scholarly journals Consumer Behaviour during Pandemic of COVID-19

2021 ◽  
Vol 6 (3) ◽  
pp. 34-37
Author(s):  
Lenka Svajdova
Keyword(s):  
Consumer Behaviour ◽  
Secondary Data ◽  
Marketing Mix ◽  
Current Situation ◽  
External Factors ◽  
Economic Situation ◽  
Global Markets ◽  
Economic Factors ◽  
Knowing How

Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers. Identifying the factors that affect consumers is sometimes very difficult to identify correctly, because very often they are internal factors.The current situation currently prevailing in global markets is mainly influenced by external factors – the COVID-19 pandemic and the effects of political and legislative steps and the economic situation. That is, the factors that both customers and retailers had to adapt to. The author aims to identify changes in consumer behaviour when buying basic products – food, drugstore goods, clothing and footwear and electronics during the pandemic of COVID-19. The aim of this article is based on analysis of primary, secondary data and marketing survey to identify changes in consumer behaviour because of political, legislative, and economic factors caused by the spread of illness COVID-19. The result will be the evaluation of changings in consumer behaviour because of the pandemic of COVID-19.

scholarly journals Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic

2021 ◽  
Vol 4 (2) ◽  
pp. 57-68
Author(s):  
Oh Zi Jian ◽  
Siti Nur Madhiah Binti Ahmad ◽  
Liem Gai Sin ◽  
Chan Weng Hoo ◽  
Daisy Mui Hung Kee ◽  
...  
Keyword(s):  
Social Factors ◽  
Questionnaire Survey ◽  
Psychological Factors ◽  
Consumer Behaviour ◽  
Secondary Data ◽  
Relevant Information ◽  
Cultural Factors ◽  
Economic Factors ◽  
Personal Factors ◽  
Factors Influencing

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

An empirical analysis of town-forming enterprises' corporate social responsibility: Evidence from the Volga Federal District

2020 ◽  
Vol 18 (10) ◽  
pp. 1894-1909
Author(s):  
I.R. Badykova
Keyword(s):  
Regression Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Analysis ◽  
Spatial Data ◽  
Univariate Analysis ◽  
Federal District ◽  
Current Situation ◽  
Economic Situation ◽  
Corporate Social

Subject. This article explores the determinants of social responsibility of backbone enterprises. Objectives. The article aims to investigate the relationships between the socio-economic situation of the monotown where the backbone company operates, and corporate social responsibility (CSR). Methods. For the study, I used a regression analysis and univariate analysis of spatial data. The rating estimates calculated using an original methodology are used as a CSR proxy (dependent variable). Results. Presenting information about the current situation of backbone enterprises and monotowns in Russia, the article reveals the existence of relationships between the backbone enterprise's affiliation to a monotown with a certain socio-economic situation and the level of corporate social responsibility. Conclusions. The situation of the backbone companies is likely to deteriorate. Increasing the level of social responsibility during a crisis seems unlikely.

DINAMIKA KELOMPOK TANI ANUGERAH MOLLO DI DESA NETPALA KECAMATAN MOLLO UTARA KABUPATEN TIMOR TENGAH SELATAN

2020 ◽  
Vol 21 (1) ◽  
pp. 71-80
Author(s):  
Tanggu Dedo Yeremias ◽  
Ernantje Hendrik ◽  
Ignatius Sinu
Keyword(s):  
Formal Education ◽  
Secondary Data ◽  
Nonparametric Test ◽  
Primary Data ◽  
Economic Factors ◽  
Dynamic Level ◽  
South Central ◽  
Group Members ◽  
Relationship Of ◽  
Socio Economic Factors

ABSTRACT This research has been carried out in the Anugerah Mollo Farmer Group, in Netpala Village, North Mollo District, South Central Timor Regency, starting in March - April 2019. This study aims to determine: (1) The dynamic level of the Anugerah Mollo Farmer Group in Netpala Village, North Mollo District, South Central Timor Regency, (2) Relationship between Socio-economic factors of farmer group members and the level of dynamics of the Anugerah Mollo Farmer Group in Netpala Village, North Mollo District, South Central Timor Regency. Determination of the location of the study carried out intentionally (purposive sampling) The type of data collected is primary data obtained from direct interviews with respondents guided by the questionnaire, while secondary data is obtained from the relevant agencies. To find out the first purpose of the data analyzed using a Likert scale, to find out the second purpose of the data analyzed using the Sperman Rank statistical Nonparametric test. The results of this study indicate that: (1) The level of dynamism of the Anugerah Mollo Farmer Group in Netpala Village, North Mollo District, South Central Timor Regency, is in the very dynamic category of 84%, (2) The relationship of socio-economic factors is only one of the five variables that are significantly related namely land area with a coefficient of rs 0.278 and t = 1.782 count greater than t table 1.699 (p> 0.05), while other social factors such as age, formal education, number of family dependents, and experience of farming show no significant relationship with the level of dynamism of Anugerah Mollo Farmers Group in Netpala Village.

ANALISIS HUKUM PIDANA DENDA PELANGGARAN LALU LINTAS DI KOTA BENGKULU (DITINJAU DARI UNDANG-UNDANG NOMOR 22 TAHUN 2009 TENTANG LALU LINTAS DAN ANGKUTAN JALAN)

2019 ◽  
Vol 2 (1) ◽  
pp. 24-33
Author(s):  
Apen Diansyah
Keyword(s):  
Death Penalty ◽  
Criminal Law ◽  
Secondary Data ◽  
Criminal Code ◽  
Primary Data ◽  
Economic Factors ◽  
Inhibiting Factors ◽  
Library Research ◽  
The Law ◽  
The City

ABSTRAKPenelitian ini ditujukan untuk mengetahui penerapan denda terhadap pelanggar berlalu lintas di kota Bengkulu ditinjau dari Undang-undang Nomor 22 Tahun 2009, serta untuk mengetahui faktor penghambat dalam penerapan pidana denda terhadap pelanggar barlalu lintas di Kota Bengkulu. Penelitian dilaksanakan disatuan lalu lintas Polres dan Polda Kota Bengkulu. Adapun data yang didapatkan adalah data primer dan data sekunder melalui penelitian lapangan dan penelitian kepustakaan, kemudian data dianalisis dengan cara deskriptif. Peraturan yang tertera pada undang-undang yang tertera sepenuhnya untuk meningkatkan kesadaran untuk setiap pelanggar yang melakukan pelanggaran, tetapi pada kota Bengkulu undang-undang tersebut tidak sepenuhnya berjalan efektif. Menurut pandangan Undang-undang 22 Tahun 2009, penerapan pidana denda masuk dalam kategori pidana pokok (sesuai Pasal 10 KUHP) sebagai urutan terakhir atau keempat, sesudah pidana mati, pidana penjara dan pidana kurungan. Selain dari itu, faktor penghambat keefektifan Undang-undang seperti faktor ekonomi, faktor kedekatan emosional dan faktor kekebalan institusional.Kata kunci: tindak pidana; hukum pidana; dendaABSTRACTThis study aims to determine the application of violators from cities in Bengkulu in terms of Law Number 22 of 2009, and to find out the inhibiting factors in the application of fines to traffic violators in the city of Bengkulu. The research was carried out in the traffic city of the City Police of the City of Bengkulu. The data obtained are primary data and secondary data used for library research and research, then the data are analyzed descriptively. The regulations stated in the law that are fully stated to increase awareness for every offender who commits an offense, but in the city of Bengkulu the law is not fully effective. According to the view of Law 22 of 2009, the application of criminal fines falls into the main criminal category (according to Article 10 of the Criminal Code) as the last or fourth order, after the death penalty, imprisonment and imprisonment. Apart from that, factors inhibiting the effectiveness of the law such as economic factors, emotional proximity factors and institutional immune factors.Keywords: crime; criminal law; fines

An ‘Age of Commerce’ in Southeast Asian History

1990 ◽  
Vol 24 (1) ◽  
pp. 1-30 ◽  
Author(s):  
Anthony Reid
Keyword(s):  
World War Ii ◽  
Southeast Asia ◽  
Economic History ◽  
External Factors ◽  
The Other ◽  
Economic Factors ◽  
World War ◽  
The Past ◽  
Increased Sensitivity ◽  
Asian History

Since the end of World War II the study of Southeast Asia has changed unrecognizably. The often bitter end of colonialism caused a sharp break with older scholarly traditions, and their tendency to see Southeast Asia as a receptacle for external influences—first Indian, Persian, Islamic or Chinese, later European. The greatest gain over the past forty years has probably been a much increased sensitivity to the cultural distinctiveness of Southeast Asia both as a whole and in its parts. If there has been a loss, on the other hand, it has been the failure of economic history to advance beyond the work of the generation of Furnivall, van Leur, Schrieke and Boeke. Perhaps because economic factors were difficult to disentangle from external factors they were seen by very few Southeast Asianists as the major challenge.

CHANGING THE PARAMETERS OF SOCIAL REALITY UNDER THE INFLUENCE OF A GLOBAL FACTOR

2021 ◽  
Vol 74 (2) ◽  
pp. 56-60
Author(s):  
Zh.A. Kabayeva ◽  
Keyword(s):  
Data Analysis ◽  
Comparative Studies ◽  
Statistical Approach ◽  
Real Life ◽  
Social Reality ◽  
External Factors ◽  
Economic Situation ◽  
The Real ◽  
Global Factor ◽  
Public Consciousness

The aim of the article is to show how external factors influence social reality, what changes are taking place in public consciousness. One of the big factors was the COVID-19 pandemic and its attendant consequences. Complex, intricate dramatic processes are taking place that directly affect the real life of both people and communities and states. These changes, first of all, influenced the economic situation and hence, in general, the very social reality. The work uses the methods of comparative studies, phenomenology, hermeneutics. and a statistical approach to data analysis.

WILL COVID-19 CONTRIBUTE TO AN INCREASE IN COCOONING IN THE NUTRITIONAL BEHAVIOUR OF POLES?

2021 ◽  
Author(s):  
Gabriela Hanus
Keyword(s):  
Consumer Behaviour ◽  
Social Economic ◽  
Eating Behaviour ◽  
Secondary Data ◽  
Food Choices ◽  
Survey Method ◽  
Strong Impact ◽  
Logistics Industry ◽  
Highly Educated ◽  
The Social

The social, economic and technological changes that have occurred in the last decade have substantially altered consumers’ eating behaviour. The objective of this study was to identify and describe cocooning as a new phenomenon in the food choices of Polish consumers and the factors that shape it, with particular stress on the possible impact of the COVID-19 pandemic on this trend. For this purpose, primary and secondary tests were carried out. The primary studies examine the level of cocooning in consumer’ food choices, while secondary data analysis focuses on finding a relation between this phenomenon and the COVID-19 pandemic. The direct research was conducted by means of the survey method on a sample of 660 Poles in 2018. The survey carried out among Poles has shown that cocooning is rather poorly noticeable in the eating behaviour of consumers. This trend is observable predominantly in the behaviour of young people who are rather highly educated city residents; however, this depends on the type of activity related to cocooning. On the basis of secondary research, it has been shown that anxiety and a disturbed sense of public and social security are one of the most important factors that may affect the development of cocooning in consumer behaviour. The COVID-19 pandemic that hit the world in 2020 has evoked this kind of feeling in many consumers, which has been aggravated by the restrictions imposed by the state. Owing to the restrictions, social isolation increased and Poles have transferred many activities home, thus forming new habits, which may have a strong impact on their consumption behaviour in the longer term, even after the pandemic comes to an end. It is worth noting that the increase in the level of cocooning directly contributes to the growth of the e-commerce market, which poses new challenges especially for the logistics industry.

scholarly journals Functioning of the Clothing Networks on the Global Markets - Comparative Analysis

2012 ◽  
Vol 14 (3) ◽  
pp. 87-100
Author(s):  
Monika Malinowska-Olszowy
Keyword(s):  
Comparative Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Point Of View ◽  
Global Markets ◽  
Distribution Costs ◽  
Production And Distribution ◽  
Global Companies ◽  
Marketing Mix Strategy ◽  
Made In

The globalisation process contributes to shaping of many diverse consequences, among others it causes the internationalization of production, new, global division of work, increase of competitiveness, it builds the branches of a globalising business. From the point of view of economy, the phenomenon of globalisation influences the deepening of a free float of commodities, services, resources, capital, work, and also information between the countries. These factors significantly contribute to many changes that are visible in the operations of the latter-day enterprises (Penc 2003, p. 152). One of the consequences of the globalisation process, which is directly connected with the functioning of companies, is the necessity of building and managing the brand. As a result it creates many possibilities to global companies from the textile-clothing sector that want to achieve a market success. However, in order to achieve it one has to fulfill many, constantly increasing, expectations of the buyers. The realisation of these challenges is possible only with the share of two crucial factors: proper competitiveness and progressive marketing strategies. In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.

scholarly journals WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic

2021 ◽  
Vol 14 (2) ◽  
pp. 147-157
Author(s):  
Novi Haryati ◽  
◽  
Rosita Widya Putri ◽  
Nisrina Qotrunnada ◽  
Yafi Alam Syah ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Sem Analysis ◽  
Primary Data ◽  
Mediating Role ◽  
The Relationship

This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s customers across Malang City. Primary data collection is done by distributing questioner containing several questions using a Likert scale to the respondents, while secondary data is obtained from literature studies. For analyzing the data, this study applied descriptive analysis and statistical analysis employed WarpPLS 7.0 software to perform the Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. This study proves that marketing mix has a positive and significant effect on customer satisfaction, and the same relationship was found between the marketing mix and WOM. An important finding from this study is that customer satisfaction plays a mediating role between marketing mix and word of mouth.

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