scholarly journals COMMUNITY'S PERCEPTIONS AND ENTHUSIASM: EMPOWERING INFORMATION TECHNOLOGY AS MARKETING STRATEGY IN HOMECARE SERVICES

2018 ◽  
Vol 1 (1) ◽  
pp. 6
Author(s):  
Yoyok Bekti Pasetyo ◽  
Kumboyono Kumboyono ◽  
Nina Septi Wardani
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Services Marketing ◽  
Health Improvement ◽  
Test Results ◽  
Community Perception ◽  
Validity And Reliability ◽  
Community Needs ◽  
Analysis Design ◽  
External Community

enIntroduction: Community's Perception and enthusiasm toward homecare services becomes challenge to find out for homecare agency. An easy and effective strategy to find out is using technology information system. Methods: This study employed descriptive analysis design, in which perception and enthusiasm community were measured by completing questionnaire (r = 0.367 validity and reliability = 0.734–0.777), while data analysis uses correlation product moment and T-test. Results: Univariat analysis show perception toward homecare services within internal community results in:mean = 19.8; range 17–24, while within external community results in: mean = 19.53; range = 15–24. In other hand, enthusiasm toward homecare services within internal community results in: mean = 31.33; range= 28-36, while within external community results in: mean = 31.27; range = 26–36. Bivariat analysis result, first: Perceptions and enthusiasm internal community was associated toward homecare services (p = 0.001; r = 0.778). Second, Perceptions and enthusiasm external community was associated with homecare services (p = 0.010, r = 0.754). Thereby, no difference between internal community perception and external community perception toward homecare services (p = 0.778). Discussion: In conclusion, this study concludes that community's perception and enthusiasm was considered related to homecare services. This study provides information for homecare management that community needs homecare services to address health improvement among patients with chronic diseases.Keywords: community's perceptions and enthusiasm, homecare services, marketing strategy

scholarly journals Pengembangan Lembar Kerja Peserta Didik Berbasis Realistic Mathematics Education dengan Konteks Kemaritiman untuk Peserta Didik SMA Kelas XI

2019 ◽  
Vol 4 (2) ◽  
pp. 133-142
Author(s):  
Maimunah ◽  
Nur Izzati ◽  
Alona Dwinata
Keyword(s):  
Mathematics Learning ◽  
Descriptive Analysis ◽  
Realistic Mathematics Education ◽  
Test Results ◽  
Design Development ◽  
Questionnaire Response ◽  
Mathematical Skills ◽  
Post Test ◽  
Student Questionnaire ◽  
Analysis Design

The lack of use of teaching materials that are able to construct learners to understand mathematics learning in schools causes the achievement of students' mathematical skills are still in the low category. This study aims to develop a valid, practical and effective LKPD based on RME with maritime context. This research is a type of Research and Development (R&D) research with a limited ADDIE development model, they are Analysis, Design, Development (ADD) stage. Data in the study were collected by the test and questionnaire methods. The research instruments used were expert validation sheets, student questionnaire response sheets, and test sheets. Data were analyzed with descriptive analysis to measure the validity of LKPD, Rasch modeling to measure the practicality of LKPD, and compare individual and classical minimum completeness criteria from students' post-test results to measure the effectiveness of LKPD. The results showed that LKPD based on RME fulfilled valid criteria with the dominance of the assessment in the good category, practical criteria with the dominant response of students in the practical category, and effective with a percentage of completeness of 87%.

scholarly journals Pengembangan Media berbasis Web (Virtual Map) sebagai Inovasi Media di SD

2017 ◽  
Vol 1 (2) ◽  
pp. 57
Author(s):  
Susilo Tri Widodo ◽  
Mahmud Rafi Al Ghani
Keyword(s):  
Civic Education ◽  
Descriptive Analysis ◽  
Fifth Grade ◽  
Test Results ◽  
Web Based ◽  
Is Research ◽  
Fifth Grade Students ◽  
The Media ◽  
The Subject ◽  
Analysis Design

This research aims to develop web based media (virtual map) on the civic education learning of NKRI materials on fifth-grade. This type of research is Research and Development (R&D). The procedure of this research is analysis, design, manufacture, testing, and maintenance. The subject of study was fifth-grade students in Wonorejo Elementary School. Data collection using interview, tests, questionnaires, and documents. Data were analyzed using descriptive analysis consist central tendency and varians analysis. The results showed that virtual map fit for use with a score of the media percentage assessment 88% and a score of the content’s material components 100%. Media test results showed an average increase equal to 29,57%. Percentage mastery increased from 35.71% to 42.82%.  Conclusion in this study is the media virtual map effectively used in learning civic  education of NKRI materials.

scholarly journals Organizational Citizenship Behavior on Retail Employees

2020 ◽  
Vol 9 (1) ◽  
pp. 62-71
Author(s):  
Benedicta Dinda ◽  
Palupiningdyah Palupiningdyah
Keyword(s):  
Path Analysis ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Affective Commitment ◽  
Descriptive Analysis ◽  
Citizenship Behavior ◽  
Test Results ◽  
Validity And Reliability ◽  
Saturated Sample ◽  
Positive Effect

The purpose of this study was to determine the direct and indirect influence POS and extraversion personality to OCB and affective commitment as mediation. The population in this research that all employees Aneka Jaya Supermarket Sambiroto number of 126 employees. Mechanical sampling using saturated sample so that the entire population of the research sample. Methods of data collection using a questionnaire with a Likert scale of 1-5. Data analysis method is test instrument (validity and reliability), a descriptive analysis of the respondents, and test hypotheses and test path analysis with the data processing program SPSS version 25. The results showed that all hypothesis is accepted. Therefore, the POS has positive and significant effect on affective commitment. Extraversion personality has positive and significant effect on affective commitment. Affective commitment has positive and significant effect on OCB. POS has positive and significant impact on OCB. Extraversion personality has positive and significant effect on OCB. The test results of path analysis also showed that the POS and extraversion personality and sgnifkan positive effect on OCB through affective commitment. POS positive and significant impact on OCB. Extraversion personality positive and significant impact on OCB. The test results of path analysis also showed that the POS and extraversion personality and sgnifkan positive effect on OCB through affective commitment. POS positive and significant impact on OCB. Extraversion personality positive and significant impact on OCB. The test results of path analysis also showed that POS and extraversion personality and sgnifkan positive effect on OCB through affective commitment.

scholarly journals STRATEGI PEMASARAN AYAM PROBIO (broiler) PADA KELOMPOK PETERNAK AYAM (KPA) BERKAT USAHA BERSAMA (BUB) KOTA METRO

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Nyoman Sulindre ◽  
Djoko Umar Said ◽  
Zulkarnain Zulkarnain
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Snowball Sampling ◽  
Good Service ◽  
Market Growth ◽  
Community Needs

The cultivation and processing of chicken probio (broiler) in LampungProvince was initiated by Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BUB) in Metro City. KPA BUB was established on March 22, 2008 with members of 30 farmers. KPA BUB acts as a facilitator for its members. This study aims to analyze the Probio Chicken Marketing Strategy (Broiler) in Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BUB) Metro City. The problem to be analyzed is how the marketing strategy is implemented by Chicken Breeder Group (KPA) Berkat Usaha Bersama (BUB) Metro City. The method used in this research was non probability sampling, that is snowball sampling technique with population of 30 probio chicken breeders. The number of sample were 25 respondents consisting of 20 farmers and 5 practitioners. Analysis tool used in this research was a descriptive analysis using SWOT analysis technique. Primary and secondary data were used. The results of this study showed that the SWOT matrix obtained coordinates (0.32, 0.37), i.e. the Strengh-Opporturnities (SO) strategy, in which the coordinates were entered in Quadrant I. Strategies that can be used are 1) Developing probio chicken products and good service to consumers by seeing the growing market growth would increase the number of probio chicken production; 2) Good service to consumers, the quality of products, and the sales cycle increased with the increasing pattern of consumer behavior that would develop the needs of the society of probio chicken consumption, 3) The strength of business and good management by utilizing a strategic plant location for promotion / advertising would increase the amount of production so the community needs for chicken probio can be met.Keywords: marketing strategy, probio chicken (broiler).

scholarly journals PENGARUH HARGA, ONLINE CUSTOMER REVIEW DAN FASILITAS TERHADAP TINGKAT HUNIAN DI PT. KARYA CIPTA PESONA (ARYADUTA MEDAN)

2019 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Sri Rezeki ◽  
Ninie
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Validity And Reliability ◽  
F Test ◽  
Independent Variables ◽  
Library Research ◽  
Customer Review

The purpose of this study is to determine the effect of the Price, Online Customer Review and Facilities on Occupancy Rate at PT. Karya Cipta Pesona (Aryaduta Medan). The research methodology used is descriptive quantitative method, the unit of analysis in this study is PT. Karya Cipta Pesona (Aryaduta Medan) and its observation unit are guests from PT. Karya Cipta Pesona (Aryaduta Medan). The population in this study were guests from PT. Karya Cipta Pesona (Aryaduta Medan) as many as 61,565 respondents. The technique of determining the number of samples used in this study is the Slovin formula and amounts to 100 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). From the analysis obtained a regression analysis Room Occupancy = 0.004 +0.2286 Price + 0.744 Online Customer Review + 0.271 Facilities + e. The results of the t test show that the price variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 3.872 > ttable 1.984, Online Customer Review variable has a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount 6.910 > ttable 1.984 and Facilities variables have a positive and significant effect on Room Occupancy at PT. Karya Cipta Pesona (Aryaduta Medan) where tcount is 3.753 > ttable 1.984. The results of the F test show that Fcount 61.749  > Ftable 2.70 that means the independent variables Price, Online Customer Review and Facilities simultaneously influence the dependent variable Occupancy. The determination coefficient test results (R2) indicate that 65.90% of Occupancy variables are influenced by Price, Online Customer Review and Facilities variables, while the remaining 34.10% is explained by the influence of other factors or variables outside the model such as Service Quality and Satisfaction.

Pengaruh Personal Selling Dan Direct Marketing Yang Efektif Untuk Meningkatkan Volume Penjualan Pakaian Anak Pada Toko Rezeki Wijaya

2020 ◽  
Vol 6 (1) ◽  
pp. 12-21
Author(s):  
Hendra ◽  
Elisabeth Nainggolan
Keyword(s):  
Regression Analysis ◽  
Descriptive Analysis ◽  
Direct Marketing ◽  
Personal Selling ◽  
Field Research ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Test Results ◽  
Validity And Reliability ◽  
Library Research

The purpose of this study is to determine the effect of Personal Selling and Direct Marketing on Sales Volume at Toko Rezeki Wijaya. Research methodology used is descriptive quantitative method, the unit of analysis in this study is Toko Rezeki Wijaya and its observation unit are customers of Toko Rezeki Wijaya. The population in this study is amount to 65 of Toko Rezeki Wijaya customers. The technique of determining the number of samples used in this study was saturated samples and amounted to 65 respondents. The research method used is by data collection techniques through library research and field research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t-test results show that the Personal Selling variable has a positive and significant effect on Sales Volume at Toko Rezeki Wijaya and the Direct Marketing variable have a positive and significant effect on Sales Volume at Toko Rezeki Wijaya.

scholarly journals Pengaruh Content Marketing terhadap Customer Engagement (Studi Pada Akun Instagram LazadaID)

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 191
Author(s):  
Christine Natalia Chandra ◽  
Wulan Purnama Sari
Keyword(s):  
Quantitative Research ◽  
Descriptive Analysis ◽  
Processing Technique ◽  
T Test ◽  
Customer Engagement ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Test Results ◽  
Validity And Reliability ◽  
Content Marketing

The change in marketing to the digital era causes marketers to be able to adjust technological developments and consumer interests, especially among Millennial Generation and Z Generation. LazadaID is one of the e-commerce in Indonesia, one of the marketing strategies implemented by Lazada is to use social media with content marketing to create customer engagement. This research wanted to know the effect of marketing content on customer engagement. This research uses a quantitative research with descriptive research. In this study using the survey method as a data method. The research was conducted by means of a questionnaire, pretest to 30 respondents who are followers of the LazadaID Instagram account and then tested for validity and reliability. Furthermore, valid statements will be distributed again by means of a posttest test on 100 respondents. The theory used in this research is content marketing and customer engagement. The data validity technique used in this study was the validity and reliability test. The data processing technique used is the classical assumption test, descriptive analysis, simple linear regression test, T test, and analysis of the coefficient of determination. With the T test results of 10,185> from 1,984, and the test results of 0.711> 0.05, which means that the effect of content marketing on customer engagement is strong. So in this study the results obtained show that content marketing has an effect on customer engagement on the LazadaID Instagram account.Perubahan pemasaran ke era  digital menyebabkan para pemasar harus dapat menyesuaikan perkembangan teknologi dan minat konsumen terutama pada kalangan generasi Millennial dan generasi Z. LazadaID merupakan salah satu e-commerce di Indonesia, salah satu strategi pemasaran yang diterapkan Lazada adalah menggunakan media sosial dengan content marketing untuk menciptakan customer engagement. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh content marketing terhadap customer engagement. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian yang bersifat deskriptif. Dalam penelitian ini menggunakan metode survei sebagai metode pengumpulan data. Penelitian yang dilakukan dengan cara menyebarkan kuesioner pretest kepada 30 responden yang merupakan followers akun Instagram LazadaID lalu diuji validitas dan reliabilitas. Selanjutnya pernyataan yang valid akan disebarkan kembali dengan uji posttest pada 100 responden. Teori yang digunakan di penelitian ini adalah content marketing dan customer engagement. Teknik keabsahan data yang digunakan dalam penelitian ini adalah uji validitas dan reliabilitas. Teknik pengolahan data yang digunakan adalah uji asumsi klasik, analisis deskriptif, uji korelasi, uji regresi linear sederhana, uji T, dan analisis koefisien determinasi. Dengan hasil uji T 10.185 > dari 1,984, dan hasil uji korelasi 0,711 > 0,05 yang artinya pengaruh content marketing terhadap customer engagement kuat. Sehingga dalam penelitian ini hasil yang didapat menunjukkan bahwa content marketing dari berpengaruh pada customer engagement dari akun Instagram LazadaID.

scholarly journals PENGARUH STRATEGI PEMASARAN DAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMEN CAFE MALAM

2021 ◽  
Vol 10 (2) ◽  
pp. 11
Author(s):  
Muhammad Riza Fahlevi ◽  
Bachrudin Ali Achmad ◽  
Emy Rahmawati
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Relationship Marketing ◽  
Descriptive Study ◽  
Test Results ◽  
Validity And Reliability ◽  
Diagonal Line ◽  
Normality Test ◽  
Right Relationship

A good and right relationship marketing strategy and social media will lead to good consumer behavior as well. This study aims to examine the effect of marketing strategy (X1) and social media (Instagram) (X2) on consumer behavior (Y) café Malam Banjarmasin. This research is a descriptive study, with a sample of 100 at café Malam Banjarmasin consumers. The data collection used a questionnaire, while the data analysis used multiple linear regression. The variables studied were Likert scale. The questionnaire was tested by validity and reliability tests. Data processing using SPSS version 25.0.The t test results on consumer behavior are valid because r > 0.3 and the reliability test shows reliable because alpha cronbach > 0.6. The normality test is obtained 0.05 and it is said that the data is normally distributed and on the normal line of the plot, you can see that the points from the graph spread around the diagonal line and follow the diagonal line. The more the marketing strategy variable (X1) increases, the consumer behavior (Y) increases, while the marketing strategy variable (X1) decreases, the consumer behavior decreases(Y). The conclusion of this study is that there is a marketing strategy and social media that affect consumer behavior by 57%.Keywords: Marketing strategy, social media, consumer behavior. 

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. FUJI SEIMITSU INDONESIA - BEKASI

2018 ◽  
Vol 19 (2) ◽  
pp. 121
Author(s):  
Riski Eko Ardianto ◽  
Ergo Nurpatria Kurniawan
Keyword(s):  
Work Environment ◽  
Significant Influence ◽  
High Performance ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Working Environment ◽  
Validity And Reliability ◽  
Quantitative Research Methods ◽  
Environment Variables

Employee performance is something that is considered important for the company. Employees have high performance will certainly be able to work optimally so that the objectives of the institution itself will be easily achieved. Through the improvement of the working environment and working discipline expected the resulting performance can be optimized within the enterprise. In this study to determine the three variables that can affect employee performance (Y), the work environment variables (X1) and discipline (X2). Simultaneous and partially on the performance of employees at PT.Fuji Seimitsu Indonesia. Type of research is quantitative research. Methods of data collection using questionnaires with sempel amount of research is 100 respondents.Data analysis techniques in research using descriptive analysis, multiple linear regression analysis, validity and reliability test and partial test ( Test T) and a simultaneous test (Test F). Results of research conducted using SPSS 2.2 (ststitical program for social science), from the results obtained that the working environment (X1) were significant influence on employee performance (Y) on PT.Fuji Seimitsu Indonesia because work environment variables t = 3.231 > t table 1.660 with sig = 0.002 < 0.05. Labor discipline (X2) have a significant effect on employee performance (Y). Work environment (X1) and discipline (X2) simultaneously significant effect on employee performance (Y) PT. Fuji Seimitsu Indonesia.The results obtained on the whole of the working environment (X1) and discipline (X2) are all very significant influence on employee performance (Y) in PT.Fuji Seimitsu Indonesia. Keywords:Work Environment, Work Discipline and Employee Performance

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