Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kacang Edamame Oleh Konsumen Rumah Tangga Pada Pasar Swalayan

Edamame is a product which has a big advantage to be developed, specifically by the product's market, as it is good in terms of taste and nutrition. Hypermarkets nowadays sell edamame but they have not known what marketing mix affects consumer's purchasing decision towards edamame. This research aimed to find: 1) Consumer’s perception of edamame's marketing mix at hypermarkets in East Jakarta, 2) To Evaluate consumer’s purchasing decision of edamame at hypermarkets in East Jakarta, 3) The influence of edamame's marketing mix affecting consumer’s purchasing decision, 4) The largest influence of edamame's marketing mix which affects consumer’s purchasing decision. The method of this research used the survey method and the sampling method used was the non-probability sampling method with accidental sampling technique. A total of 100 respondents were calculated using the linear time function formula. The location of this research is chosen purposively which is 4 hypermarkets located in East Jakarta. The method of this research is descriptive analysis and path analysis. The results showed that: 1) Edamame’s marketing mix is done well according to the continuum line, 2) Consumer’s purchasing decision of edamame is done well according to the continuum line, 3) The marketing mix simultaneously significantly influenced consumer’s purchasing decision of edamame, 4) The promotion variable (X4) gives the biggest influence towards consumer’s purchasing decision of edamame. The implication of this research is to increase activities of promotions of edamame.

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Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

Widya Cipta - Jurnal Sekretari dan Manajemen ◽

10.31294/widyacipta.v3i1.5283 ◽

2019 ◽

Vol 3 (1) ◽

pp. 157-164

Author(s):

Arief Satriansyah

Keyword(s):

Decision Making ◽

Sampling Technique ◽

Marketing Mix ◽

Survey Method ◽

Purchase Decision ◽

Purchasing Decisions ◽

Product Price ◽

Purchasing Decision ◽

Joint Contribution ◽

Method Of Correlation

Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors. Keywords: marketing mix, decision making, Starbuck Coffee

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BAURAN PEMASARAN OLAHAN LIDAH BUAYA TERHADAP KEPUTUSAN PEMBELIAN SECARA E-COMMERCE UKM I SUN VERA

SOCA: Jurnal Sosial Ekonomi Pertanian ◽

10.24843/soca.2020.v14.i01.p11 ◽

2020 ◽

Vol 14 (1) ◽

pp. 132

Author(s):

Lili Suryati ◽

Eva Dolorosa ◽

Shenny Oktoriana

Keyword(s):

Structural Equation ◽

Descriptive Analysis ◽

Aloe Vera ◽

Sampling Technique ◽

Marketing Mix ◽

Online Marketing ◽

Equation Modeling ◽

Survey Method ◽

Purchasing Decisions ◽

Business Systems

The rapid growth in internet users in Indonesia makes the e-commerce business increasingly fierce by business people. UKM I Sun Vera is one of the UKM that develops e-commerce marketing business of processed aloe vera products, but in the implementation of UKM I Sun Vera still experience some obstacles such as sales promotions carried out less than the maximum, less skilled labor, limited knowledge of applications or online business systems so that consumer purchasing decisions in e-commerce are low on the product I SUN VERA. The purpose of this study was to analyze the effect of aloe vera marketing mix on the purchasing decision of e-commerce UKM I Sun Vera. This study used a survey method with quantitative descriptive analysis namely Structural Equation Modeling (SEM) with LISREL 8.80 software. Sampling technique used on this research is purposive sampling, that involved 110 respondents. Data were collected through e-questionnaire with google form. The results showed that the variable marketing mix of products, prices and processes influence purchasing decisions. UKM I Sun Vera must pay attention to the nutritional content of the product on the packaging and add variety to the product uploaded in online marketing media. Sun Vera I SMEs must also pay attention to the affordability of product prices by making product innovations in various sizes and shapes and by adding online payment alternatives to facilitate consumers in terms of payment such as Dana, Gopay, Alfamart / Indomaret, Cash On Delivery and others.

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ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK KERIPIK SALAK UMKM SALAK CRISTAL DI KECAMATAN TURI KABUPATEN SLEMAN YOGYAKARTA

Forum Agribisnis ◽

10.29244/fagb.10.2.131-144 ◽

2020 ◽

Vol 10 (2) ◽

pp. 131-144

Author(s):

Virekha Yolanda ◽

Suyono Suyono ◽

Irene Kartika Eka Wijayanti

Keyword(s):

Customer Satisfaction ◽

Sampling Method ◽

Linear Time ◽

Sampling Technique ◽

Marketing Strategies ◽

Survey Method ◽

Product Price ◽

Satisfaction Index ◽

Online Sales ◽

The Right

UMKM Salak Cristal is an agro-industry that is engaged in processing salak into various processed salak products. UMKM Salak Cristal has offline and online sales, but less consumer noticed and marketing strategies. UMKM Salak Cristal is not the only salak manufacture producer in Sleman. Therefore it makes UMKM Salak Cristal need information on customer satisfaction to develop appropriate marketing strategies to know changes in consumer needs and achieve customer satisfaction. Accordingly, researchers need to analyze customer satisfaction to help UMKM Salak Cristal in developing the right marketing strategy. This study aimed to 1) Analyze the level of satisfaction with salak chips at UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta; 2) Determine the marketing strategies that can be done in UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta. The method of this research used survey method and the sampling method used in this study was the Non-probability sampling method with the accidental sampling technique. A total of 100 respondents were calculated using a linear time function formula. The methods of this research are used Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that: 1) Customer satisfaction to salak chips product in UMKM Salak Cristal is on the criterion of satisfaction, 2) Product attributes that must be prioritized to be improved are taste variations, sales and online promotions, store locations, employee uniforms, neat-looking employees, payment processing, displays adjust of products, and product price tags.

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THE RELATION ANALYSIS OF MARKETING MIX AND CUSTOMER PURCHASE OF COFFEE IN MALABAR MOUNTAIN CAFÉ IN BOGOR CITY

Agrisocionomics Jurnal Sosial Ekonomi Pertanian ◽

10.14710/agrisocionomics.v5i1.8860 ◽

2021 ◽

Vol 5 (1) ◽

pp. 168-183

Author(s):

Ernalsalia Ateta ◽

Ketut Budi Susrusa ◽

Gede Mekse Korri Arisena

Keyword(s):

Data Analysis ◽

Correlation Analysis ◽

Descriptive Analysis ◽

Sampling Technique ◽

Marketing Mix ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Analysis Technique ◽

Relation Analysis ◽

Spearman’S Correlation

The aims of this research are finding out the correlation between product and consumer purchasing decisions, price and consumer purchasing decisions, promotion and consumer purchasing decisions, place and consumer purchasing decisions. This research has already done form May until July 2020. The samples were 50 respondents taken by nonprobability sampling technique. Data were collected by questionnaires. Data analysis were descriptive analysis technique and Spearman’s Correlation analysis using SPSS 23 software. The results of this research shows the product is strongly related with the correlation coeffecient value positive, which means it has a directional correlation and product has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The price is strongly related with the correlation coeffecient value positive, which means it has a directional correlation and price has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The promotion is strong enough related with the correlation coeffecient value positive, which means it has a directional correlation and promotion has a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor. The place is very weakly related with the correlation coeffecient value negative, which means it has undirectional correlation and the place has not a significant correlation with the consumer purchasing decision at Malabar Mountain Cafe in Bogor.

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The Effect of Socialization, Sanction, and E-Filing on Annual SPT Reporting

E3S Web of Conferences ◽

10.1051/e3sconf/201912522001 ◽

2019 ◽

Vol 125 ◽

pp. 22001

Author(s):

I Nyoman Simpen ◽

Muhammad Nur Abdi ◽

Mochammad Fahlevi ◽

Rinto Noviantoro ◽

Muhtar

Keyword(s):

Sampling Method ◽

Annual Report ◽

Descriptive Analysis ◽

Linear Analysis ◽

Primary Data ◽

Survey Method ◽

Questionnaire Data ◽

Collection Method ◽

Random Manner ◽

Selection Of

Understanding to fill the tax return, annual report tax return individual is still lacking, many taxpayers did not understand how to fill out an annual tax return, especially the tax year 2014. The objective was to investigate the influence of socialization Tax, Tax Penalties and Tax e-filing of the tax return reporting annual individual taxpayer. Sampling was done by purposive sampling method and selection of non-random manner convenience. The primary data collection method used is survey method using a questionnaire. Data were analyzed using multiple linear analysis, descriptive analysis and to test hypotheses.

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Report and Validation of a Novel Telephone-Sampling Technique

Perceptual and Motor Skills ◽

10.2466/pms.1976.42.3c.1057 ◽

1976 ◽

Vol 42 (3_suppl) ◽

pp. 1057-1058 ◽

Cited By ~ 1

Author(s):

Michael Pirot ◽

Ronald S. Penner ◽

Lorne K. Rosenblood

Keyword(s):

Sampling Method ◽

Telephone Interview ◽

Sampling Technique ◽

Survey Method ◽

Chi Square ◽

Validity Testing

This is a report on validity testing of a novel telephone-sampling technique created as a less expensive and less time-consuming survey method. The technique also enables the sampling of both listed and unlisted telephone numbers. Validity coefficients were computed for door-to-door and telephone interview samples of the same population. Chi-square analyses showed that items of the two techniques were similar, suggesting that the telephone-sampling method is valid.

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ANALISIS FAKTOR PEMBENTUK BAURAN PEMASARAN PADA NASABAH BANK BNI SYARIAH CABANG PADANG

Jurnal Ecogen ◽

10.24036/jmpe.v1i4.5672 ◽

2019 ◽

Vol 1 (4) ◽

pp. 925

Author(s):

Aulia Agusatria ◽

Abel Tasman

Keyword(s):

Descriptive Analysis ◽

Sampling Technique ◽

Marketing Mix ◽

Research Data ◽

Primary Data ◽

Islamic Banks ◽

Validity And Reliability ◽

Instrument Testing ◽

Quantitative Descriptive ◽

The City

This study aims to analyze the factors forming the marketing mix at BNI Syariah customers in Padang Branch. This type of research is quantitative descriptive. The population of this research is customers of Islamic banks in the city of Padang with a sample of 100 customers obtained using Slovin formula. The sampling technique is accidental sampling. Research data are primary data collected by questionnaire. Instrument testing uses validity and reliability tests. Data were analyzed by descriptive analysis and factor analysis. The results of the study showed that of the eight factors there were six factors that influence the form of the marketing mix for customers of the BNI Syariah branch of Padang Branch.Keyword: Marketing Mix

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Analysis Of Elpiji Gas User Consumer Perception

Jambura Science of Management ◽

10.37479/jsm.v2i2.5318 ◽

2020 ◽

Vol 2 (2) ◽

pp. 51-56

Author(s):

Aprian Sadlin ◽

Sri Ernawati

Keyword(s):

Sampling Method ◽

Descriptive Analysis ◽

Sampling Technique ◽

Primary Data ◽

Liquefied Petroleum Gas ◽

Test Analysis ◽

Processing Data ◽

Cooking Process ◽

Quantitative Descriptive ◽

The City

This study aims to determine the perception of consumers of Liquefied Petroleum Gas (LPG) gas in Bima City. This type of research is quantitative descriptive. In this study the data used are primary data obtained from consumer LPG user questionnaires in the Bima City. Data were analyzed using univariable one-sample t-test analysis. The instrument was obtained from a questionnaire (questionnaire) that would be distributed and answered by LPG consumer users in the form of Likert scale questions. The population in this study is LPG consumer consumers in the City of Bima. The sample used is calculated using the formula Unknown Populations and the number of samples obtained is 96 consumers. As for the sampling technique using the accidental sampling method. After processing data using several statistical tools such as average values and descriptive analysis, the results of this study are the perceptions of LPG users who on average give good answers. LPG users state that the use of gas is more profitable than kerosene, in terms of cost being more economical, the cooking process is also faster and cleaner and there is no compulsion and receiving gas as a substitute for kerosene.

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KARAKTERISTIK MUTU KIMIA DAN MIKROBIOLOGI GURITA (Octopus sp.) KERING YANG DIPASARKAN DIKABUPATEN KONAWE UTARA SULAWESI TENGGARA

Jurnal Fish Protech ◽

10.33772/jfp.v3i1.11613 ◽

2020 ◽

Vol 3 (1) ◽

pp. 120

Author(s):

Asman Asman ◽

Kobajashi Togo Isamu ◽

Suwarjoyowirayatno Suwarjoyowirayatno

Keyword(s):

Chemical Composition ◽

Random Sampling ◽

Descriptive Analysis ◽

Microbiological Quality ◽

Sampling Technique ◽

Simple Random Sampling ◽

Plate Count ◽

Survey Method ◽

Chemical Test ◽

Total Plate Count

Chemical and Microbiological Quality Characteristics of Dried Octopus (Octopus sp.) Marketed in North Konawe Regency Southeast Sulawesi ABSTRACT The aim of this study was to determine the characteristics of chemical composition (water, ash, protein, fat, and carbohydrate) and total bacteria (TPC) of dried Octopus. Data analysis of this study used descriptive analysis. The sampling technique of this study are used simple random sampling and used the survey method. The results of the highest chemical composition of the treatment was found at water content S1 19.89%, ash S3 13.63%, protein S2 46.99%, fat S3 5.82% and carbohydrate S2 10.19%. The best Total Plate Count (TPC) result was found at S2 3.8 × 104 Cfu/g Keywords: Chemical Test, Octopus (Octopus sp.) Dry, and Total Plate Count (TPC).ABSTRAKTujuan penelitian ini adalah untuk mengetahui karakteristik komposisi kimia (kadar air, kadar abu, kadar protein, kadar lemak, dan kadar karbohidrat) dan total bakteri (TPC) terhadap gurita kering. Analisis data yang digunakan dalam penelitian ini yaitu menggunakan analisis deskriptif. Teknik sampling yang digunakan pada penelitian ini adalah simple random sampling. Metode yang digunakan pada penelitian ini yaitu metode survei. Hasil penelitian komposisi kimia perlakuan tertinggi kadar air terdapat pada S1 19.89%, kadar abu tertinggi terdapat pada perlakuan S3 13.63%, kadar protein perlakuan tertinggi terdapat pada S2 46.99%, kadar lemak perlakuan tertinggi terdapat pada S3 5.82% dan kadar karbohidrat perlakuan tertinggi terdapat pada S2 10.19%. Hasil Uji Total Plate Count (TPC) terendah terdapat pada S2 3.8×104 Cfu/g.Kata kunci: Gurita (Octopus sp.) kering, Total Plate Count (TPC) dan Uji Kimia.

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Rules and Routines in Covid-19: How Are The Applications In Physical Education Learning In School?

Jurnal Menssana ◽

10.24036/menssana.050220.05 ◽

2020 ◽

Vol 5 (2) ◽

pp. 130-138

Author(s):

Panuwun Joko Nurcahyo ◽

Rifqi Festiawan ◽

Didik Rilastiyo Budi ◽

Arfin Deri Listiandi ◽

Ngadiman Ngadiman ◽

...

Keyword(s):

High Schools ◽

Physical Education ◽

Junior High ◽

Descriptive Analysis ◽

Sampling Technique ◽

Reliability Coefficient ◽

Junior High Schools ◽

Survey Method ◽

Validity Coefficient ◽

Quantitative Descriptive

This study aims to determine the application of the rules (rules) and routines (routines) in the learning process of Physical Education in SMP Negeri throughout the Banyumas Regency. This research is quantitative descriptive research. The research method used was a survey method. The subjects in this study were physical education teachers in Banyumas Regency, totaling 36 schools. The sampling technique uses a total sampling technique. The research instrument used in the form of a questionnaire application of rules (rules) with a validity coefficient of 0.925 and a reliability coefficient of 0.991, as well as a routine questionnaire (routines) with a validity coefficient of 0.925 and a reliability coefficient of 0.987. Data analysis techniques using quantitative descriptive analysis presented in the form of a percentage. The results showed that: (1) The application of the rules in Physical Education learning in state junior high schools in Banyumas Regency was in the category of "very less" by 0% (0 teachers), "less" by 0% (0 teachers), "Enough" at 30.56% (11 teachers), "good" at 69.44% (25 teachers), and "very good" at 0.00% (0 teachers). (2) Implementation of routines in Physical Education learning in state junior high schools in Banyumas Regency is in the category of "very less" by 0% (0 teachers), "less" by 0% (0 teachers), "enough" by 69, 44% (25 teachers), "good" by 27.78% (10 teachers), and "very good" by 2.78% (1 teacher). With these results, it can be concluded that the application of rules and routines in SMPs throughout the Banyumas Regency is in the sufficient category.

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