scholarly journals Restructuring MSME Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic

2021 ◽  
Vol 3 (2) ◽  
pp. 133-148
Author(s):  
Rabi'atul Adawiyah ◽  
Fajar Adhitya
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Asset Sales ◽  
Gift Cards ◽  
Production And Distribution ◽  
Qualitative Descriptive ◽  
The Stability ◽  
Medium Enterprises ◽  
Internet Networks

Micro, small and medium enterprises (MSMEs) are most affected by the Covid-19 pandemic. Therefore, the role of MSMEs is very strategic as it reduces unemployment and poverty in Indonesia, thus providing solutions to economic and social problems. This study analyzes efforts in rescuing MSMEs to maintain the stability of the national financial system affected by the Covid-19 pandemic. The study uses a qualitative descriptive approach with literature review and interviews. The interview's outcome was conducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows the issues faced by MSMEs due to the Covid-19 pandemic are decreased sales and difficulty obtaining raw materials, business capitals and paying premises rents, also production and distribution disruption. The study concluded seven strategies for maintaining and increasing MSME sales: transforming its marketing and sales online, diverting products/services line, reallocation of the fund, hygiene, and halal assurance, providing vouchers or gift cards, accelerating asset sales, and reduction of labor. These seven scenarios are expected to encourage MSMEs to improve and develop their capacities to play the role of economic safety nets. However, the results of this study have limitations for MSMEs in areas that are still limited by internet networks, so that they have difficulty implementing digital-based marketing strategies.

scholarly journals The Role of Micro Small and Medium Enterprises (MSMEs) in the Recovery of the National Economic

2021 ◽  
Vol 5 (2) ◽  
pp. 238-251
Author(s):  
Ikhsan Lubis
Keyword(s):  
Small And Medium Enterprises ◽  
Economic Recovery ◽  
The Internet ◽  
Considerable Influence ◽  
Conceptual Approach ◽  
National Economic ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Medium Enterprises

The application of Micro, Small and Medium Enterprises (MSMEs) has a considerable influence in contributing and developing as the main supporter in the implementation of National Economic Recovery (NER) programs. This paper leads to a qualitative descriptive approach. This research has been developed using a literature review approach. This conceptual approach is carried out by referring to sources, namely books, journals and the internet.” The research design uses descriptive qualitative which can be interpreted that a series of activities aimed at getting the results of the research as it is at the conclusion.  problems that exist with existing policies in order to realize the program from (NER) and as a result of the Covid19 pandemic, there are still some obstacles and problems in the protection and empowerment of cooperatives and MSMEs.

scholarly journals Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

2021 ◽  
Vol 12 (2) ◽  
pp. 19
Author(s):  
Emi Suwarni ◽  
Maidiana Astuti Handayani
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Digital Media ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Qualitative Descriptive ◽  
The Government ◽  
Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

scholarly journals ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL

2021 ◽  
Vol 9 (2) ◽  
pp. 166
Author(s):  
Wulan Probo Bintari ◽  
Agus Dwi Cahya ◽  
Novita Wulandari
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Marketing Mix ◽  
Analysis Technique ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Medium Enterprises

Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.

scholarly journals MSME Empowerment (Marketing and Finance) Breadfruit Chips in Malangsari Village

2021 ◽  
Vol 2 (3) ◽  
pp. 298-304
Author(s):  
Agus Yudianto ◽  
Meddy Nurpratama
Keyword(s):  
Economic Development ◽  
General Public ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Community Needs ◽  
Business Opportunities ◽  
Medium Enterprises ◽  
Loyal Customers

In economic development, the role of micro, small and medium enterprises (MSMEs) is one of the drivers of the economy. It can be proven that the existence of MSMEs is able to provide jobs, reduce the number of unemployed and become a means of introducing local products so that they can be known by all circles of society. MSMEs exist because they provide opportunities that are used by MSME actors in providing community needs, businesses that are viral and provide business opportunities, tastes, prices are affordable by the general public, there are consumers who become loyal customers, the availability of raw materials that open up business opportunities, and etc.

Enhancing position of Azerbaijan in the world of petrochemicals business with innovative expansion of Industrial Parks

2020 ◽  
pp. 63-66
Author(s):  
O.Z. Suleymanli ◽  
Keyword(s):  
Petrochemical Industry ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Personnel Preparation ◽  
Industrial Parks ◽  
The World ◽  
Capital Development ◽  
Medium Enterprises

The article explores the current situation in the world of petrochemical business and the role of industrial parks in enhancing Azerbaijani’s position in this field. The characteristics of polymer plants investment in the Sumgait Chemical Industry Park have been identified. Future demand for petrochemicals and global market share for different polymer products have been evaluated among different regions of the world. The effect of petrochemicals sector on environment, namely its role in air and water pollution was not ignored as well. The petrochemical plants were founded based on the innovative expansion of industrial parks in Azerbaijan which will eliminate country’s dependence on imports. The statement that thousands of new employment positions will be opened by small and medium enterprises using the final products of these plants as raw materials and subsequently potential increase in export of our country was clarified. Human capital development and professional personnel preparation for petrochemical industry have been highlighted and characterized.

scholarly journals Economic Recovery: The Role of Business Digitization in Minimizing Unemployment During the Covid-19 Pandemic

2021 ◽  
Vol 1 (2) ◽  
pp. 120-126
Author(s):  
Muhammad Ihsaan Rizqulloh
Keyword(s):  
Business Models ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Economic Recovery ◽  
Government Programs ◽  
Digital Revolution ◽  
Qualitative Descriptive ◽  
Medium Enterprises

Business digitization is the change of communication, interaction, and business functions to digital. In business applications, digitization changes the business processes, functions, and business models applied to digital technology. One of the most successful ways to deal with the digital revolution is business digitization in the 5.0 society era. The concept of society 5.0 is related to the National Economic Recovery, which aims to build a human-centered society where economic development and problem-solving can be achieved. The role of business digitization during the Covid-19 pandemic is very influential on the Indonesian economy, especially for government programs that have used digital systems and supported Small and Medium Enterprises (MSMEs). This study uses a qualitative descriptive approach, using secondary data obtained from the Central Statistics Agency, journals, books, and other sources relevant to the research. Based on the research results, there is a very significant change in business digitization in the era of society 5.0, where digital business is more promising than conventional concepts.

scholarly journals STRATEGI PENINGKATAN DAYA SAING USAHA MIKRO, KECIL, DAN MENENGAH DI DESA TEGALWARU, KABUPATEN BOGOR

2019 ◽  
Vol 7 (1) ◽  
pp. 153
Author(s):  
Ayu Diah Padyanawati ◽  
Hartrisari Hardjomidjojo
Keyword(s):  
Technology Management ◽  
National Economy ◽  
Performance Index ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
International Level ◽  
Tourist Village ◽  
Index Value ◽  
Medium Enterprises

Micro, Small, and Medium Enterprises (MSMEs) plays an improtant role in the national economy. The fact show that although the number of MSMEs is dominant, but in generaly they face various obstacles in the development their bussiness. Some of the obstacle are: capital, marketing, raw materials, technology, management, bureaucracy, infrastructure, and partnership. The role of stakeholder, especially goverent and related agency are needed to solve this problem. Tegalwaru village is a tourist village that offer to visit MSMEs in the area. The competitiviness of MSMEs in Tegalwaru village needs to be improved in order to compete in national and international level. The result using perfomance index stated that MSMEs in Tegalwaru village still belong to primary and developed MSMEs category (index below 50 and among 51-75). Based on the performance index value, the average index for non food MSMEs is higher than those of food MSMEs. Some of non food MSMEs even reach the limit to independent category (index more than 75). Based on the performance indekx prioritized strategy for increasing competitiveness for each MSMEs can be developed. Keywords: Micro, Small, and Medium Enterprises, Performance Index, Competitiveness, Tegalwaru Village.

Corporate Social Responsibilty Practices in MSMEs in India

2016 ◽  
Vol 2 (2) ◽  
Author(s):  
Vishnu Maya Rai
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Small Enterprises ◽  
Business Competitiveness ◽  
Medium Enterprises ◽  
Corporate Social ◽  
Social Responsibilty ◽  
The Impact

The setup and flourishment of Micro Small and Medium Enterprises is a resourceful input leading to the rapid development of economic and social prospects. MSMEs are the medicines which Indian Economy needs at this moment. CSR activities can help to a great extent in improving the survival rate of MSMEs and may offer more opportunities for business competitiveness, nationally and internationally. CSR helps to create and develop entrepreneurial foundation of the nation by supporting the enterprises through supply of raw materials and a range of components required for production or manufacturing. The main aim of this research paper is to examine the role of CSR activities in the betterment of MSMEs. Another motive is to examine the impact of strategies of CSR on expansion of MSMEs in INDIA. This paper gives evidences that CSR activities are not only helping the Big Companies but also small enterprises by creating competitiveness amongst MSMEs.

Peran Lembaga Pemberdayaan Ekonomi Mustahik Baznas Dalam Meningkatkan Kesejahteraan Ekonomi Mustahik

2021 ◽  
Vol 4 (2) ◽  
pp. 477-494
Author(s):  
Ali Idrus ◽  
Ade Maman
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Data Collection ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Economic Welfare ◽  
Descriptive Data ◽  
Medium Enterprises

One of the solutions proposed by Badan Amil Zakat Nasional is to form Lembaga Pemberdayaan Ekonomi Mustahik which has the task of improving the quality of life of mustahik through its programs. So, the purpose of this study is to find out how the role of Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional in improving the economic welfare of mustahik. This study uses qualitative research methods that produce descriptive data. Where this research is based on observations made by the author and then explained according to what the author observed in the field. The data collection that the researchers did was using the method of observation, documentary interviews, and other data. When the data has been collected, the researcher conducts an analysis and then draws conclusions from the analysis. The results of this study are Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS plays a role in the development of micro, small and medium enterprises (MSMEs) and focuses on potential creative businesses, empowers by providing business development capital assistance, in accordance with the budget draft proposed by mustahik, and approved by LPEM BAZNAS. Keywords: The Role of LPEM BAZNAS, Mustahik's Economic Welfare

Effects of cloud computing assimilation on supply chain financing risks of SMEs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Qiang Lu ◽  
Jinliang Chen ◽  
Hua Song ◽  
Xiangyu Zhou
Keyword(s):  
Cloud Computing ◽  
Supply Chain ◽  
Small And Medium Enterprises ◽  
Supply Chain Integration ◽  
Content Type ◽  
Supply Chain Financing ◽  
Medium Enterprises ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this study is to examine how cloud computing assimilation reduces supply chain financing (SCF) risks of small and medium enterprises (SMEs). This study also investigated the mediating roles of internal and external supply chain integration between cloud computing assimilation and the SCF risks of SMEs, as well as the moderating role of environmental competitiveness. Design/methodology/approach Data was collected from surveys of SMEs located in China. Multiple regression analysis was used to validate the proposed theoretical model and research hypotheses. Findings The findings show that cloud computing assimilation could reduce the SCF risks of SMEs directly. The results also indicate that both internal and external supply chain integration mediate the relationship between cloud computing assimilation and SCF risks. Furthermore, environmental competitiveness inhibits the effects of cloud computing assimilation on SCF risks. Originality/value To our best knowledge, this is the preliminary study to explore the role of cloud computing assimilation in reducing the SCF risks of SMEs. Also, this study attempted to investigate the process by which cloud computing assimilation affects the SCF risks of SMEs.

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