ANALISIS STRATEGI PEMASARAN PRODUK SMARTPHONEVIVO DI TELEMARCO PADA INTERNATIONAL PLAZA PALEMBANG

Research of marketing strategy of Vivo smartphone products has been done at Telemarco at the Palembang International Plaza (IP). The purpose of this study was to find out the marketing strategy of the Smartphone Vivo product at the Palembang International Plaza. This research is a type of descriptive research using the method of presenting qualitative data which is analyzed using the SWOT method by describing the object of research based on strengths, weaknesses, opportunities and threats. Data collection techniques are carried out by means of Library Research and Field Research through observation and interviews. The results obtained from this study are that there are three marketing strategies of Vivo Smartphone in Telemarco Company which have been implemented include product strategies that build brand image, pricing strategies include cash and credit purchases, promotional strategies in the form of advertisements in Television, Newspapers and Online media as well as promo brochures and gift giving. The marketing strategy that has been carried out by the Telemarco Company is basically in accordance with the results of the SWOT analysis conducted on Vivo Smartphone products which include elements of marketing mix strategies such as Produck, Price, Promotion, and Place. Suggestions that can be given by the author in this study, Vivo provides gifts to consumers and the ease of buying by installments or also giving discount prices to attract consumers to buy. Marketing strategy analysis needs to be done every year so that the company always gets a new alternative strategy that is more innovative so that the goal to reach market marketing leaders can be achieved.

Download Full-text

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

10.31219/osf.io/mtk6e ◽

2020 ◽

Author(s):

endang naryono

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Research Method ◽

Swot Analysis ◽

Secondary Data ◽

Marketing Strategies ◽

Primary Data ◽

Research Subjects ◽

Descriptive Research ◽

Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

Download Full-text

Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

E-Journal of Tourism ◽

10.24922/eot.v8i1.70278 ◽

2021 ◽

pp. 65

Author(s):

Kevin Benedict Lesmana ◽

Rustono Farady Marta ◽

Sugeng Wahjudi

Keyword(s):

Social Media ◽

New Media ◽

Marketing Strategy ◽

Tourism Industry ◽

Marketing Strategies ◽

Online Marketing ◽

Strategy Analysis ◽

The Public ◽

Descriptive Research ◽

Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

Download Full-text

PENGARUH STRATEGI PEMASARAN TERHADAP LOYALITAS KONSUMEN PADA GIANT SUPERMARKET (PT. HERO SUPERMARKET TBK) DI BANDAR LAMPUNG

Industrika: Jurnal Ilmiah Teknik Industri ◽

10.37090/indstrk.v2i1.78 ◽

2018 ◽

Vol 2 (1) ◽

Author(s):

Yudiana Sari ◽

Keyword(s):

Marketing Strategy ◽

Field Research ◽

Marketing Strategies ◽

Matrix Analysis ◽

Consumer Loyalty ◽

Internal Factors ◽

Library Research ◽

Cell Position ◽

Main Disadvantage ◽

The Matrix

Abstract The object of this research is Giant Supermarket (PT Hero Supermarket Tbk) in Bandar Lampung. Giant is one of the largest retail networks in Indonesia. The problem studied was to find out the effect of marketing strategies on consumer loyalty at Giant Supermarket (PT. Hero Supermarket Tbk) in Bandar Lampung because of consumer loyalty at the Giant Supermarket (PT. Hero Supermarket Tbk) which declined. The research method used in this study is library research and field research conducted by directly examining Giant Supermarkets (PT Hero Supermarket Tbk) in Bandar Lampung related to marketing strategies and their influence on consumer loyalty at Giant Supermarket (PT. Hero Supermarket Tbk) in Bandar Lampung. The results showed that the matrix analysis of IFAS and EFAS resulted in an analysis of the company's internal factors in the marketing strategy of Giant Supermarket (PT Hero Supermarket Tbk) in Bandar Lampung, which became the main force, namely promotion carried out by the company with a total value of 0.4662 and the main disadvantage is that famous brands still dominate with a total value of 0.1200. While the company's external factors in the marketing strategy of PT Giant Supermarket (PT Hero Supermarket Tbk) in Bandar Lampung, which is the main opportunity, is an increase in the population with a total value of 0.4235 and the company's main threat is the number of competing companies with a total value of 0.1582 . External internal matrix analysis (IE) Giant Supermarkets (PT Hero Supermarket Tbk) In Bandar Lampung are in the V cell position, thus implementing a strategy of maintaining and maintaining consumers (high consumer loyalty). Keywords: Strategy, Marketing, Loyalty, Consumers, IFAS, EFAS

Download Full-text

Analisis Game Theory pada Strategi Bersaing Alfamart dan Indomaret di Kebumen

Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) ◽

10.32639/jimmba.v3i2.783 ◽

2021 ◽

Vol 3 (2) ◽

pp. 251-259

Author(s):

An Nisa Nur Laila ◽

Kabul Trifiyanto

Keyword(s):

Game Theory ◽

Marketing Strategy ◽

Marketing Mix ◽

Marketing Strategies ◽

Sales Volume ◽

Validity And Reliability ◽

Product Price ◽

Physical Evidence ◽

Promotion Strategies ◽

Product Strategies

Alfamart and Indomaret are the market rulers in Indonesia. According to research firm Nielsen, Alfamart and Indomaret take 87% market share (Gumiwang, 2019). Both retailers compete in opening their outlets which can influence marketing strategies and increase sales volume. This study aims to determine the optimal marketing strategy through game theory that is oriented towards the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to be improved and maintained so that customers are more satisfied. Using the SPSS 24 Version tool to calculate the level of validity and reliability of each attribute given and also to determine a Cartesian chart to determine Importance Performance Analysis and use the POM-QM 4 software to determine what strategy is superior to Alfamart and Indomaret. The elements of the marketing mix used are Product , price, Promotion, Place, People, physical evidence and process. The purpose of this research is to get an optimal marketing strategy through game theory that is oriented to the advantages of company facilities that are prioritized by customers and to find out what strategies are appropriate to improve so that customers are more satisfied. The results showed that Alfamart was superior in implementing promotion strategies and Indomaret was superior in implementing product strategies.

Download Full-text

STRATEGI PEMASARAN PAKET WISATA PADA PT. PANDAWA LIMA TOUR AND TRAVEL INDONESIA DI DENPASAR

Jurnal IPTA ◽

10.24843/ipta.2014.v02.i02.p02 ◽

2014 ◽

Vol 2 (2) ◽

pp. 6

Author(s):

I Gede Adhi Suputra Arimbawa PG. ◽

I GPB. Sasrawan Mananda ◽

I Putu Sudana

Keyword(s):

Service Quality ◽

Human Resources ◽

Marketing Strategy ◽

Education And Training ◽

Marketing Strategies ◽

Sales Promotion ◽

Travel Agents ◽

Library Research ◽

Analysis Technique ◽

And Training

This research is about the marketing strategies implemented by PT. Pandawa Lima Tour and Travel tour packages. Company offers tour packages in Bali and beyond Bali tour packages with variety of facilities. As a common general company, PT. Pandawa Lima Tour and Travel has the objective to make profit and trying to satisfy consumers. This research aims to determine the marketing strategy package in PT. Pandawa Lima Tour and Travel tour package in Denpasar. The data collection method in research carried out by the method of observation, in-depth interviews, library research, and technique documentation. The data analysis technique used is descriptive qualitative combined with the SWOT approach. Discussion of the results of the marketing strategy adopted by the PT. Pandawa Lima Tour and Travel is SO strategy by increasing sales promotion to target markets, enhance cooperation with hotels and travel agents and maintain the diversity and innovation of product and service quality. ST strategies to further enhance cooperation with other travel agencies, and improve service quality. WO strategies to enhance the promotion through the mass media, and printing brochures, expanding market segments and improve the quality of human resources in education and training. While WT strategy by increasing promotional activities and improve human resources. Based on the results of the discussion, can give advice - advice on marketing strategies in PT. Pandawa Lima Tour and Travel tour packages that maintain good relations with the company's existing transport and suggest PT. Pandawa Lima Tour and Travel to their own transport, improving education and training for employees and appropriate compensation, as well as updating the architecture buildings and office equipment.

Download Full-text

MARKETING STRATEGY IN MALAYSIA: AN ISLAMIC VIEW

International Journal of Advanced Research ◽

10.21474/ijar01/12989 ◽

2021 ◽

Vol 9 (06) ◽

pp. 73-81

Author(s):

Nor Nina Amalina Md Saad ◽

◽

Salmy Edawati Yaacob ◽

Azlin Alisa Ahmad ◽

◽

...

Keyword(s):

Marketing Strategy ◽

Marketing Strategies ◽

Research Approach ◽

Library Research ◽

Current Circulation ◽

Islamic View

Marketing strategy in Malaysia has become a phenomenon among marketers in making a profit. However, the marketing strategy carried out raises various controversies that are beyond the limits of sharia. Most product marketers neglect Islamic marketing strategies in their efforts to market their products. Thus, this study was conducted to identify and analyze the strategies used in the effort to market the product. Next, will summarize the strategies most commonly used by product marketers. The data collected is qualitative using a library research approach. The results of the study found that there are clear differences between Islamic marketing strategies and marketing strategies in Malaysia. Implications, a detailed study on Islamic marketing strategies should be conducted based on issues that arise according to the current circulation to uphold Islamic marketing while providing awareness to marketers in Malaysia.

Download Full-text

KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

Jurnal Hutan Tropis ◽

10.20527/jht.v4i1.2880 ◽

2017 ◽

Vol 4 (1) ◽

pp. 35

Author(s):

Susni Herwanti

Keyword(s):

Vitamin A ◽

Marketing Strategy ◽

Financial Analysis ◽

Marketing Mix ◽

Marketing Strategies ◽

Pricing Strategy ◽

Selling Price ◽

Strategy Analysis ◽

Promotion Strategy ◽

The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

Download Full-text

STRATEGI PEMASARAN USAHA BUNATY DENGAN MODEL 7C DAN PENERAPANNYA PADA BUSINESS MODEL CANVAS

JURNAL BIOINDUSTRI ◽

10.31326/jbio.v3i1.709 ◽

2020 ◽

Vol 3 (1) ◽

pp. 487-502

Author(s):

Parmila Khansa ◽

Keyword(s):

Marketing Strategy ◽

Business Model ◽

Swot Analysis ◽

Natural Antioxidants ◽

Marketing Strategies ◽

The Body ◽

External Factors ◽

Fruit Peel ◽

Business Model Canvas ◽

Dragon Fruit

This research is about marketing strategies for Bunaty's ready to drink beverage business which is derived from dragon fruit peel with strawberry popping boba innovation. Dragon fruit peels in Bunaty products contain natural antioxidants that can nourish the body. The purpose of this study is to analyze the conditions of the internal environment and external environmental conditions, identify marketing strategies with the 7C model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model of the canvas in the Bunaty business. The analytical method used is IFAS and EFAS, SWOT analysis, marketing strategy of 7C model, and business model canvas. The results of this study are the results of the calculation of internal factors obtained a total score of 2.64, where this value indicates strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 3.26, where this value shows the opportunities for external factors that can minimize threats. To face competition in the alternative business strategy market through a SWOT matrix that is incorporated into the marketing strategy of the 7C model and applied to the business model canvas by the company. Keywords: business model canvas, dragonskin, marketing 7C model, ready to drink beverages, SWOT analysis.

Download Full-text

Marketing Strategy Analysis of RT-Mart Supermarket Under the Background of Epidemic Situation

Journal of Innovation and Social Science Research ◽

10.53469/jissr.2021.08(08).03 ◽

2021 ◽

Vol 8 (8) ◽

pp. 9-14

Author(s):

Junyan Du ◽

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Model Analysis ◽

Current Situation ◽

Force Model ◽

Strategy Analysis ◽

Existing Problems ◽

Safeguard Measures ◽

Weak Points

This paper takes the RT-Mart supermarket under the background of epidemic as the research object, analyzes the current situation of online and offline operation, and finds out the existing problems. Through SWOT analysis and Porter five force model analysis, the paper discusses the challenges that the supermarket of RT-mart is facing at present. And through two questionnaires, we can find the weak points of marketing in RT-Mart more accurately. According to this, we put forward constructive suggestions and some safeguard measures.

Download Full-text

MARKETING STRATEGY OF CHICKEN EGG ON NRPS SHOP IN TANAH DATAR

Jurnal Apresiasi Ekonomi ◽

10.31846/jae.v7i1.189 ◽

2019 ◽

Vol 7 (1) ◽

pp. 67-78

Author(s):

Vivi Nila Sari ◽

Marta Widian Sari ◽

Yosi Yulia ◽

Ratma Helmi Wati

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

Analysis Data ◽

Marketing Strategies ◽

Market Development ◽

Sales Volume ◽

Analysis Method ◽

Good Service ◽

Independent Variable ◽

Collection Methods

This study aims to determine the use of marketing strategies that will increase sales volume. This research consists of one independent variable that is Marketing Strategy and one Dependent Variable that is Sales Volume. The analysis method used is SWOT Analysis. Data collection methods in this study is to use interviews on Kiosk owners N.R.P.S. The results of SWOT analysis in this study indicate that SO strategy on Kiosk N.R.P.S is Do concentrated growth on human resources and open special training place, Do market development and Add chicken coop unit and employees. The WO Strategy at Kiosk N.R.P.S is Innovating in technology, innovating in promotions and focusing more on the division of labor. ST strategy at Kiosk N.R.P.S is to innovate the product, keep stabilizing the price and provide good service. WT Strategy on Kiosk N.R.P.S is Aggressive in Promotion and Perform monthly recording. Keywords : Marketing Strategy and Sales Volume.

Download Full-text