scholarly journals Aktualisasi Diri Generasi Milenial Melalui Aplikasi Tiktok

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 387
Author(s):  
Putri Micella Pellondou ◽  
Farid Rusdi
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Erving Goffman ◽  
Digital Era ◽  
Self Image ◽  
Surrounding Environment ◽  
Self Actualization ◽  
Technological Developments ◽  
Individual Self

Self-actualization is a person's desire to use all of his abilities to achieve whatever they want and can be done by developing the potential that exists within an individual. Self-actualization of an individual can be formed from the surrounding environment and various kinds of increasingly advanced technological developments. In this digital era, it is encouraging millennials to use social media as a platform to actualize themselves and one of them is Tiktok. Tiktok Tiktok is a social media that accompanies videos or images with various types of music. The research method used in this research is qualitative with data collection techniques in the form of interviews and documentation. The results of the study indicate that the use of one's social media in building the expected self-image in social media uses the Dramaturgy theory of American sociologist Erving Goffman.Aktualisasi diri adalah keinginan seseorang untuk menggunakan semua kemampuan dirinya untuk mencapai apapun yang mereka mau dan bisa dilakukan dengan mengembangkan potensi yang ada di dalam diri seorang individu. Aktualisasi diri seorang individu dapat terbentuk dari lingkungan sekitar dan berbagai macam perkembangan teknologi yang semakin maju. Di jaman yang sudah serba digital ini mendorong generasi millenial dalam menggunakan media sosial sebagai platform untuk mengaktualisasi diri mereka dan salah satunya adalah Tiktok. Tiktok Tiktok merupakan media sosial yang mengiringi video atau gambar dengan berbagai jenis music. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan teknik pengumpulan data berupa wawancara dan dokumentasi. Hasil dari penelitian menunjukkan bahwa penggunaan sosial media seseorang dalam membangun citra diri (image) yang di harapkan dalam sosial media dengan menggunakan teori Dramaturgi dari sosiolog Amerika Erving Goffman.

scholarly journals Peran Media Baru Dalam Kegiatan Hijrah Fest

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Young People ◽  
Data Collection ◽  
New Media ◽  
Research Method ◽  
Main Role ◽  
The Public ◽  
Digital Era ◽  
Depth Interview

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

scholarly journals Pesan Dakwah Antara Keluasan dan Kedangkalan dalam Instagram @Pendosahebat.Id

2020 ◽  
Vol 5 (3) ◽  
pp. 309-330
Author(s):  
Rifni Rizqi Nurul Aliyati ◽  
Wiryo Setiana ◽  
Acep Aripudin
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
The Media ◽  
Two Sides ◽  
Descriptive Qualitative

Pesan dakwah dapat disampaikan melalui media termasuk instagram. Trend  tersebut memiliki dua sisi seperti pisau bermata ganda (tantangan). Penelitian ini bertujuan untuk mengetahui penyajian pesan dakwah dalam media sosial instagram. Tujuan penelitian ini mengetahui bentuk penyajian pesan dakwah dalam instagram dan mencari tahu kelebihan dan kekurangan penyajian pesan dakwah dalam media sosial. Metode penelitian yang digunakan adalah deskriptif dengan pendekatan kualitatif dan teknik pengumpulan datanya, melalui observasi dan dokumentasi. Hasil penelitian menunjukan bahwa dari dua puluh unggahan yang diteliti, terdapat tiga unggahan yang termasuk bentuk penyajian pesan dakwah informatif, empatbelas unggahan yang termasuk persuasif, dan tiga unggahan yang termasuk koersif. Kelebihan penyajian pesan dakwah pada akun instagram ini ialah menyampaikan pesan dalam bahasa singkat dan mudah dipahami pembaca. Dan kekurangannya, yaitu penjelasan yang kurang lengkap dan singkat. Kelebihan dan kekurangannya ini juga memberikan dampak pada pemahaman  pembacanya. Da'wah messages can be conveyed through the media including Instagram. The trend has two sides like a double-edged knife (a challenge). This study aims to determine the presentation of preaching messages on social media Instagram. The purpose of this study is to find out the form of preaching messages on Instagram and find out the advantages and disadvantages of preaching messages in social media. The research method used is descriptive qualitative approach and data collection techniques, through observation and documentation. The results showed that of the twenty uploads examined, there were three uploads that included informative preaching messages, fourteen uploads that were persuasive, and three uploads which were coercive. The advantage of presenting da'wah messages on this Instagram account is that it conveys messages in short and easily understood language. And the shortcomings, namely an incomplete and concise explanation. These strengths and weaknesses also have an impact on the reader's understanding.

scholarly journals Online da’wah as hijra commodification practice in media by @Indonesiatanpapacaran movement

INFORMASI ◽  
2021 ◽  
Vol 51 (1) ◽  
pp. 133-168
Author(s):  
Syarifah Nur Aini ◽  
Awanis Akalili
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Collection ◽  
Research Method ◽  
Analysis Data ◽  
Great Benefit ◽  
Islamic Values

Dakwah discussing Islamic values are not only obtainable through religious lectures, television broadcasts, or certain book category. Dakwah could also be performed by using social media; a medium that is dominated by milennials. Dakwah performed by @indonesiatanpapacaran, is an example for dakwah movement in social media. This account is favored by individuals who pursue “hijrah” (hegira/hijra). Not only introducing the nurture of Islamic values, this account also has its profitable business going. Some religious narrations could function as commodity materials, both online and offline. In the end of the day, the capitalist could gain great benefit by this account’s movement. The objective of this study is to obtain an overview of commodification process performed by @indonesiatanpapacaran. Research method used is content analysis. Data collection was conducted by analyzing all contents posted in @indonesiatanpapacaran Instagram account. Some data including contents, values, and even narrations, are the highlight of the analysis. All contents in marriage principals could be seen as potential contents made use by Indonesia Tanpa Pacaran movement.

scholarly journals DISFEMISME PADA KOLOM KOMENTAR AKUN INSTAGRAM @rahmawatikekeyiputricantikka23

Hasta Wiyata ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 106-130
Author(s):  
Widya Ayu ◽  
◽  
Anisa Nur Aziza ◽  
Amalia Kusuma ◽  
Ika Nurul
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Qualitative Method ◽  
Freedom Of Speech ◽  
Research Data ◽  
Collection Method ◽  
Recording Technique ◽  
Form And Function ◽  
And Function

Social media becomes a space to express feelings and opinions freely. However, freedom of speech is now abused by internet citizens to freely express words that mean rude, blasphemous, insulting, or in language science called disfemism. This research aims to describe the form and function of disfemism in the comment column of kekeyi public figure's Instagram @rahmawatikekeyiputricantikka23. The research method uses a descriptive qualitative method. The research data are words, phrases, and sentences containing disfemism in the comments column of the Instagram @rahmawatikekeyiputricantikka23 in July 2020. The data collection method uses the simak method with a recording technique—data collection techniques with documentation techniques. Data analysis uses the agih method with basic natural elements, substitution or substitution techniques, and removal techniques. Based on the results of this study found 279 data on disfemism. The found forms of disfemism are words, phrases, and phrases. The word disfemism form amounts to 90 data, the form of phrase disfemism amounts to 100 data, and the expression disfemism form amounts to 89 data. There are seven functions of disfemism found in this study, among them: (a) as an intermediary to express taboo or indecent things, (b) as a sign of dislike, hate, and disrespect, (c) as an intermediary to express anger or aggravation, (d) as a negative depiction of something, (e) as a means of insulting and mocking, (f) as a means of criticizing, and (g) as a means to exaggerate something and scold.

Web-Based E-Catalog Application for Kenongo Batik SMEs Tulangan Sidoarjo

Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Samtidar ◽  
M. Alfan Rosid
Keyword(s):  
Data Collection ◽  
Research Method ◽  
System Development ◽  
Web Based ◽  
Development Method ◽  
Data Collection Methods ◽  
Technological Developments ◽  
Information Media ◽  
To Come ◽  
Collection Methods

Sidoarjo is one area that deserves to be put forward. The culture of batik and textile creation is interesting to explore further. With current technological developments, making data, information and matters related to information systems is very fast to be obtained and distributed to various layers of society, various circles, and various social layers. The purpose of this study was to find out how to design and build a website-based e-catalog as a medium of information for Batik Sari Kenongo. The research method used by the author in designing a website-based e-catalog as a collection of information media at Batik Sari Kenongo includes two methods, namely data collection methods and data collection methods. system development method. The result of this research with the existence of an e-catalog information system at Batik Sari Kenongo is that it is easy and fast for visitors to get information on Batik Sari Kenongo and with the implementation of the e-catalog, it is expected to be able to attract visitors to come to Batik Sari Kenongo. The conclusion of this study is that it is easy and fast for visitors to get information on Batik Sari Kenongo. With the implementation of the e-catalog, it is hoped that it will attract visitors to come to Batik Sari Kenongo.

scholarly journals PELESTARIAN KOLEKSI SASTRA SUNDA DI PERPUSTAKAAN AJIP ROSIDI

2020 ◽  
Vol 3 (2) ◽  
pp. 237
Author(s):  
Dinda Puspita Dewi ◽  
Rifqi Zaeni Achmad Syam ◽  
Rosiana Nurwa Indah
Keyword(s):  
Data Collection ◽  
Human Resource ◽  
Value Of Information ◽  
Research Method ◽  
Qualitative Approach ◽  
Hard Drives ◽  
Descriptive Research ◽  
Physical Form ◽  
Technological Developments

This study is to determine the implementation of preservation activities in the Ajip Rosidi Library in terms of how to save the value of information, how to save the physical form of Sundanese literature collections that are owned, and the obstacles faced in implementing the preservation of Sundanese literature collections. The method used in this research is descriptive research method. with a qualitative approach. Data collection techniques by means of observation, interviews and documentation study. There are two informants in this study. The results show that in order to save the value of the collection information, the library has converted the 200-year-old Sundanese Literature collection into microfilm or microfish which later, due to technological developments, was converted into CDs and hard drives. In saving the physical form of the collection, librarians carry out activities of mending, binding, giving silica gell, cleaning manually, and making policies in the form of library regulations. As for the obstacles experienced during the implementation of preservation of Sundanese Literature collection, namely related to human resource factors, funding factors, and environmental factors.Keywords: preservation; sundanese literature collection; ajip rosidi libraryABSTRAKPenelitian ini untuk mengetahui pelaksanaan kegiatan pelestarian di Perpustakaan Ajip Rosidi dilihat dari cara menyelamatkan nilai informasi, cara menyelamatkan bentuk fisik koleksi sastra sunda yang dimiliki, dan hambatan yang dihadapi dalam melaksanakan pelestarian koleksi sastra sunda.. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dengan cara observasi, wawancara serta studi dokumentasi. Informan dalam penelitian ini berjumlah dua orang. Hasil penelitian menunjukkan bahwa dalam menyelamatkan nilai informasi koleksi, maka perpustakaan mengalih bentukkan koleksi Sastra Sunda yang memiliki umur 200 tahun kedalam bentuk microfilm atau microfish yang kemudian karena perkembangan teknologi diubah dalam bentuk CD dan hardisk. Dalam menyelamatkan bentu fisik koleksi, maka pustakawan melakukan kegiatan mending, penjilidan, pemberian silica gell, membersihkan secara manual, dan membuat kebijakkan berupa peraturan perpustakaan. Adapun hambatan yang dialami pada saat pelaksanaan pelestarian koleksi Sastra Sunda, yaitu berkaitan dengan faktor sumber daya manusia, faktor pendanaan, dan faktor lingkungan.

scholarly journals The other space of social media: Concept study of heterotopia on Instagram

2021 ◽  
Vol 16 (1) ◽  
pp. 12
Author(s):  
Biko Nabih Fikri Zufar ◽  
Eka Kartika Sari
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Discourse Analysis ◽  
Research Method ◽  
Real Space ◽  
Virtual Space ◽  
The Other ◽  
Space And Place ◽  
Original Function ◽  
Technological Developments

Technological developments in society are separate space into two forms, real space and virtual space. The two meet each other when either individuals or communities use virtual space. Foucault described space to be three forms: dystopia, utopia, and heterotopia. This article aims to explain Instagram as virtual space that intersects real space, forming other spaces in the process. This article uses the perspective of the sociology of space and place while also using Foucault’s theory of other space. This study used the qualitative research method with a discourse analysis approach. The finding of this article is that there are six heterotopia principles contained in Instagram’s features. The results, Instagram forms other space beyond the activity of uploading photos or videos. Instagram as a real space becomes biased because of heterotopia. Individuals interpret Instagram differently as a place to share. On the contrary, when sharing activities, other individuals may use it for more than just sharing. Instagram has changed its space due to a shift in place use. Instagram can create other spaces besides its original function of uploading photos or videos through the other features on Instagram.

scholarly journals SASTRA LISAN DALAM PERKEMBANGAN TEKNOLOGI MEDIA: STUDI TERHADAP TRADISI SALAWAT DULANG DI MINANGKABAU

2019 ◽  
Vol 6 (1) ◽  
pp. 1-8
Author(s):  
Eka Meigalia ◽  
Yerri Satria Putra
Keyword(s):  
Social Media ◽  
Primary Data ◽  
Oral Literature ◽  
Media Technology ◽  
Creative Processes ◽  
Digital Era ◽  
The Arts ◽  
The People ◽  
Technological Developments ◽  
Data Source

This paper explains the conditions of oral literature when dealing with the development of media technology. In addition, it explains the use of technologies and media developments in this digital era by oral literary actors in their creative processes for the continuity of tradition. For this reason, the tradition of salawat dulang which developed in Minangkabau was used as the primary data source for the study. The method in this research will be a qualitative. Meanwhile the technique of data collection is done by observation, interviews, and literature review. Based on the research conducted, salawat dulang is one of the oral literature that is able to survive because of its ability to adapt to technological developments. The text that is spoken is always updated according to the tastes of the people that are obtained by speakers through media such as television, radio or social media. Social media was used by speakers as a means of promotion and publication of their activities in the arts.

scholarly journals EFFECTIVENESS ANALYSIS OF MARKETING SYSTEM ANUGERAH MINA LESTARI SMEs USING FACEBOOK SOCIAL MEDIA

2020 ◽  
Vol 9 (1) ◽  
pp. 11
Author(s):  
Lina Asmara Wati ◽  
Hartati Kartikaningsih ◽  
Mimit Primyastanto ◽  
Supriyadi Supriyadi ◽  
Rhytia Ayu Christianty Putri
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing System ◽  
Epic Model ◽  
Digital Era ◽  
Effectiveness Analysis ◽  
National Economic ◽  
Technological Developments ◽  
Use Of Social Media ◽  
Medium Enterprises

This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari  SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

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