scholarly journals Representation of the Phenomenon “Trust” in Medical Advertising Discourse

2022 ◽  
pp. 167-176
Author(s):  
Nikolay Shamne ◽  
Ekaterina Shishkina
Keyword(s):  
Statistical Data ◽  
Close Contact ◽  
Stylistic Analysis ◽  
Russian Society ◽  
Consumer Market ◽  
Military Discourse ◽  
Advertising Discourse ◽  
Rhetorical Questions ◽  
Speed Accuracy ◽  
Positive Effect

The problem of creating institutional trust in modern Russian society is considered on the example of advertising activities of companies that produce and promote drugs on the consumer market. In order to identify techniques that contribute to the effective impact on the recipient – the formation of a trusting attitude towards the advertised product, the commercials shown on Russian television from 2010 to 2020 were analyzed. Using the methods of content analysis, discourse and stylistic analysis, elements of component and distributive analysis, it has been established that professional participants in medical advertising discourse use such techniques as the use of toponyms, lexical units borrowed from military discourse, terms, words with positive or negative connotations, presentation of statistical data, construction of a first-person statement, rhetorical questions. It was found that the mention of the country of origin of the drug, which is authoritative for the Russian consumer, has a positive effect on the confidence of patients in this drug; military vocabulary evokes associations with speed, accuracy, direction, strength and testifies to the effectiveness of the drug; medical, chemical, biological terms, statistical data objectify the transmitted information; rhetorical questions, self-narrative and others contribute to the establishment of close contact with the consumer.

scholarly journals The Influence of Transformational Leadership and Teacher Work Culture on Teacher Performance

2021 ◽  
Vol 2 (2) ◽  
pp. 183-193
Author(s):  
Maman Herman ◽  
Lilis Kholisoh ◽  
Asep Ahmad Rifa’i
Keyword(s):  
Transformational Leadership ◽  
Hypothesis Testing ◽  
Research Method ◽  
Statistical Data ◽  
Teacher Performance ◽  
Work Culture ◽  
Analysis Technique ◽  
Teacher Work ◽  
Positive Effect ◽  
Regression Correlation

The purpose of this study is to analyze and examine the influence of the principal's transformational leadership on teacher performance, the effect of teacher work culture on teacher performance, and the influence of principal transformational leadership and teacher work culture on teacher performance. This research method is descriptive quantitative. The data collection techniques are observation and questionnaires to 56 teachers/respondents. The data analysis technique is carried out through regression correlation analysis with statistical data processing of SPSS 17.0. The results show that the principal's transformational leadership in SMA Sariwangi District, Tasikmalaya Regency, is in the high criteria. The hypothesis testing results indicate that the principal's transformational leadership has a positive effect on teacher performance. The more effective the transformational leadership of the principal, the more teacher performance increases. Second, the work culture of teachers in SMA Sariwangi District, Tasikmalaya Regency is in high criteria. The results of hypothesis testing indicate that teacher work culture has a positive effect on teacher performance. The higher the work culture of the teacher, the higher the teacher's performance. Third, teachers' performance in SMA Sariwangi District, Tasikmalaya Regency, is generally at high criteria. The hypothesis testing results indicate that the principal's transformational leadership and teacher work culture positively influence teacher performance. It means that the more influential the principal's transformational leadership is and the higher its work culture, the more teacher performance increases.

scholarly journals Precariat: from a proto-class to a new class. Review of the monograph of Zh.T. Toshchenko

2021 ◽  
Vol 27 (2) ◽  
pp. 218-224
Author(s):  
S. V. Kozin
Keyword(s):  
Social Class ◽  
Statistical Data ◽  
Publishing House ◽  
Russian Society ◽  
The Gaze ◽  
New Class ◽  
The Past ◽  
Clear Vision ◽  
Number Of Classes ◽  
Academy Of Sciences

As you know, the study of the past, present and such a vague future of society (and its number of classes) still attracts the gaze of many representatives of the scientific academic society (including colleagues in the sociological workshop). This article is a review of the monograph of corresponding member of the Russian Academy of Sciences Zh.T. Toshchenko “Precariat: from the proto-class to the new class”, published in 2018 by “Nauka” publishing house. The monograph allows the reader to feel how rapidly the socio-class structure of foreign, Soviet, and then Russian society was changing. In it, Zh.T. Toshchenko clearly reflects the historical aspects of the development and functioning of a new social class — the “precariat”. The conclusion is proved that the precariat does not have a clear vision of its future, confidence in the security of its personal life and the guarantee of a quiet old age at the end of employment. An impressive number of foreign and domestic statistical data further confirms the conclusions of reasonable Zh.T. Toshchenko. In the future, the author of the monograph explores the consequences of the existence and functioning of this new social-class phenomenon.

HEALTH IN THE SUBJECTIVE ASSESSMENTS OF MARRIED URBAN RESIDENTS

2020 ◽  
Vol 66 (6) ◽  
pp. 7-7
Author(s):  
A.I. Antonov ◽  
◽  
V.M. Karpova ◽  
E.N. Novoselova ◽  
◽  
...  
Keyword(s):  
Healthy Lifestyle ◽  
Developed Countries ◽  
Urban Residents ◽  
Russian Society ◽  
Number Of Children ◽  
Subjective Assessments ◽  
The Family ◽  
Self Assessments ◽  
Positive Effect ◽  
Value Of Health

Significance. The self-assessment of the health of Russians, as well as the real indicators of health, is lower than in the developed countries of the world. Studies of this indicator can serve as a scientific basis for the development and implementation of preventive programs in the field of health and a healthy lifestyle. Purpose: determining the place of health in the hierarchy of values, establishing the level of satisfaction with health, and the characteristics of health self-assessments among married urban residents. Material and Methods. Research of the Family Sociology and Demography Department of the Sociological Faculty of Lomonosov Moscow State University (2018-2019) “Interregional sociological and demographic study of the family-child lifestyle values” (SeDOJ-2019), supplemented by data from the European Social Survey (8th and 9th waves, 2016, 2018-2019) and Rosstat data. Results. The analysis shows that health occupies a leading position among life values. The value of health is higher for the elderly, as well as for those who are in a registered marriage and have children. Self-assessments of health and marital status are not unambiguously related, at younger ages there is practically no dependence on status, with increasing age it becomes positive, especially for men. An increase in the number of children in a family has practically no effect on the subjective assessments of women's health and has a positive effect on men's self-assessments. Satisfaction with the children's health grows with the growth of the number of children among respondents of both sexes. Higher levels of education and income have a positive effect on self-reported health and satisfaction. There is an inverse relationship between age and self-assessments of health, as in the whole world, but in Russia, the fall in self-assessments with age is deeper and occurs at younger ages than in Western Europe. Scope of application. The data presented in the article can serve as the basis for a differentiated policy aimed at increasing the value of health, improving the degree of its implementation in the practices of self-preserving behavior, as well as strengthening the intrafamily transmission of healthy lifestyle values in Russian society.

The Development of Hospitality and Tourism Industry in Africa

2020 ◽  
Vol 11 (2) ◽  
pp. 263
Author(s):  
Sergey S. SKOBKIN ◽  
Konstantin A. MILORADOV ◽  
Andrey P. KOVALTCHUK
Keyword(s):  
Statistical Data ◽  
Tourism Industry ◽  
African Countries ◽  
Political Factors ◽  
Factors Affecting ◽  
International Tourist ◽  
Hotel Chains ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry ◽  
Positive Effect

The article investigates the dynamics and factors affecting the development of the market of tourist services of the African continent. The authors analyze statistical data on the development of the hospitality and tourism industry, the influence of cultural, historical and modern political factors. African countries have not only rich cultural and historical traditions. Africa's hospitality and tourism industry has great potential for development. The results of the study allow us to build a statistically sound forecast of international arrivals in Africa and draw a conclusion about the prospects for the development of the hospitality industry and tourism in General. The growth of international arrivals is influenced by competition in the hotel market. The positive effect of hotel chains on Africa is obvious. The network strategy of hotel business development has shown itself positively in many countries of the world. The hospitality and tourism industry continues to develop rapidly – in the coming years, we can expect a significant increase in the number of international tourist arrivals, the growth of paid services, the growth of the number of rooms.

THE IMPACT OF BUSINESS ENVIRONMENT ON REGIONAL DISPARITIES

2016 ◽  
Vol 4 ◽  
pp. 187-191 ◽  
Author(s):  
Viktor Šoltés ◽  
Katarína Repková Štofková
Keyword(s):  
Statistical Data ◽  
Slovak Republic ◽  
Business Environment ◽  
Specific Form ◽  
Regional Disparities ◽  
The European Union ◽  
Related Quality ◽  
The Impact ◽  
Positive Effect

The structure of the business environment, as part of the socio-economic situation, indirectly affects a citizen’s quality of life. A “friendly” business environment has a positive effect on job formation, thus helping with employment. A country encourages formation and development of large enterprises through various incentives that reduce regional disparities, especially in less-developed regions. Nevertheless, a huge majority of enterprises in the European Union are small- and medium-sized. Self-employed persons are considered a specific form of business. Their activity is strongly influenced by state policy. This paper analyzes the business environment in regions of the Slovak Republic. Its principal aim is to examine the development of regional disparities and the related quality of citizens’ lives. An evaluation of statistical data of the structure of the business environment in the Slovak Republic indicated a change in legal units in relation to business. Although the number of legal units are stable, the number of legal persons has increased and that of natural persons-entrepreneurs decreased. Deepening of regional disparities was not observed across regions of the Slovak Republic.

scholarly journals Theory of Social Quality as a Tool for Analyzing Social Processes: Opportunities and Scope of Adaptation

2020 ◽  
Vol 18 (1) ◽  
pp. 62-73
Author(s):  
Vsevolod V. Samsonov
Keyword(s):  
Quality Of Life ◽  
Social Interaction ◽  
Social Dynamics ◽  
Statistical Data ◽  
Social Processes ◽  
Russian Society ◽  
Social Quality ◽  
Social Quality Of Life ◽  
Methodological Approaches

The paper considers modern approaches to the study of social dynamics, which are conceptually reflected in theories of social quality of life, linking economic and statistical data with indicators reflecting integrative relationships and forms of social interaction. An attempt to assess the effectiveness of these theoretical and methodological approaches is carried out in the context of analyzing such a problem in Russian society as the increased level of emigration in recent years.

scholarly journals Dynamics of competitive forms of social partnership and their management in modern Russian society

2021 ◽  
Vol 116 ◽  
pp. 00017
Author(s):  
Valery Levchenko
Keyword(s):  
Personal Development ◽  
Interpersonal Relations ◽  
Human Life ◽  
Russian Society ◽  
Social Partnership ◽  
Negative Effect ◽  
Main Determinants ◽  
Sociological Studies ◽  
Positive Effect ◽  
Modern Russian

The author proposes to consider the process of optimization of social partnership management with regard to its competitive forms, relying on fairly representative and fairly numerous results of specific sociological studies carried out over more than three decades. The structure of competitive forms of social partnership and its changes over several decades in modern Russian society are analyzed.The main determinants defining the development of competitive forms of social partnership are presented. The main consequences (effects) of various competitive forms of social partnership for the productivity of activities, interpersonal relations and personal development are revealed.In particular, it is found that the strongest positive effect on practically all aspects of human life is provided by cooperative forms of social partnership and passive forms of competitiveness and individualism have the greatest negative effect. It is proposed to use the revealed patterns of competitive forms of social partnership in order to optimize management both in the system of social partnership and social interaction in general.

scholarly journals Pengaruh Islamic Human Capital dan Pengembangan Karir terhadap Kinerja Karyawan Bank Syariah

2020 ◽  
Vol 4 (2) ◽  
pp. 163
Author(s):  
Rahayu Ningsih ◽  
Asyari Asyari ◽  
Iiz Izmuddin
Keyword(s):  
Human Capital ◽  
Data Analysis ◽  
Career Development ◽  
Statistical Data ◽  
Employee Performance ◽  
P Value ◽  
Islamic Banks ◽  
Islamic Bank ◽  
Bank Employees ◽  
Positive Effect

<p dir="ltr"><em>This study aims to measure the effect of Islamic Human Capital and career development on the performance of Islamic Bank employees in Pasaman district. This research was a causality research with a quantitative approach based on statistical data and empirical data at the research location. The population in this study were employees of Islamic Banks in Pasaman district. Sampling was carried out by total sampling, consisting of Bank Syariah Mandiri, Bank Syariah BTPN and Bank Nagari Syariah, as many as 32 people. Data were collected using  questionnaires, observation and documentation. Based on the results of the data analysis, it appears that Islamic Human Capital has a positive effect on employee performance (p-value = 0.000). While the career development variable does not have a positive and significant effect on employee performance (p-value = 0.589). Simultaneously, the Islamic Human Capital variable and career development have an effect on employee performance (p-value = 0.000). The findings of this study reveal the importance of improving Islamic Human Capital and career development efforts in improving the performance of Islamic Bank employees, especially in Pasaman district</em></p><div><span><br /></span><p dir="ltr"><span>Penelitian ini bertujuan untuk mengukur pengaruh </span><span>Islamic Human Capital </span><span>dan pengembangan karir</span><span>terhadap kinerja karyawan Bank Syariah di Kabupaten Pasaman. Penelitian ini merupakan penelitian kausalitas dengan pendekatan kuantitatif berdasarkan data statistik dan data empiris di lokasi penelitian. Populasi dalam penelitian ini adalah karyawan dari Bank Syariah yang terdapat di Kabupaten Pasaman. Penarikan sampel dilakukan dengan </span><span>total sampling</span><span>, yang terdiri dari Bank Syariah Mandiri, Bank Syariah BTPN dan Bank Nagari Syariah, sebanyak 32 orang. Teknik pengumpulan data adalah dengan metode kuesioner, observasi dan  dokumentasi,  Berdasarkan hasil analisis data terlihat bahwa  </span><span>Islamic Human Capital</span><span> berpengaruh positif terhadap kinerja karyawan (p-value = 0,000). Sedangkan variabel pengembangan karir tidak berpengaruh positif dan signifikan terhadap kinerja karyawan (p-value = 0,589). Secara simultan, variabel </span><span>Islamic Human Capital</span><span> dan pengembangan karir berpengaruh terhadap kinerja karyawan (p-value = 0.000). Temuan penelitian ini mengungkap pentingnya perbaikan  </span><span>Islamic Human Capital </span><span>dan dan upaya pengembangan karir dalam meningkatkan kinerja karyawan Bank Syariah, terutama di kabupaten Pasaman</span></p><div><span><br /></span></div></div>

scholarly journals On linguoaxiological research of regional media discourse

2018 ◽  
Vol 9 (1) ◽  
pp. 239-249
Author(s):  
Irina Pushkareva
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Spiritual Life ◽  
Stylistic Analysis ◽  
Russian Society ◽  
Media Discourse ◽  
Local Mass ◽  
Regional Component ◽  
Historical Function

The article examines linguo-axiological specificity of the regional media discoursethrough integration of functional stylistics, discourse analysis and axiological linguisticsmethods. The material for semantic and stylistic analysis includes over 2500 texts of the citynewspaper “Kuznetsky rabochy” (Novokuznetsk, Russia) since 1980 to 2014. Appeal to mediatexts of this period is tied with important changes in spiritual life of Russian society. Thesechanges were caused by perestroika, as well as by the transformation of modern personal valuesystem. According to results of the research, it is possible to conclude that the value categoryof truth is the base of the axiological sphere supra-regional component in a local edition. On thecontrary, the base of the axiological sphere regional component in local mass media performscommemorative and local historical function. This function determines semantic and stylisticfeatures of the main hypertopic (topic of a region, city) and of local historical dominants ina regional edition.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KESEJAHTERAAN NELAYAN DI KABUPATEN JEMBRANA

2018 ◽  
pp. 2437
Author(s):  
Dwi Kusuma ◽  
I Nyoman Djinar Setiawina ◽  
I Made Suyana Utama
Keyword(s):  
Social Capital ◽  
Data Analysis ◽  
Statistical Data ◽  
Survey Method ◽  
Research Use ◽  
Statistical Data Analysis ◽  
Production Factors ◽  
Factors Of Production ◽  
Positive Effect

This study aims to analyze the influence of social capital on income, analyze the factors of production to income, analyze the influence of social capital to the welfare of fishermen, analyze the influence of production factors to fisherman's welfare in Jembrana regency, and analyze the influence of social capital and production factors through income mediator to fisherman's welfare in Jembrana District. In this research use survey method by taking sample 98 responden from population of 4,876 people, with technique of descriptive statistical data analysis and analysis of SEM PLS. The results of testing in the study showed: 1) Social capital positively affects the income of fishermen; Factor of Production have positive effect to fisherman's income; 2) Social capital has a positive effect on fishermen's welfare in Jembrana Regency; Factor of Production have positive effect to fisherman's prosperity in Jembrana Regency; 3) Revenues mediate the influence of social capital and production factors on fishermen's welfare in Jembrana District.

Sign in / Sign up

Export Citation Format

Share Document