EMPOWERING MSMES THROUGH THE USE OF DIGITAL MARKETING IN IMPROVING HALAL PRODUCTS AND TOURISM IN THE CITY OF LHOKSEUMAWE

Souvenir business is a business that has been running in Lhokseumawe City from several decades back, tourist interest in merchandise and souvenirs when visiting Aceh province, especially Lhokseumawe city is a special attraction when shopping. This city is a vital route of distribution and trade in Aceh. But this has not been supported using technology in the development of digital marketing management. The solution to partner problems is by fostering business management, developing human resources, conducting coaching regarding the promotion of partner products, motivating employees and mastering technology. The outputs in this service for the year are: 1. Draft Scientific Publications in the Journal of Community Service Darma Bakti Teuku Umar 2. Serambi Indonesia Mass Media Articles 3. Increasing Partner Capabilities by Optimizing Digital Marketing.

Download Full-text

PEMBERDAYAAN MASYARAKAT DESA BENDAR KECAMATAN JUWANA KABUPATEN PATI MENUJU DESA SENTRA KERUPUK IKAN

JURNAL PENGABDIAN KEPADA MASYARAKAT ◽

10.24114/jpkm.v25i2.14593 ◽

2019 ◽

Vol 25 (2) ◽

pp. 80

Author(s):

Dina Prasetyowati ◽

Rasiman Rasiman ◽

Ipah Budi Minarti

Keyword(s):

Human Resources ◽

Community Service ◽

Business Management ◽

Service Program ◽

Traditional Management ◽

Fishing Village ◽

The People ◽

Production Techniques ◽

Production Practices

Desa Bendar dikenal sebagai desa Nelayan karena mayoritas penduduk Desa Bendar adalah nelayan dengan jumlah sebesar 55,7% atau 880 orang. Root of problem yang dihadapi oleh Desa Bendar, Kecamatan Juana, Kabupaten Pati adalah banyaknya hasil tangkapan ikan para nelayan serta sumber daya manusia yang belum terberdayakan secara maksimal, sehingga belum dapat meningkatkan kesejahteraan masyarakat baik secara kelompok maupun individu di Desa Bendar. Mitra dalam pengabdian ini adalah KUB Mina Melati. Dalam menjalankan usahanya, KUB Kerupuk Ikan Mina Melati masih menerapkan manajemen tradisional. Rendahnya pengetahuan anggota KUB Kerupuk Ikan Mina Melati menjadi salah satu penyebabnya terutama dalam hal proses produksi dan pengolahan kerupuk yang baik dan manajemen pengelolaan usaha. Kegiatan yang dilaksanakan pengabdian ini adalah pelatihan dan workshop teknik-teknik produksi kerupuk, serta praktik produksi kerupuk. Dengan adanya program pengabdian ini diharapkan masyarakat Desa Bendar dapat menghasilkan produksi kerupuk ikan yang memiliki nilai jual yang tinggi. Apabila nilai jual dari hasil pengolahan kerupuk ikan tinggi, maka penghasilan warga akan meningkat, dan selanjutnya memberi dampak kepada peningkatan kesejahteraan masyarakat Desa Bendar dan menjadikan Desa Bendar sebagai Desa Sentra Kerupuk Ikan. Kata kunci: Desa Nelayan, Kerupuk Ikan,Pemberdayaan. Abstract Bendar Village is well- known as a Fishing Village because the majority of Bendar Village residents are fishermen with a total of 55.7% or 880 people. The root of the problem faced by Bendar Village, Juana Subdistrict, Pati Regency was the number of fish catches of the fishermen and human resources that have not been maximally empowered yet, so that they have not been able to improve the welfare of the community yet both individually and in groups in Bendar Village. The partner in this service was KUB Mina Melati. In running its business, KUB Kerupuk Ikan Mina Melati still applied traditional management. The low knowledge of members of KUB Kerupuk Ikan Mina Melati was one of the causes, especially in terms of good cracker production and processing and business management. The activities carried out by this service were training and workshops on cracker production techniques, as well as cracker production practices. With this community service program, it is hoped that the people of Bendar Village can produce fish crackers that have a high selling value. If the selling value of fish cracker processing results is high, the income of citizens will increase, and subsequently, have an impact on improving the welfare of the people of Bendar Village and making Bendar Village a Center Village of Fish Crackers. Keywords: Fishing Village, Fish Crackers, empowerment.

Download Full-text

Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽

10.32938/bc.2.2.2019.58-65 ◽

2019 ◽

Vol 2 (2) ◽

pp. 58-65

Author(s):

Risgiyanti Risgiyanti ◽

Ana Shohibul

Keyword(s):

Marketing Strategy ◽

Community Service ◽

Business Management ◽

Management Training ◽

The Other ◽

Digital Marketing ◽

Marketing Concept ◽

Fashion Brand ◽

Management Knowledge ◽

Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are fashion brand creation, digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

Download Full-text

Analysis of Potential Development of Ornamental Koi Fish Business in Blitar City as a Form of Community Service

GANDRUNG: Jurnal Pengabdian Kepada Masyarakat ◽

10.36526/gandrung.v1i2.940 ◽

2020 ◽

Vol 1 (2) ◽

pp. 53-61

Author(s):

Nurida Finahari ◽

Alfiana

Keyword(s):

Community Service ◽

Business Management ◽

Fish Farming ◽

Management Development ◽

Ornamental Fish ◽

Business Sector ◽

Potential Market ◽

Potential Development ◽

Service Activities ◽

The City

Blitar city has the potential of a superior product, which isnamely Koi fish farming. Koi fish are commodities have a potential market share with a relatively expensive sale value. This potential requires development and assistance activities because this business sector has its own problems. This article aims to analyze the potential development of the Koi ornamental fish business in Blitar district as a form of community service. The analysis was carried out with a literature-based review of research publications and community service. The results of the study were used as a reference for designing community service activities to develop the potential of Koi fish farming in the city of Blitar. The results of the analysis show that the results of research on hatchery and enlargement of Koi fish can be done by utilizing the surrounding natural resources. Community service activities are generally carried out for the technical aspects of cultivation, business management and marketing management. Development of Blitar Koi fish culture can be designed in the form of sustainable activities in accordance with the results of the analysis.

Download Full-text

MEMBANGUN PEMAHAMAN KEWIRAUSAHAAN DAN PENGETAHUAN EKONOMI UNTUK MENINGKATKAN KINERJA BAGI PELAKU UKM CILODONG BERKARYA DI DEPOK

Jurnal Bakti Masyarakat Indonesia ◽

10.24912/jbmi.v3i1.8001 ◽

2020 ◽

Vol 3 (1) ◽

Author(s):

Desmintari Desmintari ◽

Lina Aryani ◽

Pusporini Pusporini

Keyword(s):

Community Service ◽

Economic Crisis ◽

Small Businesses ◽

Significant Contribution ◽

Business Management ◽

Management Science ◽

Economic Recovery ◽

Economic Understanding ◽

The City ◽

Micro Enterprises

History has shown that Small and Micro Enterprises (MSMEs) in Indonesia continue to exist and develop with the economic crisis that has plagued the country since 1997, even becoming a rescue valve for the nation's economic recovery because of its ability to make a significant contribution to the GDP of the city of Depok and employment. At present, the ability and knowledge of small businesses towards management science is still very limited, especially in the field of entrepreneurship, so that in business management they often experience obstacles. The high interest of participants in Community Service Activities this time can be demonstrated by the ability of members of UKM Cilodong Karya to understand more deeply the problems of entrepreneurship / interpreneursip and economic understanding in general and aims to provide socialization of knowledge about entrepreneurship and knowledge of the economy in order to gain understanding, the innovation that ultimately will increase business by making profits and making families more prosperous and the GDP of the city of Depok will increase. Abdimas activities took place smoothly and were attended by participants as expected. In addition, participants can understand the material on entrepreneurship and economics, indicated by the question and answer and active participation of most participants. Based on the results of this abdimas implementation, the next abdimas participants in order to be able to improve the ability and spirit of entrepreneurship more compactly for those whose businesses are similar or have similarities to the goal if there are large orders can be done collectivelyABSTRAK:Sejarah telah menunjukkan bahwa Usaha Kecil dan Mikro (UMKM) di Indonesia tetap eksis dan berkembang dengan adanya krisis ekonomi yang telah melanda negeri ini sejak tahun 1997, bahkan menjadi katup penyelamat bagi pemulihan ekonomi bangsa karena kemampuannya memberikan sumbangan yang cukup signifikan pada PDB kota Depok maupun penyerapan tenaga kerja. Saat ini kemampuan dan pengetahuan para usaha kecil terhadap ilmu manajemen masih sangat terbatas khususnya di bidang kewirausahaan , sehingga dalam pengelolaan bisnis mereka sering kali mengalami hambatan. Tingginya minat peserta dalam Kegiatan Pengabdian Pada Masyarakat kali ini dapat ditunjukkan dengan mampunya anggota UKM Cilodong Berkarya memahami lebih dalam masalah kewirausahaan/interpreneursip dan pemahaman ekonomi secara umum serta bertujuan untuk memberikan sosialisasi mengenai pengetahuan tentang kewirausahaan dan pengetahuan tentang ekonomi guna mendapatkan pemahaman, inovasi yang akhirnya akan meningkatkan usaha dengan mendapatkan keuntungan dan membuat keluarga semakin sejahtera serta GDP kota Depok menjadi meningkat. Kegiatan abdimas berlangsung dengan lancar dan dihadiri oleh peserta sesuai dengan yang diharapkan. Selain itu peserta dapat memahami materi tentang kewirausahaan dan ekonomi, ditunjukkan dengan adanya tanya jawab dan partisipasi aktif dari sebagian besar peserta. Berdasarkan hasil pelaksanaan abdimas ini, peserta abdimas selanjutnya supaya dapat meningkatkan kemampuan dan jiwa wirausaha dengan lebih kompak yaitu bagi yang usahanya mirip atau mempunyai kesamaan dengan tujuan bila ada pemesanan yang besar bisa dikerjakan secara kolektif.

Download Full-text

Pembinaan Pengelolaan Keuangan dan Pemasaran Digital pada pelaku UKM Kecamatan Ciomas Bogor

To Maega | Jurnal Pengabdian Masyarakat ◽

10.35914/tomaega.v4i2.782 ◽

2021 ◽

Vol 4 (2) ◽

pp. 221

Author(s):

Ardhiani Fadila ◽

Dienni Ruhjatini Sholihah ◽

Siwi Nugraheni

Keyword(s):

Human Resources ◽

Community Service ◽

Financial Management ◽

Digital Marketing ◽

Service Program ◽

Technical Guidance

AbstrakKegiatan Program Pengabdian Masyarakat dari UPN Veteran Jakarta Bersama dengan pelaku UKM di Bogor. Kegiatan ini dilaksanakan untuk memperkuat pelaku UKM di Kecamatan Ciomas dalam segi manajemen keuangan dan pemasaran di platfrom digital serta meningkatkan kapasitas sumberdaya para pelaku UKM. Metode yang dipakai dalam kegiatan ini melalui kegiatan ceramah, diskusi dan bimbingan teknis untuk pelaku UKM. Banyak UKM yang memiliki potensi namun masih memiliki ekndala dalam promosi dan penjualan yang dilakukan secara tradisiona. Hasil yang diperoleh dari kegiatan pengabdian masyarkat ini adalah para pelaku UKM memiliki wawasan dalam pengelolaan keuangan usahanya, penerapan dalam penggunaan aplikasi jual-beli e-commerce sehingga diharapkan bisa meningkatkan penjualan dan daya saing usaha.Kata Kunci: Manajemen Keuangan; Pemasaran digital; UKM AbstractThis activity is Community Service Program from UPN Veteran Jakarta in Collaboration with SMEs in Bogor. This activity was carried out to empower SMEs in Ciomas Sub-district in financial management and marketing in platform digital also improvement in human resources capacity. The method used in the training uses the method of mentoring, discussions, and technical guidance for SMEs. Potential SMEs are lack of promotion and sale of products that are still done traditionally. The results obtained from the implementation of community service is SMEs having insight in financial management for their business, applying e-commerce applications so they increase sales of their products so that their turnover increases as an effort to upgrade competitiveness for SMEs actors.Key Word: Financial Management; Digital Marketing; SMEs

Download Full-text

Teacher Upgrading Skill in Preparing Materials and Examination Based on Images in Sibolga City

ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat ◽

10.32734/abdimastalenta.v5i2.5495 ◽

2021 ◽

Vol 5 (2) ◽

pp. 677-683

Author(s):

Andriayani Andriayani ◽

Cut Fatimah Zuhra ◽

Awan Maghfirah ◽

Maulida Yanti ◽

Saharman Gea ◽

...

Keyword(s):

High Schools ◽

Human Resources ◽

Community Service ◽

Junior High Schools ◽

Field Observations ◽

Human Beings ◽

Job Market ◽

Teaching Materials ◽

The City ◽

Outstanding Work

There are 61 primary/ibtidaiyah schools, 18 junior high schools, and 18 senior high schools in the city of Sibolga, which is located in Teluk Tapian Nauli, with a total number of teachers of about 2000. This is in line with the vision of Sibolga city (2016-2021) in order to create a stable, advanced, and successful Sibolga City by producing highly competitive quality human beings in order to create a harmonious, peaceful, secure and unified society. As mentioned above, one of its mission points is to prepare human resources (HR) that have integrity, reliable, competitive, expert in science and technology so that they able to compete in the global job market. As the education stakeholder, Sibolga Education and Culture Official has plan many outstanding work programs such as made a collaboration in partnership with the Universitas Sumatera Utara community service team. As a result, based on field observations and discussions, it was known that one of the obstacle that facing by the teachers in Sibolga is not being able to provide teaching materials and also picture-based examination questions as contained in the question grid. Currently, there are several technology-driven applications that can be used to make images or graphics creating process easier. Two of them are, GeoGebra Classic that used to create graphics and images in mathematics and Chemdraw that used to create structure images that related to chemistry. In addition word optimization training was also conducted to optimize teacher on preparing teaching materials with Ms. word.

Download Full-text

The empowerment of the Karunia Mandiri Joint Business Group in increasing production and sales

Community Empowerment ◽

10.31603/ce.5573 ◽

2021 ◽

Vol 6 (12) ◽

pp. 2280-2287

Author(s):

Anissa Hakim Purwantini ◽

Nur Ita Ariansy ◽

Saraswati Novi Yuliantoputri ◽

Bayu Hermawan ◽

Muhammad Humam Abror ◽

...

Keyword(s):

Human Resources ◽

Production Process ◽

Community Service ◽

Financial Management ◽

New Products ◽

Business Group ◽

Appropriate Technology ◽

Digital Marketing

Karunia Mandiri Joint Business Group (KUBE) is located in Pakeron Hamlet, Sumberarum Village, Tempuran District, Magelang Regency which produces traditional Magelang food, namely cassava emplek. The problems faced by KUBE are less than optimal marketing and the use of manual production tools. The purpose of the community service is to improve the quality of KUBE human resources in managing its business, which includes marketing, financial management, and production so as to increase production and sales. The method is to provide training and mentoring. The result of this service is more optimal marketing with the appearance of new products through rebranding and packaging as well as the use of digital marketing. Then, the production process is better with appropriate technology for molding dough and applying hygiene standards. In addition, financial management is more organized with simple bookkeeping and accounting so that selling prices can be competitive and profits can be identified.

Download Full-text

Pendidikan Sebagai Upaya Meningkatkan Kreativitas Perempuan Untuk Mendukung Pembangunan Berkelanjutan

Adi Widya : Jurnal Pengabdian Masyarakat ◽

10.33061/awpm.v3i2.3356 ◽

2019 ◽

Vol 3 (2) ◽

pp. 44

Author(s):

Setyasih Harini ◽

Ganjar Widhiyoga

Keyword(s):

Sustainable Development ◽

Mass Media ◽

Community Service ◽

Learning Process ◽

Teaching And Learning ◽

Scientific Work ◽

Scientific Publications ◽

Female Teachers ◽

Analytical Skills ◽

And Training

Female teachers of SMK Negeri 4 Surakarta have not been able to fill sustainable development, especially in increasing their professionalism in making scientific work. This work is very important in addition to measuring the success of learning as well as to improve the analytical skills of teachers in dealing with problems in the classroom. The problems faced by partners are: (1) lack of understanding and insight into the importance of other libraries that can be used to add teaching material in the teaching and learning process; (2) female teachers are not yet motivated to arrange scientific work as demands that must be met as professionals; (3) not many female teachers take advantage of opportunities and opportunities to develop themselves and increase their creativity as educators to support sustainable development practices; (4) there are still teachers who have not utilized the existence of mass media as partners that can be used to accommodate scientific work to meet the requirements as certified teachers. The targets of the Community Service are as follows: (1) socializing the importance of scientific work as a manifestation of professionalism; (2) holding a meeting to increase the motivation of female teachers in making work of innovation and creativity in order to improve the learning process; (3) provide training in the formulation of opinions based on scientific articles to be uploaded to online mass media. Outputs that can be given through community service are as follows: (1) report on the results of service; (2) making articles for scientific publications that are submitted to the journal of the results of the service; (3) submitting articles to mass media. The method of implementation is through socialization, training, mentoring and motivation. The results of the implementation of the activity showed the enthusiasm and great interest of the female teachers in the socialization and training of the preparation of scientific publications including articles produced to be published in print and online mass media.

Download Full-text

The Quality Management Assistance Of Financial Governance On Ud “Dua Putra” Rice Mill Business In Kutorenon Sukodono

Empowerment Society ◽

10.30741/eps.v3i1.578 ◽

2020 ◽

Vol 3 (1) ◽

pp. 1-4

Author(s):

Ainun Jariah

Keyword(s):

Quality Management ◽

Human Resources ◽

Community Service ◽

Financial Management ◽

Business Management ◽

Household Finances ◽

Financial Governance ◽

Problems And Solutions ◽

Service Activity ◽

Capital Access

The activity aims to provide quality management assistance of financial governance on UD “DUA PUTRA” rice mill business in Kutorenon Sukodono, so that the company is able to improve the human resources ability in managing its business management; strengthen the human resources ability in the preparation of bookkeeping regularly and correctly; improve the ability to separate between business and household finances; find easy capital access. The method used in this community service activity has several stages, including initial surveys, interviews in order to find offered problems and solutions, business management assistance, financial management and UKM operational funding assistance. The weakness of partner mainly lies in the limited human resources ability in manage their business, the unavalaibility of human resources who understand business bookkeeping regularly, unseparated business and household finances and limited capital access. Targets to be achieved, include: increase partner skills in running its business sustainably; strengthening the ability of partners in the preparation of bookkeeping regularly and correctly; increasing the ability of partners in separating business and household finances and obtaining easy capital access.

Download Full-text