scholarly journals PENGARUH STRATEGI PEMASARAN DAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN CAFE MALAM

2021 ◽  
Vol 10 (2) ◽  
pp. 11
Author(s):  
Muhammad Riza Fahlevi ◽  
Bachrudin Ali Achmad ◽  
Emy Rahmawati
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Descriptive Study ◽  
Test Results ◽  
Validity And Reliability ◽  
Diagonal Line ◽  
Normality Test ◽  
Right Relationship

A good and right relationship marketing strategy and social media will lead to good consumer behavior as well. This study aims to examine the effect of marketing strategy (X1) and social media (Instagram) (X2) on consumer behavior (Y) café Malam Banjarmasin. This research is a descriptive study, with a sample of 100 at café Malam Banjarmasin consumers. The data collection used a questionnaire, while the data analysis used multiple linear regression. The variables studied were Likert scale. The questionnaire was tested by validity and reliability tests. Data processing using SPSS version 25.0.The t test results on consumer behavior are valid because r > 0.3 and the reliability test shows reliable because alpha cronbach > 0.6. The normality test is obtained 0.05 and it is said that the data is normally distributed and on the normal line of the plot, you can see that the points from the graph spread around the diagonal line and follow the diagonal line. The more the marketing strategy variable (X1) increases, the consumer behavior (Y) increases, while the marketing strategy variable (X1) decreases, the consumer behavior decreases(Y). The conclusion of this study is that there is a marketing strategy and social media that affect consumer behavior by 57%.Keywords: Marketing strategy, social media, consumer behavior. 

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals EFEKTIVITAS PENDEKATAN SCIENCE ENVIRONMENT TECHNOLOGY AND SOCIETY BERBASIS CTL TERHADAP HASIL BELAJAR

2021 ◽  
Vol 2 (1) ◽  
pp. 140-148
Author(s):  
Arif Rahman Hakim ◽  
Muhammad Sururuddin ◽  
Nur Haqiqi
Keyword(s):  
Learning Outcomes ◽  
Science Learning ◽  
Hypothesis Test ◽  
Test Results ◽  
Technology And Society ◽  
Validity And Reliability ◽  
Chi Square ◽  
Normality Test ◽  
Before And After ◽  
Post Test

This study aims to determine the effectivenes of the CTL based SETS approach to student science learning outcomes in fourth grade. This type of research used in this study is an experimental research design using one group pretest-posttes. The sample used was 27 peoples who were grade IV. Data collection techniques using observation and test descriptions to determine student learning outcomes that are assessed using an assessment rubric. Before the data were analyzed, the instrument was tested for validity and reliability. After the research was carried out and the data collected, the pre-test and post-test results were analyzed. The pretest result reached an average of 64.98 into the sufficient category. Then at the posttest the average overall score is 71.28 in the good category. For the requirement test, data analysis was carried out by using the chi-square normality test, while the hypothesis testing technique used the t-test. Hypothesis test results obtained tcount>ttable. It means the conclution that there are differences in student science learning outcomes before and after the Science, Environment, Technology, And Society approaches are used based on CTL in grade IV SDN 6 Masbagik Selatan in the 2020/2021 academic year.

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239 ◽  
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

Social Media Based Relationship Marketing

2011 ◽  
pp. 119-139
Author(s):  
Najmuddin Shaik ◽  
Shannon Ritter
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Social Presence ◽  
Real World ◽  
Educational Programs ◽  
Colleges And Universities ◽  
Educational Institutions ◽  
Penn State

A growing number of colleges and universities are using social media as an integral component of their marketing strategy, because they realize marketing is not a marketer-led, one-way form of communication, but a student-led, two-way dialogue. By becoming part of this conversation, educational institutions can learn about how to incorporate social media as part of their marketing strategy to reach these students. The chapter combines an overview of social media based marketing tools and “real-world” experience from corporate and academic institutions on social media based marketing. This chapter ends with a case study of Penn State Global Campus to assist marketing managers to create social presence for online educational programs.

scholarly journals PERAN SISTEM PENGENDALIAN MANAJEMEN DALAM PENERAPAN STRATEGI RELATIONSHIP MARKETING AZIZAH KONVEKSI DI DESA JATIRUNGGO KEC. PRINGAPUS

2021 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Viqi Miftakhul Faza ◽  
Afita Setyowati ◽  
Budi Utomo
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Control Systems ◽  
Relationship Marketing ◽  
Management Control ◽  
Management Control Systems ◽  
Management Control System ◽  
The Village ◽  
A Company

This research is a research about how the role of management control system in implementing relationship marketing strategy in a company. Where the name of the company certainly needs a strategy to increase sales. This study aims to determine the role of management control systems in implementing a relationship marketing strategy at a convection company located in the village of Jatirunggo, Kec. Pringapus. In this study, it was found that the production process had not run optimally due to rejected or defective products. Therefore, the convection party needs control in order to anticipate the damage that occurs to the products produced later. This control can be done by supervising activities at the time of production, selecting materials with good quality and providing training to the parties concerned with the production. Then, this convection Azizah distributed pamphlets through social media and posted pamphlets in crowded places to increase sales, orders and increase incoming orders. With so many customers from out of town working with Azizah convection

PENGARUH KARAKTER SPIRITUAL TERHADAP PRODUKTIVITAS SANTRI

2021 ◽  
Vol 5 (1) ◽  
pp. 25-37
Author(s):  
Devi Maudiani ◽  
Ismaulina Ismaulina
Keyword(s):  
Development Program ◽  
Boarding School ◽  
Analysis Tool ◽  
Test Results ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Economic Independence ◽  
Normality Test ◽  
Regression Test ◽  
Positive Effect

This study aims to determine whether there is an effect of spiritual character on the productivity of students in the Bank Indonesia Islamic Boarding School Economic Independence Development Program at the Darul 'Ulum Al-Munawwarah Islamic Boarding School, Lhok Mon Puteh / Blang Pohroh, Cunda, Lhokseumawe City. This study uses a quantitative method with an associative approach. Data collection was carried out by distributing questionnaires with a sample of 25 respondents. To analyze the data using an analysis tool, namely SPSS version 22. The method of analysis used validity and reliability tests, normality test, simple linear regression test and hypothesis testing. The results showed that the t-test results of the spiritual character variable (x) had a positive effect on the productivity of the students (y) as evidenced by the t-count value greater than the t-table with a significance that was smaller than the determined significance. Economic Independence Development Program of the Bank Indonesia Islamic Boarding School at the Darul 'Ulum Al-Munawwarah Islamic Boarding School in Lhok Mon Puteh / Blang Pohroh, Cunda, Lhokseumawe City..

scholarly journals COMMUNITY'S PERCEPTIONS AND ENTHUSIASM: EMPOWERING INFORMATION TECHNOLOGY AS MARKETING STRATEGY IN HOMECARE SERVICES

2018 ◽  
Vol 1 (1) ◽  
pp. 6
Author(s):  
Yoyok Bekti Pasetyo ◽  
Kumboyono Kumboyono ◽  
Nina Septi Wardani
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Services Marketing ◽  
Health Improvement ◽  
Test Results ◽  
Community Perception ◽  
Validity And Reliability ◽  
Community Needs ◽  
Analysis Design ◽  
External Community

enIntroduction: Community's Perception and enthusiasm toward homecare services becomes challenge to find out for homecare agency. An easy and effective strategy to find out is using technology information system. Methods: This study employed descriptive analysis design, in which perception and enthusiasm community were measured by completing questionnaire (r = 0.367 validity and reliability = 0.734–0.777), while data analysis uses correlation product moment and T-test. Results: Univariat analysis show perception toward homecare services within internal community results in:mean = 19.8; range 17–24, while within external community results in: mean = 19.53; range = 15–24. In other hand, enthusiasm toward homecare services within internal community results in: mean = 31.33; range= 28-36, while within external community results in: mean = 31.27; range = 26–36. Bivariat analysis result, first: Perceptions and enthusiasm internal community was associated toward homecare services (p = 0.001; r = 0.778). Second, Perceptions and enthusiasm external community was associated with homecare services (p = 0.010, r = 0.754). Thereby, no difference between internal community perception and external community perception toward homecare services (p = 0.778). Discussion: In conclusion, this study concludes that community's perception and enthusiasm was considered related to homecare services. This study provides information for homecare management that community needs homecare services to address health improvement among patients with chronic diseases.Keywords: community's perceptions and enthusiasm, homecare services, marketing strategy

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