertisement is the predominant Promotional Mix Variable which is being used in every industry to get noticed by their prospective customer, and thereby turning them into lifetime consumers. These advertisements are also playing their part in shaping the elders, teenagers or children. Especially, these advertisements are influencing the lifestyle of the children in much greater fashion, both in righteous and unrighteous direction. The main objective of this study is to find out, how children are influenced by the television advertisements. The focus of the study is on the effect of television advertisements on children with reference to different chocolate brands and their advertisements, to study the association between preference of children and demographic factors such as Gender and Medium of study. An attempt has been made to know the children's awareness about chocolate brands and preference to buy. The descriptive research design was used as the study followed structured design with predetermined objectives and hypotheses. Primary data have been collected through questionnaire. Chi-square test and Analysis of Variance (ANOVA) was carried out to test the hypotheses. The study comes out with useful insights and recommendations.

scholarly journals Knowledge creation and performance of Deposit-Taking SACCOs in Nyeri County, Kenya

2020 ◽  
Vol 10 (1) ◽  
pp. 454-552
Author(s):  
M. W. Wairegi ◽  
P. Waithaka
Keyword(s):  
Human Resource ◽  
Knowledge Creation ◽  
Descriptive Analysis ◽  
Primary Data ◽  
Chi Square ◽  
Descriptive Research ◽  
To Come ◽  
And Performance ◽  
Chi Square Analysis ◽  
Management Staff

In order to DT-SACCOs to remain competitive in the environment characterized by uncertainty and changes, knowledge creation and proper management are paramount. The current study, therefore, sought to determine the effect of knowledge creation on performance of deposit-taking SACCOs in Nyeri County Kenya. This study applied a descriptive research design. The researcher focused on 11 licensed DT-SACCOs operating in Nyeri County. The respondents of the study were 110 management staff in the human resource, credit, ICT, marketing, finance. The study adopted census on all the 110 employees from the DT-SACCOs. Questionnaires were used in collection of primary data. Descriptive analysis and chi-square analysis were conducted with the help of SPSS. The study found that SACCOs differed significantly in knowledge creation. Chi-square analysis showed that that knowledge creation (p=0.00) was statistically significant. It was concluded that knowledge creation positively enhanced SACCO performance. The study recommends that the deposit taking SACCOs need to come up with more ways of creating knowledge by empowering its staff to be innovative and creative.

PERSEPSI PETERNAK PADA KEPEMIMPINAN PENDAMPING DAN HUBUNGANNYA DENGAN PRODUKTIVITAS USAHA TERNAK DI PAGUYUBAN AL-AWWALIYAH, PASIRWANGI, GARUT, JAWA BARAT

2019 ◽  
Vol 12 (1) ◽  
pp. 42-51
Author(s):  
Dwi Indah Sulistiani ◽  
Ujang Maman ◽  
Junaidi J
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Leadership Qualities ◽  
Chi Square ◽  
Education Experience ◽  
Spss Software ◽  
Chi Square Analysis ◽  
And Behavior ◽  
The Relationship

Objective of this research; 1) determine the perception of ranchers against the properties and behavior of the leadership of the companion in the Society of Al-Awwaliyah 2) analyze the relationship between productivity breeder with productivity of livestock in the Society of Al-Awwaliyah 3) identify the relationship perceptions of ranchers against the leadership companion with productivity of livestock in the Society of Al-Awwaliyah , The data used in this study are primary and secondary data. Primary data were obtained from questionnaires which stem from ranchers while secondary data sourced from literature in the form of books and articles. Data processing was performed using Chi-square analysis using SPSS software version 21. One of the factors relating to the productivity of ranchers is the perception of ranchers against the leadership of their companion. Leadership companion views of the nature and behavior of which is owned by a companion. Productivity ranchers indirectly related to the productivity of the cattle business. Characteristics breeder visits of age, years of education, experience ranchers, and businesses in addition to ranchers. The results of data analysis showed that there is a significant relationship between business other than ranchers with ranchers productivity. The relationship between the perception of the nature of the companion breeder with productivity ranchers produce Pearson Chi-Square value is 9.751 and Asymp. Sig. (2-sided) of 0.002. This is due to interest ranchers against leadership qualities possessed by a companion who produce prolific ranchers. Ranchers consider that a companion of his leadership qualities are ideal as a companion.

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