Business Survivability: Social Media as a Channel in the Pandemic Era

Almost this past one-year Indonesia has been undergoing global crisis due to COVID-19 pandemic. The weakening of economic sector is caused by the restriction of activity as one form of the supports for the Government in applying health protocol. Many companies of various fields are unable to survive because of undergoing economic contraction. While there are so many companies are having economic contraction, YLEO Indonesia strives. According to one of the distributors, who gains a status as a diamond leader, the income of YLEO increases to 40% during the pandemic. This success is certainly not apart from the role of strategic communication conducted by the company. Moreover, if the company uses social media as one means or channel of communication in conveying education, promotion and interaction with its audience. This research aims at understanding the utilization of social media as a means of communication adopted which supports the business activity of YLEO. The method employed is qualitative descriptive in the form of in-depth interviews as the data collection technique, and content analysis. The summary of this research is the management and utilization of social media as important parts of the company because they are able to encourage the involvement of the audience in various activities in order to further know and understand the expectation and message relevancy which are conveyed to the audience.

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PERAN KELOMPOK TANI DALAM KEGIATAN USAHATANI KAKAO DI DESA KETULUNGAN KECAMATAN SUKAMAJU KABUPATEN LUWU UTARA

Jurnal Agribisnis Indonesia ◽

10.29244/jai.2019.7.2.92-101 ◽

2019 ◽

Vol 7 (2) ◽

pp. 92-101

Author(s):

Ulfa Lestari ◽

Megawati Idris

Keyword(s):

Data Collection ◽

Extension Agents ◽

Pests And Diseases ◽

Cocoa Farmer ◽

Qualitative Descriptive ◽

Descriptive Approach ◽

Farmer Groups ◽

The Government ◽

Depth Interviews

The formation of farmer groups will make it easier for farmers to carry out their farming activities. This study aims to examine the role of farmer groups in cocoa farming activities in Ketulungan Village. The approach used in this study is a qualitative descriptive approach. Respondents were cocoa farmer groups selected using a purposive method. Data collection is done by in-depth interviews with respondents and informants. The informants in this study were extension agents both from related institutions and from the private sector. The results of this study indicate that the role of farmer groups in farming activities includes: (1) Farmer groups as a forum for sharing information, namely farmer groups disseminating information obtained from instructors to their members through meetings; (2) Farmer groups as a place of discussion, namely farmer groups as a place to find solutions to problems in cocoa farming activities such as maintenance and handling of pests and diseases; (3) Farmer groups as a forum for learning, namely farmer groups as a place to get knowledge about cocoa cultivation; (4) Farmer groups as production units, namely farmer groups as providers of facilities and infrastructure in farming activities of their members such as providing fertilizer and cocoa seeds; (5) Farmer groups as a place of cooperation, namely farmer groups capable of cooperating with extension agents, PT Mars and its members in carrying out their farming activities. It is expected that farmer groups, more actively collaborate in farming activities and can cooperate with the government and other parties to improve their farming activities.

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Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19

Business Management and Strategy ◽

10.5296/bms.v12i2.18794 ◽

2021 ◽

Vol 12 (2) ◽

pp. 19

Author(s):

Emi Suwarni ◽

Maidiana Astuti Handayani

Keyword(s):

Information Technology ◽

Social Media ◽

Digital Media ◽

Swot Analysis ◽

Small And Medium Enterprises ◽

Descriptive Analysis ◽

Qualitative Descriptive ◽

The Government ◽

Medium Enterprises

This study aims to find the strategy of developing MSMEs based on potential and opportunities in the period of covid-19. The research object is the MSME unit in Bandar Lampung City, especially MSME banana chips. This study used qualitative descriptive analysis with SWOT analysis. Based on the results it is known that the position of MSMEs is in quadrant I. The strategy of developing MSMEs is to increase the potential and take advantage of opportunities. One of the strategies is the utilization of information technology and social media in the development of MSMEs of the region's flagship banana chip products. The results of this research are expected to be useful as consideration for MSMEs to develop their businesses even during the COVID 19 pandemic. Likewise, for the government to actively socialize the use of digital media for MSMEs so that MSME development will increase. The limitation of this research is that it has not quantitatively calculated the role of social media and information technology in MSME development. This could be an opportunity for further research

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Peran Pemerintah Desa Poto Tano Terhadap Pengembangan Objek Wisata Pulau Kenawa Dalam Membangun Ekonomi Masyarakat

JIAP (Jurnal Ilmu Administrasi Publik) ◽

10.31764/jiap.v7i2.1274 ◽

2019 ◽

Vol 7 (2) ◽

pp. 167

Author(s):

Amil Amil ◽

Lalu Hendra Maniza ◽

Rio Wahyudi

Keyword(s):

Primary Data ◽

Library Research ◽

The People ◽

Qualitative Descriptive ◽

Wild West ◽

The Government ◽

Data Collection Technique ◽

Forestry Services ◽

The Village

Abstrak: Penelitian ini bertujuan untuk mengetahui peran pemerintah desa poto tano terhadap pengembangan Objek wisata pulau kenawa dalam membangun ekonomi masyarakat. Dalam penelitian ini metode yang digunakan adalah kualitatif deskriftif. Sumber data dalam penelitian ini ada dua yaitu menggunakan data primer dan sekunder. Teknik pengumpulan data yang dilakukan adalah dengan menggunakan metode wawancara, observasi, angket, dokumentasi, dan library research. Hasil penelitian peran pemerintah Desa Poto Tano terhadap pengembangan objek wisata pulau kenawa dalam membangun ekonomi masyarakat. Bekerjasama dengan dinas kebudayaan dan pariwisata sumbawa barat dan instansi lain dalam mengadakan event acara Wild West Sumbawa Cruise untuk mempromosikan pulau kenawa. Meningkatnya taraf ekonomi masyarakat Desa Poto Tano menjadi lebih baik dan mampu menciptakan lapangan kerja baru. Faktor penghambat menurut pemerintah karena belum adanya ijin dari kementerian lingkugan hidup dan kehutanan melalui dinas lingkungan hidup dan kehutanan kabupaten sumbawa barat. Belum lengkapnya sarana dan prasarana penunjang pariwisata bagi wisatawan. Faktor pendukungnya adanya kesadaran dari masyarakat desa poto tano untuk mengelola dan menjaga pulau kenawa sebagai aset yang menguntungkan di wilayah mereka. Abstract This study aims to determine the role of the village of Poto Tano government towards the development of Kenawa Island attractions in developing the community's economy. In this study the method used is qualitative descriptive. There are two sources of data in this study, namely using primary data and secular. The data collection technique used is using the method of interview, observation, questionnaire, documentation, and researc library. The results of the research are the role of the village of Poto Tano on the development of Kenawa Island tourism objects in developing the community's economy. Collaborate with the Sumbawa West Culture and Tourism Office and agencies to hold the Wild West Sumbawa Cruise event to promote the island of Kenawa. Increasing the economic level of the people of Poto Tano village has become better and able to create new jobs. The inhibiting factor according to the government is because there is no permit from the environment and forestry ministry through the environmental and forestry services of Sumbawa Barat District. The incomplete facilities and infrastructure supporting tourism for tourists. The supporting factor is the awareness of the people of Poto Tano village to manage and maintain the island of Kenawa as a profitable asset in their area.

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KUALITAS LAYANAN KETERBUKAAN INFORMASI PUBLIK BERBASIS WEBPORTAL PADA PEJABAT PENGELOLA INFORMASI DAN DOKUMENTASI (PPID) KABUPATEN SLEMAN TAHUN 2019

Kybernan: Jurnal Studi Kepemerintahan ◽

10.35326/kybernan.v3i1.513 ◽

2020 ◽

Vol 3 (1) ◽

pp. 55-66

Author(s):

Coni Wanprala ◽

Isnaini Muallidin ◽

Dewi Sekar Kencono

Keyword(s):

Information Disclosure ◽

Central Government ◽

Public Information ◽

Descriptive Study ◽

Field Observations ◽

Public Agencies ◽

The Public ◽

Qualitative Descriptive ◽

The Government ◽

Data Collection Technique

At present the development of technology and information has reached a very rapid level. Technology and information are used as a service media in the government environment which is also known as e-Government, one of which is the service of public information disclosure. The central government through Law No. 14 of 2008 concerning Openness of Public Information, encourages all Public Agencies including the Sleman Regency Government to make transparency in the administration of the state by utilizing information technology. This research is a qualitative descriptive study which aims to describe the reality that occurs. The object of research in this study is the official website of the Information and Documentation Management Officer (PPID) of Sleman Regency with the domain https://ppid.slemankab.go.id then the Sleman Regency Communication and Informatics Office as the organizer of the public information disclosure program. The data collection technique itself is carried out by means of interviews, documentation studies, and field observations (observations). After collecting and presenting data, then the data will be reduced first then analyzed and concluded. From the results of the study, in general the researchers concluded that the Sleman Regency PPID website had reached the level of qualification to become a quality website, however there were still some improvements and evaluations that had to be done by the relevant agencies in order to be better, namely (i) the website was still being assessed as a one-way service (ii) There are still many OPDs that are not ready to implement PPID (iii) data and information are still not updated (iv) lack of responsiveness of services in requests for information.

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Towards the Development of Sustainable Tourism in Pakistan: A Study of the Role of Tour Operators

Sustainability ◽

10.3390/su13094902 ◽

2021 ◽

Vol 13 (9) ◽

pp. 4902

Author(s):

Zia Ullah ◽

Rana Tahir Naveed ◽

Atta Ur Rehman ◽

Naveed Ahmad ◽

Miklas Scholz ◽

...

Keyword(s):

Sustainable Tourism ◽

Developed Countries ◽

Least Developed Countries ◽

Face To Face ◽

Phone Calls ◽

The Government ◽

Social Environmental ◽

Sole Criterion ◽

Depth Interviews

The literature on sustainable tourism is scant, particularly in the least developed countries. Very few studies touch upon the concept and no holistic theoretical or conceptual frameworks around the idea of sustainable tourism have been formulated. This study aims at exploring the role of tour operators in developing sustainable tourism in Pakistan and how the tour operators (TOs) conceive their role in this regard. TOs were reached through phone calls, emails, and virtual sources as face-to-face interviews were not possible due to COVID-19 pandemic and restrictions on travel by the government. In-depth interviews were conducted to gather data. Results suggest that the TOs although realize the importance of social, environmental, and economic dimensions of tourism on the communities but have no management systems in place to cater accordingly. There are no incentives in place by the government facilitate TOs to design and implement such systems. The TOs do not select a destination based on Global Sustainable Tourism Council criterion, but rather the selection of destination is mostly demand-based and profit-oriented. The study suggests that corporate profit motive is the sole criterion for decision making and is one of the major causes impeding sustainable tourism in Pakistan. The role of TOs in developing sustainable tourism is vague as the TOs do not have any systems in place to implement sustainable models. The study recommends that efforts need to be put in place to incentivize sustainable tourism in Pakistan and proper laws should be set forth by the authorities to comply by the TOs. The role of TOs is important and understood, however, there is a need to put proper systems in place.

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Brand and influencer strategies in social media marketing of luxury brands in African cities

Journal of Design Business & Society ◽

10.1386/dbs_00022_1 ◽

2021 ◽

Vol 7 (1) ◽

pp. 105-121 ◽

Cited By ~ 1

Author(s):

Mehita Iqani

Keyword(s):

Social Media ◽

Luxury Brands ◽

African Cities ◽

Global Brands ◽

Global Brand ◽

Critical Theories ◽

The Social ◽

The Relationship ◽

Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

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THE URGENCY OF RELIGIOUS FORUM AS THE BASIS OF EDUCATION FOR CORRUPTION PREVENTION AMONG GOVERNMENT OFFICIALS (A MULTI-SITE STUDY IN MALANG RAYA GOVERNMENT MOSQUES)

Didaktika Religia ◽

10.30762/didaktika.v9i1.3166 ◽

2021 ◽

Vol 9 (1) ◽

pp. 187-206

Author(s):

Ahmad Barizi ◽

Siti Rohmah ◽

Moh. Anas Kholish

Keyword(s):

Cultural Capital ◽

Shock Therapy ◽

Qualitative Approach ◽

Religious Activities ◽

Government Officials ◽

City Hall ◽

The Government ◽

Corruption Prevention ◽

Depth Interviews

This article aims to determine the construction of the thoughts of preachers and preachers about the urgency of preventing corruption through religious forums at the Greater Malang Government mosque. In addition, this study also aims to identify and analyze the role of spiritual forums in the Greater Malang Government mosque in preventing corruption. The approach used in this study is a qualitative approach by making in-depth interviews, observations, and documentation as data collection techniques. The results of this study indicate that the construction of preachers and preachers about the urgency of religious forums as a basis for preventing and fighting corruption in Malang Raya has strong potential as well as cultural capital to inject the awareness of the mustami', most of whom are officials. There are construction variants among the preachers and preachers at the Government Mosque of Malang Raya. The constructions in question include theological buildings, Sufism, jinayah fiqh, eschatological constructions, and qawaidul fiqhiyah. Meanwhile, the role of preventing and fighting corruption at the Baiturrohim Mosque in Malang City Hall through religious forums has been carried out. However, studies on the theme of corruption are not explicitly discussed but are tucked away in various themes of sermons and lectures. Likewise, what happened at the Baiturrahman Grand Mosque, Malang Regency, and An Nuur Mosque, Batu City, several momentums of religious forums that were used as the basis for preventing and fighting corruption were expressed in religious activities such as cults, weekly and monthly recitations, Friday sermons, and commemorations. Islamic holidays. Through religious forums, preachers play a significant role as spiritual generators to bring about social change. This effort is carried out as shock therapy for officials so that they can behave honestly and trustworthy.

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THE ROLE OF INSTAGRAM AS AN INFORMATION DELIVERANCE TO THE CITIZEN BY THE PUBLIC RELATIONS OF SALATIGA CITY GOVERNMENT

Expose Jurnal Ilmu Komunikasi ◽

10.33021/exp.v2i2.610 ◽

2019 ◽

Vol 2 (2) ◽

pp. 111

Author(s):

Silvia Widya Kusumaningtyas ◽

Zon Vanel

Keyword(s):

Social Media ◽

Public Relations ◽

Active Role ◽

City Government ◽

Online Information ◽

The Public ◽

Information Media ◽

Government Public Relations ◽

The Government

Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.

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Discontinuous Usage Intention of Millennials in Using Facebook: The Role of SNS Exhaustion Mediates Social Overload

European Journal of Business Management and Research ◽

10.24018/ejbmr.2019.4.3.24 ◽

2019 ◽

Vol 4 (3) ◽

Author(s):

Putu Laksmita Dewi Rahmanyanti ◽

Ni Nyoman Kerti Yasa

Keyword(s):

Social Media ◽

Social Networking Sites ◽

Sampling Method ◽

User Behavior ◽

Negative Results ◽

Analysis Technique ◽

The Social ◽

Data Collection Technique ◽

Continuous Use

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.

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PENANGGULANGAN KEMISKINAN DI SEKTOR PERTANIAN: KASUS PADA PROGRAM BEKERJA

Analisis Kebijakan Pertanian ◽

10.21082/akp.v19n2.2021.109-134 ◽

2021 ◽

Vol 19 (2) ◽

pp. 109

Author(s):

Endro Gunawan ◽

Bambang Irawan

Keyword(s):

Poverty Reduction ◽

Agricultural Sector ◽

Laying Hens ◽

Descriptive Analysis ◽

Primary Data ◽

Qualitative Descriptive ◽

Agricultural Business ◽

Plantation Crops ◽

Depth Interviews

In order to reduce poverty in the agricultural sector, the Ministry of Agriculture implements the BEKERJA program, which is an effort to empower poor farmers in farming multi-commodities, including laying hens, vegetables, fruit and plantation crops. The objective of this study is to understand the role of the program on increasing farmers' income and reducing poverty. This research was conducted in 11 provinces covering 38 districts which were the location of the BEKERJA program in 2018 and 2019. The data used were primary data collected through in-depth interviews of farmers participating in the program. The results of quantitative and qualitative descriptive analysis concluded that the program was quite successful in enhancing agricultural business activities among poor farmers, but it had not been able to increase farmers' income significantly. The number of poor farmers participating in the program only decreased by 1.48%. There are many challenges faced in empowering poor farmers, and therefore a strong commitment is needed to reduce poverty in the agricultural sector. To increase the effectiveness of these poverty reduction efforts, the empowerment of poor farmers in the future should be carried out as the following: (1) commodities developed are focused on the laying hens and vegetables farming, (2) farmers empowerment and provision of agricultural facilities should be continued at least until the farming activities is financially profitable, (3) technical guidance for cultivation should be strengthen, (4) beneficiaries of the program should be prioritized to young farmers, and (5) development a special program that is focussed for the poor farmers.

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