OPTIMALISASI PENGEMBANGAN WISATA WATU GOYANG DI DESA CEMPLUK MANGUNAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN

Author(s):  
Yulianto Yulianto

ABSTRAKPengembangan Desa Wisata di Daerah Kabupaten Bantul Yogyakarta cukup banyak dan merupakan daya tarik tersendiri. Kabupaten Bantul sedang mengembangkan Desa wisata yang cukup banyak terutama daerah bantul bagian selatan sehingga pengembangan desa wisata ini dikatogorikan menjadi 3 yakni : a). Wisata embrio : tempat wisata yang benar-benar baru dibuka masih alami belum ada penambahan sarana dan prasaana yang tepat atau baru dimulai pengembangannya. b) Katagori wisata yang berkembang, yang sudah ada pembenahan dari berbagai bidang baik sarana prasarana, pengembangan Sumber Daya Manusia namun belum menghasilkan yang maksimal. c). Wisata maju hanya tinggal mempertahankan dan berusaha selalu ada inovasi baru. Metodologi yang digunakan dari penelian ini adalah metode statistik kualitatif dengan analisis data mengunakan analisis SWOT (Strenghts, Weakness, Opportunities, Threats) sehingga hasilnya dapat dipahami dengan mudah. Hasil penelitian ini dapat  menjawab dan menyelesaikan permasalahan Desa Wisata Watu Goyang Cempluk Mangunan Bantul, sehingga dapat meningkatkan kunjungan wisatawan dengan keterbatasan dan keterssediaan kualitas pelayanan sarana prasarana, pemasaran.Kata Kunci : Sumber Daya Manusia, Desa wisata, Wisatawan  OPTIMIZATION OF WATU GOYANG TOURISM DEVELOPMENT IN CEMPLUK MANGUNAN VILLAGE TO IMPROVE VISITORS ABSTRACTTourism Village Development in the Bantul Regency of Yogyakarta is quite a lot and is a special attraction. Bantul Regency is developing a tourism village that is quite a lot, especially in the southern Bantul area so that the development of this tourism village is categorized into 3 namely: a). Embryo tourism: tourist attractions that are really just opened are still natural, there is no addition of the right facilities and services or the development has just begun. b) Developing tourism categories, which have already been improved from various fields, both infrastructure and human resources, but have not produced maximum results. c). Advanced tourism is only to maintain and try to always have new innovations. The methodology used from this study is qualitative statistical methods with data analysis using SWOT analysis (Strenghts, Weakness, Opportunities, Threats) so that the results can be understood easily. The results of this study can answer and solve the problem of Watu Goyang Cempluk Mangunan Bantul Tourism Village, so as to increase tourist visits with the limitations and availability of quality infrastructure services, marketing.Keywords: Human Resources, Tourism Vilage, Traveler

2021 ◽  
Vol 2 (1) ◽  
pp. 13-26
Author(s):  
Dina Mayasari Soeswoyo

This study identifies the potential of tourism products in Sukajadi Village Bogor Regency based on ten (10) tourism components as well as its development strategy, which is currently included in the category of a newly developing tourist village. The results of this research are aggressive and serious development strategies in all aspects of the tourism component, namely increasing the quality and diversification of tourist attractions and activities, accessibility, improving the quality and quantity of tourism amenities, improving the quality of human resources & institutions, community support, land use, tourism industry cooperation, as well as marketing aspects. This research type is a descriptive qualitative with a case study exploratory approach. Primary data is obtained from direct observation and interviews with key informants, namely Pokdarwis and the Village Head, while secondary data is the result of literature studies and research documentation. The analysis technique of this research uses SWOT analysis and Matrix, analysis of the work program of the vision for tourism development of the Bogor Regency Government which refers to local government master plan for tourism development (RIPPARDA), and also analysis of the Cleanlines, Health, Safety and Environmental Sustainability (CHSE) guidelines.


2021 ◽  
Vol 20 (2) ◽  
pp. 69
Author(s):  
Billy Nugraha ◽  
Wahyudin Wahyudin ◽  
Fahriza Nurul Azizah

<p class="Abstrak">Research on human resource development have been carried out. With the aim of can be used as parameters to create the development of quality human resources. This research aims to know the influence of opportunities on the assessment of the performance of employees. Opportunities under study is divided into three indicators, namely the environment, the rules and colleagues. Sampling technique in this study using a sampling of saturated. The technique of data analysis was conducted gradually, starting from the editing, coding, scoring and tabulation. In addition, using a likert scale developed by Ransis Likert. While for the development of research using statistical methods, it is necessary to qualify the classical assumption test before the test is conducted multiple linear regression. It aims to determine how much significance of significance testing. The results from the hypothesis t, there is on the value t<sub>count</sub> for the partial (sequential) starting from X<sub>1</sub> = 2,639, X<sub>2</sub> = 3,379 and X<sub>3</sub> = 2,210. In addition, the results of the hypothesis F, contained in the value of F<sub>count</sub> simultaneously (together) was 12,597. While the value of R Square (R<sup>2</sup>) of 0,282, if then the result of 28.2%. It can be concluded from the three independent variables affect the dependent variable by 28,2%.</p>


2020 ◽  
pp. 384
Author(s):  
Nelman Rumere ◽  
Agung Suryawan Wiranatha ◽  
Ida Bagus Gde Pujaastawa

This article investigates and identifies the involvement of stakeholders, analyzes internal and external factors that influence the planning of country border areas, and formulates strategies and programs for developing national border areas. This study used qualitative methods with IFE, EFE, IE and SWOT analysis. Data collection was carried out by observation, interviews, documentation study, literature study, and FGDs. The number of informants was 13 people who are competent and chosen deliberately. The results of this study indicate that the country border area is in a medium internal and external position, meaning that the border area of the country is in quadrant V, the strategy in quadrant V is to hold and maintain. Quadrant V indicates that the border area has developed and needs to be maintained. Therefore, the right grand strategies to be applied are market penetration and product development.Strategies and programs for developing country border areas with the Strengths-Opportunities strategies are mapping and polarization of tourist attractions, maximizing the types and diversity of tourism products in the border areas of the country, and evaluating cross-border festivals. Development programs by Weaknesses-Opportunities analysis are dissemination and training for human resource development particularly for the local people, construction of public facilities, tourism infrastructure, and coordination between stakeholders, and development programs. Meanwhile, by Weaknesses-Threats analysis, namely focus group discussions, seminars, workshops, entrepreneurship training, formal education for the local youths, security and cleanliness of tourist attractions, and regulatory evaluation. Keywords: Regional planning, tourist destinations, country borders


2019 ◽  
Vol 8 (1) ◽  
pp. 87
Author(s):  
Sandy Andreo Menajang ◽  
Johnny A. F. Kalangi ◽  
Danny D. S. Mukuan

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.


Author(s):  
Krishna Anugrah ◽  
I Wayan Sudarmayasa

This study discusses about development of regional tourism through the development of human resources Gorontalo, Sulawesi. The master plan for tourism development in Gorontalo stated that Gorontalo has three areas of community-based tourism development and eight excellent tourist attractions. It was realised that human resources has an important role in the general development as well the development of regional tourism. The approach used in this research is descriptive qualitative, data source obtained from field observation, interview, group discussion and documentation. Local governments have encouraged the development of regional tourism, especially destinations that are around the community through the empowerment of surrounding communities in order to manage the destination well. In order for all aspects of tourism management to run properly it is necessary role of local government in giving encourage and support education field of tourism. So it can fill the shorted of expert workforce to be placed on institutions or tourism related industries.


2018 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Edia Satria

This research was conducted to find out and prove empirically promotion strategies of cultural tourism and in increasing the number of tourists visit Kerinci Regency. Source data obtained from the Department of tourism and culture District Kerinci. Data analysis tools by using SWOT analysis. The research results obtained that (1) the cultural and Tourism Office of District 1 quadrant is at Kerinci (positive, positive) which means the primacy of kompotitif or aggressive strategies of Cultural tourism and the Regency of Kerinci has the power as well as opportunities to continue to improve and enlarge the number of promotional visits to the Regency of Kerinci; and (2) the right marketing strategies applied to Kerinci District Tourism Office for the moment is a strategy SO (strength, Opportunities). This strategy is underway to harness the power for the menagkap opportunities that are owned. As for the strategies that can be applied include (a) the Kerinci Regency Tourism Office must keep working to develop tourism in Kerinci Regency; (b) Tourism District's tourism should control Keerinci well; (c) the coordination of Tourism with Government Kabuapeten Kerinci must continue to be improved; (d) the Services provided should be constantly improved; and (e) to add visits to the County of Kerinci, tourism and Culture must make use of technology and facilities available, doing promotions, and socialization as many to the community to reach. Keywords: Promotion Strategy


East Nusa Tenggara Province surrounded by many potentials nature-based attractions, one of them is Mulut Seribu beach, in the Rote Ndao Regency. This beach is one of seven priority tourist attractions by the East Nusa Tenggara Provincial Government. Local Government initiation is welcomed by the local community and this research aims to create a strategy to develop the Mulut Seribu beach attraction with marine-based tourism to support sustainability. The research type is using descriptive qualitative, with interviewing stakeholders from five key informants living around the tourist attraction namely government representatives, tourists, and the local community. The results showed that according to SWOT analysis Mulut Seribu Beach is among Curve 1, which means the development of this destination still aggressive to be developed with a concentration of development in SO, namely strength and opportunity. This result is shown by the Mulut Seribu festival as a form of coordination between community and government participation in developing marine tourism in Mulut Seribu Beach. Keywords: Marine Tourism, Tourism Development, Sustainable Tourism


2017 ◽  
Vol 3 (1) ◽  
Author(s):  
Imroatu Choiroh Masula ◽  
Endang Indartuti ◽  
Bagoes Soenarjanto

Attractions Puger Beach in Jember District, East Java Province. Puger Beach 35 km northwest of the city of Jember known as a fish auction, will Puger Beach has a very interesting beauty with a large waves also can be used for surfing. Another potential that can be developed is the island of Nusa Barong is located not far from Puger Beach, Development of attractions that must be done with more focused and sustainable.The formulation of this research is how is the strategy of puger beach tourism development in increasing the tourists in Jember District Government? So the purpose of the research is to analyze the strategy of puger beach tourism development in increasing the tourists. Sources of data in this study are primary data and secondary data. Primary data was obtained by conducting interviews to tourism managers, the public. Related offices and visitors who are in the location of research, while secondary data obtained from BPS, Department of Culture and Tourism Kab. Jember, libraries and internet, data analysis techniques used using Descriptive Analysis method while to obtain tourism development strategy using SWOT analysis.Based on the results of data analysis and discussion that has been done, it can be concluded tourism object. Puger Beach can be developed using aspects of attractiveness, accessibility aspects, aspects of activities and facilities, social, economic and cultural aspects. In addition, the output of this research is the making of policies and programs that can be used in the development of Puger Beach tourism destination. Keywords: Development Strategy, SWOT Analysis, Policy


Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.


2019 ◽  
Vol 2 (2) ◽  
pp. 118
Author(s):  
Maya Septiani Radja

Puru Beach has the potential to attract tourists to visit. But lack of adequate facilities, poor road access, no attractive tourist attractions, minimal Human Resources (HR) managers, and no active role of local government so that it becomes problems to development of Puru Beach. The purpose of this research is to determine the community based tourism development strategy in Puru Beach. This research used a qualitative research method with the technique of taking informants using purposive sampling technique. Data collections in this research used primary data sources and secondary data sources. Data collection techniques carried out by observation, interviews, literature studies, and documentation studies. The analytical tool used to formulate community based tourism development strategies on Puru Beach is SWOT Analysis by looking at internal factors (strengths and weaknesses) and external factors (opportunities and threats) that exist in Puru Beach. Based on the results of the SWOT analysis community based tourism development strategies in Puru Beach can be formulated to make Puru Beach a Sport Tourism, increase promotional media through social media, increase human resources (HR), add supporting facilities, encouraging local governments to improve road access, collaborating with local governments, optimizing tourism awareness groups on Puru Beach, and maintaining cultural values.


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