scholarly journals Welcome Back, We’ve Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown

Languages ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 104
Author(s):  
Kurt Feyaerts ◽  
Geertrui Heyvaert
Keyword(s):  
Empirical Evidence ◽  
Business Strategy ◽  
Business Communication ◽  
Marketing Strategies ◽  
Mutual Relationship ◽  
Communicative Interaction ◽  
Interdisciplinary Perspective ◽  
New Type ◽  
Linguistic Approach ◽  
Business Exchange

This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March–May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in this setting during this period. This analysis adopts an interdisciplinary perspective, in which a cognitive linguistic approach is integrated with analyses and practical advices by marketing agencies. Despite their orientation towards distinct, theoretical and practical goals, both approaches share an analytical interest in mapping participants and their mutual relationship as part of a communicative interaction. In the period of economic lockdown, marketers urged shop owners to ‘humanize’ their business strategy by downplaying content-related issues in favor of maximal social outreach towards customers. Considering this advice, it was hypothesized that under these circumstances participants in commercial transactions would be construed much more prominently, presenting themselves and each other as unprecedented empathetic business personas. Much of our data comply with this expectation, thus providing empirical evidence of a subjectified communicative ground, in which both buyer and seller personas figure with augmented prominence as parts of the object of conceptualization. Messages include, among other things, expressions of empathy, solidarity, combativity, but also creativity and humor thus incorporating a new type of humanized business communication. With respect to the analysis of marketing strategies, the collected data at the same time instantiate and legitimize marketers’ communication advice about humanizing one’s business exchange.

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

scholarly journals An interdisciplinary perspective on the value of envy

2021 ◽  
Author(s):  
Jens Lange ◽  
Sara Protasi
Keyword(s):  
Empirical Evidence ◽  
Empirical Research ◽  
Interdisciplinary Collaboration ◽  
The Self ◽  
Instrumental Value ◽  
The Public ◽  
Multiple Components ◽  
Interdisciplinary Perspective ◽  
Theoretical Investigations ◽  
The Way

The public and scholars alike largely consider envy to be reprehensible. This judgment of the value of envy commonly results either from a limited understanding of the nature of envy or from a limited understanding of how to determine the value of phenomena. Overcoming this state requires an interdisciplinary collaboration of psychologists and philosophers. That is, broad empirical evidence regarding the nature of envy generated in psychological studies must inform judgments about the value of envy according to sophisticated philosophical standards. We conducted such a collaboration. Empirical research indicates that envy is constituted by multiple components which in turn predict diverse outcomes that may be functional for the self and society. Accordingly, the value of envy is similarly nuanced. Sometimes, envy may have instrumental value in promoting prudentially and morally good outcomes. Sometimes, envy may be non-instrumentally prudentially and morally good. Sometimes, envy may be bad. This nuanced perspective on the value of envy has implications for recommendations on how to deal with envy and paves the way toward future empirical and theoretical investigations on the nature and the value of envy.

scholarly journals Comparative analysis of the forecast for variation of the parameters of the hybrid linguistic model

2019 ◽  
Vol 3 (122) ◽  
pp. 32-41
Author(s):  
Ihor Vsevolodovych Baklan ◽  
Tetiana Viktorivna Shulkevych
Keyword(s):  
Information Technology ◽  
Time Series ◽  
Comparative Analysis ◽  
Empirical Evidence ◽  
Optimal Parameters ◽  
Statistical Accuracy ◽  
Linguistic Model ◽  
Linguistic Approach ◽  
Linguistic Models

Using a hybrid linguistic approach to model numerical images in the form of time series using probabilistic grammars based on hidden time series and implement information technology to build sets of linguistic models and their hybrids that describe the dynamics of selected time series of processes of different nature.In the article the results of computational experiments are considered, the quality of forecasting of time series of diverse nature at various parameters was proved. The goal of the current research is to provide empirical evidence of the suitability of using a hybrid linguistic approach for predicting time series.Experimental way to find the optimal parameters of the algorithm. The algorithm was applied to a variety of time series (social, medical, financial and economic), calculated the statistical accuracy of the forecast. Experiments have shown that the algorithm consistently performs the forecast of values in a range of 3-4 steps forward and forecasts the trend change by 3-5 steps.

TRANSLATING BY FACTORS.Christoph Gutknecht & Lutz J. Rölle. Albany, NY: State University of New York Press, 1996. Pp. xvi + 346. $62.50 cloth, $23.95 paper.

1999 ◽  
Vol 21 (1) ◽  
pp. 158-158
Author(s):  
Sonia Colina
Keyword(s):  
New York ◽  
Empirical Evidence ◽  
Dominant Factor ◽  
State University ◽  
Contrastive Analysis ◽  
Translation Process ◽  
Factors Affecting ◽  
Formal Equivalence ◽  
Linguistic Approach ◽  
Professional Translator

Translating by factors (henceforth TBF) is an attempt at systematizing the multiplicity of factors affecting the translation process, in particular those relevant to the translation of the modals between English and German. TBF is an example of the so-called linguistic approach to translation and an illustration of why such an approach has often been criticized by translation scholars and professionals. Although it is useful to linguistics engaged in descriptive and contrastive studies of modals, the predominantly formal, sentence-based, contrastive-analysis approach embraced by the authors (who adopt, without discussion, formal equivalence as the goal to strive for in translation activity) will not be of as much use to those engaged in the teaching and practice of translation for purposes of communication. This is especially true in light of mounting empirical evidence in the translation competence literature that supports functional considerations as a dominant factor in professional translator processes.

scholarly journals Digital Etiquette and Its Specification (Philosophical and Methodological Aspect)

Discourse ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 16-27
Author(s):  
R. I. Mamina ◽  
S. N. Pochebut
Keyword(s):  
The Internet ◽  
Digital Environment ◽  
Communicative Interaction ◽  
New Era ◽  
Generation Z ◽  
Interdisciplinary Approaches ◽  
Generation Network ◽  
New Type ◽  
Definition Of ◽  
Behavioral Culture

Introduction.Digital etiquette is a new type of etiquette that defines the rules of behavioral culture in the digital environment of the Internet. It is also shown that digital etiquette is not only a new type of communicative interaction, but also is one of the new socio-cultural phenomena of digital civilization, as well as modern convergent knowledge of a theoretical and applied nature, which is formed at the intersection of humanitarian and technological knowledge and is currently in the process of its formation.Methodology and sources.The work is based on the application of the methodology of historical-philosophical, cultural-philosophical, axiological and interdisciplinary approaches to the consideration of digital etiquette as a new communicative phenomenon of modern reality. The works of russian and foreign authors are devoted to the etiquette theme in the digital and non-digital environment as a source base, as well as modern scientific research are used in digital communications, including digital humanities.Results and discussion.Based on the analysis presented in the article according to the definition of etiquette as a phenomenon and as a concept, its essential features and distinctive characteristics, the specific features of digital etiquette are identified, including value attitudes that are determined by the properties of the third-generation Network (in particular, such as Digital- and Phygital-interaction, actualization of the reputational component of behavioral culture on the Internet, personalization of branding, etc.), which generally indicated the interdisciplinary nature of the new etiquette and the general trend of its development as a digital humanitarian knowledge.Conclusion. The role and importance of the behavioral culture of Network users at the personal and corporate levels becomes very important in modern realities. However, first of all, this applies to representatives of the younger generation-generation Z, which has defined personal freedom as the main value of its existence in society. In this regard, the role of the educational component, including its etiquette component, is objectified in the entire educational system. In particular, within the higher school, digital etiquette training is the training of digital humanitarian knowledge, which represents the unity of educational and educational in the formation of a behavioral culture that reflects the challenges of the new era.

scholarly journals SOTO KWALI SOLO MBOK DARMI'S FAMILY BUSINESS STRATEGY IN INCREASING SALES IN SEMER 50, KEROBOKAN, KUTA, BADUNG REGENCY, BALI

2021 ◽  
Vol 3 (2) ◽  
pp. 47
Author(s):  
I Wayan Ruspendi Junaedi
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Family Business ◽  
Consumer Culture ◽  
Business Strategy ◽  
Research Method ◽  
Research Problem ◽  
Marketing Strategies ◽  
Use Of Technology ◽  
The Family

<p>Soto Kwali Solo Mbok Darmi is a family business located on Jl. Semer No 50 Kerobokan Village, Kuta District, Bali Province, established in 2016. The research problem is “What is the strategy used by the management of Soto Kwali Solo Mbok Darmi in increasing its sales?” The purpose of this research is to determine the strategies used by the management of Soto Kwali Solo Mbok Darmi in increasing sales. The research method used is a qualitative research method, by conducting observations, interviews with owners and managers of Soto Kwali Solo Mbok Darmi, and documentation. The findings and analysis are that in the process of making and presenting Soto Kwali Solo Mbok Darmi, they were very concerned with cleanliness, employee hospitality, food delicacy, and ethics and consumer culture so that they have many consumers. Initially they only use conventional marketing strategies. However, eventually it changed, and the strategy used in increasing their sales was to provide training to all employees in management and marketing management and the use of technology related to GoFood and Grab. This business is sufficiently developed to its maximum potential so that its sales turnover is quite interesting. In the end, they were able to increase sales of the business. The marketing strategy is getting better because it uses a marketing strategy using Social Media through Facebook, Instagram, and WhatsApp, as well as GoFood and GrabFood. The family business of Soto Kwali Solo Mbok Darmi can develop, sales turnover is increasing, and provides inspiration to the community to become entrepreneurs so as to improve the welfare of the business.</p><p><strong>Keywords: Menu, Strategy, Soto Kwali Solo Mbok Darmi Family Business, Marketing and Sales.</strong></p>

scholarly journals Digital label of communicative culture of XXI century

2021 ◽  
Author(s):  
Iryna Kanyukova ◽  
Evgeniya Sydorovska
Keyword(s):  
Information And Communication Technologies ◽  
Social Order ◽  
System Analysis ◽  
Meaning Making ◽  
Business Communication ◽  
Virtual Space ◽  
Global Network ◽  
Network Society ◽  
Historical Period ◽  
Communicative Interaction

The purpose of the article is to identify the features of digital etiquette in the context of modern communicative culture, as well as to determine the specifics of its development as a new form of business etiquette of the XXI century in terms of communicative interaction in the network. Methodology. The method of culturological analysis is applied (for consideration of digital etiquette of business communication as an organic element of spiritual culture and an important component of communicative culture); method of system analysis and synthesis (for consideration of digital etiquette as a part of etiquette culture of the XXI century), typological method (for revealing characteristic features of digital etiquette), method of semantic and pragmatic interpretation (for complex interpretation of the meaning of paralinguistic, verbal, kinetic and material-sign means) digital etiquette), etc. Scientific novelty. The etiquette culture of the virtual space of the network society of the XXI century is studied; the concept of "digital etiquette" is clarified and its differences from "network etiquette" are revealed; the peculiarities of business communication etiquette in the context of specifics of information and communication technologies are analyzed; the prospects of development of etiquette culture according to various directions of digital etiquette are revealed. Conclusions. A digital etiquette is a modern form of business etiquette, the emergence of which is directly related to the active development of technology and the formation of a global network infrastructure. The study found that the development of digital etiquette is fully consistent with the formation of a new social order and a new social culture (digital) as a regulatory and meaning-making component of the network society. Digital etiquette as an important component of the communication culture of the XXI century. which defines the values ​​and standards for participants in network communications at all levels of interaction. At the beginning of the third decade of the XXI century, digital communication is an integral part of business communication, and digital etiquette is an important manifestation of the culture of business communication, the level of which affects various forms of communication processes. In accordance with the specifics of development in digital etiquette, the features of business etiquette of the previous historical period are being transformed and new patterns are formed associated with etiquette as a modern sociocultural phenomenon.

Business Strategies for Mobile Marketing

2007 ◽  
pp. 96-101 ◽  
Author(s):  
I. Bose
Keyword(s):  
Marketing Strategies ◽  
Mobile Technologies ◽  
Mobile Marketing ◽  
Business Strategies ◽  
The Third ◽  
Future Developments ◽  
Business Opportunities ◽  
New Business ◽  
Marketing Activities ◽  
New Type

With the appearance of advanced and mature wireless and mobile technologies, more and more people are embracing mobile “things” as part of their everyday lives. New business opportunities are emerging with the birth of a new type of commerce known as mobile commerce or m-commerce. M-commerce is an extension to electronic commerce (e-commerce) with new capabilities. As a result, marketing activities in m-commerce are different from traditional commerce and e-commerce. This chapter will discuss marketing strategies for m-commerce. First we will give some background knowledge about m-commerce. Then we will discuss the pull, push, and viral models in m-marketing. The third part will be the discussion about the future developments in mobile marketing. The last part will provide a summary of this article.

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