ANALISIS PENDAPATAN DAN PEMASARAN KAKAO DI KECAMATAN BULOK  KABUPATEN TANGGAMUS

This research aimed to analyze the income of cocoa farming and cocoa marketing efficiency in Bulok Subdistrict of Tanggamus Regency. This research was conducted purposively in Suka Agung and Napal Village on April to May 2017. The farmer respondents were chosen randomly and the marketing agency respondents were chosen from marketing agency which was directly involved in cocoa marketing at the research area. The analysis used was quantitative descriptive method. The result showed that the income of cocoa farming of cash cost was Rp23,502,689.07 per year and the income of cocoa farming of total cost was Rp16,365,572.38 per year . The cocoa marketing system in Bulok Subdistrict of Tanggamus Regency was inefficient, because some marketing channel (50%) had producer share less than 60 percent, the value of total marketing margins was still high (36.08 %), with uneven ratio of profit margin.Key words: cocoa, farming, income, marketing

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Pola Saluran Pemasaran Beras di Kecamatan Tanjung Lago, Kabupaten Banyuasin

JEMBATAN ◽

10.29259/jmbt.v17i2.12767 ◽

2020 ◽

Vol 17 (2) ◽

pp. 239-264

Author(s):

Yos Karimudin

Keyword(s):

Marketing Channel ◽

Simple Random Sampling ◽

Marketing Channels ◽

Selling Price ◽

Rice Farmers ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Descriptive Method ◽

Selection Of

The purpose of this study is to first look at the pattern of rice marketing channels and to find out the factors that influence it in Tanjung Lago District, Banyuasin Regency. This research was conducted in Tanjung Lago district, Banyuasin Regency in September - November 2019. The selection of the location of this study was carried out deliberately with the consideration that the majority of residents in Tanjung Lago district Banyuasin Regency are rice farmers, there is a village market, and is an area of rice production centres. The method used in this study is a quantitative descriptive method with surveys and interviews in which the sampling is used a simple random sampling method by taking 100 respondents. The results of this study indicate that rice marketing institutions have formed a marketing pattern consisting of four marketing channels. Factors that have a significant effect on the pattern of rice marketing channels are farm-level selling prices, marketing margins, and marketing efficiency. Marketing channel 1 is the shortest marketing channel, which has produced the smallest marketing margin value of 23.65%. The selling price of farmers' grain/rice, marketing margins, and marketing efficiency partially or simultaneously significantly influences the average farmer share of 67.69%.

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Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

Advances in Tropical Biodiversity and Environmental Sciences ◽

10.24843/atbes.2021.v05.i01.p06 ◽

2021 ◽

Vol 5 (1) ◽

pp. 34

Author(s):

Dita Dwi Ayu Isukadana ◽

I Wayan Restu ◽

I Ketut Wija Negara

Keyword(s):

Qualitative Method ◽

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Channel Pattern ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Marketing Margins ◽

Margin Analysis ◽

Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

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Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

Journal of Agricultural Socio-Economics (JASE) ◽

10.33474/jase.v2i1.13036 ◽

2021 ◽

Vol 2 (1) ◽

pp. 17

Author(s):

Yusuf Azis ◽

Ibnu Husin

Keyword(s):

Beef Cattle ◽

Sampling Method ◽

Marketing Channel ◽

Total Sample ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing System ◽

Marketing Efficiency ◽

Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

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Analisis Saluran Pemasaran Belimbing Dewa di Kecamatan Pancoran Mas Kota Depok

Jurnal Agribisnis Indonesia ◽

10.29244/jai.2021.9.1.13-22 ◽

2021 ◽

Vol 9 (1) ◽

pp. 13-22

Author(s):

Fatimah Az Zahra ◽

Dahlia Nauly

Keyword(s):

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Marketing Function ◽

Star Fruit ◽

Significant Difference ◽

Marketing Efficiency ◽

Self Service ◽

Marketing Margins ◽

Marketing Agency

Starfruit is one type of fruit that is widely cultivated in Indonesia, with Depok City occupying the first position in producing star fruit in West Java Province. However, there is a significant difference in price at the farm level and the consumer level which raises the question of how star fruit is marketed in Depok City. The purpose of this study was to determine the pattern of the marketing flow, the marketing function of each marketing agency, the cost of marketing, the farmer's share, and the marketing margin as well as to determine the marketing efficiency of each institution involved in the marketing of star fruit in Pancoran Mas District, Depok City. The method used in this research includes qualitative methods in the form of descriptive analysis for analysis of marketing flow patterns and functions of marketing, and quantitative is useful as an analysis of costs, marketing margins, and marketing efficiency of each marketing channel. Determination of the sample was done purposively with 30 farmers as respondents who were scattered in Rangkap Jaya and Rangkap Jaya Baru Villages, Pancoran Mas District, Depok City. The results of this study indicate; there are five marketing channels. channel I: Farmers - Consumers, channel II: Farmers - Retailers (fruit shops) - Consumers, channel III: Farmers - Brokers - Wholesalers - Retailers (traditional markets) - Consumers, channel IV: Farmers - Brokers - Wholesalers - Supplier - Retailer (self-service) - Consumers, and line V: Farmers - Suppliers - Retailers (self-service) - Consumers. Each marketing agency performs a different marketing function. The marketing costs and marketing margins that have the highest prices are carried out by channel IV with prices of Rp 1,811 and Rp 17,400. Marketing flow I am considered the most efficient when viewed from the farmer's share and marketing margin. The recommended marketing channels for this research are channels II and III if you have a farmer's share of 84% and 51%. It is recommended that farmers implement a mixed marketing strategy by combining the marketing channels used to increase farmer's share and reduce marketing margins.

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ANALISIS PEMASARAN KERIPIK TEMPE DI DESA LEREP KECAMATAN UNGARAN BARAT KABUPATEN SEMARANG

MEDIAGRO ◽

10.31942/md.v14i01.2620 ◽

2019 ◽

Vol 14 (01) ◽

Author(s):

Arinda Afif Pratiwi ◽

Dewi Hastuti ◽

Istanto Istanto

Keyword(s):

Marketing Channel ◽

Marketing Channels ◽

Marketing Efficiency ◽

Channel Analysis ◽

The Cost ◽

Marketing Margins ◽

Analysis Determination ◽

Descriptive Method ◽

Final Consumer

The purpose of this study are to determine the number of marketing channels, the amount of marketing margins and marketing efficiency of tempe chips in Lerep Village, West Ungaran District Regency. The basic method of research used is descriptive method of analysis. Determination of the sample area is done purposively in Lerep Village, West Ungaran District Regency. The number of respondents as many as 15 respondents. Data analysis cost analysis and marketing margin of each marketing channel, analysis of marketing efficiency of tempe chips each channel. The results showed that there are three channels of marketing tempe chips. Channel I consists of: Producer - Final Consumer, Channel II consists of: Manufacturer - Retailer - Final Consumer and Channel III consists of : Manufacturer - Wholesaler - Retailer - Final Consumer. Total marketing margin value on channel I is Rp. 4,380, channel II is Rp. 4,500, - and channel III is Rp. 4,500. The cost incurred on channel I is Rp. 120, on channel II of Rp. 513 and on channel III is Rp. 815. The marketing of tempe chips has shown an efficient value. It can be seen from marketing efficiency value of each channel is channel I equal to 0,26%, channel II equal to 1,18%, and channel III equal to 1,87%. Channel II is an efficient channel in the marketing of tempe chips everyday. Keywords: Tempe Chips, Marketing Channels, Marketing Margin, Marketing Efficiency

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Production analysis and fish betutu marketing (Oxyeleotris marmorata) in Polombangkeng Utara Sub-District,Takalar District

TORANI: Journal of Fisheries and Marine Science ◽

10.35911/torani.v2i2.7059 ◽

2019 ◽

Vol 2 (2) ◽

Author(s):

M. Hairul Haj ◽

Sri Suro Adhawati

Keyword(s):

Sampling Method ◽

Marketing Channel ◽

Total Sample ◽

Fishing Effort ◽

Line Production ◽

Profit Analysis ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Marketing Costs ◽

Marketing Agency

Polombangkeng Utara sub-district is one of the sub-districts that has a large potential of capture / land fisheries, with potential capture fisheries data in 2016 amounting to 3,827 tons. This has led to the emergence of microbial fishing businesses that can increase income and welfare of fishermen. Marketing and investment are the biggest obstacles in this fishing effort. The purpose of this study was to determine how much production and opinions of fishermen and marketing of betutu fish. This research was conducted in September 2018 to October 2018. The method used was descriptive qualitative and quantitative by using a questionnaire. The sampling method used was the random sampling method with a total sample of 22 people, of which 14 were fishermen, 6 fishermen were fishing, 1 was a collecting trader and 1 was an exporter. The data analysis used is profit analysis and marketing analysis. The results of the research obtained are the average profit per trip obtained by fishermen bubu Rp. 264,506, - higher than the average profit per trip fishermen fishing for Rp. 41,711, -, while the average profit per trip obtained by collecting traders is Rp. 257,404, - and exporters of Rp. 638,669, -. And the highest marketing margin is found in the marketing channel 2 at the marketing marketing agency, which is Rp. 130,000, and the lowest marketing margin is in the marketing channel 2 at the distributor marketing agency of Rp. 10,000, -. The highest marketing costs incurred by marketing institutions are found in the marketing channel 2 at the marketing marketing agency, which is Rp. 70,000, and the lowest marketing costs are in the marketing channel 2 at the distributor marketing agency of Rp. 6,000, - and the most efficient marketing efficiency is found on channel 2, which is 0.027%.Keywords: Betutu Fish, Bubu Fishermen and Pool and Line, Production, and Marketing

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ANALISIS USAHA DAN PEMASARAN GULA SEMUT DI DESA HARGOTIRTO, KECAMATAN KOKAP, KABUPATEN KOKAP

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v16i1.22470 ◽

2019 ◽

Vol 16 (1) ◽

pp. 74

Author(s):

Mega Nugraheni Apriza Putri ◽

Raden Kunto Adi ◽

Isti Khomah

Keyword(s):

Cost Benefit ◽

Marketing Channel ◽

Snowball Sampling ◽

Brown Colour ◽

Business Analysis ◽

Marketing Efficiency ◽

The Cost ◽

Benefit Cost ◽

Descriptive Method ◽

Made In

Gula semut adalah produk inovatif dari pengolahan nira kelapa dalam bentuk bubuk atau butiran bewarna kuning sampai cokelat. Sebanyak 433.820 kg produksi gula semut dibuat di Desa Hargotirto. Penelitian bertujuan untuk menganalisis pendapatan usaha, pola saluran pemasaran, biaya, keuntungan, marjin pemasaran, dan efisiensi pemasaran secara ekonomi masing-masing saluran pemasaran di Desa Hargotirto. Metode dasar yang digunakan adalah metode deskriptif analisis. Metode penentuan lokasi secara purposive di Desa Hargotirto, Kecamatan Kokap, Kabupaten Kulon Progo. Metode pengambilan responden secara random dengan teknik undian sejumlah 93 responden. Pengambilan responden saluran pemasaran dengan snowball sampling. Analisis data yang digunakan dalam menghitung analisis usaha dan pemasaran untuk mengetahui biaya, penerimaan, pendapatan usaha, biaya pemasaran, keuntungan pemasaran, dan marjin pemasaran. Hasil penelitian menunjukkan rata-rata penerimaan sebesar Rp51.366,22, biaya total sebesar Rp25.401,16, danrata-rata pendapatan sebesar Rp25.959,05. Terdapat tiga pola saluran pemasaran di Desa Hargotirto. Total biaya pemasaran masing-masing saluran pemasaran yaitu Rp5.845,30, Rp5.374,72, dan Rp3.407,73. Total keuntungan pemasaran masing-masing saluran pemasaran yaitu Rp7.640,39, Rp7.343,56, dan sebesar Rp9.960,95. Total marjin pemasaran pada masing-masing saluran yaitu Rp6.636,36, Rp5.000,00, dan Rp4.849,91. Nilai farmer’s share untuk masing-masing saluran pemasaran yaitu 72,35%, 77,99%, dan 78,20%. Crystal coconut sugar is an innovative product from processing coconut palm in the powder or granular form that have a yellow to brown colour. A total of 433,820 kg of crystal coconut sugar made in Hargotirto Village. The aim of this research is to analyse the cost, revenue, income, marketing cost, benefit cost, marginal marketing, and marketing efficiency economically in Hargotiro Village. The method applied is the descriptive method. The sample area is chosen on purposive sampling. The sample of producent is taken by random and take 93 sample. The method of take snowball sampling marketing channel respondents. The data analysis used is the cost analysis, revenue, income, marketing cost, benefit cost, and marginal marketing. The result of the research business analysis shows that are total rate revenue of crystal coconut sugar Rp51,360.22. That are three pattern of marketing channel of crystal coconut sugarin Hargotirto Village. Total benefit for each marketing channel is Rp7,640.39, Rp7,343.56, and Rp9,960.95. Total Marginal marketing for each marketing channel is Rp6.636,36, Rp5.000,00, and Rp4.840,91. Farmer’s share for each marketing channel is 72,35%, 77,99%, and 78,20%.

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Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) ◽

10.24843/jaa.2018.v07.i01.p07 ◽

2018 ◽

pp. 61

Author(s):

NI KADEK WINDA YULIASARI ◽

I GUSTI AGUNG AYU AMBARAWATI ◽

I KETUT RANTAU

Keyword(s):

Direct Marketing ◽

Marketing Channel ◽

High Volume ◽

Efficiency Analysis ◽

Marketing Channels ◽

Snowball Sampling ◽

High Demand ◽

Price Efficiency ◽

Marketing Efficiency ◽

Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

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Does Marketing System Influence on Consumer Satisfaction?: Study of Marine Fish Marketing System at Fish Auction “PPN Muara Angke”, North Jakarta

Economic and Social of Fisheries and Marine ◽

10.21776/ub.ecsofim.2019.007.01.02 ◽

2019 ◽

Vol 007 (01) ◽

pp. 16-29

Author(s):

Zainal Abidin ◽

◽

Melati Meitasari ◽

Keyword(s):

Marine Fish ◽

Consumer Satisfaction ◽

Market Performance ◽

Snowball Sampling ◽

Marketing System ◽

Descriptive Research ◽

Analysis Technique ◽

Marketing Efficiency ◽

Quantitative Descriptive ◽

Research Type

Market performance in the form of marketing efficiency is the result of a good marketing system which then affects consumer satisfaction. This research was conducted to analyze: 1) satisfaction of marine fish consumers at fish auction PPN Muara Angke, 2) influence of market performance on consumer satisfaction, 3) differences in marketing efficiency between fishermen and traders, 4) differences in satisfaction of fishermen and merchant’s consumers. The research method used is a qualitative and quantitative descriptive research type. The population in this study are ship owners or fishermen, auction participants which include wholesalers, wholesalers, processors, and retail traders. Sample determination technique using purposive sampling and snowball sampling with a sample of 42 people. The analysis technique used is descriptive, simple linear regression, and one-way ANOVA real difference test. Based on the results of the study that marine fish consumer satisfaction in Muara Angke it can be said to be satisfied and market performance affects consumer satisfaction. The marketing efficiency of fishermen and traders is equally efficient but more efficient marketing of fishermen and the satisfaction of fishermen and traders are equally satisfying but more satisfied by fishermen consumers.

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ANALISIS PENDAPATAN USAHATANI DAN EFISIENSI PEMASARAN KUNYIT (Curcuma domestica Val)

JURNAL AGRIBISAINS ◽

10.30997/jagi.v6i1.2806 ◽

2020 ◽

Vol 6 (1) ◽

pp. 60

Author(s):

Sidik Kusnadi ◽

Ita Novita ◽

Himmatul Miftah

Keyword(s):

Medicinal Plants ◽

Raw Materials ◽

Descriptive Analysis ◽

Marketing Channel ◽

Marketing Channels ◽

Farm Income ◽

Total Cost ◽

Marketing Function ◽

Marketing Efficiency ◽

Herbal Medicinal

Medicinal plants or biopharmaca plants are horticultural plants which are currently being developed to meet the needs of herbal medicinal raw materials that are experiencing high demand. One type of biopharmaca plant is turmeric (Curcuma domestica Val). Turmeric has many benefits as medicine and cooking spices. One of the turmeric producing regions is Sukabumi Regency, which is produced by Gapoktan Jaya Bakti farmers in Ciemas District. The objectives of this study are: (1) the income of Turmeric farming in Gapoktan Jaya Bakti, (2) the marketing channels (3) Analyzing the marketing efficiency of Turmeric. The research location is the area of Turmeric farmers who are members of Gapoktan Jaya Bakti in Sukabumi Regency, with the number of samples taken is 30 Turmeric farmers from 100 population of farmers in Gapoktan .The analysis used in this research is descriptive analysis and quantitative. The results showed that the income of Turmeric farmers on cash costs with an average land area of 4,269 m2 amounted to Rp1,477,511.11 and a total cost of Rp 1,373,877.78 with R / C of 1.20 and 1.18 for the total cost, this value shows the Turmeric farming in Gapoktan Jaya Bakti profitable. Tetrdapat 4 Turmeric marketing channels consisting of farmers, collector traders, village collector traders, wholesalers, retailers. The marketing function performed by each marketing institution is the exchange, physical and facility functions. Marketing efficiency can be seen in terms of farmers and traders, in terms of farmers marketing channel 4 is the most efficient channel and in terms of traders the most efficient marketing channel 1.Keywords : Medicinal Plants, Farm Income, Marketing Efficiency.

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