Travel from Traditional Marketing to Digital Marketing

2018 ◽  
Vol 6 (11) ◽  
pp. 173
Author(s):  
Sarita Sinha ◽  
Tarunendra Singh
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Broad Band ◽  
Digital Marketing ◽  
Digital Environment ◽  
Internet Service ◽  
Traditional Marketing ◽  
Definition Of ◽  
Marketing Methods ◽  
Day By Day

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional Marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don’t getinvolved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

Electronic Trading, Electronic Advertising, and Social Media Literacy

2020 ◽  
pp. 224-261
Author(s):  
Yurdagül Meral ◽  
Duygu Ecem Özbay
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Digital Marketing ◽  
The Internet ◽  
Local Market ◽  
Electronic Trade ◽  
Large Audience ◽  
Huge Impact ◽  
Electronic Advertising ◽  
Marketing Methods

The internet has a huge impact on everything including by converting traditional trade methods into electronic trade and traditional marketing/advertising methods into electronic advertising and digital marketing methods not only in local trade but international trade as well. The purpose of this study is to increase literacy about electronic advertising, social media, digital marketing, by giving examples of how Turkish local influencers are used in social media to increase sales of international products. As a result, it is seen that the advertising posts made by influencers could reach a large audience in the local market.

scholarly journals IMPLEMENTATION OF INNOVATIVE APPROACHES IN DIGITAL MARKETING

2021 ◽  
Author(s):  
Ihor Ponomarenko
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Data Science ◽  
Target Audience ◽  
Machine Learning Algorithms ◽  
Digital Marketing ◽  
Digital Environment ◽  
Innovative Products ◽  
Potential Customers ◽  
Innovative Approaches

The article focuses on the intense transformation of marketing in connection with the processes of digitalization and socio-economic transformations as a result of the COVID-19 pandemic. The features of using the main digital marketing tools as effective elements for establishing communications with the target audience are revealed. The expediency of introducing innovative approaches and technologies to increase the conversion rate has been proven. In the context of digital marketing, traffic generation involves the implementation of measures set that encourage potential customers to follow the company's links. The presence of an effective marketing strategy of the company in the digital environment involves the use of sales funnels, with the characteristics of the traffic involved at each stage. The focus of the company on generating organic and paid advertising traffic in accordance with the specifics of the company's functioning in the digital environment has been substantiated. The need for market research has been proven to create, on an ongoing basis, personalized content that will be in demand among the relevant groups of potential customers. It is not enough for modern subscribers to periodically provide access to thematic content, it is necessary to ensure the constant interest and desire of users to get acquainted with the materials, which is possible only with the implementation of flexible and original approaches. The necessity of using various digital marketing tools has been substantiated, since a large number of companies focus only on social media. The interest of large companies in creating specialized social media to promote specialized content increases competition and leads to the introduction of innovative products that can be used to increase the efficiency of formation and improvement of marketing strategies in the digital environment. The specificity of the machine learning algorithms application to improve the effectiveness of a company's marketing strategy in the digital environment is disclosed. Using a variety of data science approaches, it is possible to segment the target audience based on large amounts of data and increase the likelihood of increasing the level of potential customers loyalty.

scholarly journals MK-2.0: Secretos a voces del social-media

2010 ◽  
pp. 191
Author(s):  
María Aránzazu Sulé Alonso ◽  
Javier Prieto García
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
The Internet ◽  
Redes Sociales ◽  
Course Quality ◽  
Beneficial Effects ◽  
Communication Processes ◽  
New Business ◽  
Traditional Marketing ◽  
La Red

Las redes sociales son un fenómeno emergente al que cada día se suman nuevos adeptos convirtiéndose en un sector exitoso que los expertos en marketing digital tienen que aprovechar. Esta investigación evidencia que la multidisciplinariedad entre ambas puede tener efectos muy beneficiosos y que su puesta en práctica es ya una realidad. Pepsi, Starbucks, Avon, Adidas, infinidad de marcas de reconocido prestigio internacional han apostado muy fuerte por estos nuevos canales de actuación obteniendo resultados lo suficientemente reveladores como para hablar de nuevas modalidades de negocio, y aún más en este momento cuando parece que las formas de hacer marketing y publicidad convencionales están perdiendo protagonismo. Cada vez pasamos menos tiempo frente al televisor y más conectados a la red. Si una marca quiere encontrarnos, es probable que allí pueda hacerlo. Las redes sociales aportan grandes dosis de viralidad a los procesos de comunicación, las cuales son de gran calidad ya que, ¿hay mejores prescriptores que nuestros familiares y amigos?. Y todo esto para satisfacer a un agente que tiene mucho que decir: tu.<br /><br />Social media is an emerging phenomenon which wins new followers every day becoming a succesful sector that digital marketing experts have to make the most of. This research shows that multidisciplinarity between can have beneficial effects and its practice it's already a reality. Pepsi, Starbucks, Avon, Adidas, and most of the well-known international brands have bet strongly for these new marketing chanels getting such good results that we can talk about new business methods and more evennow this moment where traditional marketing and advertising are losing prominence. Every day we spend less time in front of TV but more time surfing the internet. If a brand wants to find us it will probably find us there. Social media contributes to get virality to the communication processes and of course quality because, are there better prescriptors than our relatives and friends? And everythig to satisfy an agent that has a lot of to say: you.<br />

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

Implementasi Metode Action Research untuk Peningkatan Daya Saing Umkm Melalui E-Commerce

2019 ◽  
Vol 23 (1) ◽  
Author(s):  
Azizah Zakiah ◽  
Ardhian Ekawijana ◽  
Eka Angga Laksana
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Action Research ◽  
Research Method ◽  
Sales Management ◽  
Production Capacity ◽  
Sales Volume ◽  
Brunei Darussalam ◽  
Production House ◽  
Marketing Methods

Bandung city has Binong Jati knitting textile center established since 1965. This region is famous to neighboring countries because its knitted products are exported to Singapore, Brunei Darussalam, and Malaysia. Wanina Store and Karimake Store is a production house located in Binong Knitting Village. Production capacity has decreased significantly due to decreased sales volume so that it affects the level of business profits and impact on the low level of production. These SMEs are still using conventional ways in marketing their products and their knowledge in innovating technology is still low. Both partners are still using traditional marketing methods. They have not taken advantage of the existing marketplace or social media, due to the level of skills in the mastery and utilization of information technology is very low. So, the solution to the problem is (1) create an e-Commerce-based website to increase market share expansion and sales management. (2) provide training on the use of e-commerce that has been made. (3) provide training on the utilization of top 5 popular. The research method used in this research is the action research method and to measure the success of the system that has been implemented using the DeLone & Mc lean framework.Keywords : Action Research, SMEs, e-commerce, Improving, DeLone &Mc Lean.

scholarly journals Analisis Dampak Perubahan Media Promosi Pada Restoran Siap Saji

2021 ◽  
Vol 4 (2) ◽  
pp. 552-566
Author(s):  
Aviza Dwi Amalia
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Fast Food ◽  
Cost Savings ◽  
Digital Marketing ◽  
Business People ◽  
Fast Food Restaurants ◽  
The Impact ◽  
To Receive ◽  
Day By Day

Utilizing digital media, especially the YouTube platform in advertising, provides convenience and cost savings incurred by business people, including fast-food restaurants such as Pizza Hut, which use the YouTube platform to promote their products, especially in the current Covid-19 pandemic era. The short duration and interesting and unique presentations make it easier for audiences to receive message information conveyed through advertisements. Digital marketing strategy is used because it is easier for producers to influence consumers. With the various conveniences provided by digital media, it certainly makes business people turn to digital media in promoting their products. This paper aims to find out how the impact of the existence of digital media which has experienced a shift from using television is now turning to digital media, especially the YouTube platform as a tool for promotion. Using qualitative methods and literature review. The results of the study with the presence of digital media for shopping advertisements experienced a significant increase in the presence of elements that make it easier for consumers to remember the messages conveyed through advertisements with the repetition of words in each advertisement. With digital media through the YouTube platform, of course, it is very easy considering that the growth of social media users is getting higher day by day

scholarly journals Digital Destination Matching: Practices, Priorities and Predictions

2021 ◽  
Vol 13 (19) ◽  
pp. 10540
Author(s):  
Mary-Ann Cooper ◽  
Raquel Camprubí ◽  
Erdogan Koc ◽  
Ralf Buckley
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Cultural Context ◽  
Destination Image ◽  
Digital Marketing ◽  
Customer Data ◽  
Travel Agents ◽  
The Past ◽  
Multichannel Marketing ◽  
Marketing Methods

Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines and social media. They consider these methods as faster, more flexible, financially more efficient, and with wider reach. Most importantly, they provide customer data and feedback, with precise targeting of different messages to different market sectors, with rapid measures of success. This, however, leads to fragmentation of information reaching tourists, which itself affects destination image. This seems unavoidable with continuing competition between platforms; hence, the agents, enterprises and destinations need multichannel marketing. In addition, since most search engines and social media are international, cultural context is a critical component of communications, in style and content as well as language. This may now include multiple sensory detectors and sources, including visual, sound, and haptic. As tourists increasingly garner information independently, travel agents have greater incentives to seek exclusive control over sales of specific products.

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

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