Evolution of the Specialty «Advertising and Public Relations»: history, current state and the trends for development

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 34-52
Author(s):  
O.A. Glushchenko ◽  
N.V. Grishanin
Keyword(s):  
Public Relations ◽  
Learning Outcomes ◽  
Bachelor's Degree ◽  
Current Level ◽  
Point Of View ◽  
Educational Services ◽  
Foreseeable Future ◽  
Young Professionals ◽  
Current State ◽  
History Of

The paper describes the history of the formation of the specialty “Advertising and PR” and the author’s vision of hidden conflict between modern requirements to the set of professional knowledge of young professionals in the field of advertising and public relations, and the content of the main learning outcomes in the form of a set of professional competences, which will have bachelors enrolled in 2019 entering the labor market in foreseeable future The logic of the article: the first part examines the history of the formation of the specialty and describes the transformation of the main requirements for the education of the graduate, separately describes the specifics of the current level of development of the bachelor’s degree (specialty); the second part provides an analytical overview of the needs of the modern professional sphere of advertising and public relations; the last part of the article represents the analysis of the competence models of bachelor’s training offered by Russian federal universities in the field of educational services, from the point of view of meeting the expectations of the professional environment.

Ethical Problems of Young-Adult Genre and Book Video Bloging, As Formation of a Reading Circle in Modern Youth

2020 ◽  
Vol 9 (1) ◽  
pp. 27-31
Author(s):  
E. Boyarshinova
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
Young People ◽  
Young Adult Literature ◽  
Point Of View ◽  
Book Market ◽  
Market Conditions ◽  
Ethical Problems ◽  
Current State ◽  
History Of

This paper examines the history and current state of literature for teenagers. In modern criticism young-adult genre stands out in literature for adolescents. An introductory excursion into the history of the concept of “young adults” and literature for this category of readers is given. Criticism of such works is considered by video bloggers who place their clips on Youtube platform. It is analyzed whether these responses affect the book market conditions. According to the most conservative estimates, more than half of the literature published by major publishers is Young-adult books. They are read not only by teenagers, but also by adults who want to immerse themselves in their youth. The theme of Young-adult literature is serious and multifaceted. It attracted both professional authors, whose works become real literary events, and young, non-professional authors. The study of these works is important from the point of view of studying the sociology of teenage life, to understand what young people live, what problems are reflected in such works, albeit in a crooked mirror.

The Reality of Marketing the Islamic University's Educational Services in the Gaza Strip and its Impact on the Decision to Enter Them from the Point of View of the University's First- Level Students: واقع تسويق الخدمات التعليمية للجامعة الإسلامية بقطاع غزة وأثره في قرار الالتحاق بها من وجهة نظر طلبة المستوى الأول بالجامعة

2021 ◽  
Vol 5 (19) ◽  
pp. 26-1
Author(s):  
Maisoon Khalil Bashir Maisoon Khalil Bashir
Keyword(s):  
Public Relations ◽  
Gaza Strip ◽  
Direct Marketing ◽  
Correlation Coefficients ◽  
Point Of View ◽  
Educational Services ◽  
Arithmetic Average ◽  
Large Correlation ◽  
The Gaza Strip ◽  
The University

The study aimed to assess the reality of marketing educational services at the Islamic University in the Gaza Strip and its impact on the decision to join it from the viewpoint of first- level students at the university. The study adopted the descriptive and analytical approach, and the tool was a questionnaire. It was distributed to a simple stratified random sample of (355) male and female students from all colleges of the first level (BA), and the SPSS program was used in the data analysis. The results of the study showed that the marketing of educational services from the viewpoint of the first- level students obtained an overall average (3.75 out of 5), with a grade of (large), and the field of promotion came first with an arithmetic average ((3.86), followed by the field of public relations with an average ((3.83) and the third in the field of advertising with an average (3.75) and fourth in the field of factors helping to attract students with an average of (3.72) and finally the field of direct marketing with an average of (3.57), and it was found that the size of the effect amounted to (0.85). It indicates (large) correlation coefficients and the existence of a positive relationship of (α≤0.05) Between the marketing of educational services at the Islamic University in the Gaza Strip in its five dimensions and the decision to enroll students in the university reached (0.83), indicating (large) correlation coefficients. Based on the results of the study, the researcher presented a number of recommendations and proposals, including: The university forming marketing teams that keep pace with the technical and technological developments in the world Marketing because of the great importance attached to the university in all respects, especially attracting students and attracting them to the university's specializations.

scholarly journals Means to support the object traces in the conceptual modeling systems

2018 ◽  
Vol 7 (4.5) ◽  
pp. 601
Author(s):  
L. Yu. Ismailova ◽  
S. V. Kosikov ◽  
V. E. Wolfengagen ◽  
J. V. Mazurova
Keyword(s):  
Conceptual Modeling ◽  
Point Of View ◽  
Intensional Logic ◽  
Current State ◽  
Modeling Systems ◽  
History Of ◽  
Combination Of Methods ◽  
The Individual ◽  
Computational Systems ◽  
To Receive

The paper considers the problem of conceptual modeling of the domains, in which a large number of changes takes place, possesses a number of specific features. Some of the features are connected to the nature of the ongoing changes. The problem becomes severe when the domain contains a large quantity of independently acting agents that can produce changes in various parts of the model, the sets of interrelated data being changed by different agents independently.Besides that, when supporting the dynamic nature models the possibilities of future changes in model objects might largely be deter- mined not only by their current state, but also by the past state - history of the objects in the model. The support to such history inside the current state of the object can be difficult, cumbersome or impractical for other reasons, which also stimulates the search for new ap- proaches to ensure the map of the changes of objects in the domain model.It is offered to receive the decision by single out the individual information identities, that can be called state trajectories from the con- ceptual point of view and object traces from the implementation point of view. They represent a sequence of changes in the state of mod- el objects essential for its support. The traces can fix not all changes of the corresponding objects, but only those which have an influence on the further behavior of the model. Various ways of supporting of traces are considered. The paper presents an approach to the deter- mination and the support to the traces, based on using a combination of methods of the intensional logic and applicative computational systems. 

scholarly journals ADMINISTRATIVE PREJUDICE IN FOREIGN CRIMINAL LAW: HISTORY AND MODERNITY

2020 ◽  
Vol 30 (6) ◽  
pp. 844-850
Author(s):  
V.I. Antonov ◽  
E.V. Antonov
Keyword(s):  
Public Relations ◽  
Criminal Law ◽  
Criminal Policy ◽  
Legal Regulation ◽  
Criminal Code ◽  
Point Of View ◽  
Relevant Today ◽  
History Of ◽  
Criminal Legislation ◽  
Further Development

The article examines criminal law with administrative prejudice, as well as the history of the emergence and development of norms with administrative prejudice in the modern criminal legislation of Russia on various grounds. This topic is relevant today because the Russian legislator constantly includes new norms containing administrative prejudice in the criminal code of the Russian Federation. The problems of applying norms with administrative prejudice in practice are considered. It is noted that the criminal legislation in force in the XX century actively applied administrative prejudice as a method of legal regulation of public relations arising in the process of implementing the criminal policy of the Soviet state. The article analyzes the criminal legislation of Russia from the point of view of further development of criminal legislation in the direction of improving the institution of administrative prejudice and increasing the number of norms with administrative prejudice.

scholarly journals Theda Skocpol’s Theory of Revolution

2019 ◽  
Vol 21 (3) ◽  
pp. 503-512
Author(s):  
Eduard E Shults
Keyword(s):  
Social System ◽  
Point Of View ◽  
Political Scientist ◽  
Third Generation ◽  
System Failures ◽  
The Third ◽  
Current State ◽  
History Of ◽  
American Political Scientist

The article analyzes several ideas suggested by American political scientist Theda Skocpol in regards to the theory of revolution. From the author’s point of view, Skocpol’s attitudes are noteworthy both in terms of studying the history of political science and understanding the current state of “the theory of revolution” as a scientific direction. The author critically examines the classification of “generations of the theory of the revolution contributors” offered by J. Goldstone, according to which T. Skocpol belongs to “the third generation”. At the same time, the key provisions of Skocpol’s concept continue the ideas of the first and second generations, as is suggested by Goldstone. The author highlights the importance of the conceptual provisions related to the questions of social system failures and the reasons and consequences of revolutions in the context of revolutionary modernization.

scholarly journals MATHATICS AS PEDAGOGY, IN THE HISTORY OF PEDAGOGY AND EDUCATION

2021 ◽  
Vol 02 (08) ◽  
pp. 110-116
Author(s):  
Yulduzkhon Kulnazarovna Kushnazarova ◽  
Keyword(s):  
Open Systems ◽  
Point Of View ◽  
Self Organization ◽  
Educational Services ◽  
Motor Speech ◽  
The Third ◽  
Educational Product ◽  
History Of ◽  
The Brain ◽  
Graphical Presentation

Global paradigms "cover all types of activity and underlie the shift from the deterministic stochastic and to the third synergetic paradigm." The paradigm can be described using three keywords: self-organization, open systems, non-linearity. This work uses the data tabulation method and the graphical presentation of the results. The philosophy of postmodernism is a motor speech between a person and his reality. The value of education is not to memorize facts, to encourage the brain to think. In other words, postmodernism is "a new model of thinking that refuses to embrace traditionalism without reflection and reappraisal." In postmodernism, all similar, different and non-traditional data and knowledge coexist. Thus, if in modernism educational services are important, if they are useful, then in postmodernism the usefulness of a product or service is determined by the emotions of the person for whom the product was created. From this point of view, the educational product and service should be memorable.

scholarly journals Historical Monuments of Legal Regulations on Infanticide in Ancient Rus and Pre-Revolutionary Russia

2021 ◽  
pp. 34-44
Author(s):  
Ekaterina Z. Sidorova ◽  
◽  
Evelina Yu. Buzinsky ◽  
Keyword(s):  
Public Relations ◽  
Scientific Knowledge ◽  
Historical Analysis ◽  
Legal Regulation ◽  
Point Of View ◽  
Legal Regulations ◽  
Historical Monuments ◽  
History Of ◽  
Historical Basis ◽  
Revolutionary Period

The article studies the history of legislative regulation of public relations related to the murder of children by their parents. The research methods are historical-legal, comparative-legal, formal-logical, etc. The work is significant, as it allows us to look at the problem of infanticide from the historical point of view and to assess the variability of the legislator’s approach to this phenomenon. In our society the murder of children is still committed. The authors believe that studying the historical basis and causes of the murder of a newborn by its mother will help to find an answer to the question of why infanticide was committed and is still committed. There is a gap in scientific knowledge: the society has not yet found a means to make child abuse (and their murder) few and far between in our country. The lack of scientific knowledge in this area creates a ground for conducting scientific research. The authors refer to Ancient Rus and pre-revolutionary period, analyze the legislation, and assess the legislator’s approach to murder of a child by an adult. The study reflects the variability of the legislator's position on the issue. The methodological basis of this work includes analysis and generalization of literature and publications in periodicals devoted to historical aspects of legal regulation of infanticide, as well as study of legal monuments containing relevant legal regulations. The main results of the work are that the authors have conducted a historical analysis of the legal ban on committing infanticide from Ancient Rus to pre-revolutionary Russia. Initially, the murder of a child, primarily an illegitimate one, by its mother was classified as a qualified crime and severely punished. However, with development of society, state, and law, the legislator reduced the punishment for committing infanticide. The contribution of this research to science is determined by its novelty. The authors have been able to show how important social norms and mores are for forming the opinion of the legislator.

scholarly journals Novelization of the Constitution - 2020: getting rid of political illusions and legal romanticism N.M. Dobrynin. The Constitution of Russia: the present and the future. Modern version of the recent history of the state

2021 ◽  
pp. 43
Author(s):  
Nikolay S. Bondar
Keyword(s):  
Public Relations ◽  
Russian Federation ◽  
Social Life ◽  
Constitutional Court ◽  
Constitutional Amendments ◽  
Academic Level ◽  
Current State ◽  
Key Characteristics ◽  
History Of ◽  
The Russian Federation

The reviewed publication is devoted to the analysis and disclosure of the key characteristics of the amendments and additions made to the Constitution of the Russian Federation in 2020.On the basis of modern ideas about the most important public relations, the norms, institutions and spheres of social life affected by these constitutional amendments are systematically and consistently characterized in the work. The structure of the work includes not only the author's general comments and the legal positions of the Constitutional Court of the Russian Federation concerning the relevant blocks of constitutional amendments, but also the presentation of the scientist's views on a number of the most complex debatable issues of the current state and trends in the modernization of the elements of Russian constitutionalism affected by the amendments. This approach ensures a high academic level of the presented material.

The Need to Update the Research Methodology in Criminal Law Science

2020 ◽  
Vol 2 (4) ◽  
pp. 14-43
Author(s):  
Y. E. Pudovochkin ◽  
◽  
M.M. Babayev
Keyword(s):  
Policy Development ◽  
Criminal Policy ◽  
Subjective Assessment ◽  
Point Of View ◽  
Russian Science ◽  
Current State ◽  
Promising Area ◽  
History Of ◽  
Methodological Principles ◽  
The Relationship

Introduction. The current state of criminal-political theory requires not only a substantive, but also a methodological renewal. This is both through the active creation of new methods and research directions, and also by utilization of already well established methodological principles. One of these principles, is the principle of unity and the struggle of opposites, which taken together constitute the core of dialectical methodology. This to some extent discredited in the history of Russian science, but its potential has not been fully revealed. Deprived of ideological flair, the study of criminal policy from the point of view of analysing its constituent contradictions is a new and promising area of research in the sphere of domestic legal science. Materials and Methods. The study was carried out using the tradition of dialectical understanding of the content and essence of any social phenomenon. This is by a methodology where its state at each specific moment of time is determined by the content and ratio of the opposites that form this phenomenon. From these positions, the current practice of the implementation of criminal policy and its assessment in modern literature are the subject of research. Results. In the analysis of the system of contradictions in criminal policy, it is promising to single for future independent research, two areas. The first is contradictions in the development and contradictions in the functioning of criminal policy. The second is the representation of the relationship between the opposite characteristics of the functioning of criminal policy at a given moment in time. This develops within a certain interval of policy development and manifests itself as a type of tendency. They can both be presented in the form of several groups that reveal the dialectic of the ideal and the material, the structure and functions of the system, the forthcomingly due and the current existing. Discussion and Conclusion. It is fundamentally important to distinguish between contradictions in the functioning of criminal policy and the subjective assessment of criminal policy itself as contradictory. If the subjective assessment is largely dictated by the ideological position of the observer, then the objective contradictions in the functioning of criminal policy are characterised by the eternal coexistence of opposites and their indestructibility. This presupposes their resolution in the context of the multi-vector development of society on a democratic basis by reaching agreement, and in some cases a compromise. The resolution of contradictions in the functioning of criminal policy should be subordinated not so much to the goal of optimising lawmaking or law enforcement activities, but rather to the goal of minimising crime and protecting constitutional values from criminal threats.

scholarly journals The International Labour Organisation and the EU – Old Friends with New Goals

2019 ◽  
Vol 60 (2) ◽  
pp. 173-184
Author(s):  
Kristina Koldinská
Keyword(s):  
Social Protection ◽  
Point Of View ◽  
Decent Work ◽  
International Labour Organisation ◽  
Current State ◽  
History Of ◽  
State Of Affairs ◽  
Old Friends ◽  
The Eu ◽  
Labour Organisation

AbstractThe centenary celebration of the International Labour Organisation (ILO) is an ideal occasion to look at its current position, possibilities and challenges from the perspective of its long-lasting relation with the EU. This paper looks at the current state of affairs and how it has been achieved. It looks at the history of good cooperation of ILO and EU from the legal point of view highlighting some moments, when the ILO law has been ahead in social protection of workers, whilst showing that currently the EU is taking the lead in many fields. By commenting on recent basic documents of both the EU and ILO, the conclusion can be made that the solid and real interaction between both ‘legal systems’ can significantly contribute to more solidarity and decent work around the world.

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