scholarly journals Trends in Digital Marketing for Biodiversity Conservation

Revista CEA ◽  
2021 ◽  
Vol 7 (14) ◽  
Author(s):  
Diogo Veríssimo
Keyword(s):  
Social Media ◽  
Biodiversity Conservation ◽  
Current Situation ◽  
Digital Marketing ◽  
Mobile Games ◽  
Biodiversity Crisis ◽  
Environmental Initiatives ◽  
The World ◽  
Number Of Individuals ◽  
Digital Channels

With the digital boom that we have been experiencing for several years now and that has been significantly maximized due to the current situation caused by the pandemic, it is not a secret that the different economic, social, political, environmental initiatives, among others, have taken advantage of digital channels to convey their message to a greater number of individuals. The purpose of this editorial is, thus, to illustrate some digital marketing trends in the field of biodiversity conservation, trends that can be perceived from mechanisms such as social media advertising, virtual influencers, and mobile games. The current biodiversity crisis and what it represents for the survival of humanity has raised concerns among many people and organisations around the world. Hence, the interest in transcending barriers and engage a greater number of individuals who can contribute their solution. If digital is the future, why not continue exploring its true potential to tackle the biodiversity crisis?

scholarly journals Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
I Gede Agus Krisna Warmayana
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Industry 4.0 ◽  
Online Advertising ◽  
Digital Marketing ◽  
Mobile Media ◽  
The World ◽  
Web Forums

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

Impact of Digital Marketing on ICDL 2016 Event Promotion

2020 ◽  
pp. 216-230
Author(s):  
Reeta Sharma ◽  
P. K. Bhattacharya ◽  
Shantanu Ganguly ◽  
Arun Kumar
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Human Life ◽  
Age Groups ◽  
Digital Marketing ◽  
The World ◽  
Knowledge Economies ◽  
Media Channels ◽  
User Friendly

Today's world is technology-driven. Technology has penetrated almost every sphere of human life. Digital marking is one of the technologies that have attracted people from different age groups all over the world with their advanced nature of applications and uses. One of the foremost reasons why patrons like to use this technology is because these are not only user-friendly in nature and innovativeness but also carry the knowledge economies. Marketing and branding through digital media channels are very decent ventures that have steadily increased in value and are thereby considered safe and secure investments. In this chapter, the authors discuss a case study of ICDL 2016 conference where social media and other technology is widely used to market this event and catch prospective users.

scholarly journals Social Media as a Tool for Digital Marketing

2021 ◽  
Vol 9 (VI) ◽  
pp. 4717-4724
Author(s):  
Rutuparna Sakalkale
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Global Media ◽  
Social Contacts ◽  
The World ◽  
The Impact ◽  
The Way

Social media is always playing important the role of bringing the world online and establishing social contacts new platform social media marketing. Marketing changes the way companies or individuals communicate. This study looks at the impact of global media marketing and comparisons in the results in INDIA.

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

Digital Marketing in a New Age Economy

2019 ◽  
pp. 339-358
Author(s):  
Indira Ananth ◽  
Madhava Priya Dananjayan
Keyword(s):  
Social Media ◽  
New Age ◽  
Business Environment ◽  
Annual Rate ◽  
Digital Marketing ◽  
The Past ◽  
The World ◽  
Marketing Firms ◽  
High Phase

Digital marketing has developed enormously over the past few years. India saw a 100% rise in social media users last year according to IAMAI. India's e-commerce market went up to USD 38 billion in 2016. India's e-commerce revenue is expected to jump from $30 billion in 2016 to $120 billion in 2020, growing at an annual rate of 51%, the highest in the world. The chapter seeks to understand how firms working in the digital marketing space are using the various tools to help build businesses in a competitive business environment. The chapter looks at the B2B space, focusing on digital marketing firms started between 2007 and 2009 in India. The data has been collated from internet sources, namely https://www.topseos.com/ and company websites. Results showed that, especially after 2016, all these digital companies are growing in a high phase with acquisition of more clients. They are able to retain them by providing good services at affordable costs which can be seen in the expanding client base. This shows that digitalization can help companies grow.

scholarly journals Alarmist by bad design: Strongly popularized unsubstantiated claims undermine credibility of conservation science

2019 ◽  
Vol 4 ◽  
pp. 17-19 ◽  
Author(s):  
Atte Komonen ◽  
Panu Halme ◽  
Janne S. Kotiaho
Keyword(s):  
Social Media ◽  
Scientific Paper ◽  
Insect Species ◽  
Biological Conservation ◽  
Conservation Science ◽  
Current Case ◽  
Biodiversity Crisis ◽  
The World ◽  
The Guardian

&amp;ldquo;Unless we change our ways of producing food, insects as a whole will go down the path of extinction in a few decades.&amp;rdquo; or &amp;ldquo;Our work reveals dramatic rates of decline that may lead to the extinction of 40% of the world&amp;#39;s insect species over the next few decades.&amp;rdquo; These are verbatim conclusions of the recent paper by S&amp;aacute;nchez-Bayoa and Wyckhuys (2019) in Biological Conservation. Because of fundamental methodological flaws, their conclusions are unsubstantiated. Like noted by The Guardian, the conclusions of the paper were set out in unusually forceful terms for a peer-reviewed scientific paper. The current case has already seen corrections and withdrawals in print and social media. We are concerned that such development is eroding the importance of the biodiversity crisis, making the work of conservationists harder, and undermining the credibility of conservation science.

scholarly journals A Case Study on Digital Marketing with Reference to India During and Post COVID-19

2021 ◽  
pp. 432-442
Author(s):  
Dr. Pradipta Mukhopadhyay
Keyword(s):  
Social Media ◽  
Indirect Method ◽  
Research Work ◽  
Digital Marketing ◽  
Modern World ◽  
Present Stage ◽  
Digital Methods ◽  
The Difference ◽  
Digital Channels

Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used for digital advertising. This paper will study the implications of digital marketing in the modern world along with the difference between traditional marketing and digital marketing and the present stage of digital marketing in India. The current study has been casual, exploratory and empirical in nature and the data needed for research work has been collected by using both direct and indirect method of data collection.

Country Marketing Strategy

2020 ◽  
pp. 131-159
Author(s):  
Filipe Mota Pinto ◽  
Catarina Carreira Pinto
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Digital Media ◽  
Digital Marketing ◽  
Strategy Development ◽  
Global Communication ◽  
Cabo Verde ◽  
Travel And Tourism ◽  
Almost All ◽  
Digital Channels

Tourism has become one of the most active areas for digital marketing strategy development. Nowadays, almost all players have developed some kind of digital approach in order to publicise or promote their product. Trying to reach the European tourism market, the national travel and tourism authorities of small Cabo Verde have asked for a strategy based on digital media for global communication results. Their goal is to empower their touristic potential throughout social media and any others digital channels. This work presents a possible digital marketing strategy developed throughout social media dynamics generated by users´ interactions.

scholarly journals The Data Collection Capabilities of Third-Party iOS Developers

2020 ◽  
Author(s):  
Kunal Srivastava
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mobile Device ◽  
Data Privacy ◽  
Third Party ◽  
Mobile Games ◽  
Device Application ◽  
The World ◽  
Monitoring Service ◽  
Application Developers

<div> <div> <div> <p>The world of technology is changing. It used to be one where users could post on social media, order clothes online, and play mobile games without a care in the world. As time progressed, companies eventually realized that they could collect small pieces of information from a user’s technological habits, and use that to form a profile of the user of some sort. Such a profile could be used for marketing, grouping, or even just to sell-off. I conducted a study of mobile device application developers, specifically relating to iOS third-party applications. This is more of a hidden loophole in the “security” of Apple’s iOS. This is important to the field of data privacy because many users use third-party applications without the knowledge of what data is being taken and when it is being taken. I used a packet-monitoring service to listen in on third-party applications and wrote a script to filter out relevant pieces of data that were being sent back to an application’s server. The findings of this study concluded that third-party iOS applications have unmonitored power to access pieces of information like contacts, location, and emails. </p> </div> </div> </div>

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