Abstract
Background. Warning Labels (WL) are a new approach which highlight excessive amounts of critical nutrients in processed foods or beverages in order to discourage consumption of unhealthful products. This study aimed to evaluate among Mexican school children, the objective understanding of traditional and numeric WL considered by the Mexican regulation. To identify the impact of cartoon characters in the objective understanding of the WL and, to test some communication strategies to facilitate the correct use of the WL.Methods. We carried out a randomized experiment in July of 2019 in public elementary schools Morelos, Mexico. Participants were randomly assigned to one of four groups: 1) Nutrient Facts Panel (NF), 2) Nutrient Facts Panel with cartoon characters (NF+C), 3) Warning Labels (WL), and 4) Warning Labels with cartoon characters (WL+C). After allocation, children assigned to both WL groups (WL or WL+C), were randomly required to watch simultaneously two posters or a video explaining how to correctly interpret WLs. Logistic regression models adjusted by sex, age and cluster (school) were fitted.Results. The proportion of children correctly choosing the healthiest or the least healthy option was higher for WL groups (56.8%, 95%CI; 40.8-72.8) compared to all NF groups (24.3%, 95%CI; 20.4-28.3, p<0.05). The objective understanding of traditional WL was higher (28.7%, 95%CI: 22.8-35.4) than the numeric WL (19%, 95%CI: 14.2-25.0, p<0.05). For choosing the unhealthiest products, WL group responded correctly in a higher proportion when using traditional WL (58.7%, 95%CI: 36.4-81.1) in comparison to WL+C group (48.8%, 95%CI: 25.4-64.2, p<0.05). By tool of communication, the video was 2.23 times more helpful than the posters to the correct interpretation of the WL (p<0.05), being 2.41 times more helpful for choosing the healthiest item (p<0.05) and 1.57 for choosing the unhealthiest choice (p<0.05).Conclusions. In scholar Mexican children, WL were useful to identify easily and quickly healthier and unhealthier packaged products in comparison to NF. Importantly, numeric WL seemed to be as effective as WL to help children identify healthy and unhealthy products. Cartoons displayed on the packages reduced the objective understanding of the WL, especially for breakfast cereals and milks for which cartoons where perceived as the unhealthiest ones.