scholarly journals Peran Fotografi dalam Promosi Produk : Studi Kasus Kerajinan Kayu, Masyarakat Desa Kawasan Konservasi (DKK) Semoyo Gunungkidul Yogyakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 1-7
Author(s):  
Budi Darmo ◽  
Augustina Ika Widyani ◽  
Maitri Widya Mutiara
Keyword(s):  
Social Media ◽  
Wood Industry ◽  
Engineering Applications ◽  
Basic Principles ◽  
Village Community ◽  
The People ◽  
Preparation Stage ◽  
Implementation Method ◽  
Industry Area

Abstrak Masyarakat Desa Kawasan Konservasi (DKK) Semoyo yang terletak di Kabupaten Gunungkidul, Yogayakarta, telah mengembangkan daerahnya menjadi kawasan industri kayu yang menghasilkan produk furniture kayu yang berkelanjutan dan mandiri. Namun perencanaan pemasaran dan promosi yang dilakukan oleh masyarakat DKK Semoyo melalui media sosial Instagram belum optimal dikarenakan kualitas foto yang diunggah oleh masyarakat belum menarik. Metode pelaksanaan yang dipakai dalam kegiatan ini dimulai dari tahapan persiapan materi presentasi tentang prinsip-prinsip dasar fotografi dalam pengambilan gambar untuk nantinya dipresentasikan kepada masyarakat, pengambilan foto bersama masyarakat dengan menerapkan prinsip-prinsip dasar fotografi dan penggunaan mini box studio di lapangan, serta penggunaan aplikasi rekayasa foto untuk kepentingan bisnis sehingga kualitas foto yang akan diunggah di media sosial dapat menjadi lebih baik sehingga dapat menarik minat calon pembeli. Hasil dari kegiatan ini adalah masyarakat DKK Semoyo mengerti dan memahami pentingnya prinsip-prinsip dasar fotografi dalam menentukan kualitas foto yang nantinya dapat digunakan dalam perencanaan promosi di media sosial Instagram. Abstract The Semoyo Conservation Village Community which located in Gunungkidul, Yogyakarta, has developed its area into a wood industry area that produces sustainable and independent wood furniture products. However, marketing and promotion plans carried out by the Semoyo community through their social media Instagram have not been optimal because the quality of photo uploaded has not attractive. The implementation method used in this activity starts from the preparation stage of presentation material about the basic principles of photography in taking pictures to be presented to the community, taking photos with the community by applying the basic principles of photography, the use of mini box studio in the field, and the use of photo engineering applications for business purposes so that the quality of the photos to be uploaded on social media can be better so that they can attract potential buyers. The result of this activity is that the people of Semoyo Conservation Village Community understand and comprehend the importance of the basic principles of photography in determining the quality of photos that can later be used in planning promotions on Instagram social media.  

scholarly journals Assistancing and Recogning to the Students on English for Business in Bireuen, Aceh District

2021 ◽  
Vol 5 (1) ◽  
pp. 16-30
Author(s):  
Zuraini Misnawati
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Management ◽  
Good Service ◽  
The People ◽  
English Subject ◽  
At Home

Bireuen is one of the  district which make a village for Acheness cakes home industry production. A various cakes in Acheness have a quality.  English for business is one the English subject must be taken by the students. English for Business is the activities of making, buying and buying selling in good service and then exchanging them for the money, the activities can be completed at home. Some problems were faced by the people; such as is not good in packaging, is not interesting cointainer, and do not how to promote their product by using social media to increase their income and also improve their quality of the products in Bireuen district, Acheh province. The method of this study is help the people by giving the suggestion and providing packing product in interesting cointainer. Giving the deeply understanding to the students and also the people in developing the mindset of enterpreneurship, the facillitate in equipment, marketing strategy, and marketing management. The results of this program are improve the students in comprehending the English for business, a good packaging and interesting cointaners, increasing the income for the people through promote in media social.

Impacts of Social Media on Business Value and Performance

2020 ◽  
pp. 82-101
Author(s):  
Valentina Della Corte ◽  
Krishnan Umachandran ◽  
Fabiana Sepe ◽  
Giuliana Nevola ◽  
Amuthalakshmi Periasamy
Keyword(s):  
Social Media ◽  
Business Processes ◽  
Flexible Structures ◽  
Business Value ◽  
Competency Development ◽  
The People ◽  
Organization Strategy ◽  
And Performance ◽  
Individual Accountability

The aim of this chapter is to study the main impacts of social media on business value and performance. ICT can be a resource in resource-based perspective, becoming itself a possible source of competitive advantage (in terms of performance and value creation). A proactively tailored organization strategy can drive the people, processes, and systems, harmoniously pulling all the stakeholders in unison. Social media can bring in the commitment of the workforce and ensure involved, flexible, innovative working practices, improving the quality of work. When properly used, they can build organizations to more flexible structures, sharing services, competitiveness and interdependencies. The business processes can be harmonized by standard operating procedures, automated systems of agreed quality, prime up the competency development and facilitate clear career paths. Refining suppleness to work in tune to market demands and supplementing employee satisfaction can foster the development of individual accountability leading to leadership evolution.

scholarly journals Pemberdayaan Masyarakat Desa dengan Usaha Kuliner Tradisional pada Kelompok Boga Ganesha Kabupaten Buleleng

2017 ◽  
pp. 387
Author(s):  
MADE SUDANA ◽  
I GEDE SETIAWAN ADI PUTRA ◽  
NYOMAN PARINING
Keyword(s):  
Food Processing ◽  
Fast Food ◽  
Community Empowerment ◽  
Traditional Food ◽  
Traditional Foods ◽  
Village Community ◽  
The People ◽  
The Family ◽  
The Village

The Village Community Empowerment With Traditional Culinary Business in the Group of Boga Ganesha Buleleng The development of fast food must be balanced with the consumption of traditional foods because fast food is allegedly to be a risk factor for the emergence of various diseases. This study aimed to analyze the behavior of IbIKK group of Boga Ganesha. The choice of location of the research was determined purposively with the consideration that the Boga Ganesha is one of the groups to empower the people with the traditional culinary efforts. The method used in collecting the data in this study was interviews with questionnaire instruments. Based on the research results, the potential of the IbIKK of Boga Ganesha is a kosher, hygienic and healthy traditional food processing. Behavior that was demonstrated by the members can be classified into an excellent category (4,6). The achievement of the implementation of the empowerment program that is included in the category of successful (4,2). Empowerment of program aimed to improve the quality of human resources. In this regard, members of the group should implement their skills so that they can open up business opportunities in order to improve the economy of the family. To support this, the facilitator should use the appropriate method so that all participants can obtain information equally.

scholarly journals Pemberdayaan Masyarakat Melalui Pemanfaatan Pisang Sebagai Produk Olahan Untuk Meningkatkan Pendapatan di Desa Mamben Baru Kecamatan Wanasaba Lombok Timur

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Mega Safana ◽  
Rangga Alif Faresta ◽  
Raenaldi Raenaldi ◽  
Yuraeda Mufidah ◽  
Eta Lestari Kamal ◽  
...  
Keyword(s):  
Economic Value ◽  
Product Evaluation ◽  
Harvest Time ◽  
Village Community ◽  
The People ◽  
Preparation Stage ◽  
Evaluation Stage ◽  
Processed Products ◽  
Implementation Stage ◽  
Empowerment Program

East Lombok Regency has great potential in agriculture. One of them is Mamben Baru Village, Wanasaba District in the plantation sector Banana is one of the most abundant plantation commodities, especially when the main harvest time arrives, namely from April to May. However, the problem that arises is that the people of Mamben Baru Village are not yet skilled at processing bananas into high economic value products. So that the aim of this program is to provide training in making banana-based preparations. The stages in this empowerment activity start from the preparation stage, the activity implementation stage and the product evaluation stage. The results obtained in this empowerment activity arethe creation of processed products that can help the people of Mamben Baru Village in developing processed banana products into cookies and banana chips so that they can increase community income. So that the formation of people who are skilled in processing bananas into processed products that have their own uniqueness with the flavors offered so that they have more selling power. This empowerment program provides benefits that can improve the skills of the Wanasaba Village community.

scholarly journals Peningkatan Kesehatan Masyarakat Dampak Dari Pembakaran Genteng di Desa Ngembalrejo, Kecamatan Bae, Kabupaten Kudus

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Sinta Wahyuni
Keyword(s):  
Air Pollution ◽  
Air Quality ◽  
Technological Development ◽  
Community Work ◽  
Village Community ◽  
Roof Tile ◽  
The People ◽  
Long Time ◽  
The Village

<p align="center"><strong>Abstrak</strong></p><p>Industri pembuatan genteng merupakan salah satu mata pencaharian masyarakat Desa Ngembalrejo, hampir sebagian besar masyarakat di desa ini bekerja sebagai pembuat genteng. Hingga menjadi ciri khas bagi desa Ngembarejo sendiri yang terkenal dengan desa pembuat genteng dengan kualitas yang bagus. Pembuatan genteng ini sebenarnya sudah ada di daerah ini cukup lama, dapat di katakan warisan para leluhur. Para pembuat genteng ini selalu mengutamakan kualitas dari genteng yang mereka buat, hal ini terbukti dengan mereka masih menggunakan pembakaran secara manual meskipun saat ini perkembangan teknologi sudah sangat canggih. Tak lepas dari itu, ada pula dampak negatif yang dapat mengganggu kesehatan masyarakat yang tinggal di sekitar tempat pembuatan genteng. Asap dari pembakaran genteng yang sampai saat ini belum dapat diatasi, asap tebal hitam dan pekat menjadi pemandangan setiap hari bagi masyarakat desa Ngembalrejo. Keadaan ini menjadikan menurunnya kualitas udara di Desa Ngembalrejo, namun situasi ini belum juga dapat membuat masyarakat sadar akan pencemaran udara yang terjadi. Mereka tetap menjalankan kehidupan mereka dengan baik-baik saja, padahal tanpa sadar mereka menghirup udara yang tidak sehat setiap harinya.</p><p align="center"><strong><em>Abstrak</em></strong></p><strong><em>            </em></strong><em>Tile making industry is one of the jobs of the people in Ngembalrejo Village, most of the Ngembarejo Village community work as tile makers. To become a characterisic for the village of Ngembalrejo it self which is famous for its tile making village with good quality. This tile making has actually been around in this area for quite a long time, it can be said as the legacy of the ancestors. These tile makers always prioritize the quality of the tile’s they mae, this is proven by their still using manual combustion even though the current technological development has been vety sophisticated. It cannot be separated from that there are also egative impact that can interfere with the health of the people who live around the roof tile. Smoke from the burning of tiles which until now has not been able to be overcome, thick black and thick smoke becomes a daily sight for the people of the Ngembalrejo Vilage. This situation makes the air quality decline in the village og Ngembalrejo, but this situation has not been able to make the community aware of the air pollution that occurs. They still run their lives well, even though they unconsciously breathe un healthy air every day.</em>

scholarly journals The Determinants of Phubbing Behaviour: a Millenials Perspective

2019 ◽  
Vol 8 (12S) ◽  
pp. 806-812
Keyword(s):  
Social Media ◽  
Deep Understanding ◽  
Sampling Technique ◽  
Smart Phones ◽  
Contemporary World ◽  
Disruptive Technologies ◽  
The People ◽  
The Social ◽  
Romantic Satisfaction

In this contemporary world, where disruptive technologies are making their way to change the entire lifestyle of a mankind, smart phones have emerged to be a life changer. The smart phones which contain the features of pocket computers possess many properties which include camera, internet, online video streaming, game applications and social media networking. However, despite their obvious advantages in bringing people together virtually, smartphones on the contrary have pulled the people apart in reality. Further, the increased usage of smartphone has given birth to different addictions which create the tendencies for the basis of „Phubbing‟. The term „Phubbing‟ is a combination of two words „phone‟ and „snubbing‟. According to oxford dictionary, phubbing is “The practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile device” led to hamper the social relationships and romantic satisfaction, that ultimately resulting into a partner‟s depression and dissatisfaction with life. The use of phone during a conversation interfere the sense of connection to the other person, and obstructs the quality of the conversation. Therefore, a deep understanding and insight is required in this area so as to protect & develop young brain socially and proactively. Keeping this in mind, a study was conducted among the millennial of Delhi (India) region so as to identify the key antecedents of Phubbing behavior. For the present study, 360 responses were collected through Purposive sampling technique. The study found that Watsapp addiction; Game addiction and Social Media addiction are the major determinants in affecting phubbing behavior of the millennial.

scholarly journals Upaya Memberdayakan Warga Desa Karangpranti untuk Meningkatkan Produktifitas Abon Kluwih Padaumkm Abon Hj. Sun Dalam Rangka Pencegahan Stunting

2019 ◽  
Vol 1 (1) ◽  
pp. 30-34
Author(s):  
Wawan Susilo
Keyword(s):  
Small And Medium Enterprises ◽  
Public Knowledge ◽  
Health Prevention ◽  
Implementation Phase ◽  
Village Community ◽  
The People ◽  
Preparation Stage ◽  
Evaluation Stage ◽  
Local Advantage ◽  
Medium Enterprises

Karangpranti Village is a village located in Pajarakan District, Probolinggo Regency. The local advantage of the Karangpranti village is that there are several superior MSMEs that seek to empower the surrounding residents to build and help improve the economy of the surrounding residents. One of the MSMEs that is quite helpful in providing employment in the Karangpranti village is Abon Hj. Sun. However, the development of MSME Abon Hj. Sun is constrained by the lack of capital and public knowledge about the empowerment of its citizens. So that solutions can be done to overcome existing obstacles, for example, Students hold a Micro Small and Medium Enterprises (MSME) Socialization, Expanding production land, Assistance for capital submission. The method used is the preparation stage includes a survey or observation, evaluation of problems and preparation, then the implementation phase which includes approaches to the community and MSME socialization, then the evaluation stage is carried out to see the success rate of activities starting from the beginning, the process, to the achievement of the results of activities . If the productivity of MSME Abon Hj. Sun is increasingly being developed so that efforts to empower residents around Karangpranti village will be increasingly realized, so that the welfare of the people can be increasingly created. So that the increase in welfare can prevent stunting in the Karangpranti village community. Keywords : Productivity, Community Health, Prevention of Stunting

scholarly journals Education on community empowerment in prevention of Covid-19 to the community Laut Dendang village, Percut Sei Tuan district Deli Serdang regency

2020 ◽  
Vol 5 (2) ◽  
pp. 397-400
Author(s):  
Mardiningsih ◽  
Saib Suwilo ◽  
Herman Mawengkang ◽  
Sutarman ◽  
Marpongahtun
Keyword(s):  
Community Service ◽  
Identification Problem ◽  
Problem Formulation ◽  
Community Empowerment ◽  
Problem Identification ◽  
Village Community ◽  
The People ◽  
The Village ◽  
Alternative Solutions

Community Service Activities carried out by the Service Team are intended to achieve the output target of reducing the spread of covid-19 in the people of Laut Dendang Village. The community service team conducts outreach regarding improving the quality of health and education in this village, in this case the Village Head, Hamlet Head, and PKK women become participants in this outreach, so that further all participants can socialize the issue of the importance of preventing Covid-19 and how to do it. prevention. It is hoped that the improvement of the quality of health in this village can be a lesson for the village community to understand and implement all knowledge or rules in reducing or stopping the spread of this deadly virus. This service is aimed at Community Service for the 2020 USU Lecturer Service Scheme is to solve problems together with the community through observation, problem identification, problem formulation, preparation of alternative solutions and evaluation of their implementation.

Legal Assistance For Micro, Small And Medium Enterprises Of Taro Chips In Tambakan Village,Blitar Regency, East Java Indonesia

2021 ◽  
Vol 1 (2) ◽  
pp. 201-207
Author(s):  
Hervina Puspitosari ◽  
Lilik Suprianti ◽  
Alfian Chandra Ayuswantana
Keyword(s):  
Food Production ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Consumer Confidence ◽  
Legal Assistance ◽  
Great Opportunity ◽  
Village Community ◽  
The People ◽  
Medium Enterprises

The importance of community empowerment and assistance in improving the quality of Human Resources, including infrastructure facilities to support business activities. MSMEs are a great opportunity to develop businesses, especially during the Covid 19 pandemic where there are many layoffs or a decrease in labor wages. Creative ideas, as well as expertise and skill, are very important in developing MSMEs. Chips are very practical because they are dry so they are more durable and easy to serve anytime. Chips are one type of snack product that is widely consumed and favored by the community so that it becomes a great opportunity in developing a taro chips business, one of which has great potential in earning income and improving the welfare of the people of Tambakan village, Blitar Regency. Through legality assistance activities, it is hoped that the community can start processing Home Industry Food Production Permits (PIRT). The legality of taro chips SMEs business actors can certainly increase their productivity because consumers feel safe with the products they consume so that it fosters consumer confidence which in turn can increase consumer purchasing power and is expected to be marketed outside the region. The taro chips product developed by partners that were previously only marketed in local villages with permits and existing brands is expected to continue to grow and increase the income of the local village community

scholarly journals PENINGKATAN POTENSI KEWIRAUSAHAAN PRODUK LOKAL MELALUI PEMASARAN DIGITAL DESA CIKERUH JATINANGOR

2020 ◽  
Vol 1 (2) ◽  
pp. 51
Author(s):  
Rd. Ahmad Buchari ◽  
Ivan Darmawan
Keyword(s):  
Social Media ◽  
Economic Development ◽  
Online Media ◽  
National Scale ◽  
Cultural Policies ◽  
Village Community ◽  
The People ◽  
The Social ◽  
Social And Economic Development ◽  
The Government

Kecamatan Jatinangor saat ini dikenal dengan kawasan pendidikan berkat hadirnya beberapa Universitas maupun institut skala nasional seperti, UNPAD, ITB, IPDN, dan IKOPIN. Desa Cikeruh sendiri merupakan salah satu dari delapan desa yang terdapat di Jatinangor, keberadaan kampus-kampus tersebut yang sangat dekat dengan Desa Cikeruh turut mempengaruhi perkembangan sosial dan ekonomi di Desa Cikeruh. Masyarakat Desa Cikeruh memiliki mata pencaharian yang hampir merata di sektor wirausaha, pertanian, jasa, dan transportasi. Adapun sebagian produk-produk yang dihasilkan meliputi makanan ringan, yakni kripik pangsit, yoghurt, dan rengginang. Permasalahan yang dialami oleh masyarakat yang berwirausaha berupa kurangnya pengetahuan dan pemahaman serta akses untuk mempromosikan produk-produk tersebut menggunakan media sosial sehingga mengakibatkan penjualan yang dilakukan kurang maksimal dan penghasilan masyarakat tidak berkembang. Untuk mengatasi hal tersebut pemerintah setempat dapat meningkatkan potensi wirausaha masyarakat Desa Cikeruh melalui kebijakan mikro dan budaya, penyediaan fasilitas, memberikan pendidikan dan pengetahuan kepada masyarakat bekerja sama dengan kampus-kampus sekitar. Pemerintah juga perlu memberikan perhatian kepada para wirausahawan agar dapat menggunakan media sosial sebagai media pemasaran sehingga dapat mengekspansi pasar lebih luas yang pada akhirnya akan membantu perekonomian masyarakat Desa Cikeruh. Jatinangor district is currently known as an educational area due to the presence of several universities and national scale institutes such as UNPAD, ITB, IPDN, and IKOPIN. Cikeruh Village itself is one of eight villages located in Jatinangor, the existence of these universities which are very close to Cikeruh Village also influenced the social and economic development of Cikeruh Village. The people of Cikeruh Village have almost equal livelihoods in the entrepreneurship, agriculture, services and transportation sectors. Some of the products produced include snacks, namely dumpling chips, yogurt, and rengginang. Problems experienced by entrepreneurs are in the form of lack of knowledge and understanding as well as access to promote these products using social media resulting in sales that are made less than the maximum and the income of the community is not developing. Therefore, the entrepreneurial potential needs to be increased using digital-based marketing or through online media. Digital-based marketing using social media is one of the effective potential in promoting business quickly, easily, and cheaply. In this case, the local government can increase the entrepreneurial potential of the Cikeruh Village community through micro and cultural policies, the provision of supporting facilities, as well as providing education and knowledge to the community in collaboration with surrounding universities. The government also needs to pay attention to entrepreneurs in order to be able to use social media as a marketing medium so that it can expand the wider market which will ultimately help the economy of the Cikeruh Village community.  

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