INFLUENCE OF SITUATION FACTORS ON CONSUMER BEHAVIOR

2017 ◽  
Author(s):  
Viktoriia Traino ◽  
Keyword(s):  
Consumer Behavior ◽  
Consumer Preferences ◽  
Customer Behavior ◽  
Situational Factors ◽  
State And Society ◽  
Psychological Differences ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Effective Instrument ◽  
The Impact

In competitive markets, it is important for companies to identify factors that affect consumer behavior and well-timed anticipate alterations in their behavior. The probability of purchasing goods or services by the consumer depends on certain situations in which he finds himself. Understanding the characteristics of situational factors, consumer preferences, habits, the ability to predict and manage them will influence consumer behavior, especially in the buying process. At present, the issues of studying the influence of situational factors on consumer behavior in today's unique conditions are insufficiently studied. The purpose of the publication is to analyze the impact of situational factors on consumer behavior in today's special conditions and to propose appropriate measures to improve the activities of enterprises, taking into account the factors considered. The study used general scientific research methods: abstract-logical, analysis and synthesis, systematization and generalization. Consumer behavior is a person's actions under the influence of the environment, individual and psychological differences in the process of realizing the need, finding information, choosing, purchasing, using goods or services and getting rid of them. An important condition for the effective operation of the enterprise is to determine the most noteworthy factors influencing consumer behavior. One of such factors is situational. The modern period is characterized by the following situations that regulate or modification the habits of consumers: changes in social status; emergence of the latest technologies; rules and norms established by the state and society; emergencies. During the life of the same person under the influence of situations modification desires, values, habits, needs, behavior. Therefore, businesspersons and marketers should allot special attention to situational factors that influence consumer behavior. After all, the influence on customer behavior is a effective instrument for modeling consumer behavior and demand governance.

The impact of a pandemic on the development of logistics: EU experience and problems in Ukraine

2021 ◽  
pp. 90-100
Author(s):  
Olena Kuzmenko ◽  
Valentyn Kuzmenko ◽  
Viktoriya Kukhtina
Keyword(s):  
International Business ◽  
Material Resources ◽  
On Demand ◽  
Analysis And Synthesis ◽  
Logistics Market ◽  
General Scientific ◽  
The Impact ◽  
Final Consumer ◽  
The Eu

An important aspect of any industry is the rapid and effective adaptation to changing conditions. The logistics market during the pandemic and related constraints has changed significantly, and competition in this segment has become higher than ever. Many consumers are forced to reduce consumption, companies have reduced supplies and production, diversified their activities. The transportation market has become denser and the struggle for the customer has intensified. Optimization of financial, labor, and material resources through the reduction of activities can negatively affect the quality of logistics services, the speed of processing goods, and their delivery to the final consumer. Based on the relevance, the aim of the research is to study the impact of the COVID-19 pandemic on logistics, assess the results of such impacts in the EU, as well as outline trends and prospects for the logistics market in terms of declining coronavirus and market recovery. The research methodology is based on the use of general scientific and specific methods, in particular: analysis and synthesis, induction and deduction, systematization, generalization. The scientific novelty of the study is that the changes that have taken place in logistics have led to the emergence of new trends and trends that need to be generalized and evaluated in terms of prospects for impact on the industry. The study summarized the conclusion that the coronavirus pandemic created opportunities for some companies and threats for others. As a result of the constraints and challenges that have become inherent in international business and logistics, e-commerce, on-demand delivery, and the concept of “last kilometers” are developing rapidly in the EU and Ukraine. The logistics market has a tendency to consolidate and diversify. At the same time, once the European economy returns to normal, most of the changes that have taken place in logistics will be irreversible. Keywords: logistics, pandemic consequences, trade, supply chain, transport

scholarly journals Features of Development and Implementation of Competitive Advantages of Establishments of Restaurant Economy in Modern Market Conditions

2021 ◽  
Vol 8 (1) ◽  
pp. 58-67
Author(s):  
Valentyna V. Postova
Keyword(s):  
Competitive Advantage ◽  
Consumer Preferences ◽  
Competitive Advantages ◽  
Market Conditions ◽  
Scientific Methods ◽  
Different Types ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Main Factors ◽  
Economic Criteria

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences

scholarly journals Investment marketing strategy for diversified enterprises

2019 ◽  
pp. 146-152
Author(s):  
Oleksandr Kalinin
Keyword(s):  
Business Models ◽  
Growth Strategy ◽  
Entrepreneurial Activity ◽  
Global Trends ◽  
Scientific Methods ◽  
Goods And Services ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
And Control ◽  
The Impact

Introduction The amount of capital that individual, corporate and institutional investors are willing to invest in certain assets is increasing every year. This leads to a revitalization of entrepreneurial activity and growth of the economy as a whole. It is also very active in creating certain disparities in the distribution of investment flows at the cross-sectoral level. There are industries that perceive investors more positively, and other industries perceive less positively. Among these industries, and even more types of businesses, are diversified companies or conglomerates that are perceived by investors as a chaotic set of assets that management is unable to manage effectively. Purpose The purpose of this article is to study the global trends in managing strategies for competitive advantage in the capital market by diversified enterprises. The purpose of the article is to study the theoretical aspects of management and planning the choice of growth strategy for diversified enterprises; to analyze the systems of strategic management of investment marketing for diversified companies; develop solutions to improve the marketing management system for various companies in the context of attracting investment. Method (methodology) In the course of the research, the following general scientific methods are used: analysis and synthesis, grouping and systematization of revealing the essence of investment marketing, its structure, principles of its formation, development of the concept of diagnostics of efficiency of investor attraction systems and control of this process; induction and deduction - to summarize the theoretical aspects of the peculiarities of the formation of the structure of investment marketing; statistical and economic - to evaluate the investment attractiveness of a diversified enterprise. Results It was suggested to the conglomerate companies to distance their company brand from its subsidiaries as much as possible so that there was no problem in identifying the main focus of the conglomerate's business activity. For the analysis of companies that should be considered for placement of their own and borrowed funds by conglomerates and to demonstrate this investment policy, investors can distinguish the following areas of analysis of potential companies: whether the leadership of a company in a particular segment can lead to the possibility of controlling the pricing of goods or / or company services; whether it is possible to create a competitive business through the attraction of additional investment opportunities. Thus, solving the problem of finances, and more precisely the ability to run a business for a certain time, can bring to positive indicators of profit and return on invested capital; the impact on the aggregate industry reserve of profits, which makes it possible to receive more profit from the industry of related fields from consumers than competitors can, thus ensuring long-term competitiveness. Also regarding the display of client base of goods and services that we can distinguish for investors is: demonstrating the presence of privileged clients; the existence of diversified profit strategies; availability of special copy - protected goods and business models; the presence of unique and difficult to copy distribution and communication channels; the presence of barriers to competitors (patents. Brand, licensing, large investments in market entry, etc.).

scholarly journals Consumer behavior in China and Russia: Comparative analysis

2021 ◽  
Vol 2 (1) ◽  
pp. 74-90
Author(s):  
Tiantian Li ◽  
Ximeng Ye ◽  
Anastasiya Ryzhikh
Keyword(s):  
Comparative Analysis ◽  
Consumer Behavior ◽  
Consumer Preferences ◽  
Digital Technologies ◽  
Chinese Consumers ◽  
Scientific Publications ◽  
New Era ◽  
Internet Technologies ◽  
Functional Factors ◽  
The Impact

This article is a study of consumer behavior in China and Russia. The research studies scientific publications and consumer preferences in both countries. Comparative analysis shows that Russia and China, which are rapidly entering a new era of consumption, differ in the level of development of consumer behavior that is directly related to the level of development of digital technologies. Therefore, the impact of COVID-19, the development of digitalization, and the spread of Internet technologies have led to an improvement in diversified consumer preferences that contributed to a change in consumer behavior in China. Currently, there is an insufficient level of digitalization of society in Russia, which does not allow to fully interact with consumers and influence their preferences. The authors also identify contemporary trends in consumer behavior worldwide. In addition, some factors that determine the choice of a certain type of consumer behavior are also identified: external factors, motivational factors, and functional factors. Based on the results of the study, a universal model of the influence of various factors on the behavior of Russian and Chinese consumers is formed and some recommendations are given to sellers during the COVID-19 period.

scholarly journals Assessment of the impact of the tax burden upon workforce productivity

2021 ◽  
pp. 9-18
Author(s):  
Yuliya Aleksandrovna Steshenko
Keyword(s):  
Socioeconomic Development ◽  
Tax Burden ◽  
Scientific Methods ◽  
Development Indicators ◽  
Tax Incentive ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Workforce Productivity ◽  
Investment In Fixed Assets ◽  
The Impact

The article examines the impact of such factors as the average monthly salary of employees, investment in fixed assets, tax burden, cost value for research and development, and workforce productivity. For building the model, the author applies statistical data on socioeconomic development indicators of 32 constituent entities of the Russian Federation for 2017. Tax burden lowers the workforce productivity; therefore, the use of tax incentives and preferences contributes to the achievement of the goals of economic growth. The research is based in the general scientific methods of analysis and synthesis, as well as econometric analysis. The article is dedicated to the creation of correlation-regression model of impact assessment. The conclusion is drawn that three out of four determinants indicate a significant positive correlation with workforce productivity. The effective tax incentive mechanism may become a catalyst for the economic development and contributes to securing employment.

scholarly journals IMPACT OF THE MACRO ENVIRONMENT ON THE ECOTOURISM INFRASTRUCTURE

2020 ◽  
Vol 1 (2) ◽  
pp. 33-38
Author(s):  
Liudmyla Bezuhla
Keyword(s):  
Social Services ◽  
Economic Benefits ◽  
Primary Sources ◽  
Analysis And Synthesis ◽  
Macroeconomic Indicators ◽  
Research Problems ◽  
General Scientific ◽  
The One ◽  
Object Of Study ◽  
The Impact

The purpose of the study is to assess the impact of the macro environment on ecotourism infrastructure. Methodology. The theoretical and methodological basis of the article is the basic provisions of the theory of ecotourism development in the conditions of transformational changes. To achieve the goal of the research, there were used general scientific theoretical methods: generalization, explanation, grouping – to analyze the views of economists on the object of study and to formulate conclusions of the content analysis of primary sources; analysis and synthesis – to substantiate the conceptual provisions, principles in solving research problems. Results. Ecotourism infrastructure plays a key role in the development of ecotourism. Its existence is associated with the state of productive forces and the territorial division of labor, as well as the efficiency of material production. The infrastructural arrangement of ecotourism, on the one hand, depends on the pace of modernization, and on the other hand, it acts as a driver of economic growth of ecotourism. The development of ecotourism infrastructure depends on the specifics of the industry and regions and is carried out in accordance with changes in the production sphere. It is given that infrastructure has a significant impact on the efficiency of economic entities through the participation of industrial and social services in the creation of consumer value and prices of services. Thus, it is important to study the impact of the macro environment on ecotourism infrastructure. Practical implications. The subject оf research is the theoretical and methodological, as well as scientific and practical principles of assessing the impact of the macro environment on ecotourism infrastructure. In the article, the principles of effective ecotourism with optimal ecotourism infrastructure usage have been justified. It is determined that the development of ecotourism can cause a variety of consequences at the local, regional and national levels, the range of which is from very favorable to destructive. Socio-economic aspects related to the development of ecotourism infrastructure are analyzed. Value/ originality. PEST-analysis of the impact of the macro environment on the ecotourism infrastructure was conducted. Having studied the impact of macroeconomic indicators on ecotourism infrastructure, it can be argued that it is optimal to put economic benefits in the foreground and ensure the preservation of their own habitat.

scholarly journals CUSTOMS AFFAIRS IN THE CONDITIONS OF COVID-19

2020 ◽  
Vol 133 (5) ◽  
pp. 42-57
Author(s):  
Taras KARAVAYEV ◽  
Nina KALUGA
Keyword(s):  
The State ◽  
Complete Analysis ◽  
International Treaties ◽  
Scientific Methods ◽  
The World ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Legislative Changes ◽  
Almost All ◽  
The Impact

Background. The COVID-19 pandemic declared by the WHO in March 2020 have significantly affected almost all sectors of economy and life spheres, including the imple­mentation of customs affairs. Introduced changes in the trade and customs policy of count­ries of the world, legislative changes and quarantine measures have affected the activity of the customs authorities of Ukraine, which requires a separate study. Analysis of recent researches and publications has shown that the published up to date papers aren’t systematic and can’t claim to be a complete analysis of the problems and challenges related with the impact of the COVID-19 pandemic on customs affairs at the WCO level and in Ukraine. The aim of the paper is to analyze the WCO measures and the implementation of cus­toms affairs by the customs of the State Customs Service of Ukraine in the conditions of the COVID-19 pandemic. Materials and methods. General scientific methods such as the systematic approach, theo­retical generalization and comparison, analysis and synthesis have been used in the research. Results of the research. Globally, the WCO and partner organizations have develop­ped measures to achieve the balance between combating the spread of COVID-19 and ensuring continuity of supply chains. The quarantine measures introduced in the world and in Ukraine have affected the activities of the customs authorities of the State Customs Service. At the first stage, 94 checkpoints across the state border and points of control were temporarily closed, 38 of which remain closed till now. The total number of vehicles passed through the customs border of Ukraine in January-September 2020 compared with 2019 decreased by more than 2 times to 6.7 million units. The largest reductions were fixed for road, air and river transport. The total volume of customs declarations of the MD-2 form decreased by 5.7%. However, the number of other customs documents, according to which goods are sent in international postal and express shipments, has significantly increased. Conclusion. In the conditions of the COVID-19 pandemic, the WCO focused their attention of customs administrations on taking the necessary measures to protect customs personnel who in direct contact with citizens and carriers when crossing borders. The mea­sures introduced in Ukraine in connection with the spread of COVID-19 have affected the activity of the customs authorities of the State Customs Service. However, the customs officials carried out customs formalities promptly and according to the current legislation and international treaties of Ukraine.

scholarly journals TOURISM TERRITORIAL BRANDING IN THE CONDITIONS OF THE COVID-19 PANDEMIC (ON THE EXAMPLE OF UKRAINE AND POLAND)

2021 ◽  
Vol 7 (4) ◽  
pp. 91-100
Author(s):  
Оleh Karyy ◽  
Uliana Balyk ◽  
Nataliia Kara
Keyword(s):  
Consumer Behavior ◽  
Systematic Approach ◽  
Tourism Development ◽  
Tourism Industry ◽  
Development Status ◽  
Tourism Marketing ◽  
Brand Development ◽  
Analysis And Synthesis ◽  
Marketing Tool ◽  
The Impact

In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find effective ways to reboot the tourism industry. Territorial branding as a tourism marketing tool is one of such ways. Therefore, the purpose of this article is to compare the features of tourism branding in Ukraine and Poland, taking into account the impact of the COVID-19 pandemic on the tourism industry and consumer behavior. The study is grounded on the use of general and specific methods based on a systematic approach to the study of tourism branding opportunities in Ukraine and Poland before and during the COVID-19 pandemic: analysis and synthesis – used to compare the competitiveness of tourism, brand, development status and trends in the tourism industry of countries; deduction and induction – used to describe the impact of the COVID-19 pandemic on tourism development and outline the problems of competitiveness of countries' tourism; abstraction and generalization – used to provide recommendations on how to improve countries' tourism branding. The article revealed that tourism plays a significant role in the economy of Ukraine and Poland and is closely linked with other industries. A comparison of the weaknesses and strengths of the countries’ tourism competitiveness made it possible to identify basic components that need to be improved. It was found that Ukraine and Poland are in constant search of optimal tourist brands. The authors investigated the specifics and retrospective development of tourist brands by government bodies in both countries. The concept of the latest versions of the tourist brand is to show Ukraine as an open, modern country where all the most interesting things are happening right now (Ukraine NOW), and Poland as a country that can expand the imagination of visitors (Poland. Move your imagination). Based on a comparison of various international rankings levels of tourist brands of these countries, it was found that Poland has a much better performance than Ukraine. In addition, the authors thoroughly investigated the effects of the COVID-19 pandemic on tourism development in both countries and changes in tourism consumer behavior. The article offers recommendations for improving the tourism brands of countries, taking into account the new epidemiological conditions.

Psychological Aspects of the Role of Product Advertising Against Consumer Purchase Interest: Study of Gain Mass Milk Advertising at Gymnastic

2018 ◽  
Vol 1 (2) ◽  
pp. 44-51
Author(s):  
Andy Alfatih ◽  
Muhammad Rio Septian
Keyword(s):  
Consumer Behavior ◽  
Customer Behavior ◽  
Psychological Aspects ◽  
Cognitive Effect ◽  
Milk Products ◽  
Male Sex ◽  
Advertising Exposure ◽  
The Impact ◽  
The Relationship

Abstract Introduction.The main purpose of advertising certain products or services is to attract customer attention and analyze the impact of advertising on customer behavior. Various studies show that there are significant links between cognitive and psychological aspects. The cognitive effect of an advertisement begins with the influence of the visual aspects of the advertisement. This research was aimed to explore the role of product advertising on consumer buying interest by studying aspects of psychology. Methods. The study design was observational analytic study that seek to see the relationship between exposure to milk mass forming muscle mass and consumer buying interest. The exploration dimensions for advertising exposure are ad frequency, ad duration and ad intensity using questionnaire. Total samples in this study were 60 people, age ranges from 18-35 years and male sex. Results. This study found as many as 70% of respondents understood the message delivered by the milk advertisement. As many as 56.7% of respondents expressed an interest in buying these muscle-building milk products. Around 58% of respondents stated their willingness to promote the product to others. Conclusion. This research shows the role of advertising in shaping consumer behavior and buying interest. The more attractive and the more often the ad is displayed it will trigger aspects of attractiveness and confidence in the product. Along with the need, further reinforce the behavior to buy products.

scholarly journals Customer behavior impact on international tourist's travel intention due to Covid-19

2020 ◽  
Vol 1 (3) ◽  
pp. 231-243
Author(s):  
Febriana Riestyaningrum ◽  
◽  
Ehsan Ferdaos ◽  
Bahruz Bayramov ◽  
◽  
...  
Keyword(s):  
Consumer Behavior ◽  
Tourism Industry ◽  
Customer Behavior ◽  
Future Research ◽  
Research Issues ◽  
Simultaneous Impact ◽  
Travel Restrictions ◽  
Convenience Sampling ◽  
The Impact ◽  
Partial Effects

Purpose: Several industries affected by the Covid-19 outbreak – one of the most affected is the tourism industry due to travel restrictions, which have resulted in an unprecedented slump in the number of international tourists. This situation has an impact on changing consumer behavior towards intention to travel. This study aims to measure the impact of Covid-19 on international tourists' consumer behavior towards crises to intention to travel overseas after the pandemic is over. Research methodology: A paper questionnaire was distributed to international tourists who have been traveling abroad (outside country of origin) at least once during the last 12 months through a nonprobability, convenience-sampling approach. A total of 350 questionnaires were analyzed using multiple regression linear. Results: The results from the regression model suggest that: (1) general impact have significant partial effects on traveling intention; (2) attitude and preference have a significant partial impact to travel intention; (3) hygiene and safety have significant partial impacts to travel intention; (4) general impact, attitude, and preference, hygiene and safety have a significant simultaneous impact to travel intention. Implications and future research issues were discussed. Limitations: This research is limited due to the limited number of respondents. Contribution: This research suggests that every country carries out promotions and increases national branding to rebuild trust to travel. Keywords: Impact, Covid-19, Customer behavior, International tourists, Travel intention, Post-pandemic

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