scholarly journals Pemasaran Jasa Pendidikan IAIN Antasari (Perspektif Marketing Mix Jasa Pendidikan)

2015 ◽  
Vol 12 (2) ◽  
Author(s):  
Juhaidi Ahmad
Keyword(s):  
Marketing Mix ◽  
Educational Services ◽  
Product Price ◽  
Descriptive Research ◽  
Stratified Sample ◽  
New Students ◽  
Study Population ◽  
Place Promotion ◽  
Quantitative Descriptive ◽  
Academic Year

Competition among institutions of education to make educational services marketing into an inter- esting study to be observed . This article is the result of quantitative descriptive research with descrip- tive statistical analysis . The study population was all new students IAIN Antasari in 2013 amounted to 1578 people with a stratified sample of 515 people . This research error rate below 1 % . This study found that the elements of the marketing mix is the reason most dominant freshman academic year 2013/2014 to choose IAIN Antasari is a product ( 92.12 % ) and most do not provide the driving is the promotion element ( 62.27 % ) . Thus , the promotion of which has been implemented so far should be evaluated in order to optimize the marketing of educational services IAIN Antasari . Key Wordss : Product, price, place, promotion, people, physical evidence, and process

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

scholarly journals PENGARUH MARKETING MIX DAN LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN ONLINE PAKAIAN WANITA DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 944
Author(s):  
Desy Gusrita ◽  
Rose Rahmidani
Keyword(s):  
Social Environment ◽  
Total Sample ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Product Price ◽  
Women's Clothing ◽  
Place Promotion ◽  
Quantitative Descriptive ◽  
Α Level

This study aims to examine the effect of marketing mix and social environment on online women's clothing purchasing decisions in the city of Padang. This research is quantitative descriptive. The population in this study was the people of Padang City who had bought women's clothing online in Padang City using primary data. The sample technique used in this study was purposive sampling with a total sample of 100 respondents. The analytical method used is path analysis using the SPSS version 21 program. For hypothesis testing using a statistical t test with an α level of 5%. The results of this study indicate that 1) Product, price, place, promotion and social environment have a significant effect on purchasing decisions on women's clothing online in Padang City 2) Product has a significant effect on online women's clothing purchasing decisions in Padang City 3) Price has a significant effect on purchasing decisions online women's clothing in Padang City 4) Place has a significant effect on purchasing decisions on women's clothing online in Padang City. 5) Promotion has a significant effect on purchasing decisions on women's clothing online in Padang City. 6) The social environment has a significant effect on women's clothing online purchasing decisions in Padang City. Keyword: Product, Price, Place, Promotion, Social Environment, Purchasing Decision.

scholarly journals Analisis Pengaruh Variabel Bauran Pemasaran terhadap Keputusan Pembelian Minuman Milktea oleh Mahasiswa Universitas Padjadjaran di Jatinangor

2021 ◽  
Vol 5 (4) ◽  
pp. 1095-1106
Author(s):  
Raissa Putri ◽  
◽  
Totok Pujianto ◽  
Selly Putri
Keyword(s):  
Decision Process ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Process Data ◽  
Product Price ◽  
Descriptive Research ◽  
Independent Variable ◽  
Quantitative Descriptive

This research aimed to analyze the effect of marketing mix variabels on purchase decision for milktea in students of Padjadjaran University Jatinangor. Milktea is ready-to-drink that mix tea and milk, and this makes milktea quite popular. This research is classified as quantitative descriptive research. The independent variable in this research is the marketing mix variable that consisting four variabels, which is, product , price, location, and promotion, that affect the dependent variabel that is, purchase decision process. Data was gathered with distributing questionnaires. Analysis of the data used is multiple linear regression analysis with the help of software Statistical Package for Social Science (SPSS) 23.0 for windows. The result of this research indicate that marketing mix variabel simultaneously and partially have a significant effect on purchase decision, as evidenced by the value of F test and T test. The effect given from marketing mix variabel on the decision purchase of milktea drinks for students at Padjadjaran University Jatinangor is included to moderate category,which is equal to 42,3%

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

2020 ◽  
Vol 4 (2) ◽  
pp. 83-103
Author(s):  
Primawati Hayuningtyas
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Water Industry ◽  
Product Price ◽  
Campus Environment ◽  
Bottled Drinking Water ◽  
Place Promotion ◽  
Water Companies ◽  
The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

scholarly journals Efektivitas Pelaksanaan Marketing Mix 9P Terhadap Kepuasan Pelayanan Klinik Rawat Jalan Rumah Sakit

2020 ◽  
Vol 6 (1) ◽  
pp. 28
Author(s):  
Satriya Wijaya ◽  
Agus Aan Adriansyah
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Public Relation ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Place Promotion

Abstrak   Di era MEA ini, kepuasan pelanggan akan pelayanan jasa kesehatan salah satunya disebabkan oleh bagaimana pelaksanaan bauran pemasaran. Bauran pemasaran yang bisa dikatakan paling terkini untuk saat ini yaitu bauran pemasaran 9P. Salah satu organisasi penyedia jasa kesehatan di Indonesia yang telah melaksanakan bauran pemasaran 9P yaitu Rumah Sakit Islam Jemursari Surabaya. Namun, dari 9 komponen ini implementasinya masih belum optimal terutama untuk Public relations dan Power. Variabel Public relations dan Power sangat penting untuk mendukung terciptanya kepuasan konsumen yang berkelanjutan. Maka, pihak rumah sakit perlu memperhatikan kembali aspek bauran pemasaran demi menjaga kepuasan pasien dan menjaga respon baik pasien sebagai upaya rumah sakit dalam mempertahankan pelanggan lama untuk tetap memanfaatkan jasa pelayanan kesehatan. Penelitian ini termasuk jenis penelitian observasional sedangkan disain penelitian adalah penelitian cross sectional. Besar sampel penelitian ini sejumlah 87 responden yang ditentukan dengan menggunakan rumus yang digunakan untuk penelitian yang bersifat survei atau observasional. Variabel yang diamati adalah efektivitas pelaksanaan Marketing Mix (9P) mulai variabel Product, Price, Place, Promotion, People, Process, Physical Evidence, Public relations, Power terhadap kepuasan pelayanan. Analisis data dilakukan dengan tabulasi silang dan analisis pareto 80/20. Hasil penelitian menunjukkan Marketing mix product, place, promotion, people, process, physical evidence, public relation, power belum efektif karena pasien yang sangat puas masih dibawah 80%. Hanya Marketing Mix price responden yang cukup puas 100% dan ini bisa dikatakan cukup efektif karena melebihi 80%. Sedangkan Marketing Mix 9P dikatakan belum efektif karena walaupun sebagian responden mengatakan sudah cukup optimal namun pasien yang cukup puas masih dibawah 80%. Kata Kunci: efektivitas marketing mix 9P, Marketing mix 9P, Marketing mix 9P terhadap kepuasan pelayanan

scholarly journals KAJIAN PENERAPAN BLUE OCEAN STRATEGY PADA PEMBIAYAAN SINDIKASI SKIM MUSYARAKAH MUTANAQISHAH

2019 ◽  
Vol 5 (1) ◽  
pp. 112
Author(s):  
Eko Tama Putra Saratian ◽  
Alugoro Mulyowahyudi ◽  
Augustina Kurniasih
Keyword(s):  
Service Level Agreement ◽  
Service Level ◽  
Marketing Mix ◽  
Product Price ◽  
Purposive Sampling ◽  
Physical Evidence ◽  
Depth Interview ◽  
Place Promotion

Penelitian ini bertujuan untuk menganalisis penerapan blue ocean strategy pada pembiayaan sindikasi skim musyarakah mutanaqishah di Bank Syariah X. Adapun identifikasi masalah pada penelitian yaitu ketatnya persaingan di Industri Perbankan dan adanya fluktuasi pertumbuhan pembiayaan. Strategi yang saat ini digunakan mengacu pada konsep marketing mix 7P (product, price, place, promotion, people, process, physical evidence), namun dibutuhkan strategi baru untuk menjauh dari persaingan yang ketat tersebut. Desain penelitian dalam penelitian ini adalah pendekatan kualitatif. Metode sampling yang digunakan yaitu purposive sampling, dengan analisis data melalui observasi dan in-depth interview dari sumber partisipan internal dan eksternal Bank Syariah X dengan tingkat jabatan manajerial. Hasil penelitian menunjukkan competing factors pada pembiayaan sindikasi skim musyarakah mutanaqishah yaitu, Harga (Pricing), Service Level Agreement (SLA), Manajemen Relasi, Account Holder, Account Executive dan Jaringan Kantor. Dalam pemenuhan rangkaian syarat untuk menentukan ide blue ocean strategy yang layak secara komersial, pembiayaan sindikasi skim musyarakah mutanaqishah dapat memberikan manfaat kepada pembeli, menekan harga, dan pengadopsian strategi yang baik, namun belum dapat menekan biaya secara signifikan.

scholarly journals STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KUANTITAS SISWA

2018 ◽  
Vol 2 (2) ◽  
pp. 87
Author(s):  
Eldi Kustian ◽  
Omon Abdurakhman ◽  
Willis Firmansyah
Keyword(s):  
Marketing Strategy ◽  
Geographical Location ◽  
Marketing Mix ◽  
Educational Services ◽  
Target Market ◽  
Factor Endowments ◽  
Management Function ◽  
New Students ◽  
Management Functions ◽  
New Student

Penelitian ini bertujuan untuk menggambarkan dan mengetahui penerapan strategi pemasaran jasa pendidikan melalui fungsi manajemen dan teori bauran pemasaran di MA Daarul Uluum Bantar Kemang dan menemukan Faktor pendukung dan penghambat yang ada di MA Daarul Uluum dalam pemasaran jasa pendidikan. Metode yang digunakan dalam penelitian ini adalah metode studi kasus dengan pendekatan kualitatif,  adapun teknik pengumpulan data yaitu dengan observasi., wawancara, dan studi dokumentasi. Untuk observasi dilakukan dengan pengamatan terkait kegiatan strategi pemasaran jasa pendidikan dalam meningkatkan jumlah siswa baru. Pihak yang di wawancarai adalah kepala sekolah, wakil kepala sekolah bidang kemahasiswaan, kepala tata usaha, ketua PAPENSIBA, guru, siswa, dan wali siswa. Studi dokumentasi dilakukan dengan pengambilan gambar secara langsung dan meminta dokumen-dokumen atau berkas-berkas yang terkait dengan pemasaran jasa pendidikan kepada staf tata usaha. Hasil penelitian ini menunjukan bahwa: Pertama, strategi pemasaran jasa pendidikan untuk meningkatkan kuantitas siswa di MA Daarul Uluum Bantar Kemang dengan menggunakan fungsi manajemen itu ada empat tahapan. (1) tahap perencanaan yaitu; melakukan segmentasi pasar, penentuan target pasar, dan menentukan target pasar. (2) tahapan pengorganisasian yaitu; membentuk panitia penerimaan siswa baru (PAPENSIBA). (3) tahapan pelaksanaan yaitu; pemasaran secara langsung dan pemasaran secara tidak langsung. (4) evaluasi yaitu; waktu pelaksanaan evaluasi yaitu setiap tahun sekali. Kedua , implementasi strategi pemasaran jasa pendidikan di MA Daarul Uluum Bantar Kemang untuk meningkatkan kuantitas siswa melalui bauran pemasaran yaitu; produk, tempat, harga, promosi, people, pysical evidence, dan prosesyang dimiliki oleh MA Daarul Uluum cukup berhasil untuk meningkatkan jumlah animo pendaftar peserta didik di setiap tahunnya. Ketiga,Faktor pendukung dalam strategi pemasaran jasa pendidikan di MA Daarul Uluum yaitu, tenaga yang berkualitas, letak sekolah yang geografis, memiliki banyak kegiatan ektrakulikuler, langsung berada dibawah naungan Yayasan Daarul Uluum, dan anggaran pembiyaiaan sekolah yang terjangkau oleh kalangan manapun. Keempat, Faktor penghambat dalam strategi pemasaran jasa pendidikan di MA Daarul Uluum bantar Kemang yaitu; persaingan antar lembaga yang semakin ketat, belum adanya tenaga ahli dibidang pemasaran, parkiran kendaraan yang terbatas, kurangnya lahan untuk olahraga, kurang luasnya tanah yang dimiliki oleh sekolah, dan sering terjadi keluar masuknya siswa-siswi MA Daaarul Uluum Bantar Kemang.Kata kunci: jasa pendidikan, pemasaran, strategi.MARKETING STRATEGY OF EDUCATION SERVICES IN INCREASING THE QUANTITY OF STUDENTSAbstractThis research aims to describe and to know the application of marketing strategy of educational services through the management functions and trought the theory og marketing mix in MA Daarul Uluum Bantar Kemang and find the factor endowments and a barrier that exists in MA Daarul Uluum in the marketing of educational services. The methods used in this research in descriptive qulitative approch, data collection techques, namely as for observation, interview, and documentation study. For observations done with the related observations of the activities of the marketing strategy of of educational services in increasing the number of new students. Parties in the interview is the principal, vice principal, administrative head, chairman of PAPENSIBA, theachers, students, and the student trustee. The study documentation is carried out by shooting directly and ask for documents or files which related to the marketing of educational service to the staff of TU. The result of this research show that: first, the marketing strategy of educational services to increase the quantity of students in the MA Daarul Uluum Bantar Kemang using management function that there are four stages. (1) the palnning stages namely; do segmentasi the market, and determining the target market, and determine the target market. (2) organizing stages namely; forming new student admission committee ( PAPENSIBA). (3) the stages of implementation, namely; marketing directly and indirectly. (4) the evaluation, namely; the time of implementation of the evaluation every year. Second, the implementation of the marketing strategy of educational services in MA Daarul Uluum Bantar Kemang to increase the quantity of students trough marketing mix namely; product, place, price, promotion, people, pysical evidence and processowned by MA Daarul Uluum quite management to increase the number of animo registrant learners every year. Third, the supporting factors in the marketing starategy of educational services in MA Daarul Uluum Bantar Kemang namely, the qualified educators, the geographical location of the school, are home to many activities of ektrakulikuler, directly under the auspices of the Foundation Daarul Uluum, and budgeting affordable school bugget by any other circles. Fourt, an inhibitor of factor in the marketing strategy of educational services in MA Daarul Uluum Bantar Kemang namely; the rivalry between instutions that increasingly tight, yet there are experts in the field of marketing, a very limited vehicle parking, lack of land owned by the school, and the students in out MA Daarul Uluum Bantar kemang

scholarly journals Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo
Keyword(s):  
Joint Venture ◽  
Hypothesis Test ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Product Price ◽  
Analysis Technique ◽  
Place Promotion ◽  
Method Approach ◽  
Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

Sign in / Sign up

Export Citation Format

Share Document