scholarly journals Globalising and localising translation strategies from rhetorical perspective: Rendering English headlines into Ukrainian

2021 ◽  
Vol 105 ◽  
pp. 02001
Author(s):  
Serhiy Potapenko
Keyword(s):  
Target Language ◽  
Final Position ◽  
Translation Strategies ◽  
Linguistic Units ◽  
Selection Of ◽  
Structural Positions

The paper develops an idea of globalising and localising strategies of media text translation in the framework of the rhetorical canons of invention, concerning selection of arguments; disposition, dealing with their arrangement; elocution, aimed at the choice of linguistic units; performance, underlying the formation of different kinds of discourse. The globalising strategy of translation renders the international content into the target language with minor changes in disposition or elocution while the localising strategy adjusts the global content to the worldview of the local readership changing text organisation at particular rhetorical levels. The article discusses the application of the globalising and localising strategies to the translation of the BBC’s English online headlines into Ukrainian with respect to their three structural positions: attracting attention by foregrounded units, keeping it by predicative groups, nudging the reader towards the text body in the final position. It is found that Ukrainian translations of English headlines intensify the globalising strategy extending the nudging utterances which compel the reader to turn to the text while the localising strategy is implemented by the techniques of specification or perspectivation altering the disposition of the original headline by foregrounding references to the entities important for the local audience.

scholarly journals Paraphrase Strategy in Translating Indonesian Novel into English

2021 ◽  
Vol 04 (01) ◽  
Author(s):  
Erlina Zulkifli Mahmud ◽  
Keyword(s):  
Mixed Method ◽  
Comparative Method ◽  
Target Language ◽  
The Novel ◽  
Translation Strategies ◽  
Quantitative And Qualitative Research ◽  
Research Article ◽  
Data Source ◽  
Linguistic Units ◽  
Language Text

This research article discusses one of the translation strategies namely paraphrase. The method used is a mixed method of descriptive-comparative method with both quantitative and qualitative research approaches. The data source is the translation of a novel, Tarian Bumi written in Indonesian language as the source language text and ‘Earth Dance’ in English as the target language text. The data used for this research are taken from the first part of the novel. The background of this research is the phenomenon showing that from all the sentences in the first part of the novel, more than 50% are being paraphrased. To identify what linguistic units are paraphrased, what kinds of paraphrase involved and which paraphrase is used more than others are the objectives of this research. The results show that the paraphrases involve all linguistic units ranging from word, phrase, clause, to sentence. The paraphrase can be used individually or in a combination consisting of two paraphrases and among the four kinds of paraphrase, the explicative paraphrase is used more than others either it is used individually or in combination.

scholarly journals American Comics and Italian Cultural Identity in 1968: Translation Challenges in a Syncretic Text

2021 ◽  
Vol 11 ◽  
pp. 81-93
Author(s):  
Laura Chiara Spinelli
Keyword(s):  
National Identity ◽  
Civil Rights ◽  
Cultural Identity ◽  
Target Language ◽  
Verbal Code ◽  
Comic Strips ◽  
Translation Strategies ◽  
The 1960S ◽  
Selection Of ◽  
Made In

Translation supports the construction of a national identity through the selection of foreign texts to be transferred to the target language. Within this framework, the effort made in the 1960s by Italian editors and translators in giving new dignity to comics proves emblematic. This paper aims to reconstruct the reception of American comic strips in Italy going through the issues of Linus published in 1967 and 1968: the selected cartoonists (e.g. Al Capp, Jules Feiffer, and Walt Kelly) participate in the cultural debate of the time discussing politics, war, and civil rights. The analysis of the translation strategies adopted will reveal the difficulty of reproducing the polysemy of metaphors, idioms and puns, trying to maintain consistency between the visual and the verbal code, but primarily the need to create a purely Italian cultural discourse.

Kan De Dienaar Beter Zijn Dan De Meester?

1985 ◽  
Vol 21 ◽  
pp. 50-55
Author(s):  
Cora Polet
Keyword(s):  
Literary Translation ◽  
Target Language ◽  
Literary Value ◽  
Good Readers ◽  
Translation Strategies ◽  
Language Version ◽  
The One ◽  
The University ◽  
Performing Artist ◽  
Selection Of

In the course of history there have been different schools of thought about how texts should be translated, and the effect translations have on the target language literature, either directly or indirectly. Garmt Stuiveling, formerly professor of Dutch Studies at the University of Amsterdam, and for many years chairman of the Dutch Writers' Union, produced the following dictum: in a translation sixty-five per cent of what the author has tried to express, reaches the reader. In translators' circles a variety of views can be heard. This one for instance: the profession of a translator is more demanding than that of a writer. A writer uses his own style, but a translator must master a number of styles, since he translates different authors. Or this one: the achievement of a translator is equal to that of a writer; the source language version and the target language version provide texts of equal literary value. A more modest view, and the one held by the writer of the present article, could be phrased as follows: literary translation is a craft, a creative craft to be sure, but still a craft. And playing with words and stylistic features is part of that craft. A literary translator is to be compared to a performing artist, rather than his creative counterpart. It is noted that there has never been any research into the norms of present day translators. This means that judging translations, whether for purposes of reviews, a jury's decision or the awarding of grants, is often a matter of inspired guesswork. If such research were ever carried out, it should also discover whether translators actually use in their own work the translation strategies they profess to be using. Finally a selection of translating errors culled from literary works is proof that translators are not always good readers, to judge by the non-sense they sometimes manage to produce.

The Adventures of Peter Rabbit in Romania: Translation Challenges and Strategies

2014 ◽  
Vol 7 (2) ◽  
pp. 198-212 ◽  
Author(s):  
Dana Cocargeanu
Keyword(s):  
Children's Literature ◽  
Children’S Literature ◽  
Marketing Strategies ◽  
Read Aloud ◽  
Writing Style ◽  
Publishing Process ◽  
Translation Strategies ◽  
Cultural Specificity ◽  
Low Visibility ◽  
Selection Of

Romanian children's literature, particularly translations for children, has rather low visibility in international children's literature scholarship, and translations of Beatrix Potter have not been extensively researched, either. This article contributes to filling these gaps by exploring the challenges involved in the recent publication of the first licensed Romanian edition of Beatrix Potter and the strategies employed to solve them. It identifies extra-textual challenges, related to the possibility of publishing Potter, the licensing process, the selection of particular tales and book formats for publication, and marketing strategies; and textual challenges, arising from Potter's writing style, the interdependence between visual and verbal aspects in her tales, their cultural specificity and read-aloud qualities. It also discusses the roles of the British and Romanian publishers in the publishing process and relates the translation strategies visible in the texts to the translator's apparently divided responsibility towards Potter and the Romanian audience, her conceptions of children and children's literature, and the Romanian literary tradition.

THE TRANSLATION STRATEGIES OF METAPHOR IN THE MAGIC OF THINKING BIG TRANSLATED INTO BAHASA INDONESIA BY DIAN PARAMESTI BAHAR

2018 ◽  
Vol 14 (3) ◽  
Author(s):  
Khairani Hayat Situmorang ◽  
I. W. Dirgeyasa ◽  
Zainuddin Zainuddin
Keyword(s):  
Data Analysis ◽  
Target Language ◽  
Qualitative Design ◽  
Translation Strategies ◽  
Source Language ◽  
Free Translation ◽  
Dead Metaphor ◽  
Word Translation ◽  
Bahasa Indonesia ◽  
Communicative Translation

The research dealt with Metaphor Sentences. The aims of this study were: (1) to find out the translation strategies of metaphors are used in The Magic of Thinking Big and (2) to describe the translation strategies maintain metaphors in The Magic of Thinking Big. The research was conducted by using qualitative design. The data of this study were sentences. The data were collected through documentary technique and the instrument was the documentary sheet. The technique of data analysis was descriptive. The finding of this study revealed that: (1) The metaphor in The magic of Thinking Big were translated by applying six translation strategies, namely: word for word Translation (5.3%) lieral translation (4.3%), faithful translation (57.5%), Free translation (3.2%), communicative translation (30.5%) and discursive creation was found (2.2%). (2) The metaphors are maintained that found in the Magic of Thinking Big are original metaphors turned into another original metaphors, stock metaphors turned into another stock metaphors, adapted metaphors turned into adapted metaphors, dead metaphors turned into dead metaphors, original metaphor turned into stock metaphor, stock metaphor turned into original metaphor, meanwhile, 10 original metaphors and 1 dead metaphor are no longer classified as metaphors. Language has special characteristic that is metaphor sentences, therefore in the case of translating of metaphor sentences in which their concept in unknown for readers, the translator often faces the problems to find out the translation strategies to translate metaphor in a source language (SL) and how the metaphor sentences are maintained in the target language (TL).Keywords : Metaphor, Translation Strategies, Maintain Metaphor

scholarly journals Let the Game Begin: Ergodic as an Approach for Video Game Translation

2016 ◽  
Vol 9 (2) ◽  
pp. 107
Author(s):  
SF. Lukfianka Sanjaya Purnama ◽  
SF. Luthfie Arguby Purnomo ◽  
Dyah Nugrahani
Keyword(s):  
Video Games ◽  
Video Game ◽  
Translation Process ◽  
Translation Strategies ◽  
The City ◽  
Selection Of

This paper attempts to propose ergodic as an approach for video game translation. The word approach here refers to an approach for translation products and to an approach for the translation process. The steps to formulate ergodic as an approach are first, Aarseth’sergodic literature is reviewed to elicit a basis for comprehension toward its relationship with video games and video game translation Secondly, taking the translation of Electronic Arts’Need for Speed: Own the City, Midway’s Mortal Kombat: Unchained, and Konami’s Metal Gear Solid, ergodic based approach for video game translation is formulated. The formulation signifies that ergodic, as an approach for video game translation, revolves around the treatment of video games as a cybertext from which scriptons, textons, and traversal functions as the configurative mechanism influence the selection of translation strategies and the transferability of variables and traversal function, game aesthetics, and ludus and narrative of the games. The challenges countered when treating video games as a cybertext are the necessities for the translators to convey anamorphosis, mechanical and narrative hidden meaning of the analyzed frame, to consider the textonomy of the games, and at the same time to concern on GILT (Globalization, Internationalization, Localization, and Translation).KeywordsErgodic ; Translation Approach; Video Game Translation ; Textonomy; Anamorphosis

scholarly journals Are ideophones translatable? The case of translating isiZulu ideophones in DBZ Ntuli’s short story Uthingo Lwenkosazana (The Rainbow)

Literator ◽  
2018 ◽  
Vol 39 (1) ◽  
Author(s):  
Mthikazi Rose Masubelele
Keyword(s):  
Short Story ◽  
English Translation ◽  
Target Language ◽  
Translation Strategies ◽  
Word Level ◽  
Lexical Items ◽  
To Come ◽  
Target Languages

The meaning of words comes into play when words as units of translation are to be translated from one language into another. Lexical items that are extant in one language but not in others pose enormous problems for translators. The translation of ideophones – which feature very prominently in African discourse – is a case in point in this article. Translators faced with the translation of such forms are required to come up with strategies to aptly express their meanings in the target text. This article seeks to establish how CSZ Ntuli, in his English translation of an isiZulu short story Uthingo Lwenkosazana by DBZ Ntuli, has translated some of the ideophones used by the original author. Translation strategies used by CSZ Ntuli in his translation to express the meanings of the isiZulu ideophones will be brought to light in this article. It will be confirmed that CSZ Ntuli, using different lexical forms in the target language, has effectively changed unfamiliar isiZulu cultural notions to concepts that the English target reader can relate to. It will also be shown that the meanings of the isiZulu ideophones can be expressed in the target language using approximation and amplification as translation strategies provided that the translator has a good command of both source and target languages. The discussion will also look at how various translation scholars view the notion of equivalence at word level, and research on ideophones in isiZulu will also be reviewed.

PECULIARITIES OF TRANSLATION OF ENGLISH HUMOR IN UKRAINIAN

2020 ◽  
Vol 2020 (31) ◽  
pp. 401-418
Author(s):  
Tetiana Stoianova ◽  
Ksenia Chernenko
Keyword(s):  
English Language ◽  
Target Language ◽  
Necessary Condition ◽  
Way Of Life ◽  
Source Language ◽  
Original Language ◽  
The People ◽  
National Characteristics ◽  
Functional Features ◽  
Selection Of

The article is devoted to the study of the features of reproducing English humor in the Ukrainian language. The relevance of the work is due to the urgent need for a comprehensive study of English-language humor as a text-discursive education and the features of its translation. The aim of the study is to analyze the specifics of reproducing English-language humor. As a result of the study, the author comes to the conclusion that the reproduction of English humorous discourse should take into account the national characteristics of the people, culture and traditions. Translation of humorous discourse requires the use of various transformations: lexical, grammatical (including syntactic and morphological), semantic, and stylistic. Often these types of transformations appear in a mixed form. The most effective transformations are: lexical, grammatical, and complex lexical and grammatical ones. The subject of research of this work is humor — the most common modern type of comic. The concept of humor is defined as a comprehensive phenomenon, a way of seeing, a way of life. The nature of humor depends on the linguistic and cultural characteristics of the country to which it belongs, which means that this phenomenon reproduces the national picture of the world. According to this, the translator should take into account the peculiarities of ethnic worldview in order to reproduce the content of discursive humorous education adequately. It is also necessary to be able to know at least something about the cultures involved in the translation in order to understand the original and be able to reproduce it. During the analysis, we determined that it is necessary to take into account the national nature of humor, because in different societies the same thing can cause different reactions, which leads to inadequate units of reproduction of the source language to the target language. Based on the fact that it is not always possible to fully reproduce the content and expressive-emotional coloring, compensation is considered the best lexical and semantic means of transmitting humor in the source language in the translation language. A necessary condition for translation is the selection of appropriate phonetic, lexical and phraseological means for transmitting not only the semantics of the humorous formation of the original language, but also their expressive and functional features

Cross-cultural literary translation strategies within a Maltese bilingual context

Babel ◽  
2018 ◽  
Vol 64 (1) ◽  
pp. 135-168
Author(s):  
Kenneth Grima
Keyword(s):  
Cross Cultural ◽  
Point Of View ◽  
Literary Translation ◽  
Target Language ◽  
Source Text ◽  
Cultural Elements ◽  
Translation Strategies ◽  
Strategic Processes ◽  
Useful Flow ◽  
Culture Bias

Abstract The process of literary translation includes the source culture-specific elements that constitute an integral part of the source text. This paper aims to identify and analyse various translation strategic processes that could be adopted in translating cultural factors within the parameters of a Maltese bilingual, but not necessarily bicultural, context. Each of the suggested strategic procedures is presented in useful flow-chart formats, varying from source language/source culture to target language/target culture bias approach in order to keep cultural losses to a minimum whilst maximising cultural gains and, therefore, to make the transformation of the source text into the target text successful. Such flow-charts are aimed to provide the literary translator with a rapid means of achieving an adequate and satisfying suggested solution for a quality cross-cultural transposition of the cultural elements encountered within a bilingual context. In certain instances, it is also suggested that some strategies are used concurrently with others. To achieve this aim, an extended practical translation exercise by the author himself is used. This paper also helps to strengthen further both the level of research in narrative translation studies in general, and the research done in Maltese narrative literary translation from a cultural point of view.

Translation of Persian Mystic Terms into English: A Case Study of Conference of the Birds by Attar

2017 ◽  
Vol 7 (7) ◽  
pp. 552
Author(s):  
Sadaf Khosroshahi ◽  
Ahmad Sedighi
Keyword(s):  
Dominant Strategy ◽  
Literary Translation ◽  
Target Language ◽  
Direct Transfer ◽  
Translation Strategies ◽  
Translation Strategy ◽  
English Translations ◽  
The One ◽  
Persian Translation

Translation of mystic terms or metaphors is a very important portion of rendering a text from a source language to a target language, because some of mystic terms do not exist in the target language and this point makes the translation harder. This paper aimed at identifying the translation strategies and procedures used by Darbandi and Davis (1984) in The Conference of the Birds of Attar Neishabouri. To achieve the objectives, Attar’s Persian original work (Shafiei Kadkani, 2010) was read carefully to extract mystical terms.  Then, the translated text by Darbandi, and Davis (1984) was carefully read and the corresponding English translations of Persian mystical term were found.  The original mystical terms and their Persian translation were analyzed based on Van Doorslaer’s (2007) map to find out translation strategies and procedures used by the translators on the one hand and indicate the dominant strategy and procedure in the whole work of translation on the other. The result showed that literal translation strategy (72.41%) was the most frequently used strategy and direct transfer procedure (68.96%) was the most frequently used procedure.  This paper may have some implications in literary translation and help translation instructors and translation trainees as well in translation classes.

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