scholarly journals Franko’s concept of the term in the context of the modern anthropocentric paradigm

2020 ◽  
pp. 74-88
Author(s):  
Yaroslav Yaremko ◽  
◽  
Natalia Luzhetska ◽  
Keyword(s):  
Cognitive Linguistics ◽  
Living System ◽  
Interdisciplinary Studies ◽  
Modern Theory ◽  
Scientific Language ◽  
Communicative Interaction ◽  
Conflict Situations ◽  
Code Language ◽  
New Type ◽  
Internal Code

The figure of a prominent Ukrainian writer Ivan Franko and his innovation in the evolution of the Ukrainian political and linguocognitological thought, especially his original ideas about a new type of the interdisciplinary studies in the Ukrainian linguistics are outlined in the research. The article analyses cognitive and discourse approach to the assessment of linguistic phenomena, defining a language as a living system, distinguishes linguophilosophical thinking of Ivan Franko as a linguist-anthropocentrist. According to his reflections on the scientific language nature and its inseparable semantic core, a term, it is possible to regard the ideological basis inherited by modern interdisciplinary studies: cognitive linguistics, theory of communication, linguopolitology. Thanks to Ivan Franko’s intellectual innovations, they managed to establish the Ukrainian anthropological terminology. According to Ivan Franko, pragmatic features merge into scientific definition along with a rational and logic explanation of a term context. They refer to emotion-esteem sphere of a speaker, their ideas and feelings. Thus, the scientist’s objectivism functions together with the publicist’s talent. When in the process of communication between its constituent entities, each of which creates his or her communicative-pragmatic space from the position of egocentrism, we experience cognitive conflicts or conflict situations, as a result, the communicative interaction is broken. The above observations give reasons to believe that Franko’s theory of suggestion has made the bridge to the modern theory of communication, which says: it is not so important what is said, but what is happening in the addressee. In other words: defining in the communication (exchanging of ideas, knowledge, feelings, behaviour patterns, etc) is not so much a communication code (language), but an internal, cognitive code, essence of man, his soul. This internal code is materialized in suggestion. Keywords: Ivan Franko, school of political thinking, term-politonim, cognitive-discourse approach, pragmatic meaning, anthropological terminology.

scholarly journals Welcome Back, We’ve Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown

Languages ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 104
Author(s):  
Kurt Feyaerts ◽  
Geertrui Heyvaert
Keyword(s):  
Empirical Evidence ◽  
Business Strategy ◽  
Business Communication ◽  
Marketing Strategies ◽  
Mutual Relationship ◽  
Communicative Interaction ◽  
Interdisciplinary Perspective ◽  
New Type ◽  
Linguistic Approach ◽  
Business Exchange

This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March–May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in this setting during this period. This analysis adopts an interdisciplinary perspective, in which a cognitive linguistic approach is integrated with analyses and practical advices by marketing agencies. Despite their orientation towards distinct, theoretical and practical goals, both approaches share an analytical interest in mapping participants and their mutual relationship as part of a communicative interaction. In the period of economic lockdown, marketers urged shop owners to ‘humanize’ their business strategy by downplaying content-related issues in favor of maximal social outreach towards customers. Considering this advice, it was hypothesized that under these circumstances participants in commercial transactions would be construed much more prominently, presenting themselves and each other as unprecedented empathetic business personas. Much of our data comply with this expectation, thus providing empirical evidence of a subjectified communicative ground, in which both buyer and seller personas figure with augmented prominence as parts of the object of conceptualization. Messages include, among other things, expressions of empathy, solidarity, combativity, but also creativity and humor thus incorporating a new type of humanized business communication. With respect to the analysis of marketing strategies, the collected data at the same time instantiate and legitimize marketers’ communication advice about humanizing one’s business exchange.

scholarly journals How ‘direct’ can a direct translation be? Some perspectives from the realities of a new type of church Bible

2016 ◽  
Vol 72 (3) ◽  
Author(s):  
Christo H.J. Van der Merwe
Keyword(s):  
Old Testament ◽  
Cognitive Linguistics ◽  
Cultural Anthropology ◽  
Biblical Hebrew ◽  
Communication Model ◽  
Bible Translation ◽  
Direct Translation ◽  
Wide Range ◽  
New Type ◽  
Functional Features

The skopos of this new type of church Bible is: ‘How would the source texts of the Bible have sounded in Afrikaans in the context envisaged for its hypothesised first audience(s)?’ Fully acknowledging the complexities of language as a dynamic and complex system embedded in the culture and conceptual world of its speakers, as well as the wide range of frames that are involved in the process of Bible translation as a difficult form of secondary communication, this article addresses two of the challenges of this ambitious project. In the first section the incongruence between the world of the Old Testament and speakers of Afrikaans is treated. Examples are provided of instances where both the nature of difficult secondary intercultural communication as well as the subjective theories of the host audience constrains the ‘directness’ of the translation. In the second section, some of the challenges of distinguishing between the formal and functional features of Biblical Hebrew are dealt with. The article concludes that, although the notion ‘communicative clue’ provides a useful heuristic device to act as point of departure for negotiations on the construal of the meaning of the text in the source language and host language respectively, the notion has to be supplemented by insights from the fields of cultural anthropology, cognitive linguistics and linguistic typology. A better understanding of how meaning ‘works’ (e.g. how linguistic expressions act as windows into the conceptual worlds of speakers, how the meaning of expressions may shift and develop, as well as processes of grammaticalisation) provides members of a translation team with some criteria to make informed decisions when they negotiate how the meaning of specific Biblical Hebrew constructions are to be construed ‘directly’ in Afrikaans.Keywords: Afrikaans Bibles; Bible translation; Biblical Hebrew; church Bible; code model; cognitive linguistics; cognitive semantics; communication model; communicative clue; direct translation; discourse marker; dynamic equivalent translation; functionalist tran 

scholarly journals Digital Etiquette and Its Specification (Philosophical and Methodological Aspect)

Discourse ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 16-27
Author(s):  
R. I. Mamina ◽  
S. N. Pochebut
Keyword(s):  
The Internet ◽  
Digital Environment ◽  
Communicative Interaction ◽  
New Era ◽  
Generation Z ◽  
Interdisciplinary Approaches ◽  
Generation Network ◽  
New Type ◽  
Definition Of ◽  
Behavioral Culture

Introduction.Digital etiquette is a new type of etiquette that defines the rules of behavioral culture in the digital environment of the Internet. It is also shown that digital etiquette is not only a new type of communicative interaction, but also is one of the new socio-cultural phenomena of digital civilization, as well as modern convergent knowledge of a theoretical and applied nature, which is formed at the intersection of humanitarian and technological knowledge and is currently in the process of its formation.Methodology and sources.The work is based on the application of the methodology of historical-philosophical, cultural-philosophical, axiological and interdisciplinary approaches to the consideration of digital etiquette as a new communicative phenomenon of modern reality. The works of russian and foreign authors are devoted to the etiquette theme in the digital and non-digital environment as a source base, as well as modern scientific research are used in digital communications, including digital humanities.Results and discussion.Based on the analysis presented in the article according to the definition of etiquette as a phenomenon and as a concept, its essential features and distinctive characteristics, the specific features of digital etiquette are identified, including value attitudes that are determined by the properties of the third-generation Network (in particular, such as Digital- and Phygital-interaction, actualization of the reputational component of behavioral culture on the Internet, personalization of branding, etc.), which generally indicated the interdisciplinary nature of the new etiquette and the general trend of its development as a digital humanitarian knowledge.Conclusion. The role and importance of the behavioral culture of Network users at the personal and corporate levels becomes very important in modern realities. However, first of all, this applies to representatives of the younger generation-generation Z, which has defined personal freedom as the main value of its existence in society. In this regard, the role of the educational component, including its etiquette component, is objectified in the entire educational system. In particular, within the higher school, digital etiquette training is the training of digital humanitarian knowledge, which represents the unity of educational and educational in the formation of a behavioral culture that reflects the challenges of the new era.

Legal and organizational problems of transferring employees to remote work mode in connection with a new type of coronavirus infection epidemic

2020 ◽  
pp. 31-35
Author(s):  
A. Romanov
Keyword(s):  
Work And Family ◽  
Remote Work ◽  
Family Responsibilities ◽  
Employment Contract ◽  
Individual Approach ◽  
Conflict Situations ◽  
Mode Of Operation ◽  
New Type ◽  
Coronavirus Infection ◽  
Organizational Problems

The article is devoted to the problem of changing the mode of operation of many organizations during the epidemic of coronavirus infection. The transfer of employees to a remote form of performance of official duties requires competent legal registration. The author emphasizes the need for an individual approach to the development of an additional agreement to the employment contract to prevent conflict situations. The author gives the results of a survey of employees who work remotely for a month. According to the data, employees report organizational problems, difficulties in combining work and family responsibilities, and lack of communication with colleagues.

scholarly journals Phenomenological Social Theory in the Context of Post-non-classics

2020 ◽  
Vol 6 (2) ◽  
pp. 356-361
Author(s):  
A. Antipina
Keyword(s):  
Social Theory ◽  
Natural Science ◽  
Significant Contribution ◽  
Point Of View ◽  
Theory Of Knowledge ◽  
Modern Theory ◽  
Human Actions ◽  
Phenomenological Sociology ◽  
The Social ◽  
New Type

The article uses the model of classical, non-classical and post-non-classical rationality. Post-non-classics is defined in the perspective of increasing the dependence of the object of Science on its method; the paper also analyzes the subjectivity of a new type in the modern theory of knowledge. On the basis of the undertaken analysis, the conclusion is made about the adequacy of phenomenological sociology of a new type of paradigmality — both its General worldview principles and transformations of the social theory itself. Thus, it is shown that phenomenological sociology makes a significant contribution to overcoming the extremes of mentalism and behaviorism in the explanation of human actions by social theory; from the point of view of the General ideological orientation, phenomenology outlines a new vector of relations between natural science and humanitarian knowledge.

scholarly journals MEDIA IMAGE AS AN IMPORTANT MEANING OF UZBEKISTAN’S IMAGE FORMATION: THEORETICAL AND COGNITIVE ASPECTS

2020 ◽  
pp. 205-233
Keyword(s):  
Cognitive Linguistics ◽  
Cognitive Activity ◽  
Interdisciplinary Studies ◽  
Point Of View ◽  
Media Image ◽  
Cognitive Context ◽  
Science Philosophy ◽  
The Media ◽  
Public Audience ◽  
Quality Mark

This article analyzes that the media image is an important tool for shaping the image of the country and the theoretical and cognitive aspects of the image. We perceive an object or event through our senses, see and hear them. We understand and comprehend the new information received. They are then placed in our memory as a definite quality mark, image, or ‘piece of symbol’. Therefore, in the modern media space, it is important to understand the content of information about a country, positive or negative information about the image of the region, to understand the realities of what is happening in the region. In the same process, the person who reads the news is the executor of the cognitive activity. There is a "subject-object relationship" between the subject, that is, the person and the area that is the object of cognitive activity. The main issue is the perception of the person receiving the information in relation to that country. How the country is perceived by the recipient of the information is always important. The nature of any image is closely related to the information stored in the subconscious. For this reason, the study of image in a cognitive context is required. The problem of formation and development of the regional image is one of the interdisciplinary studies from the theoretical and methodological point of view. That is, it is not just a problem facing the science of journalism or mass communications. The issue is multidisciplinary, including sociology, imageology, economics, political science, philosophy, linguistics, especially cognitive linguistics, and can be studied in various aspects. Cognitiveness is a scientific phenomenon that connects language with thinking, that is, consciousness, and explores in deep theoretical aspects the integral connection of psychological, biological, and neurophysiological aspects with social, cultural, and linguistic phenomena in the formation of a particular imagination. According to scholars, cognitive linguistics in this respect is divided into various sub-branches such as psycholinguistics, anthropolinguistics, ethnolinguistics, sociolinguistics. In this research, we tried to study the role of journalism in the formation and development of the country's image, the cognitive impact of the language of the media on the consciousness of the public (audience).

Nietzschean Linguistics

2013 ◽  
Vol 42 (1) ◽  
Author(s):  
Benedetta Zavatta
Keyword(s):  
Experimental Psychology ◽  
Philosophy Of Language ◽  
Cognitive Linguistics ◽  
Mental Representations ◽  
Modern Theory ◽  
Research Results

AbstractThe paper shows that Nietzsche’s theory of tropes as patterns of association of mental representations, which permeate everyday thinking and speaking, is deeply rooted in the tradition of German semasiology (semantics). Nietzsche was able to recast in a coherent paradigm the various suggestions to be found in the work of linguists and philologists of his time. Furthermore, thanks to his wide-ranging and idiosyncratic readings, his work benefited from the most striking research results in the fields of experimental psychology, biology and physiology, the result being a most original and modern theory. That is why it may be interesting and fruitful to compare his philosophy of language and, specifically, his theory of tropes, with the recent results of Cognitive Linguistics.

scholarly journals Agent-Based Modeling of Global Agro-Food Market

2019 ◽  
Vol 19 (4) ◽  
pp. 104-113
Author(s):  
Yu. S. Otmakhova ◽  
N. M. Ibragimov
Keyword(s):  
Agent Based Modeling ◽  
Modern Theory ◽  
Development Programs ◽  
Communicative Interaction ◽  
Development Environment ◽  
Agent Based ◽  
Learning Agents ◽  
Global Demand ◽  
Food Market ◽  
Self Learning

With the turbulence in global trade and the necessity to develop non-commodity exports in Russia, the choice of an effective strategy for exporters’ conduct in the food market is becoming vitally important these days. Agent-based models simulating the behavior of decentralized self-learning agents with their own goals and capabilities can be used as the tools for analyzing and predicting market movements. The paper presents the results of the agent-based approach to market modeling by the example of barley, which is one of the top commodity items of the Russian food exports on the basis of FAOSTAT and Rosstat data for the period 1997–2017. As a result of the study, an agent-based model of the world barley market was built, and a series of calculated experiments was carried out in the AnyLogic development environment with the changes in such factors as the level of global demand, the amount of customs duties, the exporting companies’ funds in order to determine the strategic conduct of the exporting agents taking into account the limited rationality of the participants in communicative interaction. The proposed approach develops modern theory of consumer behavior and simulation, and the results of the study can be used in the formation of development programs for the Russian agro-food exports.

scholarly journals Lexical “portraying” of cognitive concepts

2021 ◽  
Vol 284 ◽  
pp. 08002
Author(s):  
Irina Zhirova ◽  
Olga Dmitrieva ◽  
Dmitriy Lukin ◽  
Elena Anashkina
Keyword(s):  
Natural Language ◽  
Cognitive Linguistics ◽  
Cultural Elements ◽  
Natural Language Metaphysics ◽  
New Type ◽  
Definition Of ◽  
Similarity And Difference ◽  
The Given ◽  
Subsequent Comparison ◽  
National Corpus

The article is devoted to the cognitive emotiological concept of pride. The relevance of the study lies in the fact that the compilation of conceptual lexical “portraits” and their subsequent comparison in different languages will reveal the similarity and difference in the natural language metaphysics of the compared cultures. Developed new author’s technique of “lexical portraying” of the concept determines the novelty of the research. The linguistic material of the research was the data from the corpus dictionaries “British National Corpus (BNC)” and “Russian National Corpus (RNC)” which represent a collection of grammatically marked texts. The first part of the article highlights the relevance of the study, defines the term “emotiological concept”, as well as provides general and specific for this area of research discussion issues from the field of cultural and cognitive linguistics. The authors analyze the interpretation of the term “concept”, the scope and content of this meaning and the ways of its description. The second part of the article is devoted to the study of the cognitions of “a proud man” and “a prideful man”. The authors conclude that the actualization of emotional feelings occurs under the influence of both external (socially conditioned) and internal (psychological) factors – the “provocateurs”. The third part presents the results of the cognitive analysis of the concepts “pride” and “гордость”. To provide this the authors refer to the definition of the realeme (a unit of the given lexical system). The ontogeny of the characterological behavioral qualities of “a proud man” and “a prideful man” is traced, and the amount of semantic and pragmatic information is established. Based on the analysis of the empirical vocabulary data and the considered connotations of lexical units “pride” and “гордость”, the authors propose a new type of “lexical portraying” and provide in the article the sample of one for the concepts “pride” and “гордость”. The developed etymological entry of the concept indicates 1) the cognitive elements of the concept, 2) the socio-cultural elements of the concept, 3) the semantics of the concept and 4) the syntax of the concept. The article dwells on emphasizing the fact that it is the cognitive elements that are universal for both Russian and English, while sociocultural, semantic, and syntactic elements might not always coincide in different natural language metaphysics. In conclusion, the authors summarize the data of the study and outline the promising areas of work in the field of concept science and cognitive linguistics.

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