scholarly journals Analisis SWOT Strategi Pengelolaan Reputasi PT. Cowboy Nusantara Jaya

2019 ◽  
Vol 1 (2) ◽  
pp. 53-76
Author(s):  
Yuva Naila ◽  
S Bekti Istiyanto

ABSTRACT   The increase in the rate of demand for beef in Indonesia is not offset by an increase in beef production. These problems led to the establishment of many beef import companies, one of which was PT. Cowboy Nusantara Jaya. Tight business competition, makes this company need to design a strategic plan in managing the company's reputation. Reputation management is planned strategically so that the company can win the best position on the market. Reputation management is planned strategically so that the company can win the best position on the market. The purpose of this research is that the writer wants to explore the reputation management strategy carried out by PT. Cowboy Nusantara Jaya based on SWOT analysis. The method used by the author in compiling this study is descriptive qualitative. In this study the authors used two data sources namely primary and secondary. The author conducted in-depth interviews with three informants selected based on purposive sampling technique to obtain primary data. Whereas, the secondary data obtained by the writer is documentation techniques. The results showed that PT. Cowboy Nusantara Jaya has implemented several strategies in maintaining the reputation of the parent company well. As a subsidiary of PT. Suri Nusantara Jaya in the Central Java region, PT. Cowboy Nusantara Jaya continues to strive to prioritize customer satisfaction. Based on the SWOT analysis of PT. Cowboy Nusantara Jaya manages the reputation of the company by maintaining product quality, product availability, product prices, and easy and fast service innovations for its customers.

2018 ◽  
Vol 47 ◽  
pp. 06005
Author(s):  
Teuku Junaidi ◽  
Irfina Fitri Mardani ◽  
Arif Mahdiana

Institutional and Management Analysis of The Auction Fish Place (AFP) for Improving Fishermen's Welfare in Tegalsari AFP, Tegal City, Central Java” research aimed to find out the institutional system of Auction Fish Place (AFP) and Evaluation Strategy of Auction Fish Place (AFP) Tegalsari based on its institutional function. This research uses survey method which done by observation and interview. The data used are primary data and secondary data which then analyzed descriptively by using SWOT analysis. The result showed that the institutional and management system in Tegalsari AFP has been running well, from the performance of AFP managers and the tender system that runs smoothly in accordance with applicable regulations. The optimal management strategy of Tegalsari AFP is by improving the existing operational system in AFP, one of them is clean water facility and access to capital for local fisherman.


2021 ◽  
Vol 22 (2) ◽  
pp. 168-190
Author(s):  
Zuhri Fahruddin

Abstract: The learning carried out by the teacher in the classroom must develop the quality of learning, one of which is learning motivation, students who are not passionate about learning are not optimal and of high quality, from this goal the reality is still far from expectations, many students are not aware of the importance of studying seriously, there is no passion study, there is no fun in the study room. The sampling technique used is Census Sample (Sample Saturated), while criterion-based selection is used when conducting qualitative research, 30 students as primary data sources, two teachers as secondary data sources. Data collection techniques using in-depth interviews, observation, documentation and questionnaires, while data analysis by reducing data, presenting data, drawing conclusions and verification by means of research stages I and II students and teachers with a Da'wah educational background, stage III and IV student informants and teachers with PAI educational background.


Author(s):  
Maya Mayrora ◽  
Har Adi Basri

This study aims to determine the effect of product quality, product availability and price perception on purchasing decisions and their implications for customer loyalty. Customers from PT. Alltech Biotechnology Indonesia was taken as a respondent, both primary and secondary data were used in the study. Secondary data is taken from various sources such as journals, books and other data. Primary data were collected using a questionnaire distributed to the target respondents. Using accidental sampling technique, the total number of respondents collected was 100 respondents. Path analysis is applied in this research. The results show that product quality, product availability and price perception have a significant influence on purchasing decisions. It was found that the quality of the product, Product availability and purchasing decisions have a significant influence on loyal consumers. At the managerial level, this research contributed to PT. Alltech Biotechnology Indonesia, to improve product availability and product quality if you want to purchase decisions and increase customer loyalty.


Horizon ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 121-132
Author(s):  
Pipi Pipi

This study discusses the existence of the management of harmony between Islam and Buddhism in Tanjung Batu Kota. This study aims to describe the factors that cause religious harmony in Tanjung Batu Kota, Kundur District, Karimun Regency.This study used the conflict theory according to Lewis Coser. This research used a qualitative approach with a descriptive type. purposive sampling technique was used to select the informant that consists of 10 people. The types of data used in this study were primary data and secondary data. Observation, in-depth interviews, and document studies were used in collecting the data. Meanwhile, the data analysis unit used by the group was Milles and Huberman's data analysis, namely data collection, data reduction, data presentation, and conclusion drawing. The results of this study reveal that several factors are causing religious harmony: 1) Tolerance in the Economic Sector. 2) Inter-Religious Harmony. 3) Mutual Respect and Respect for Other Religions. 4) The Management of Religious Harmony in Tanjung Batu City, Kundur District.


2019 ◽  
Vol 15 (1) ◽  
pp. 89
Author(s):  
Anggita Hartati Sitorus ◽  
Leonardus Ricky Rengkung ◽  
Elsje Pauline Manginsela

This study aims to analyze the competitiveness of the "ABC" Tofu - Tempe industry and the "XYZ" Tofu - Tempe industry, Kleak Village, Malalayang District, Manado City, North Sulawesi. This research was conducted for three months from October to December 2018. The data used were primary data and secondary data. The sampling in this study was consumers from the Tahu-Tempe Industry in Kelak Village. This research uses accidentally sampling technique. Primary data collection is done by interviews using questionnaires. While secondary data was obtained from financial records from 2 Tofu - Tempe Industries in Kleak Village, skripsi from Faculty of Agriculture Library, Sam Ratulangi University (Unsrat), books available at local bookstores and the Internet through Google Scholar to access articles from various scientific journals and thesis from various universities. This study uses the Importance Performance Analysis (IPA) analysis. The results showed that the price offered by the Tofu Industry - Tempe "ABC" and Tahu - Tempe "XYZ" showed a different assessment, the industry "ABC" was considered very affordable and taste was satisfied but the quality was not satisfactory and the capacity and benefits were considered not too important. While the industry "XYZ" shows the price offered is not satisfactory from all aspects. In terms of good products for the Tofu Industry - Tempe "ABC" and Tahu - Tempe "XYZ" showed different levels of satisfaction where the "ABC" industry for consumers satisfies in terms of cleanliness and completeness but in terms of unsatisfactory cleanliness and the availability of raw materials is very unsatisfactory but for the display ofsatisfying products but considered not important for consumers, while the industry "XYZ" shows satisfying product taste but from the aspect of cleanliness, product availability and completeness in the presentation of products is very important for consumers but not satisfying while thephysical appearance of the product is less important or something expected by consumers. Then in terms of the place used by the Tofu - TempeIndustry "ABC" and the Tahu-Tempe Industry "XYZ" the level of cleanliness of the room that is still less clean, the comfort of the room that is still affordable from smoked tofu - Tempe and the noise of the engine, the physical appearance of the room is also not good and must be repairedfor the "ABC" industry, the "ABC" industry is less competitive with the industry "XYZ", while the availability of production equipment and verystrategic locations shows very satisfied and good because many tools are used and marketing locations very strategic close to boarding houses,restaurants and markets. In terms of services provided by Tahu - Tempe Industry workers "ABC" and Tahu -Tempe Industry "XYZ" both fromspeed, alertness, knowledge and friendliness have been very satisfying to consumers, only for the "ABC" industry the physical appearance ofthese workers is not good from dress and neatness that is shown to not satisfy the buyer but is very important for consumers, while for theindustry "XYZ" consumers value some already satisfactory from dress and neatness and some are unsatisfactory from dress and neatness and thisaspect is considered very important for consumers. *eprm*


2017 ◽  
Vol 2 (1) ◽  
pp. 74-90
Author(s):  
Ferry Susanto

Penulisan tesis mengenai Strategi Pengelolaan bertujuan untuk mengidentifikasi strategiyang digunakan oleh Drumblek Gempar, kemudian menganalisis faktor internal daneksternal serta memformulasikan strategi pengelolaan musik perkusi Drumblek Gempar.Metode penelitian mengenai Strategi Pengelolaan Drumblek Gempar ditentukan oleh empatlangkah yaitu, menentukan lingkup penelitian yang terdiri dari lokasi penelitian, objek penelitian, dan subjek penelitian. Langkah kedua melakukan teknik pengumpulan data yangterdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data skunder. Ketiga,menentukan variabel yang dilakukan melalui dua faktor yaitu faktor internal (kekuatan dankelemahan) dan faktor eksternal (peluang dan ancaman). Langkah terakhir yaitu melakukananalisis data dan metode yang digunakan adalah kualitatif dengan analisis SWOT. Hasilpenelitian pertama berdasarkan matriks IE strategi pengelolaan pada drumblek Gemparmelalui matriks IE menunjukan pada posisi IV yaitu Growth and Build, strategi umum yangdigunakan adalah sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Keduaberdasarkan kuadran analisis SWOT menunjukan kuadran I Expansion, yaitu bahwa situasiyang sangat baik karena ada kekuatan yang dimanfaatkan untuk meraih peluang yangmenguntungkan. Hal tersebut mengarah pada variabel kekuatan poin tertinggi yaitudrumblek Gempar merupakan drumblek tertua yang ada di Salatiga. Lalu pada variabelpeluang poin tertinggi yaitu sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Thesis writing on Management Strategy aims to identify the strategies used by drumblekGempar, then analyze the internal and external factors and formulate a drumblekpercussion management strategy Gempar. The method of research on drumblekmanagement strategy Gempar determined by four steps, namely, determine the scope ofresearch consisting of research sites, research objects, and research subjects. The secondstep performs data collection techniques consisting of two points: primary data collectionand secondary data collection. Third, determine the variables made through two factors:internal factors (strengths and weaknesses) and external factors (opportunities and threats).The last step is to analyze data and the method used is qualitative with SWOT analysis. The first result based on IE matrix management strategy on drumblek Gempar through IE matrix shows in position IV that is Growth and Build, general strategy used is as appeal of Salatiga City through drumblek art.


Author(s):  
Tri Sunarsih ◽  
Bhisma Murti ◽  
Sapja Anantanyu ◽  
Mahendra Wijaya

Parents often inhibit learning process organized by education, due to their ignorance about how to educate child well. Incapability of dealing with those changes leads to dysfunctional families, and problematic children. This research aimed: to analyzed the health promotion information access pattern of parent caretaking pattern through parenting education. This study was taken place in Karanganyar Regency area, Central Java. As a survey research with cross-sectional design, this study built on questionnaire as a main instrument of collecting primary data, while secondary data was obtained from recording in the related institutions in Karanganyar Regency. The sample consisted of 108 parents, taken using purposive sampling technique. To address the objective, multiple linear regression and path analyses were used. Its important finding was that interactions with other students’ parent, with other members of family, and with media simultaneously affected significantly the parenting pattern holistically, either directly or indirectly. The largest effect on parenting was exerted by interaction between parent and media. From those findings, the author recommended that the appropriate parenting education strategies were to provide adequate information such as reading books for parent, to facilitate parent discussion to generate interaction between parents so that they shared information more frequently.


2020 ◽  
Vol 5 (9) ◽  
Author(s):  
Ghea Pattia ◽  
Djujur Luciana Radjagukguk

<p align="center"><strong> </strong></p><p align="center"><strong>ABSTRAK</strong></p><p>            Media online radardepok.com memiliki  delapan rubric, terdirik atas  rubrik berita utama, metropolis, satelit, pendidikan, olahraga, politika, ekbis &amp; hiburan serta ruang publik. Banyaknya media online dalam  menanyangkan berita maka penelitian ini ingin mengetahui  strategi manajemen redaksi radardepok.com dalam menghadapi persaingan di era digitalisasi. Tujuan  penelitian yaitu  untuk mengetahui dan menganalisis strategi manajemen redaksi radardepok.com dalam menghadapi persaingan di era digitalisasi.    <br />             Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Data primer diperoleh dari hasil wawancara mendalam dengan dua Key-informan dan informan, sementara data sekunder diperoleh melalui studi literatur dan review dokumen. Key-informan dari penelitian ini adalah Redaktur pelaksana, dan informan adalah redaktur serta wartawan radardepok.com. Teori yang relevan dengan penelitian ini adalah teori manajemen Tommy Suprapto. Hasil penelitian ini menunjukkan bahwa strategi manajemen redaksi yang dilakukan radardepok.com  dalam menghadapi persaingan di era digitalisasi adalah dengan melakukan rapat setiap hari, malam hari, pagi hari, dan sore hari dengan beberapa tahap yang dilakukan mulai dari perencanaan, pengorganisasian, pelaksanaan, evaluasi dan pengawasan.        </p><p><strong>Kata Kunci</strong>    : Strategi,  Manajemen  Redaksi,  Persaingan,  Era Digitalisasi.</p><p> </p><p> </p><p align="center"><strong> </strong></p><p align="center"><strong>ABSTR</strong><strong>ACT</strong></p><p><em>            <strong>Online media Radardepok.com is media that provides access to information about the city of Depok by having 8 rubric namely the main news rubric, metropolis, satellite, education, sports, politics, economy &amp; entertainment as well as public spaces. This research discusses about the redaction management strategy of radardepok.com in facing rivalry of the digital era. The purpose of this research is to find out and analyze the redaction management strategy of radardepok.com in facing rivalry of the digital era.     </strong></em><strong></strong></p><p><strong><em>            This study uses descriptive qualitative research methods. Primary data is obtained   from in-depth interviews with two key informant and one informant, while secondary data were obtained through literature studies and document reviews. The key informant of this research are the managing editor, and the informants were editor and the journalist of daily radardepok.com. Theories that relevant to this research is the management theory of Tommy Suprapto. This study uses the concept of strategy, redaction management, in facing rivalry and the digital era. The results of this study indicate that the redaction management strategy undertaken by radardepok.com in facing rivalry in the digital era is conducting meetings every day, in the night, morning and evening with several stages carried out starting from planning, organizing, implementing, evaluating and monitoring.          </em></strong><strong>            </strong></p><strong><em>Keywords        : Strategy,  Management Redaction, Facing Rivalry, Digital Era.   </em></strong>


Agro Ekonomi ◽  
2018 ◽  
Vol 27 (1) ◽  
pp. 79
Author(s):  
Novi Haryati ◽  
Arif Wahyu Setiawan ◽  
Excel Virgi Swastika

Processing is one solution in handling perishable and durable agricultural products. This study aims to determine: (1) production-based region of soursop commodities in Kediri, (2) analysis of strengths, weaknesses, opportunities and threats in soursop-based small entreprise, and (3) strategy of institutional strengthening implemented within the business. Primary data was taken through interview and secondary data was derived from the Central Statistics Agency of Kediri from 2010 to 2015. Research location was determined by judgment sampling which is located in the small business of Wonojoyo Trisulo in Plosoklaten. Research shows that Beside Plosoklaten, LQ analysis described other 12 production-based area of soursop in Kediri, such as Gurah, Kandat, Tarokan, Wates, Kepung, Ngancar, Mojo, Ngasem, Pagu, Gampengrejo, Semen, and Ngadiluwih. Those area will contribute as opponent for Plosoklaten to produce good quality product of soursop. SWOT analysis shows that the business’s position is in quadrant IV (negative, negative) that indicates the condition of weak, because it has some weaknesses and threats from the outside environment more than the strength and opportunity. Damage Control considers as an appropriate strategy that can be done by conducting more market-oriented management. Human resources and technology are also needed to be improved in the future.


2018 ◽  
Vol 6 (2) ◽  
pp. 117-126
Author(s):  
Dede Setya Ramadhan

Kota Semarang adalah ibukota Jawa Tengah yang lebih dikenal sebagai kota bisnis dan industri, tetapi bukan berarti Kota Semarang tidak memiliki obyek wisata yang menarik untuk dikunjungi. Salah satu obyek wisata yang menarik untuk dikunjungi adalah Obyek Wisata Puri Maerakaca yang memiliki konsep sebagai Taman Mini Jawa Tengah, tetapi obyek wisata ini belum dikembangkan secara optimal sehingga menjadikan obyek wisata ini kurang menarik untuk dikunjungi oleh wisatawan. Tujuan dari penelitian ini  untuk mengetahui strategi pengembangan yang perlu dilakukan dalam mengembangkan Obyek Wisata Puri Maerakaca untuk meningkatkan pendapatan obyek wisata tersebut dan melihat kontribusinya terhadap pendapatan sector pariwisata Kota Semarang. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder, metode yang digunakan deskriptif kualitatif dan analisis SWOT. Hasil deskriptif kualitatif menunjukkan profil dan kondisi Obyek Wisata Puri Maerakaca, sedangkan hasil perhitungan analisis SWOT menunjukkan bahwa Puri Maerakaca berada pada kuadran I, memiliki kekuatan dan peluang yang dominan sehingga berpotensi untuk dikembangkan. Saran dalam penelitian ini adalah meningkatkan pelayanan kepada wisatawan dengan tetap menjaga kebersihan lingkungan obyek wisata sehingga memberikan kenyamanan bagi wisatawan, Selain itu pemerintah juga harus mendukung pengembangan Obyek Wisata Puri Maerakaca dengan cara meningkatkan sarana dan prasarana serta infrastruktur yang menunjang untuk mengembangkan Obyek Wisata Puri Maerakaca. Semarang city as a capital city of Central Java better known as industrial and business city, but it doesn’t mean Semarang City doesn’t have interesting attractions to visited. One of the attraction is Puri Maerakaca that have a concept as miniature of Central Java, but this attraction haven’t developed optimally so it make Puri Maerakaca less interesting to visited by tourist. The purpose of this research is to knowing the strategy to develop Puri Maerkaca and raise Puri Maerakaca revenue, also knowing the contribution of Puri Maerakaca revenue to tourism sector revenue of Semarang City. The data on this research is primary data and secondary data. The method of this research are descriptive qualitative and SWOT analysis. The result of the descriptive qualitative is indicated the profil and condition of Puri Maerakaca, while the SWOT analysis indicated Puri Maerakaca be in first quadrant that have strengths and opportunities more dominant so it makes Puri Maerakaca potential to develop. The advice of this research is increase the services to thr tourists with remain maintaining the cleanliness of the attraction so it will make the tourists feel comfort. In addition the government must be support the development of Puri Maerakaca with increasing infrastructure support.


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