scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP MINAT MASYARAKAT DALAM MEMILIH RUMAH KOS DI SAMARINDA

2019 ◽  
Vol 3 (1) ◽  
pp. 114
Author(s):  
Sriwahyuni Paembong ◽  
Adisty Shabrina Nurqamarani ◽  
Eddy Soegiarto
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Public Interest ◽  
Analytical Tool ◽  
Price Promotion ◽  
Product Price ◽  
The Public ◽  
Physical Evidence ◽  
Boarding House ◽  
The City

This study aims to determine the effect of product, price, promotion, location, people, physical evidence and process on people’s Interest in Choosing Boarding Houses in Samarinda. Data were obtained from the results of the distribution of questionnaires. The population of this study is people in the city of Samarinda who are looking for boarding houses with a sample of 30 people. The analytical tool used is multiple linear regression in which the classical assumption has been done first. Based on the results of the study and discussion, there is a positive and significant influence between the product on people's interest in choosing a boarding house in samarinda. There is a positive but insignificant influence between the influence of price, promotion, location, people, physical evidence and process of the public interest in choosing a boarding house in Samarinda. From the results of this study, it is expected that boarding house owners can adjust the price of boarding houses with better facilities, do not provide prices that are not comparable to the facilities obtained by boarders who rent and can repair damaged boarding house facilities, so that the community or students have an interest in renting the boarding hous. For the next researcher, it is recommended to add more samples and other variables

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA OBJEK WISATA WATERBOOM DI KOTA SAWAHLUNTO

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 123
Author(s):  
Dola Permata Sari ◽  
Marwan Usman ◽  
Rose Rahmidani
Keyword(s):  
Quantitative Analysis ◽  
Path Analysis ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Technique ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Process Productivity

The purpose of this research is to know the influence of product, price, promotion, place, physical evidence, employee, process, productivity and quality to decision of tourist visiting at Waterboom tourist object. This type of research is causative. The population in this study is all tourists who visit the tourism object that is Waterboom in Sawahlunto city. The number of research samples was determined based on Cochran formula of 100 people and was chosen by using accidental sampling technique. The data that are used are the primary obtained through the distribution of questionnaires to selected tourists. The analytical method used is descriptive and quantitative analysis through path analysis. The results of this study indicate that: (1) The product has a significant influence on the tourist visiting decision on Waterboom tourism object, (2) Price has no significant effect on tourist visiting decision at Waterboom tourist object, (3) Promotion has no significant effect on tourist visiting decision on Waterboom tourism object, (4) Place  has no significant effect on the tourist visiting decision on the Waterboom tourist object, (5) Physical evidence has a significant effect on the decision of tourists visiting the tourist object, that is Waterboom, (6) Employees have no significant effect on tourist visiting decisions on Waterboom tourist object, (7) The process has a significant influence on the decision of tourists visiting the tourist object that is Waterboom, (8) Productivity and quality significantly influence the decision of tourists visiting the Waterboom tourist object.Keywords: Visiting Decision, Product, Price, Promotion, Place, Physical Evidence, Employee, Process, and  Productivity and Quality

scholarly journals THE INFLUENCE OF COLLABORATIVE GOVERNANCE AND COORDINATION ON ORGANIZATIONAL PERFORMANCE IN THE PROCESS OF INFRASTRUCTURE DEVELOPMENT FOR THE PUBLIC INTEREST IN THE CITY OF BEKASI

2020 ◽  
Vol 3 (2) ◽  
pp. 66
Author(s):  
Benyamin Haritz ◽  
Amran Amran ◽  
Lia Muliawaty
Keyword(s):  
Organizational Performance ◽  
Significant Influence ◽  
Public Interest ◽  
Research Method ◽  
Collaborative Governance ◽  
Quantitative Approach ◽  
Survey Method ◽  
Infrastructure Development ◽  
The Public ◽  
The City

The main problem in this research is the performance of organizations in infrastructure development for the public interest in Bekasi City has not increased which is assumed by Collaborative Governance and coordination that has not been implemented effectively. The research method used was an explanatory survey method with a quantitative approach . Research shows that collaborative governance and coordination to simultaneously deliver a huge influence (86 , 2 %) and significant impact on the performance of the organization in the development of infrastructure in the public interest in Bekasi. organizations on the development of infrastructure in the public interest in Bekasi was not only influenced by collaborative governance and coordination alone but there are other variables that come to influence the amount of (13 , 8 %). Partially Collaborative governance in the process of infrastructure development provides the smallest and most significant influence on the performance of organizations in infrastructure development for the public interest in the City of Bekasi compared to coordination of 34 , 3 %. The dimensions of the Collaborative governance that provide the most impact to the smallest of the performance of the organization in order are the dimensions of the system contexs (13 , 7 %) , drivers (9.3%) and dimensional dynamics collaboration (4.0%). Partially the coordination in the process of infrastructure development has the most significant and significant influence on the performance of organizations in infrastructure development for the public interest in Bekasi City compared to collaborative governance of 51 , 9 . The dimension of coordination that has the biggest to the smallest influence on organizational performance in sequence is the dimension of effective communication facilities (11.5%), the dimension provides clarity of authority and responsibility (8.1%), the dimensions of supervision, observation and assessing the habits of the elements which is contradictory (7.6%) and the dimension of coordination as one of the leadership abilities (0.8%).

scholarly journals PERSEPSI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEN GGUN A AN KEMBALI JASA EKSPEDISI MUATAN KAPAL LAUT

2008 ◽  
Vol 7 (2) ◽  
Author(s):  
Evianah .
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Analytical Tool ◽  
Service Users ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
F Test ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

The purpose of this of this research is to find out of marketing mixed perception on repurchase decision the EMKL companies. Analytical tool that the research employed was multiple linear regressions to know the effect of service users’ perception on the product, price, place, promotion, people, physical evidence, and process concerned with the repurchase decision the EMKL services. Hypotheses were verified by performing regression analysis (F-test) and partial testing (t-test). The result showed that the perception of service user on product, price, place, promotion, people, physical evidence, and process have significant effect on the repurchase decision. This could be seen from F-test of 10.884 larger than F table of 2.21. Thus, hypothesis starting that perception of the service users on product, price, place, promotion, people, physical evidence, and process had significant influence on repurchase decision the EMKL service was accepted.

scholarly journals Pengaruh Strategi Bauran Pemasaran terhadap Minat Berkunjung Kembali di Objek Wisata Ruang Terbuka Hijau Taman Hutan Kota Langsa

2020 ◽  
Vol 8 (3) ◽  
pp. 313-325
Author(s):  
Tengku Putri Lindung Bulan ◽  
M. Lutfi Azmi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Tourist Attractions ◽  
Physical Evidence ◽  
Revisit Intention ◽  
Test Result

The purpose of this research was to examine the influence of marketing mix which product, price, promotion, location and physical evidence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa of students on Fakultas Ekonomi Universitas Samudra. The number of samples in this research as many as 96 respondents. Data analysis method using multiple linear regression analysis. The t test result showed that product, price, location and physical evidence had insignificant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa, while promotion had significant influence on revisit intention. The F test result showed that product, price, location, promotion and physical evidence had significant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa. Based on the results of coefficient of determination can be explained that product, price, promotion, location and physical evidence affect revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa by 20,8 %, while the remaining 79,2 % was influenced by other variables not examined in this research such as people and process.

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

scholarly journals PANDANGAN MASYARAKAT KOTA BANDUNG TERHADAP BANGUNAN CAGAR BUDAYA

2017 ◽  
Vol 16 (2) ◽  
pp. 15
Author(s):  
Yevis Marty Oesman ◽  
Ida Farida Oesman
Keyword(s):  
Significant Influence ◽  
The Public ◽  
Good Assessment ◽  
The People ◽  
Heritage Building ◽  
The City ◽  
Simple Regression

Balai Pertemuan Bumi Sangkuriang is one heritage building  in Bandung. However, its existence as a Heritage Building is still less known by the public in society Bandung. The attitude of the people of Bandung to Balai Pertemuan Bumi Sangkuriang just a meeting place that can only be visited by people of Bandung that are members of the society. This study aims to determine the attitude of the people of Bandung to the existence of Balai Pertemuan Bumi Sangkuriang as a heritage building. This study took a sample of 100 respondents by job. Data were processed using simple regression models.The results showed a significant influence on the attitude of the people in Bandung against BPBS Building existence as a Heritage Building. Perceptions of Attitudes Bandung society to Buildings BPBS rated Good. Similarly, public assessment of the existence of the building BPBS Bandung as a Heritage Building also rated Good.A good assessment of the attitude of the people of Bandung to the existence BPBS building as a heritage building, but managers still need to increase efforts to inform BPBS building as one of the heritage building in the city of Bandung. Keywords: Heritage building  , Attitude 

scholarly journals PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI BERPRESTASI TERHADAP KOMITMEN ORGANISASIONAL GURU DI SMP NEGERI 1 SELOPURO KABUPATEN BLITAR

2018 ◽  
Vol 10 (2) ◽  
pp. 1-11
Author(s):  
Cicik Susana
Keyword(s):  
Transformational Leadership ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Achievement Motivation ◽  
Significant Influence ◽  
Questionnaire Survey ◽  
Analytical Tool ◽  
Survey Method

This research is to know the influence of transformational leadership and achievement motivation toward organizational commitment of teacher in SMPN 1 Selopuro Blitar Regency. The research was conducted by questionnaire survey method at the teacher at SMPN 1 Selopuro Blitar Regency. Data collection was done by distributing questionnaires to respondents. Questionnaires were distributed to 43 teachers at SMPN 1 Selopuro Blitar. The analytical tool used is Multiple Linear Regression using 16.00 for windows application. The results showed that: 1) There was no positive and significant influence of transformational leadership on organizational commitment of teachers in SMPN 1 Selopuro Blitar Regency; 2) There is a positive and significant influence of achievement motivation on organizational commitment of teachers in SMPN1 Selopuro Blitar Regency; and 3) There is a positive and significant influence of transformational leadership and achievement motivation simultaneously to the organizational commitment of teachers in SMPN1 Selopuro Blitar Regency.

scholarly journals PENGARUH PENGEMBANGAN KARIER TERHADAP RETENSI APARATUR SIPIL NEGARA (ASN) PADA SEKRETARIAT DAERAH KABUPATEN KERINCI

2018 ◽  
Vol 1 (1) ◽  
pp. 91-103
Author(s):  
Ade Nurma jaya
Keyword(s):  
Career Development ◽  
Linear Regression ◽  
Significant Influence ◽  
Analytical Tool ◽  
The State ◽  
T Test ◽  
Simple Linear Regression ◽  
Regression Test

This study aims to determine the effect of career development on the Retention of the State Civil Apparatus (ASN) in the Kerinci Regency Regional Secretariat, while the population and sample in this study were 68 employees. The analytical tool used in this study is a simple linear regression by conducting a regression test, the results of this study indicate that Career Development has a significant influence on the Retention of State Civil Apparatus. This is evidenced by the results of t-test where tcount> ttable (17,992> 1,677), while the amount of Career Development that is proven by Rsquare is 0.831 or (83.1%), while the remaining 16.9 %% is influenced by other variables

scholarly journals Penerapan 7P Dalam Pembangunan Usaha Walaraba Amygdala Coffee

2020 ◽  
Vol 4 (2) ◽  
pp. 192-202
Author(s):  
Arum Hidayati ◽  
Henry Riyandi ◽  
Herman Susanto
Keyword(s):  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Buy Back

Amygdala Coffee adalah salah satu usaha di bidang kuliner yang menawarkan minuman kopi kekinian dengan biji kopi asli varian arabica dan robusta dengan pengolahan, penggilingan biji kopi hingga pemasakan secara manual untuk memberikan rasa originalnya, serta ada juga menu minuman olahan kopi dengan tambahan varian rasa dengan makanan pendamping kopi yang cocok dimakan dan diminum kapan saja. Alasan memilih usaha ini adalah menciptakan gaya hidup sehat dengan meminum kopi asli yang digiling dan bukan disobek. Usaha mikro ini berlokasi di Area Legok Tangerang berdekatan dengan kampus PPIC Tangerang dibuat dengan modal minim dan berawal dari usaha rumahan yang bisa dilakukan di waktu luang dan mendapatkan hasil bulanan yang cukup menjanjikan. Promosi yang akan dilakukan menggunakan media online dan media sosial. Dari pemasaran yang sudah dilakukan via media social banyak yang bertanya dan berminat untuk menjadi franchisee maka  usaha ini juga akan dikembangkan dengan sistem waralaba. Berdasarkan aspek kelayakan usaha menggunakan penerapan 7P (Product, Price, Promotion, Placement, People, Process, Physical Evidence)  Amygdala Coffee dinyatakan layak untuk dijalankan dan berprospek menguntungkan di masa mendatang dengan buy back period 14 bulan.

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