scholarly journals The Community-Enterprise Trademark and Packaging Design in Ban Dung District in Udonthani, Thailand

2017 ◽  
Vol 13 (11) ◽  
pp. 59 ◽  
Author(s):  
Rosjana Chandhasa
Keyword(s):  
Research Result ◽  
Brand Name ◽  
Product Packaging ◽  
Packaging Design ◽  
Level Of Satisfaction ◽  
Visible Part ◽  
Interview Format ◽  
Market Test ◽  
High Level ◽  
Community Enterprises

This study aims to analyze problems and marketing situations of an original community-enterprise product in Ban Dung, Udonthani in order to create and develop new trademark and product packaging as well as to evaluate the market test in developing the community-enterprise trademark and merchandise package in Ban Dung, Udonthani. The target group consists of 10 community enterprises in Ban Dung district in Udonthani province using interview format regarding the obstacles, marketing situations as well as a trademark and packaging demand. The participants also include 400 citizens and travelers questioned by using the original-package assessment. The research result elucidates that the problems and marketing situations involve with these following internal factors which are: personnel section concerning about the unity of members in the community enterprises, management section which covers a potential of the community enterprises in producing products themselves, using local materials as well as varying their own products, and marketing section which is facing with lacking a permanent shop. In addition, there is also an external factor comprising of economic section that causes serious consequences as well as higher-competitor circumstance. Therefore, the mentioned factors resulted in the trademark and packaging improvement. The community-enterprise trademark and product packaging design in Ban Dung, Udonthani demonstrates that the trademark is a marketing necessity in capturing consumer attention by its brand name as well as logo. The name should be able to represent the area, such as Kham Chanod, the Great serpent, the naga lord Sesotho in order to be easy to remember. The graphic design should emphasize the unity, balance and dominance to clarify the trademark pattern as well as have an identity which relates to the brand name. The packaging should be designed in order to utilize easily with an affordable production cost; moreover, it should be able to protect the product as well as sell itself. According to the packaging appearance, there is a visible part to show merchandise inside in order to efficiently gain consumers’ decision. It also has to be considered durability, strength and affordability. The original-package assessment result exhibits that there is the highest level of overall satisfaction towards community-enterprise product packaging(Mean =4.88) underlying about the package while transporting from production sources to market. The package should suit to transport, otherwise it may affect product inside. The defective product will be harder to sell. Meanwhile, there is a high level of satisfaction towards the product collected data from people and traveler in Udonthani (Mean =3.98) emphasizing the beauty of the product initially. 

scholarly journals The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng
Keyword(s):  
Standard Deviation ◽  
Group Discussion ◽  
Product Packaging ◽  
Packaging Design ◽  
Gender And Age ◽  
Market Test ◽  
High Level ◽  
Product Description ◽  
Test Result ◽  
Testing Product

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.

scholarly journals INOVASI PRODUK ES KRIM SUSU KAMBING ETAWA-UBI UNGU

2017 ◽  
Vol 27 (1) ◽  
pp. 35
Author(s):  
Minar Ferichani ◽  
Darsono Darsono ◽  
Supanggyo Supanggyo
Keyword(s):  
Quality Measurement ◽  
Goat Milk ◽  
Ice Cream ◽  
Agricultural Product ◽  
Product Packaging ◽  
Agricultural Engineering ◽  
Business Association ◽  
Level Of Satisfaction ◽  
Productive Research ◽  
High Level

<p>This productive research about “The Producing of Ettawa Goat Milk-Sweet Purple Potato Ice Cream” aimed to create a product made from ettawa goat milk which is delicious, nutritious, enjoyable, and marketable. The research in corporation with ettawa goat livestock owner’s wives which is united as KUBE (Corporative Business Association) Adi Jaya at Sayegan Sub-District, Sleman District, Yogyakarta, also partner with Jomint Company, was done in 2011. Research included program socialization to KUBE Adi Jaya officials; producing to get advance product; laboratory test at Lab. of Food Technology and Agricultural Product, Faculty of Agricultural Engineering, Gadjah Mada University; product packaging; disseminating to women as members of KUBE Adi Jaya and neighborhood; measuring of satisfaction to the product; and marketing. Quality measurement was done to measure satisfaction to product consisted of 4 indicators, those were taste, appearance, packaging, and contents (nutrition ingredient). The formula that was used was S = P/E which was a comparison among the expecting product (E) and the fact of product/product performance (P), in this case about how product showed the performance as real to compete with E. This formula was a modified concept by Kotler that states S = f(E,P). The criteria which was used was if S or Sav ≥ 1, it mean the product had high level of satisfaction; moderate if 0.7 &lt; x &lt; 1; and low if ≤ 0.7. Competitor product as E was an establish product, it was Walls ice cream as a product which was produced by Unilever Company, and our advance product as P. The research results show that the product contents complete nutrition. Contents of Cvitamin, protein and fiber function to protect and increase consumer’s healthy. Product also contents carotene, antioxidant and antocyanin that function to prevent cancer and cell degenerative process. Based on perspective about contents, the product is “ready” to be competed with ice cream which has established. The highest value of Sav is gained on contents (1,24), followed appearance (0,997), taste (0,983), and packaging (0,974). Level of respondent satisfaction to contents of etawa goat milk – sweet purple potato ice cream included high caused &gt; 1, while to three others elements included moderate-high caused close to 1. Totally, Sav value that is achieved is 1.038, it means the product can satisfy the consumers in high level caused &gt; 1. The product has capacity to compete even more satisfy than Walls ice cream based on product perspective (element of marketing mix). The product gets positive responses from members of KUBE Adi Jaya and others dissemination participants, also shops as partners of Jomint.</p>

scholarly journals Thai Traditional Hanging Garland Decoration to the Pattern Design Adapted on Suan Sunandha Rajabhat University Souvenir

2017 ◽  
Vol 13 (7) ◽  
pp. 131
Author(s):  
Rosjana Chandhasa
Keyword(s):  
Quantitative Research ◽  
Research Result ◽  
Research Process ◽  
Place Identity ◽  
Design Development ◽  
Pattern Design ◽  
Design Assessment ◽  
Post Evaluation ◽  
Level Of Satisfaction ◽  
High Level

The study aimed to analyze the Thai traditional hanging garland decoration for modeling in the pattern design adapted on a souvenir item, as well as to evaluate the souvenir pattern design result. In regard to the research process, the researcher initially applied the mixed method in learning and investigating information by using qualitative research. Additionally, the researcher used quantitative research in souvenir pattern design assessment. The area delimitation of this study was a souvenir shop in Suan Sunandha Rajabhat University, as well as Suan Sunandha royal residence where Thai traditional hanging flower decoration models were gathered. Another delimiting factor was the sample which consisted of 3 design experts (post evaluation), 10 souvenir shopkeepers (post evaluation), and 100 consumers (pre- and post-questioning) using the accidental sampling method at the souvenir shop in order to evaluate the satisfaction towards souvenir design. Furthermore, the research instruments consisted of a literature review, in-depth interviews, questionnaires and evaluation formats.The research result elucidates that 10 Thai traditional suspended garland decoration motifs were collected; however, only the first motif was selected to be adapted in the pattern design since it was an original and the most-found figure. According to the pattern design development, 10 patterns were created which included: Kledgardenia net, Kra-Bueang gardenia net, Si-Dok-Si-Karn gardenia net, Jan-Krueng-Seek gardenia net, Kaew-Ching-Duang gardenia net, Daw-Kra-Jai gardenia net, Oak-Mang-Mum gardenia net, Hok-Karn-Hok-Dok gardenia net, Daw-Lom-Deaun gardenia net, as well as Lai gardenia net. Moreover, the recreated souvenir which the consumers purchase the most was a coffee mug.The evaluation result of adapting the patterns on the coffee-mug souvenirs illustrated that there was a high level of satisfaction on the beauty involving color and pattern, there was a high level of satisfaction on size and usage, and the highest level of satisfaction regarding the product was towards marketing in selling itself, as well as representing the place identity.

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

Decision making power of college girls in relation to clothing

2018 ◽  
Vol 9 (01) ◽  
Author(s):  
Parul Gill ◽  
Poonam Malik ◽  
Pankaj Gill
Keyword(s):  
Decision Making ◽  
Satisfaction Level ◽  
College Going ◽  
Level Of Satisfaction ◽  
High Level ◽  
Garment Design ◽  
Structured Questionnaire

The present study was undertaken to explore the decision making patterns of college girls in relation to clothing and their satisfaction level with these decision making patterns. Thirty under graduate college girls from Panipat city were approached to record their responses regarding decision making in relation to clothing and satisfaction level through a well structured questionnaire. It was found that most of the girls (56.66%) themselves made the decisions about the type of garment (Indian, western or both) they wear and majority of girls (70%) were highly satisfied with this decision making. Parents performed the role of buyers for their college going daughters' garments in most of the cases (63.33%) and the 73.33% girls had high level of satisfaction with this. In most of the cases (60%) the decision about the garment design was made by the girls themselves and they were highly satisfied with it. Keywords: clothing, college, girls, decision making.

PENGARUH CITRA PERUSAHAAN DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT MITRA MEDIKA NAROM KABUPATEN BEKASI

2020 ◽  
Vol 7 (1) ◽  
pp. 41-49
Author(s):  
Ajat Sudrajat
Keyword(s):  
Patient Satisfaction ◽  
Health Services ◽  
Corporate Image ◽  
Ordinal Scale ◽  
Survey Method ◽  
Microsoft Excel ◽  
Analysis Techniques ◽  
Level Of Satisfaction ◽  
Verification Methods ◽  
High Level

Patient satisfaction at the hospital is a benchmark that is a benchmark for patients in getting health care. Each hospital must run a variety of strategies so that patients feel satisfied with health services, one of the strategies is through a good corporate image and trust, where a good corporate image can increase trust. So that affecting patient satisfaction Mitra Medika Narom Hospital Kabupaten Bekasi.             This research was conducted with descriptive and verification methods, namely knowing, analyzing, explaining and testing hypotheses, and making conclusions and suggestions. The sample in this study amounted to 240 respondents using the Eksplanary Survey method. Data analysis techniques used are ordinal scale techniques and path analysis using the Method of Successive Interval (MSI) tool, Microsoft Excel 2016 computer programs and SPSS 16.             The results of this study reveal that the company's image at the Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that Mitra Medika Narom Hospital has built and made a good company image so that it is better known to all people. Furthermore, trust in Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that Mitra Medika Narom Hospital has succeeded in building a good and optimal Trust so that patients trust Mitra Medika Narom Hospital to obtain health services. Then the patient satisfaction at the Mitra Medika Narom Hospital in Kabupaten Bekasi is in the agreed criteria, meaning that the patients as respondents feel a high level of satisfaction after completing treatment at the Mitra Medika Narom Hospital. There is a positive, strong and two-way correlation between company image and trust variables of 0.646. There is a partial influence of company image on patient satisfaction at Mitra Medika Narom Hospital significantly by 11.98%. There is a partial influence of trust on patient satisfaction at Mitra Medika Narom Hospital significantly by 25.08%. Then there is a simultan influence of corporate image and trust on patient satisfaction at Mitra Medika Narom Hospital positively and significantly by 37.06% while the remaining 62.94% is contributed by other variables not examined

scholarly journals Does Gamifying Homework Influence Performance and Perceived Gameful Experience?

2021 ◽  
Vol 13 (9) ◽  
pp. 4829
Author(s):  
Ahmed Hosny Saleh Metwally ◽  
Maiga Chang ◽  
Yining Wang ◽  
Ahmed Mohamed Fahmy Yousef
Keyword(s):  
Learning Analytics ◽  
Educational Settings ◽  
Control Groups ◽  
Level Of Satisfaction ◽  
Growing Body ◽  
High Level ◽  
And Control

There is a growing body of literature that recognizes the importance of applying gamification in educational settings. This research developed an application to gamify students’ homework to address the concern of the students’ inability to complete their homework. This research aims to investigate students’ performance in doing their homework, and reflections and perceptions of the gameful experience in gamified homework exercises. Based on the data gathered from experimental and control groups (N = 84) via learning analytics, survey, and interview, the results show a high level of satisfaction according to students’ feedback. The most noticeable finding to extract from the analysis is that students can take on a persona, earn points, and experience a deeper sense of achievement through doing the gamified homework. Moreover, the students, on the whole, are likely to be intrinsically motivated whenever the homework is attributed to factors under their own control, when they consider that they have the expertise to be successful learners to achieve their desired objectives, and when they are interested in dealing with the homework for learning, not just achieving high grades.

scholarly journals Development of Antidandruff Shampoo from the Fermented Product of Ocimum sanctum Linn.

Cosmetics ◽  
2018 ◽  
Vol 5 (3) ◽  
pp. 43 ◽  
Author(s):  
Chanun Punyoyai ◽  
Sasithorn Sirilun ◽  
Panuwan Chantawannakul ◽  
Wantida Chaiyana
Keyword(s):  
Antifungal Activity ◽  
Inhibitory Activity ◽  
Total Soluble Protein ◽  
Diffusion Method ◽  
Ocimum Sanctum ◽  
Level Of Satisfaction ◽  
Fermented Product ◽  
Inhibition Zones ◽  
High Level ◽  
High Antifungal Activity

This study aimed to investigate Malassezia furfur inhibitory activity of the fermented product from Ocimum sanctum and develop an antidandruff shampoo. The fermented product was obtained by the fermentation process of the aerial part of O. sanctum. Total soluble protein was detected in the fermented product with the amount of 65.32 ± 0.14 mg/100 mL, whereas there was no organic acid. The inhibitory activity against four strains of M. furfur (No. 133, 656, 6000, and 7966) of the fermented product and shampoos containing the fermented product were investigated by broth dilution and agar diffusion method, respectively. The fermented product possessed high antifungal activity with the minimum inhibitory concentrations for 50% (MIC50) of M. furfur 133, 656, 6000, and 7966 of 0.125, 0.25, 0.125, and 0.125 mg/mL, respectively. Interestingly, the antifungal activity against M. furfur 656 was comparable to that of ketoconazole. Shampoo formulation C, which was the best formulation in terms of characteristics and stability, obtained a high level of satisfaction scores in terms of hair smoothness, hair shine, ease in combing, frizz reduction, and triboelectric reduction while brushing. Additionally, the shampoo containing 2% (w/w) of the fermented product of O. sanctum also possessed inhibitory activity against M. furfur 133, 656, 6000, and 7966 with inhibition zones of 13.2 ± 1.6, 12.8 ± 1.1, 18.7 ± 0.3, and 17.0 ± 1.1 mm respectively. Therefore, this shampoo was suggested for use as an antidandruff shampoo.

Dental Interns’ Perceptions of Their Training Experiences at Different Training Centers: A Look at Work Environment and Supervision

2021 ◽  
Author(s):  
Ali Alenezi
Keyword(s):  
Work Environment ◽  
Learning Outcomes ◽  
Field Experience ◽  
Learning Experience ◽  
Training Experience ◽  
Male And Female ◽  
The Third ◽  
Level Of Satisfaction ◽  
Strongly Agree ◽  
High Level

Abstract Background: the aim of this study was to explore dental interns perceptions on their learning environment and supervision. Methods: This survey was in form of questioner in which interns are required to fill and submit at the end of each training rotation. The questionnaire includes 20 items and was divided into three main parts: the first part of the questionnaire evaluated the interns perception toward the learning outcomes obtained from the field experience and their development. The second part of the study assessed the interns' perceptions toward their supervisors. The third part of the questionnaire investigated the interns' perceptions toward training centers facilities. Results: A total number of 234 questioners were filled and submitted by interns in which 134 from male intern (57.3%) and 100 from female interns (42.7%). In general, the interns from both genders appeared very satisfied with their training experience. With all the questionnaire 20 items, more than 75% of the obtained answers was either agree or strongly agree with similar obtained from both male and female interns. Conclusions: High level of satisfaction can be obtained when the the field experience outcomes is clearly explained to the dental interns. In addition, the availability of supervisors with full awareness of learning outcomes will improve the learning experience of dental interns.

Using Mobile Technologies in Education

2017 ◽  
Vol 13 (4) ◽  
pp. 77-90 ◽  
Author(s):  
Célio Gonçalo Cardoso Marques ◽  
António Manso ◽  
Ana Paula Ferreira ◽  
Felisbela Morgado
Keyword(s):  
Teaching And Learning ◽  
Reading Skills ◽  
Mobile Technologies ◽  
Ministry Of Education ◽  
Digital Repository ◽  
Learning To Read ◽  
Level Of Satisfaction ◽  
Complex Process ◽  
High Level ◽  
And Training

The acquisition of reading skills is decisive for the academic achievement of students. However, learning to read is a complex process. With this in mind, several attempts have been made to find new educational approaches to enhance students' reading motivation. Considering the enormous potential of ICT for education and training, we have developed a digital repository of teaching and learning materials and a multiplatform application that runs on mobile devices: Letrinhas. This information system was designed to promote the development of reading and to provide tools for monitoring and assessing reading skills against the curricular targets set by the Ministry of Education. Letrinhas was evaluated by specialists and users and a high level of satisfaction was observed among students and teachers as time and effort spent to consolidate reading is considerably reduced with this application. This evaluation also enabled to identify features that will be available in the future.

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