A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice

2020 ◽  
Vol 39 (4) ◽  
pp. 396-411 ◽  
Author(s):  
Matthew D. Meng ◽  
Alexander Davidson
Keyword(s):  
Perceived Competence ◽  
Political Marketing ◽  
Political Leaders ◽  
Political Candidates ◽  
Political Skills ◽  
Self Perceptions ◽  
Marketing Tactic ◽  
Common Strategy ◽  
Voting Choice ◽  
Positive Effect

A common strategy employed by political leaders to win elections is to establish similarity with their constituents. This article extends previous research on this approach in several ways. First, the authors test and confirm the commonly used, but underresearched, political marketing tactic of highlighting similarity with constituents through upbringing characteristics. Second, given the debate about why the similarity-voting effect occurs, the authors aimed to establish causality of the effect. They found that perceived competence and liking both mediate this relationship in the context of similar upbringing. Finally, the positive effect of similar upbringing only holds for those with average and above-average self-perceptions of political skills, meaning that this approach would not be effective for some inexpert voting populations. By understanding the mechanism behind the similarity-voting effect in the context of similar upbringing, in addition to its important caveat, political marketers can approach campaigns in a more informed manner.

How Political Candidates' Use of Facebook Relates to the Election Outcomes

2017 ◽  
Vol 59 (1) ◽  
pp. 77-96 ◽  
Author(s):  
Hsin-Chen Lin
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Vote Share ◽  
Political Marketing ◽  
Political Candidates ◽  
The Past ◽  
Use Of Social Media ◽  
Municipal Election ◽  
Online Fans ◽  
The Relationship

This paper examines the relationship between political candidates' use of Facebook and their election outcomes (vote share and election success). The use of social media in political marketing campaigns has grown dramatically over the past few years. It is also expected to become even more critical to future political campaigns, as it creates two-way communication and engagement that stimulates and fosters candidates' relationships with their supporters. Online Facebook data were acquired for all 84 candidates running in a municipal election in Taiwan. Results suggest that a candidate's Facebook presence, the type of account they use, the authentication of the account, and the number of online fans they have are related to their election outcomes.

The Social Media Politicians

2020 ◽  
pp. 272-286
Author(s):  
Víctor Hernández-Santaolalla
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Daily Basis ◽  
Political Leaders ◽  
Political Candidates ◽  
Public And Private ◽  
The Public ◽  
Private Lives ◽  
The Social

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.

Children’s Self-Perceptions in the Physical Domain: Between- and Within-Age Variability in Level, Accuracy, and Sources of Perceived Competence

2005 ◽  
Vol 27 (2) ◽  
pp. 226-244 ◽  
Author(s):  
Maureen R. Weiss ◽  
Anthony J. Amorose
Keyword(s):  
Cluster Analysis ◽  
Age Differences ◽  
Information Sources ◽  
Perceived Competence ◽  
Physical Domain ◽  
Sources Of Information ◽  
Self Perception ◽  
Domain Specific ◽  
Self Perceptions ◽  
Self Reports

Both level (high vs. low) and accuracy (discrepancy between perceived and actual) of perceived competence are important contributors to domain-specific emotions and motivational processes. Moreover, age differences in level and accuracy of perceived competence have been explained by the sources of information children use to judge their competence. Thus the purpose of our study was to examine simultaneously the interrelationships among age, actual competence, and level, accuracy, and sources of perceived competence. Children (N = 159) completed self-reports while teachers rated their actual competence at a sport camp. Cluster analysis revealed five profiles of children who varied in age, actual competence, perceived competence, and accuracy of perceived competence. These groups were further distinguished by the importance they placed on competence information sources. Results indicate that age, actual ability, and level, accuracy, and sources of perceived competence should be considered simultaneously in research on self-perception and motivational processes among youth.

scholarly journals Formation of political leaders in countries of democratic transition

2021 ◽  
Vol 7 (2) ◽  
pp. 385-398
Author(s):  
Valentyna Goshovska ◽  
Lydiia Danylenko ◽  
Iryna Dudko ◽  
Liliia Makarenko ◽  
Nadiia Maksimentseva
Keyword(s):  
Economic Growth ◽  
Political Culture ◽  
Open Economy ◽  
Civil Liberties ◽  
Political Leadership ◽  
Economic Systems ◽  
Political Leaders ◽  
Level Of Economic Development ◽  
The Impact ◽  
Positive Effect

The transition of Ukraine to democracy requires studying the experience of forming political leaders in developing countries. In particular, political leadership, in particular, the values, ideology, and policies of the leader, determine the level of democracy in a country. The results of the research provide evidence of the impact of political leadership on democratization and economic growth. It has been established that leadership determines the values and priorities for the development of political and economic systems as well as democratization has a positive effect on economic growth under the condition of an open economy, unity, and solidarity of the principles of leaders within the party and the opposition. The growth of opposition protests and the conservatism of political leaders leads to a decrease in the level of political culture, civil liberties, and the effectiveness of the government’s actions. As a result, the level of economic development declines.

scholarly journals BRANDING POLITIK JOKO WIDODO DALAM PILPRES 2014 DI MEDIA ONLINE

2016 ◽  
Vol 27 (1) ◽  
Author(s):  
Sun Fatayati
Keyword(s):  
Content Analysis ◽  
Political Communication ◽  
Online Media ◽  
Communication Behavior ◽  
Analysis Method ◽  
Political Leaders ◽  
Political Candidates ◽  
Content Analysis Method ◽  
Research Findings ◽  
Personal Branding

The presence of the internet has brought new changes in communication behavior. In the real of the political use of the online media occurs by political leaders to construct their personal branding. Construction personal branding become part of political communication with a variety of functions, for political candidates, are expected to influence and attract voters. The purpose of this study is to analyze the construction of the personal branding of Joko Widodo as candidates for Indonesian President 2014-2019, through online medias by making use of news on online medias. Using content analysis method Hsieh & Shannon dengan pendekatan directed content analysis melalui prosedur induksi.. The research findings in the text indicate that Jokowi perform his personal branding construction.

The Role of Blogs on a Successful Political Branding Strategy

2010 ◽  
pp. 16-30
Author(s):  
Luis Casaló
Keyword(s):  
Virtual Communities ◽  
Political Marketing ◽  
The Internet ◽  
Political Leaders ◽  
The Public ◽  
Electoral Campaigns ◽  
Political Branding ◽  
The Usa ◽  
Use Of The Internet

The Internet is taking on an increasingly major role in political marketing and branding strategies. This is because of the use that the public itself is making of the Internet when taking part in the decisions made by their representatives and in the events of the environment they live in. These digital citizens have found in the Internet, particularly blogs, a new way of forming relationships with politicians, by communicating with them directly, coordinating their activities with other citizens with similar political ideals or even financing electoral campaigns. This article describes the use that some political leaders have made of blogs. Therefore, we analyze the two cases that represented the beginning of the use of the Internet as a major electoral tool: Howard Dean and Wesley Clark in the Democrat primaries in the USA in the 2003-04 campaign. Thanks to the analysis of these two cases and the theories developed around the concept of social capital and virtual communities, this paper presents the main characteristics of this type of digital citizen and the possible political marketing strategies developed around them. The analysis of these cases provides various implications for better management of these political marketing tools, whose potential is yet to be discovered.

Putting Scandinavian Equality to the Test: An Experimental Evaluation of Gender Stereotyping of Political Candidates in a Sample of Norwegian Voters

1994 ◽  
Vol 24 (2) ◽  
pp. 273-292 ◽  
Author(s):  
Richard E. Matland
Keyword(s):  
Public Policy ◽  
Political Culture ◽  
Social Interactions ◽  
Women Politicians ◽  
Gender Stereotyping ◽  
The Political ◽  
Political Leaders ◽  
Political Candidates ◽  
Representation Of Women ◽  
Relevant Consideration

The issue of the equitable representation of women in political bodies has concerned both political activists and political scientists for a number of years. Greater representation of women is predicted to have a number of effects on public policy and social interactions. Among these effects are changes in policy priorities, improved system legitimacy and a change in the political culture as old stereotypes disappear and women come to be viewed as the equals of men in the political sphere. The view has been that if women were to get into office, they could prove themselves effective. Therefore societal views on women as political leaders would change, and old stereotypes as to their limited competence would break down. The hope of many is that as women politicians become commonplace, a country's political culture would change so that gender is no longer a relevant consideration in evaluating political leaders. This Note directly tests the assertion that increased participation by women leads to this genderneutral view of political leaders.

scholarly journals Perceived competence and warmth influence respect, liking and trust in work relations

2016 ◽  
Vol 47 (4) ◽  
pp. 431-435 ◽  
Author(s):  
Anna Oleszkiewicz ◽  
Kinga Lachowicz-Tabaczek
Keyword(s):  
Person Perception ◽  
Interpersonal Relations ◽  
Social Judgment ◽  
Perceived Competence ◽  
Social Judgments ◽  
Human Relations ◽  
Middle Stage ◽  
Work Relations ◽  
And Performance ◽  
Positive Effect

Abstract Many studies confirmed the positive effect of trust on human relations and performance in organizations. As a social judgment, trust should be related to perceived competence and warmth as two basic dimensions of person perception. Surprisingly, to date no attempts have been made to examine the influence of attributed competence and warmth on social judgments in interpersonal relations at work. To this end, we examine the influence of perceived competence and warmth on trust, liking and respect in upward and downward work relations. A study involving 190 middle-stage managers revealed that the two fundamental dimensions of social cognition (competence and warmth) influence respect, liking and trust. Competence had a stronger effect on respect than warmth; the opposite was true for liking. Trust was conditioned by both competence and warmth to an equal, high extent. At the same time, warmth expressed by supervisors led to higher results in liking, respect and trust in them than warmth expressed by subordinates.

scholarly journals Longitudinal Changes in Physical Self-Perceptions and Associations With Physical Activity During Adolescence

2011 ◽  
Vol 23 (2) ◽  
pp. 237-249 ◽  
Author(s):  
Jo Inchley ◽  
Jo Kirby ◽  
Candace Currie
Keyword(s):  
Physical Activity ◽  
Self Efficacy ◽  
Physical Activity Behavior ◽  
Self Esteem ◽  
Perceived Competence ◽  
Activity Levels ◽  
Self Perceptions ◽  
Self Worth ◽  
Activity Behavior ◽  
Baseline Physical Activity

The purpose of this study was to examine adolescents’ physical self-perceptions and their associations with physical activity using a longitudinal perspective. Utilizing data from the Physical Activity in Scottish Schoolchildren (PASS) study, changes in exercise self-efficacy, perceived competence, global self-esteem and physical self-worth were assessed among a sample of 641 Scottish adolescents from age 11–15 years. Girls reported lower levels of perceived competence, self-esteem and physical self-worth than boys at each age. Furthermore, girls’ physical self-perceptions decreased markedly over time. Among boys, only perceived competence decreased, while global self-esteem increased. Baseline physical activity was a significant predictor of later activity levels for both genders. Findings demonstrate the importance of physical self-perceptions in relation to physical activity behavior among adolescents. Among older boys, high perceived competence increased the odds of being active by 3.8 times. Among older girls, high exercise self-efficacy increased the odds of being active by 5.2 times. There is a need for early interventions which promote increased physical literacy and confidence, particularly among girls.

scholarly journals Does Participation in Adult Education Increase Volunteering? An Analysis of British Longitudinal Data

2020 ◽  
Vol 71 (1) ◽  
pp. 55-72
Author(s):  
Ina Elisabeth Rüber ◽  
Jan Germen Janmaat
Keyword(s):  
Adult Education ◽  
Longitudinal Data ◽  
Social Interactions ◽  
Fixed Effects ◽  
Social Issues ◽  
Fixed Effects Model ◽  
Self Perceptions ◽  
Self Confidence ◽  
The Uk ◽  
Positive Effect

High-quality longitudinal data from the UK Household Longitudinal Study gives us the opportunity to investigate whether participation in adult education (AE) fosters volunteering, and whether this depends on the volume of AE, its content, or on the qualification obtained with it. From a public enlightenment perspective, we would only expect to find an effect if the content of AE relates to social issues and domains relevant for volunteering. Yet theories emphasizing AE as a place of encounter and an activity that strengthens self-confidence would expect a positive effect regardless of the content but depending on the volume and the obtained qualification. Our results from a person fixed-effects model reveal a significant and positive effect of participation in AE on volunteering in general, while volume, content, and obtained qualifications appear to make no difference. These findings provisionally suggest that social interactions and self-perceptions explain civic returns to AE.

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