scholarly journals STRUKTUR WACANA DALAM RITUAL NYADRAN AGUNG DI KABUPATEN KULON PROGO

Widyaparwa ◽  
2019 ◽  
Vol 46 (2) ◽  
pp. 168-178
Author(s):  
Desy Rufaidah ◽  
Octavian Muning Sayekti
Keyword(s):  
Discourse Analysis ◽  
Discourse Structure ◽  
Micro Structure ◽  
Social Culture ◽  
Mutual Assistance ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Key Informant

This study aims to describe the discourse structure used in Nyadran Agung ritual which was held in Kulon Progo District. The data of the research are words (utterances) and material elements in the ritual. The data are collected through observation and in-depth interview. The collected data are validated using key informant review, source triangulation and method. To analyze the data, the researchers perform interactive analysis technique and Teun Van Dijk’s model of discourse analysis. The result shows that discourse structures of Nyadran Agung ritual are divided into macro structure, superstructure, and micro structure. The macro structure covers social-culture, religious value, tolerance, and mutual assistance. The superstructure covers pre-preface, preface, content, and closing. The micro structure is observed from the sentence types used during the ritual which covers declarative and imperative (politeness, request, hope, and invitation) sentences.Penelitian ini bertujuan mendeskripsikan struktur wacana ritual Nyadran Agung di Kabupaten Kulon Progo. Data dalam penelitian ini berupa kata-kata (tuturan) dan unsur material dalam ritual Nyadran Agung. Data diperoleh dengan observasi dan wawancara mendalam. Data yang telah diperoleh divalidasi dengan review informan kunci, triangulasi sumber, dan metode. Data yang telah divalidasi dianalisis dengan teknik analisis interaktif dan model analisis wacana Teun Van Dijk. Hasil penelitian ini menunjukkan bahwa struktur wacana dalam ritual Nyadran Agung terbagi menjadi struktur makro, superstruktur, dan struktur mikro. Struktur makro ritual Nyadran Agung, yaitu sosial-budaya, religius, toleransi, dan gotong royong. Superstruktur dalam ritual Nyadran Agung terbagi menjadi empat bagian, yaitu prapendahuluan, pendahuluan, isi, dan penutup. Struktur mikro dilihat dari jenis kalimat, dalam ritual Nyadran Agung ditemukan kalimat deklaratif, imperatif (santun, permintaan, harapan, dan ajakan).

scholarly journals STUDI TENTANG IKLIM ORGANISASI DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA KSP BINA SEJAHTERA

2020 ◽  
Vol 5 (3) ◽  
pp. 275-286
Author(s):  
Wanda Angelika ◽  
Syahrir Natsir ◽  
Yoberth Kornelius
Keyword(s):  
Organizational Climate ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Citizenship Behavior ◽  
Descriptive Data ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Climate Influences ◽  
Depth Interviews

This study aims to find out how the organizational climate and the implementation of Organizational Citizenship Behavior (OCB), as well as the factors that influence both aspects of the KSP Bina Sejahtera. This research is a type of qualitative research that is descriptive. Data sources come from observation and in-depth interviews. The data analysis technique used is interactive analysis of Milles and Hubberman, where data is collected, presented, reduced, and drawn conclusions. The results show that a good organizational climate and the application of Organizational Citizenship Behavior (OCB) are very important for the progress of an organization because it has influence on increasing maximum performance. In addition, the organizational climate influences the creation of OCB actions carried out by employees, because the organizational climate is an initial condition that triggers OCB. When the organizational climate is good, the members of the organization will always support the work beyond the obligations they should and will always support the goals of the organization. Penelitian ini bertujuan untuk mengetahui bagaimana iklim organisasi dan penerapan Organizational Citizenship Behavior (OCB), serta faktor-faktor yang mempengaruhi kedua aspek tersebut pada KSP Bina Sejahtera. Penelitian ini merupakan jenis penelitian kualitatif yang bersifat deskriptif. Sumber data berasal dari observasi dan wawancara mendalam (in-depth interview). Teknik analisis data yang digunakan adalah analisis interaktif Milles dan Hubberman, dimana data dikumpul, disajikan, direduksi, dan ditarik kesimpulan.Hasil penelitian menunjukkan bahwa bahwa iklim organisasi yang baik dan adanya penerapan Organizational Citizenship Behavior (OCB) sangatlah penting bagi kemajuan sebuah organisasi karena memiliki pengaruh terhadap peningkatan kinerja yang maksimal. Selain itu, iklim organisasi mempengaruhi terciptanya tindakan OCB yang dilakukan oleh karyawan, karena iklim organisasi merupakan kondisi awal yang memicu terjadinya OCB. Ketika iklim organisasi baik maka anggota organisasi akan selalu mendukung pekerjaan melebihi kewajiban seharusnya dan akan selalu mendukung tujuan organisasi.

scholarly journals A DISCOURSE ANALYSIS OF RHETORICAL STYLE IN RESEARCH ARTICLE INTRODUCTION IN LAW STUDIES WRITTEN BY INTERNATIONAL AUTHORS

2019 ◽  
Vol 2 (4) ◽  
pp. 84-102
Author(s):  
Ejontomi Afrizon ◽  
Safnil Arsyad ◽  
Zahrida .
Keyword(s):  
Discourse Analysis ◽  
Qualitative Method ◽  
Discourse Structure ◽  
Common Pattern ◽  
Rhetorical Style ◽  
Research Article ◽  
Analysis Technique ◽  
The One

This research is aimed at finding the most dominant move, step and the most common pattern of rhetorical style in Research Article Introduction in Law Studies Written By International Authors. The documentation technique  and checklist were  used  in this research. Fifteen English RA introductions by International authors were analyzed by using disourse analysis technique, using quantitative as well as qualitative method and following Swales’s CARS Model (1990). The results show that the authors dominantly use Move 1 (Establishing a territory) and Step 2 of Move 1 (Making Topic Generalisation). The fifteen articles mostly have the same model in leading to understanding to the article introduction. In addition, International authors of English RAs in Law Study prefer describing the phenomena and found the problem based on it to describing the previous research. The most common pattern is Complete Pattern. The articles which belong to Complete Pattern have three moves. While the one which has two moves belong to Semi complete and the one which has one move only belong to incomplete pattern. In conclusion, the articles in the three journals are categorized into appropriate articles in term of discourse structure.

scholarly journals PEMBERITAAN TIRTO.ID TENTANG KEKERASAN DI PAPUA: ANALISIS WACANA KRITIS TEUN VAN DIJK

JURNAL PESONA ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 122-136
Author(s):  
Nur Wahyudi ◽  
Dadang S Anshori ◽  
Jatmika Nurhadi
Keyword(s):  
Discourse Analysis ◽  
Mass Media ◽  
Critical Discourse Analysis ◽  
Text Structure ◽  
Critical Discourse ◽  
Analysis Model ◽  
Micro Structure ◽  
The Public ◽  
Analysis Technique ◽  
Data Collection Technique

AbstrakMedia massa memiliki peran yang sangat besar dalam menyebarkan informasi dan berita. Namun, media massa ini juga dapat dimanfaatkan oleh pihak-pihak tertentu untuk membentuk pemahaman atau ideologi bagi masyarakat. Oleh karena itu, media massa dikatakan tidak netral dan masih menggandeng pihak-pihak tertentu. Informasi tentang Papua masih dibatasi oleh mereka yang memiliki kekuasaan, maka masyarakat Indonesia pada umumnya tidak mengetahui apa yang terjadi di Papua dan sebaliknya, masyarakat Papua tidak mengetahui informasi tentang dunia luar. Penelitian ini akan membahas pemberitaan Tirto.id yang berjudul “Rekaman Kekerasan di Papua”. Penelitian ini dilakukan dengan menggunakan pisau analisis wacana kritis model Teun A. Van Dijk. Metode yang digunakan adalah deskriptif kualitatif. Objek penelitian ini berupa kata, frasa, kalimat atau wacana dalam berita “Rekaman Kekerasan di Papua”. Teknik pengumpulan data menggunakan teknik observasi dan teknik catat. Teknik analisis data menggunakan model Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa analisis struktur teks yang dilakukan pada teks berita “Rekaman Kekerasan di Papua” sesuai dengan tiga struktur model analisis wacana Teun A. Van Dijk.Kata kunci: Analisis Wacana Kritis, Struktur Makro, Struktur Mikro, Struktur Super AbstractThe mass media has a very big role in spreading information and news. However, this mass media can also be used by certain parties to form an understanding or ideology for the public. Therefore, the mass media is said to be not neutral and still takes with certain parties. Information abaot Papua is still limited by those who have power, then the Indonesian people in general do not know what is happening in Papua and vice verse, the Papuan people do not know informaiton about the outside world. This research will discuss the Tirto.id news entitled “Recording Violence in Papua”. This research was conducted using rhe critical discourse analysis knife of the Teun A. Van Dijk model. The method used is descriptive qualitative. The object of this research is a word, phrase, sentence or discourses in the news “Recording Violence in Papua”. The data collection technique used the observation technique and note-taking technique. The data analysis technique used the Miles and Huberman model. The results of this study indicate that the text structure analysis carried out on the news text “Recording Violence in Papua” is in according with the three structures of discourse analysis model Teun A. Van Dijk.Keywords: Critical Discourse Analysis, Macro Structure, Micro Structure, Super Structure

scholarly journals Penerimaan Masyarakat terhadap Website P3M.Sidoarjokab.go.id

2016 ◽  
Vol 4 (2) ◽  
pp. 121
Author(s):  
Dyah Ary Setya Ningrum ◽  
Ainur Rochmaniah
Keyword(s):  
Qualitative Method ◽  
Information Design ◽  
Ease Of Use ◽  
Website Design ◽  
Service Center ◽  
Web Traffic ◽  
Interactive Analysis ◽  
Interview Technique ◽  
Analysis Technique ◽  
Depth Interview

This study aimed to describe community reception of website P3M.sidoarjokab.go.id. This research used descriptive qualitative method with in-depth interview technique. The focus of this research discussed perception, thinking, preference, interpretation, ease of use, easy of finding information, design of page, web traffic and search in website of Complaint Service Center (P3M). Data analysis technique in this research used interactive analysis, with five informant. The research found that P3M website had applied ease of use dimension and web traffic and search well. P3M website had facilitated the user at the time that would report with the ease of features and access, and facilitate the user at the time that would search the website in search engines. P3M websites were still lack in applying the easy of finding information and design of page dimensions. Images in the website was still very poor so could not support information and website design P3M was still very monotonous and not interesting.

DINAMIKA PSIKOLOGIS PADA MANTAN PECANDU NAPZA YANG SEDANG MENJALANI PROGRAM SUBSTITUSI ORAL METADON (STUDI KASUS)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Wina Lova Riza
Keyword(s):  
Sampling Technique ◽  
Drug Addicts ◽  
Structured Interviews ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Case Study Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Psychological Dynamics ◽  
Depth Interviews

 This study aims to determine the psychological dynamics of former drug addicts, starting from drug abuse until they become addicted, deciding to stop using them. This study uses a qualitative approach, the subject or informant is determined using a non-probability sampling technique with a purposive sampling type based on predetermined criteria, which involves one informant, namely a male (F) aged 42 years. Data collection methods used in this study are in-depth interviews (in depth interviews), where researchers will interview informants with semi-structured interviews. In addition, researchers also used observation and psychological tests, which are graphic tests in the form of DAM (Draw a Man) and BAUM (tree drawing) tests, and intelligence tests using WAIS. The data analysis technique used is case study analysis of case / incident patterns. Based on the results of research F became a drug addict because of the learning process, where the enjoyment and lack of parental supervision is a reinforcement to continue using drugs. Generalization of people, places, pleasure makes it difficult for F to stop using drugs.   Keywords: Psychological Dynamics, Drug Addicts. Penelitian ini bertujuan untuk mengetahui dinamika psikologis mantan pecandu napza, dimulai dari awal menyalahgunan napza hingga menjadi kecanduan, memutuskan untuk berhenti memakai. Penelitian ini menggunakan pendekatan kualitatif, Subjek atau informan ditentukan dengan menggunakan tehnik sampling non-probability sampling dengan tipe purposive sampling berdasarkan kriteria yang telah ditentukan, yaitu melibatkan satu informan, yaitu laki-laki (F) yang berusia 42 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan wawancara secara mendalam (in depth interview), dimana peneliti akan menwawancarai informan dengan wawancara semi terstruktur. Selain itu peneliti juga menggunakan observasi serta menggunakan tes-tes psikologi, yaitu tes grafis berupa tes DAM (Draw a Man) dan BAUM (tes menggambar pohon), serta tes inteligensi dengan menggunakan WAIS. Tehnik analisis data yang digunakan adalah menggunakan analisis studi kasus pola kasus/kejadian. Berdasarkan hasil penelitian F menjadi pecandu narkoba karena adanya proses belajar, dimana kenikmatan dan kurangnya pengawasan orang tua merupakan reinforcement untuk terus menggunakan napza. Adanya generalisasi terhadap people, place, pleasure menyebabkan F sulit untuk berhenti menggunakan napza. Kata Kunci: Dinamika Psikologis, Mantan Pengguna Napza

scholarly journals Collective efficacy and disorder through the eyes of neighbourhood inhabitants and key informants

2021 ◽  
pp. 147737082110006
Author(s):  
Wim Hardyns ◽  
Thom Snaphaan ◽  
Sara Willems ◽  
Lieven J. R. Pauwels
Keyword(s):  
Convergent Validity ◽  
Social Trust ◽  
Survey Method ◽  
Future Research ◽  
Ecological Stability ◽  
Organizational Processes ◽  
Ecological Processes ◽  
Key Informants ◽  
Analysis Technique ◽  
Key Informant

This study examines the ecological reliability, convergent validity and ecological stability of neighbourhood (dis)organizational processes measured by means of two methods: inhabitant surveys and the so-called key informant analysis technique. Considering that ecological processes play a major role in many contemporary criminological theories and research, it is vital to take into account methodological challenges and to question the reliability, validity and stability of the measures reflecting these underlying processes. (Dis)organizational processes are predominantly measured by means of questionnaires surveying neighbourhood inhabitants. To yield ecologically reliable and valid measures this approach requires large numbers of respondents. In this study we analyse the relationships between ecological measures of neighbourhood processes based on surveys of inhabitants versus key informants. The findings suggest that key informants can provide reliable, valid and stable measures of (dis)organizational neighbourhood processes. Therefore, the key informant analysis technique is an essential complementary, or even substitutive, method in the measurement of neighbourhood processes; shared survey-method variance is eliminated and it is possible to survey fewer key informants than inhabitants to obtain reliable and valid information on social trust and disorder. Nevertheless, this method is not suitable for measuring all neighbourhood processes, such as informal social control. Therefore, outstanding challenges and avenues for future research are discussed as well.

Pemanfaatan Bangunan Cagar Budaya di Area Duizen Vierkanten Paal Kota Pontianak sebagai Sumber Pembelajaran Sejarah

2021 ◽  
Vol 5 (1) ◽  
pp. 15-28
Author(s):  
Haris Firmansyah ◽  
Keyword(s):  
Cultural Heritage ◽  
Outdoor Learning ◽  
Literature Study ◽  
West Kalimantan ◽  
Learning History ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
Heritage Buildings ◽  
Historical Heritage ◽  
Colonial Government

One of the historical relics is a cultural heritage building. Cultural heritage buildings located around student are necessary and important to be introduced to them so that they will be interested in studying history. In the city of Pontianak itself, there are cultural heritage buildings that student need to study as a source of historical learning, namely the cultural heritage buildings located in the Duizen Vierkanten Paal area as a Dutch historical heritage. This study aims to identify the sites of cultural heritage buildings in the Duizen Vierkanten Paal area of Pontianak City and how to use them in learning history at SMA Negeri 3 Kota Pontianak City. This research uses descriptive research with a qualitative approach. Data was collected through literature study, observation, and interviews. The interactive analysis technique of the three components of the analysis used is data reduction, data presentation and conclusion drawing or verification. The results of this study are 1) Duizen Vierkanten Paal is the center of the Colonial government (Eropesche Bestuur) for Westersche Afdeeling van Borneo. There are several cultural heritage buildings left by the Dutch colonial government, including: The Old Bank Indonesia Building (De Javasche Bank Office Pontianak Branch), the Old Post Office (post telegraph office), the Kwarda Pramuka Building West Kalimantan and the Pontianak 14 State Elementary School (Holland Inlandsche School). 2) For the use of cultural heritage buildings located in the Duizen Vierkanten Paal area, teachers can implement it in the form of outdoor learning-based history learning. Salah satu peninggalan sejarah adalah bangunan cagar budaya. Bangunan cagar budaya yang terdapat di sekitar siswa perlu dan penting untuk dikenalkan kepada mereka sehingga meraka akan tertarik untuk mempelajari sejarah. Di Kota Pontianak sendiri terdapat bangunan cagar budaya yang perlu dipelajari oleh siswa sebagai sumber pembelajaran sejarah yakni bangunan cagar budaya yang terdapat di area Duizen Vierkanten Paal sebagai peninggalan sejarah Belanda. Penelitian ini bertujuan untuk mengidentifikasi situs bangunan cagar budaya yang terdapat di area Duizen Vierkanten Paal Kota Pontianak dan bagaimana pemanfaatannya dalam pembelajaran sejarah pada SMA Negeri 3 Kota Pontianak. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kualitatif. Pengumpulan data dilakukan melalui studi kepustakaan, observasi, dan wawancara. Teknik analisis interaktif dari tiga komponen analisis yang digunakan adalah reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi. Adapun hasil dari penelitian ini adalah 1) Duizen Vierkanten Paal merupakan wilayah yang pusat pemerintahan Kolonial (Eropesche Bestuur) untuk Westersche Afdeeling van Borneo. Terdapat beberapa bangunan cagar budaya peninggalan pemerintahan Koolonial Belanda yakni antara lain: Gedung Bank Indonesia Lama (Kantor De Javasche Bank Cabang Pontianak), Kantor Post Lama (post telegraf kantoor), Gedung Kwarda Pramuka Kalimantan Barat dan Sekolah Dasar Negeri 14 Pontianak (Holland Inlandsche School). 2) Untuk pemanfaatan bangunan cagar budaya yang terdapat di area Duizen Vierkanten Paal ini guru bisa melaksanakannya dalam bentuk pembelajaran sejarah berbasis Outdoor Learning.

scholarly journals Remuneration and Performance

2020 ◽  
Vol 86 ◽  
pp. 01034
Author(s):  
Iriani Ismail
Keyword(s):  
High Performance ◽  
Qualitative Method ◽  
Optimal Performance ◽  
External Factors ◽  
Interactive Analysis ◽  
Analysis Methods ◽  
Depth Interview ◽  
And Performance ◽  
Internal And External Factors

The aim of this study is to explain the role of remuneration in improving the performance of library employees. This study uses the qualitative method which the population is all employees numbering 17 people. Based on interactive analysis methods and ethnographic techniques, its took In-depth interview and observations. Using this analysis, the result showed that the remuneration has an important role in improving employees performance. Some internal and external factors influence it so that optimal performance is obtained. Generally, employees expect that the remuneration has been high to be accepted like as expected. Most employees demands such remuneration to meet their daily needs. External factors also has a strong role so the employees demand high, but not balanced with high performance.

scholarly journals Media Sosial dan Munculnya Gejala Sosiopat di Kalangan Mahasiswa

2019 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nurudin - Nurudin
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Communication Technology ◽  
Discussion Group ◽  
Qualitative Approach ◽  
Community Literacy ◽  
Analysis Model ◽  
Interactive Analysis ◽  
Analysis Technique ◽  
The Impact

Penelitian ini dilatarbelakangi oleh (1) kemajuan teknologi komunikasi yang telah mengubah perilaku masyarakat dalam berkomunikasi;  (2) semakin maraknya kegiatan swafoto (selfie dan wefie) yang diunggah di media sosial; dan (3) muncul gejala sosiopat bagi para pengguna media sosial. Rumusan masalah yang dikedepankan adalah: (1) bagaimana munculnya gejala sosiopat di kalangan mahasiswa;  (2) apa dampak sosiopat dalam kehidupan sehari-hari? Menggunakan pendekatan kualitatif, penelian berlangsung di Malang Raya di lingkungan aktivis mahasiswa Mazhab Djaeng, yaitu kelompok diskusi aktivis mahasiswa yang dilaksanakan seminggu sekali di luar kampus dan diikuti oleh seluruh mahasiswa di Malang dan masyarakat umum. Adapun teknik analisis data yang digunakan adalah model analisis interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian menunjukkan (1) foto selfie memperkuat gejala narsisme di kalangan mahasiswa; (2) narsisme yang kelewat batas memunculkan gejala penyakit sosial di masyarakat, yaitu antisosial; (3) perlunya gerakan literasi media dan masyarakat untuk menekan dampak munculnya sosiopat.Kata Kunci: Media Sosial, sosiopat, swafoto This background of this research is (1) the advancement of communication technology that has changed people's behavior in communication; (2) the increasing number of selfie activities that uploaded on social media; and (3) sociopathic symptoms appear for social media users. The formulation of the problems is: (1) how the symptoms of sociopaths arise among students; (2) what is the impact of sociopaths in everyday life? Using a qualitative approach, the study took place in Malang Raya in the Djaeng School student activist environment, namely a student activist discussion group held once a week outside the campus and attended by all students in Malang and the general public. The data analysis technique used is interactive analysis model Matthew B. Miles and A. Michael Huberman. The results of the study showed (1) selfie photos strengthened the symptoms of narcissism among students; (2) overarching narcissism raises symptoms of social disease in the community, namely antisocial; (3) the need for media and community literacy movements to reduce the impact of the emergence of sociopaths.Keywords: Social media, sociopath, selfie

scholarly journals IKLAN TOKOBAGUS.COM: ANALISIS STRUKTUR WACANA MODEL VAN DIJK (Tokobagus.com Advertisement: Van Dijk Model of Discourse Structure Analysis)

Kandai ◽  
2019 ◽  
Vol 15 (1) ◽  
pp. 75
Author(s):  
Lusi Widia Ardianto ◽  
Syahrul Ramadhan
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Structure Analysis ◽  
Discourse Structure ◽  
Model Structure ◽  
Complete Structure ◽  
Printed Media ◽  
The People ◽  
Analysis Technique ◽  
Online Buying

Pada era milenial saat ini masyarakat membutuhkan suatu iklan baik melalui media elektronik maupun cetak. Salah satu iklan yang digandrungi masyarakat Indonesia adalah toko jasa jual beli online. Tujuan penelitian ini adalah mendeskripsikan dan menelaah struktur iklan “tokobagus.com” menggunakan struktur model Van Dijk. Jenis penelitian ini adalah penelitian kualitatif. Teknik analisis data dilakukan secara kualitatif. Objek penelitian ini adalah iklan “tokobagus.com”. Hasil penelitian menunjukkan bahwa, pertama, superstruktur, yang terdiri atas struktur headline (kepala iklan), illustration (ilustrasi), body copy (isi iklan), dan signature line (logo). Kedua, struktur mikro, yang terdiri atas unsur verbal dan unsur nonverbal. Ketiga, struktur makro, yang terdapat unsur makna iklan dan pesan iklan. Struktur wacana iklan tokobagus.com telah menggunakan struktur wacana iklan yang lengkap, sehingga pembaca dapat menirunya untuk memasarkan produk atau jasa dan mampu menarik minat pembeli untuk membeli produk atau jasa yang ditawarkan.(In the current millennial era, people need an advertisement either through electronic or printed media. One of the advertisement that is loved by the people of Indonesia is online buying and selling shop. The purpose of this study is to describe and examine the structure of the Tokobagus.com advertisements by using the Van Dijk model structure. The type of this research is qualitative research. The data analysis technique is done qualitatively. The object of this research is Tokobagus.com advertisement. The analysis results show three points. First, superstructure consists of the headline, illustration, body copy, and signature lines. Second, microstructure consists of verbal elements and nonverbal elements. Third, the macrostructure, there are elements of the meaning of  advertising and advertising messages. The discourse structure of the advertisement for Tokobagus.com store has used a complete structure of advertising discourse, so that it can emulate it to market a product or service and be able to attract buyers to buy the product or service offered.)  

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