scholarly journals La narrazione spettacolarizzata del paesaggio sonoro. Da Giuseppe Chiari a Philip K. Dick e oltre

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Francesco Michi
Keyword(s):  
Target Audience ◽  
Architectural Space ◽  
Case Stories

Through the description of some works that I have conducted in recent years with Mechi Cena and Maurizio Montini, I will try to outline some possibilities in which the narration of the listening, of what you listen to, can become a matter of theater, meaning theater as a place where sounds, in this case, are presented in a certain way and in a certain way they are listened to. The theater is not only, we know that, a certain architectural space, but a place in which there is a here and a there, things represented and the target audience of those representations, and the representations are, in this case, stories of sounds.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

ARCHITECTURAL DESIGN KEYWORDS OF INCEPTION SPACE

2019 ◽  
Vol 6 (2) ◽  
pp. 61
Author(s):  
Muhammad Heru Arie Edytia ◽  
Zulhadi Sahputra ◽  
Mirza Mirza
Keyword(s):  
Architectural Design ◽  
Positive Emotions ◽  
Main Design ◽  
Architectural Space ◽  
Space Design ◽  
People With Dementia ◽  
Space Potential ◽  
Design Mechanism ◽  
Christopher Nolan ◽  
And Behavior

This paper explains the idea of inception space from Inception (2010), a movie directed by Christopher Nolan, to explore the inception space potential in designing architectural space. Inception space is an architectural space design mechanism that translates the essential experience of space users as an effort to implant idea in the form of positive emotions. In other words, the architectural space is a medium of inception to a space user or a target (mark). The main purpose of inception space design is to affect the target (mark) by planting the idea ‘secretly’. The target is unaware of the intervention and considers the idea presented itself. This process becomes the beginning of an idea to grow in one's mind the beginning of mindset and behavior change. In other words, architects or planners can apply this mechanism to design and influence users so that the design success rate can be improved. The main design keywords as part of the inception process are perception, memory, scenario, layer, and labyrinth. The development of design methods of inception space can be explored and applied to different targets and contexts by applying these design keywords. For example, this design mechanism can be applied to people with dementia who experience memory and visuospatial deficit through wayfinding programming.

The Effect of Information Technology on Fluidity of Contemporary Architectural Space

2019 ◽  
Vol 7 (1) ◽  
pp. 62-72
Author(s):  
Shatha Abbas Hassan ◽  
Noor Ali Aljorani
Keyword(s):  
Information Technology ◽  
Communication Systems ◽  
Research Problem ◽  
Architectural Space ◽  
Human Thought ◽  
Technological Developments ◽  
Ease Of Access ◽  
The Impact ◽  
Role Of Information

The increasing importance of the information revolution and terms such as ‘speed’, ‘disorientation’, and ‘changing the concept of distance’, has provided us with tools that had not been previously available. Technological developments are moving toward Fluidity, which was previously unknown and cannot be understood through modern tools. With acceleration of the rhythm in the age we live in and the clarity of the role of information technology in our lives, as also the ease of access to information, has helped us to overcome many difficulties. Technology in all its forms has had a clear impact on all areas of daily life, and it has a clear impact on human thought in general, and the architectural space in particular, where the architecture moves from narrow spaces and is limited to new spaces known as the ‘breadth’, and forms of unlimited and stability to spaces characterized with fluidity. The research problem (the lack of clarity of knowledge about the impact of vast information flow associated with the technology of the age in the occurrence of liquidity in contemporary architectural space) is presented here. The research aims at defining fluidity and clarifying the effect of information technology on the changing characteristics of architectural space from solidity to fluidity. The research follows the analytical approach in tracking the concept of fluidity in physics and sociology to define this concept and then to explain the effect of Information Technology (IT) to achieve the fluidity of contemporary architectural space, leading to an analysis of the Skidmore, Owings and Merrill (SOM) architectural model. The research concludes that information technology achieves fluidity through various tools (communication systems, computers, automation, and artificial intelligence). It has changed the characteristics of contemporary architectural space and made it behave like an organism, through using smart material.

KEGIATAN TEMATIK BERLANDASKAN TEKNOPRENEUR KOLABORASI DAN KEMANDIRIAN

2018 ◽  
Vol 1 (02) ◽  
Author(s):  
Anggia Cahyaningtyas
Keyword(s):  
Social Skills ◽  
University Students ◽  
Community Service ◽  
Organic Waste ◽  
Waste Utilization ◽  
Target Audience ◽  
Village Community ◽  
Service Activities ◽  
Service Activity

Kegiatan pengabdian pada masyarakat merupakan salah satu cara supaya mahasiswa Universitas Trilogi memiliki keterampilan bermasyarakat. Khalayak  sasaran  dari  pengabdian  ini  adalah  masyarakat RW 09 di  desa Ciasihan. Kegiatan pengabdian  telah  dilaksanakan  pada  tanggal  11 Agustus-11 September yang  bertempat  di desa Ciasihan Kecamatan Pamijahan Kabupaten Bogor, dengan diikuti oleh seluruh masyarakat RW 09. Dari  hasil  evaluasi  diperoleh  hasil  dan  manfaat  dari  kegiatan  pengabdian  ini diantaranya adalah meningkatkan motivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Kegiatan pengabdian  ini  berjalan  dengan  lancar,  karena  berbagai  pendukung  terutama  partisipasi peserta yang cukup antusias dan berpartisipasi aktif dalam kegiatan pembentukan koperasi.. Tujuan  kegiatan  pengabdian  kepada  masyarakat  ini,  yang  dilaksanakan melalui kegiatan pembentukan koperasi adalah memotivasi masyarakat akan pentingnya koperasi, dan pentingnya akan pemanfaatan sampah organik  menjadi pupuk. Selain itu, Pengabdian Pada Masyarakat ini merupakan wahana bagi mahasiswa Universitas Trilogi untuk mengabdikan keilmuannya.Kata Kunci: Pembentukan Koperasi, Masyarakat RW 09Community service activities are one way for Trilogy University students to have social skills. The target audience of this service is the community of RW 09 in Ciasihan village. Community service activities were carried out on 11 August-11 September in Ciasihan Village, Pamijahan District, Bogor Regency, followed by all RW 09 people. From the results of the evaluation, the results and benefits of this service were obtained, including increasing community motivation for the importance of cooperatives, and the importance of using organic waste into fertilizer. This service activity went smoothly, due to various supporters, especially the participation of enthusiastic participants and actively participating in cooperative formation activities. The purpose of this community service activity, which was carried out through cooperative formation activities was to motivate the community on the importance of cooperatives, and the importance of waste utilization. organic into fertilizer. In addition, Community Service is a vehicle for Trilogy University students to devote their knowledge.Keywords: Formation of Cooperatives, Community RW 09

Gender aspects of aggressive behaviour in adolescence

2020 ◽  
pp. 45-49
Author(s):  
Dmitriy Ivashinenko ◽  
Elena Burdelova ◽  
Lyubov Ivashinenko
Keyword(s):  
Young People ◽  
Young Women ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Preventive Measures ◽  
Young Men ◽  
Target Audience ◽  
Preventive Work ◽  
Gender Aspects ◽  
High Level

This article presents the results of a study the purpose of which was research of the factors and patterns of aggression in adolescence. Its results are required to find personas, who need preventive work, and features of the system of preventive measures, depending on the structure of the target audience. In 2016 there were 721 respondents who took part in the study, and 1437 in 2019. The method used in this study is the Buss-Durkee test modified by G. V. Rezapkina (BDHI). Results of the study clearly demonstrate that amongst young people there is a high-level spread of severe irritation, especially among young women. Also, the predominance of such components of aggression as negativity and irritation was noted. According to the results, young women more often get irritated than young men, and on the scale of “negativism”, there is no significant differences. Physical aggression was discovered to be more characteristic for young men.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

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