scholarly journals Community Based Tourism Development as A Strategy of Community Empowering and Tourism Marketing in Wonosalam District, Jombang

2018 ◽  
Vol 1 (1) ◽  
pp. 91
Author(s):  
Rachmawati Novaria ◽  
Afifatur Rohimah
Keyword(s):  
Development Strategy ◽  
Tourism Development ◽  
Community Empowerment ◽  
Community Readiness ◽  
Community Based ◽  
Tourism Marketing ◽  
Tourist Destinations ◽  
Marketing Model ◽  
Strategy Condition ◽  
Tourism Destinations

Development of tourism potency that has a high selling value when managed and promoted appropriately could turn into a prominent tourism. The aim of this research is to identify potential and tourism characteristic, to formulate the marketing model of existing tourist destinations in Wonosalam district, Jombang regency, and to analyze community readiness as well as the programs that have been done by Government of Jombang regency in evolving Community Based Tourism. By qualitative approach, data acquisition of this research is done by interview to several informants. The findings of this research are community empowerment conducted in the management and promotion of tourism destinations, in addition to demanding specific and sustainable strategies. Community Based Tourism development strategy is described in the management aspect of tourism destination, socioeconomic, and cultural which is done through the assessment and readiness of perception, public participation and public's desire to the development of tourism destinations in their area respectively, and the required tourism marketing strategy condition of the tourism destination.a

scholarly journals The Relationship Among Community Based Tourism Application, Community Attitude, Community Empowerment and Community Life Satisfaction

2018 ◽  
pp. 130
Author(s):  
Putu Saroyini Piartrini
Keyword(s):  
Life Satisfaction ◽  
Tourism Development ◽  
Well Being ◽  
Local Communities ◽  
Community Empowerment ◽  
Community Life ◽  
Community Based ◽  
Tourist Destinations ◽  
Community Attitude ◽  
The Impact

Tourism involves the movement of individuals from one region to another, which are sometimes of different cultures. The interaction between tourists and local communities in tourist destinations is social interaction. The community does not always react positively to the development of certain destinations or attractions. Public attitudes that are not always beneficial to tourism have various causes, such as the well-being differences that appear so starkly between wealthy tourists and poor local communities and  conflict over limited resources such as water, land and cultural resources. This condition needs to be addressed because frequent demonstrations at various tourist attractions in Bali may jeopardize the security and comfort of tourists and affect the image of Bali as an international tourist destination. This study aims to: 1) To evaluate local government policies in community empowerment; 2) To measure perceived community-based tourism implemented   in the destination areas 3) To measure thelife satisfaction of the people in tourist destinations; 3)To measure individual   attitude toward toursm develoment  in Destinations. The results of this study are expected to be useful as input in the formulation of regional tourism policies  to realize tourism development goals effectively. This study is different from previous tourism studies because it examines the impact of tourism development from an integral perspective of sustainable tourism and community-based tourism.   Keywords: community attitude, community-based tourism, community empowerment, community life satisfaction.

scholarly journals STRUCTURAL MODELS FOR SUSTAINABLE TOURISM DEVELOPMENT IN MEDAN CITY

2019 ◽  
Vol 3 (2) ◽  
pp. 158
Author(s):  
Edy Sahputra Sitepu ◽  
Rismawati Rismawati ◽  
Dewi Comala ◽  
Edi Putra Berutu ◽  
Jamardua Haro ◽  
...  
Keyword(s):  
Structural Equation ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Economic Benefits ◽  
Environmental Benefits ◽  
Sustainable Tourism Development ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

Medan City is currently designated as one of the 20 national tourism destinations that implement Sustainable Tourism Development (STD) in Indonesia. The commitment to implement STD nationally is marked by the signing of the text of the Memorandum of Understanding (MoU) of 20 Regional Heads who are committed to implementing STD together with the Indonesian Ministry of Tourism. Furthermore, under the supervision of the Republic of Indonesia Ministry of Tourism, 20 existing Regencies / Cities made various improvements in each region so that they were finally eligible for STD certification from the STD international certification body. Medan City itself, through the Medan City Tourism Office, related to the implementation of the STD, has established a number of leading tourism destinations. It is hoped that in the future, Medan City will have tourist destinations that have received STD certification. This research was conducted to formulate a model of implementing sustainable tourism development in Medan with a total sample of 220 people spread over 11 leading tourist destinations in the city of Medan, samples were taken with a purposive random sampling technique. The research variables used include; sustainable management, socio-cultural benefits, economic benefits for the surrounding community, environmental benefits and the application of sustainable tourism. Data analysis was carried out with a structural model of the Structural Equation Model (SEM) with the help of Amos 22 software. The results showed that the management aspects, economic aspects, socio-cultural aspects of environmental aspects, and the impact of tourism, directly and indirectly, have a positive effect on the implementation of sustainable tourism in the city of Medan.

Sustainable Tourism Marketing Strategy

2015 ◽  
pp. 54-77 ◽  
Author(s):  
Alžbeta Kiráľová
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Best Practice ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Sustainable Tourism Development ◽  
Tourism Marketing ◽  
Internet Surveys ◽  
Informal Interview ◽  
Tourism Destinations

The chapter describes how sustainable tourism marketing strategy can bring competitive advantage to a destination. It defines tourism destinations; characterizes the principles of sustainable tourism development and its role in competitiveness of the destination. The chapter also shows a destination´ best practice in the implementation of sustainable tourism marketing strategy. The destination was subject to research using onsite and internet surveys, semi-structured and informal interview and the results were subjected to evaluation using the VRIO model.

Eco-Tourism Development Strategy Baluran National Park in the Regency of Situbondo, East Java, Indonesia

2015 ◽  
Vol 4 (4) ◽  
pp. 185
Author(s):  
Adil Siswanto ◽  
Moeljadi Moeljadi
Keyword(s):  
Product Development ◽  
Human Resource Development ◽  
Development Strategy ◽  
National Park ◽  
Tourism Development ◽  
Community Empowerment ◽  
Local People ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Tourism Product

Baluran National Park in the regency of Situbondo, East Java-Indonesia, highly prospective for development of sustainable tourism that can improve the welfare of local people. The suitable tourism type is eco-tourism with local people envolvement.The purposes of this study were: 1). To know the local people envolvement in eco-tourism development; 2). To know the potenciesof Baluran National Park; and 3). To formulateEco-tourism Development Strategy.Using the matrix analysis method of IFAS and EFAS, produce a common strategy; SWOT analysis generates alternative strategies. This research was exploring, to formulate policies and programs based internal and external conditions. Data were collected by questionnaire, interview and observation. The number of respondents 25 people who are competent in the field of tourism.The results showed, local people envolvement of Wonorejo, Bajul Mati, Bimo Rejo, Watu Kebo, Sumber Waru and SumberAnyaras buffer villages, in the development of eco-tourism in Baluran National Park needs to be improved through approach, training and community empowerment. Alternative strategy obtained eco-tourism product development strategy; development of basic infrastructure and facilities as well as supporting tourism; tourist market penetration and promotion; increased security; as well as institutional and human resource development strategy of eco-tourism. Eco-tourism development strategy is a strategic priority of generating eco-tourism product development programs and maintaining biological resources.

scholarly journals More or Less Sustainable? Assessment from a Policy Perspective

2020 ◽  
Vol 12 (8) ◽  
pp. 3491 ◽  
Author(s):  
Biljana Petrevska ◽  
Aleksandra Terzić ◽  
Cvetko Andreeski
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Bottom Line ◽  
Tourism Impacts ◽  
Policy Perspective ◽  
Sustainable Tourism Development ◽  
Tourist Destinations ◽  
Development Plans ◽  
Tourism Destinations ◽  
Policy Perceptions

Sustainability of tourism destinations has become the main focus in planning and managing tourism development. Despite existing legislation and an institutional framework to safeguard balanced tourism growth, many destinations fail to properly address it. So far, studies are limited in exploring sustainable tourism impacts from a policy perspective. This study follows previous ones in using the triple bottom line sustainability approach to define tourism impacts. It argues, in particular, for a nexus between understanding of policy perception and sustainability, and it applies this to tourist destinations in Serbia to determine whether they are operating sustainably. For this purpose, the data were collected using a combination of multiple methods, involving interviews with policymakers and content analysis of strategic documents. This study further suggests a model that assesses the extent of the sustainability of tourist destinations. The results illustrate the importance of understanding policy perceptions in shaping and facilitating sustainability and informing policy enablers on how to improve and reform current tourism development. The model can be adopted and applied to any tourist destination facing an inevitable need to re-shape their tourism development plans and policies, while the implications address the need to build a participative policy approach to sustainable tourism development.

PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG

2019 ◽  
Vol 27 (3) ◽  
pp. 1135
Author(s):  
Christina Indriani Sianipar ◽  
Liyushiana Liyushiana
Keyword(s):  
Digital Media ◽  
Rapid Development ◽  
City Government ◽  
Tourist Destination ◽  
Tourism Marketing ◽  
Government Organizations ◽  
Tourist Destinations ◽  
Interview Technique ◽  
Tourism Destinations ◽  
The Government

The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in marketing tourist destinations. The trend is no longer focused on the distribution of brochures or leaflets that are printed physically, but by using digital media. The purpose of this study was carried out, to see how the Tourism and Culture Office of Sabang City, in marketing tourism destinations using digital media, made use of several media such as, websites, youtube, social media (Facebook, Instagram, Twitter) in their marketing. The research instrument used was an interview technique, which was given to the government and a questionnaire given to tourists visiting tourist objects in Sabang. Therefore the title was raised as "Digital Tourism Marketing by the Sabang City Government

scholarly journals Development of a Community-Based Marine Tourism Attraction in the Samboang Beach in Bulukumba Regency

2020 ◽  
Vol 1 (2) ◽  
pp. 1-9
Author(s):  
Syahrial Syahrial ◽  
Muh. Zainuddin Badollahi
Keyword(s):  
Sandy Beaches ◽  
Development Theory ◽  
Tourist Attraction ◽  
Community Based ◽  
Marine Tourism ◽  
Tourist Destinations ◽  
Tourism Destinations ◽  
Tourism Potential ◽  
Potential Area ◽  
Panoramic Views

Bonto Tiro Subdistrict is one of the areas in Bulukumba Regency which has a tourism potential that can be developed as a marine tourism attraction, one of which is the Samboang beach, where the beach has beautiful panoramic views with white sandy beaches, and the presence of coral reefs. can be used as one of the attractions, besides the underwater scenery is also reliable and is also a potential area for the development of marine tourism, this research is focused on aspects of developing tourist destinations with various components of tourism destinations in Samboang Beach, Bonto Tiro District, Bulukumba Regency. This study aims to find out how the development of tourism destinations in the Samboang beach through 4 tourism components, namely Attraction, Accessibility, Ancillary, Amenity in supporting marine tourism destinations so that they develop even more. This research is qualitative research with an observation approach, and research instruments in the form of a list of interviews, field observations and literature studies, while the theories underlying this research are tourism destination theory and tourism development theory. And from the research results obtained by researchers, it can be concluded that the development of marine tourism destinations is very supportive in developing the region as an area that has a tourist attraction.

scholarly journals Collaborative Governance dalam Tata Kelola Pariwisata-Desa (Studi Pariwisata-Desa “Bumiaji Agrotourism” di Kota Wisata Batu)

2021 ◽  
Vol 007 (01) ◽  
pp. 20-29
Author(s):  
Matthoriq Matthoriq ◽  
Soesilo Zauhar ◽  
Romy Hermawan
Keyword(s):  
Local Governments ◽  
Rapid Development ◽  
Tourism Development ◽  
Collaborative Governance ◽  
Rural Tourism ◽  
Tourist Destinations ◽  
Resource Limitations ◽  
Tourism Management ◽  
Tourism Destinations ◽  
Tourism Governance

The objective of this research is examines the role of collaborative governance in rural tourism development, especially in the tourist area of "Bumiaji Agrotourism" in Tourist City of Batu. The rapid development of tourism in Batu is still dominated by the artificial tourism destinations, often the highlight in relation to the equitable distribution of welfare and sustainability of tourist development. Until today, the efforts of local governments and communities by presenting a variety of new icon types of community-based tourism destinations in Batu City do not provide assurance that tourism will remain exsist and suistain due to resource limitations in each actor. In accordance with Good Tourism Governance (GTG), tourism management efforts can no longer be charged only to one of the actors. Collaborative governance approach can be used as an alternative solution, especially in rural tourism development in Tourist City of Batu to strengthen the character of tourist destinations as well as tourism network buildings.

scholarly journals Potency, Participation, and Development: Insights from Sustainable Tourism of Setigi in Sekapuk Village, Indonesia

2021 ◽  
Vol 5 (1) ◽  
pp. 105-134
Author(s):  
Nurrotun Waridah
Keyword(s):  
Communication Systems ◽  
Environmental Conservation ◽  
Community Based ◽  
Tourist Destinations ◽  
Village Community ◽  
Critical Issues ◽  
Tourism Destinations ◽  
Tourist Village ◽  
The Village

Community-Based Tourism (CBT) has become a new trend for local-based development. However, many villages have not developed this potentiality as a new commodity as a tourism-based community. For this reason, this article explains three important elements in the development of community-based tourism in the Sekapuk Village community, Gresik Regency, East Java, namely following the potential, participation, and development of Setigi tourism. This research highlights three critical issues concerning i) how the role of local communities in maximizing village potential, ii) how Community-Based Tourism practices work effectively in increasing community social awareness, and iii) how communities build new tourist destinations. The research method using observation in Setigi tourism, interviews with village leaders, managers of Tourism Awareness Group/Kelompok Sadar Wisata (Pokdarwis), local traders, and visitors. The indication of community has built Setigi tourist destinations by utilizing the potential of nature. Meanwhile, CBT is implemented in environmental conservation, tourism training, accessibility of transformation, and the development of communication systems. Setigi tourism is built based on social participation, which results in nature-based tourism destinations, the development of the Mbok Inggih kitchen, and the home industry. As a successful tourist village development, the village has achieved the icon of the Millionaire Village. Nevertheless, in the end, Setigi tourism still has limitations in optimizing the socio-cultural and socio-religious potential.

scholarly journals Storytelling of Indonesia Tourism Marketing in Social Media: Study of Borobudur and Danau Toba Instagram Account

2021 ◽  
Vol 13 (1) ◽  
pp. 107
Author(s):  
Monika Sri Yuliarti ◽  
Andre N. Rahmanto ◽  
Anjang Priliantini ◽  
Albert Muhammad Isrun Naini ◽  
Mahfud Anshori ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Descriptive Study ◽  
Research Data ◽  
Tourism Marketing ◽  
Media Study ◽  
Tourist Destinations ◽  
Central Java ◽  
Tourism Destinations ◽  
Quantitative Descriptive

The effort to improve the number of tourist visits and foreign exchange have been happening in Indonesia. However, in its development, there are several obstacles, one of which is related to promotion. Therefore, it is necessary to implement the concept of story-driven marketing as an effort to promote tourism through stories and impressions that are disseminated through social media, by applying storytelling. This study aims to explore storytelling in two tourist destinations that are part of 5 super priority tourism destinations, Borobudur in Central Java and Danau Toba in South Sumatra, by looking at the Instagram accounts of the two tourist destinations, which are @borobudurpark and @danau_tobasamosir. This quantitative descriptive study used content analysis methods to study 3 elements of tourism in accordance with the 2009 Tourism Law (attractions, amenities, and accessibility), and also 5 elements of storytelling (setting, character, plot, conflict, and message). The research data was collected through document study by studying the Instagram account @borobudurpark and @danau_tobasamosir. The findings in this study are that the storytelling strategy is not yet optimal as a story-driven marketing strategy in tourism, because not all elements of storytelling appear in the posts of the research object's Instagram account. Most of the posts on the Instagram account of the Borobudur and Lake Toba tourist destinations only refer to the elements of the message and pay less attention to other elements of storytelling. The implication of this research is the need for various parties involved in tourism development to optimize social media as a means of promotion and improve storytelling strategies to attract tourists. Target jumlah kunjungan wisatawan dan penerimaan devisa Indonesia terus diupayakan peningkatannya dari tahun ke tahun. Namun dalam pengembangannya, ada beberapa kendala yang dihadapi, salah satunya terkait promosi. Karenanya, dirasa perlu mengimplementasi konsep story-driven marketing sebagai upaya promosi wisata melalui cerita dan kesan yang disebarluaskan melalui media sosial, yaitu dengan mengaplikasikan storytelling. Penelitian ini bertujuan untuk mengeksplorasi storytelling dalam dua destinasi wisata yang masuk dalam kategori 5 destinasi super prioritas pariwisata, yaitu Borobudur di Jawa Tengah dan Danau Toba di Sumatera Selatan, dengan melihat akun Instagram kedua destinasi wisata tersebut, yakni. Penelitian deskriptif kuantitatif ini menggunakan metode analisis isi untuk mengkaji 3 unsur pariwisata sesuai UU tentang Kepariwisataan tahun 2009 (atraksi, amenitas, dan aksesibilitas) serta 5 unsur storytelling (setting, karakter, plot, konflik, dan pesan). Data penelitian dikumpulkan melalui studi dokumen dengan mempelajari akun Instagram @borobudurpark dan @danau_tobasamosir. Temuan dalam penelitian ini adalah belum optimalnya strategi storytelling sebagai strategi story-driven marketing dalam pariwisata, karena tidak semua unsur storytelling muncul dalam unggahan pada akun Instagram objek penelitian. Sebagian besar unggahan pada akun Instagram destinasi wisata Borobudur dan Danau Toba tersebut hanya merujuk pada unsur pesannya saja dan kurang memperhatikan unsur storytelling yang lain. Implikasi dari penelitian ini adalah perlunya berbagai pihak terkait dalam perkembangan pariwisata untuk mengoptimalkan media sosial sebagai sarana promosi, dan meningkatkan strategi storytelling untuk menarik wisatawan.

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