scholarly journals PENGARUH PROMOTIONAL MIX TERHADAP LOYALITAS PASIEN POLIKLINIK OBSTETRI DAN GINEKOLOGI RSIA ANNISA

2017 ◽  
Vol 3 (1) ◽  
pp. 5
Author(s):  
Margareta Pratiwi

Abstract: Analysis Of Promotional Mix Effect On Patient Loyalty In Obstetrics And Gynaecology Outpatient Unit In RSIA Annisa. The decrease in the number of patient visits reinforces the indication of patient loyalty in Obstetric and Gynecology Polyclinics at RSIA Annisa Jambi decreased. This study aims to determine the value of promotional mix (marketing communication) associated with patient loyalty. This type of observational research with a cross sectional approach. The variables studied include personal communication, advertising, publicity and public relations, learning materials, corporate design and patient satisfaction. The data were analyzed quantitatively with univariate, bivariate and multivariate methods with logistic regression analysis test with qualitative analysis (content analysis). The result of the research shows that less perception at personal communication 62%, less perception at advertising 55%, less perception at publicity and public relation equal to 63%, less perception at learning material equal to 54%, less perception at corporate design 53% and less perception on patient satisfaction of 72%. The results of the analysis show that personal communication, advertising, publicity and public relations, learning materials, corporate design and patient satisfaction affect patient loyalty. Personal communication has the strongest influence while publicity and public relations have the weakest effect on patient loyalty. Suggested management RSIA Annisa Jambi to improve personal communication of midwife and sms gateway.Abstrak: Pengaruh Promotional Mix Terhadap Loyalitas Pasien Poliklinik Obstetri Dan Ginekologi RSIA Annisa. Penurunan jumlah kunjungan pasien memperkuat indikasi loyalitas pasien di Poliklinik Obstetri dan Ginekologi di RSIA Annisa Jambi menurun. Penelitian ini bertujuan untuk mengetahui nilai promotional mix (bauran komunikasi pemasaran) dikaitkan dengan loyalitas pasien. Jenis penelitian observasional dengan pendekatan Cross-sectional. Variabel yang diteliti meliputi komunikasi personal, periklanan, publisitas dan hubungan masyarakat, materi pembelajaran, rancangan korporat dan kepuasan pasien. Data dianalisis secara kuantitatif dengan metode univariat, bivariat dan multivariate dengan uji analisis regresi logistik dilengkapi dengan analisis secara kualitatif (content analysis). Hasil penelitian didapat persepsi kurang baik pada komunikasi personal sebesar 62%, persepsi kurang baik pada periklanan sebesar 55%, persepsi kurang baik pada publisitas dan hubungan masyarakat sebesar 63%, persepsi kurang baik pada materi pembelajaran sebesar 54%, persepsi kurang baik pada rancangan korporat sebesar 53% dan persepsi kurang baik pada kepuasan pasien sebesar 72%. Hasil analisis menunjukkan bahwa komunikasi personal, periklanan, publisitas dan hubungan masyarakat, materi pembelajaran, rancangan korporat dan kepuasan pasien berpengaruh terhadap loyalitas pasien. Komunikasi personal memiliki pengaruh yang paling kuat sedangkan publisitas dan hubungan masyarakat memiliki pengaruh yang paling lemah terhadap loyalitas pasien. Disarankan manajemen RSIA Annisa Jambi untuk meningkatkan komunikasi personal bidan dan sms gateway.

2020 ◽  
Vol 8 (2) ◽  
pp. 476-484
Author(s):  
Agus Imam Kharomen

[TAFSEER LEARNING METHODS IN 'ULUM AL-QUR'AN BASED SCHOOL]. This paper is aimed to respond to the lack of formulation of tafsir learning methods at schools. This study shows that the learning method with the basis of Ulum al-Qur’an consists of three aspects, i.e. the foundation, learning material, and method. The foundation of tafsir learning comprises three elements; it must be based on the function of the Qur'an, gradual, and not burdensome. Then, the learning materials of tafsir can use the stories contained in the Qur'an, asbab al-nuzul (reason of revelation), and the main themes of the Qur'an. Meanwhile, the tafsir learning process uses the ijmali method. This is a library based study with data sources from books, especially ‘Ulum al-Qur'an Mabahits fi 'Ulum al-Qur'an by Manna' al-Qathan, 'Ulum al-Qur'an by Nuruddin' Itr, Kaidah Tafsir by M. Quraish Shihab, and Membumikan Ulumul Qur’an by Ahsin Sakho Muhammad as well as research results in the form of journals and others in the field of education. In the process, this study uses a descriptive-analytical method with a content analysis approach and contextual interpretation.


2020 ◽  
Vol 1 (5) ◽  
pp. 6-15
Author(s):  
Irma Susanti ◽  
Mappeaty Nyorong ◽  
Sudiro Sudiro

Patient loyalty greatly affects the survival of a hospital, because loyal patients not only make repeated visits but can act as loyalty advocators. In the last five years, there has been a decrease in the number of inpatient visits at RSU (Regional General Hospital) Bandung Medan, an average of 8.79% so that research is needed to determine the factors that affect patient loyalty. The study was conducted by cross sectional, using a questionnaire that has been tested valid and reliable. The research variables were service quality, patient satisfaction, and patient loyalty. The number of samples was 100 patients who met the criteria. Data were analyzed using SEM-PLS method. The results: service quality has a significant effect on patient satisfaction, patient satisfaction has a significant effect on patient loyalty, and service quality has a significant effect on patient loyalty. Patient loyalty at RSU Bandung Medan is significantly influenced by service quality factors and patient satisfaction factors. Regarding the service quality variable, 20% of respondents did not agree that nurses recorded accurately. In the patient satisfaction variable, 20% of respondents were dissatisfied with the cleanliness of the room, 20% of respondents were not satisfied with the food served, and 15% of respondents were dissatisfied with the results of the treatment. In the patient loyalty variable, 15% of respondents disagreed with giving positive responses to the relationship about the performance of the Bandung Hospital, and 15% of respondents would move to another hospital if they got a discount.


2020 ◽  
Vol 3 (4) ◽  
pp. 447
Author(s):  
Sabarudin Sabarudin ◽  
Dian Munasari Solo ◽  
Muhammad Jefriyanto B ◽  
Nurramadhani A Sida ◽  
Wa Ode Asdia

Quality is compliance with predefined standards or following the requirements. Minimum Service Standards health in hospitals is very important to measure the hospital's performance of health services. This study aims to describe the quality of service at the Pharmacy Installation at Santa Anna Hospital, Kendari City during the Covid-19 pandemic based on five indicators of minimum pharmaceutical service standards are waiting time for drug services, the absence of errors in drug administration, writing prescriptions according to the formulary, patient satisfaction and availability of SOP (Standard Operating Procedures). This study is observational research which is descriptive used cross sectional design. The sample was outpatients for 90 samples at Santa Anna Hospital, Kendari City, who fulfill the inclusion criteria. Instruments used questionnaire sheets and observation sheets. The results showed that the indicator of waiting time for concocted drugs and non-concocted drugs was 8 minutes and 4 minutes, respectively. There was no error in administering medications (100%). The suitability of prescription writing to the National Formulary was 99.73%, patient satisfaction to tangible dimensions and reliability dimensions were 82.23% and 84.84%, respectively. The responsiveness dimension was 79.65%, the assurance dimension was 83.54%, and the empathy dimension was 85.48%, and the availability of the standard operating procedure was 63.64%. This study's pharmacy installation at Santa Anna Hospital in Kendari City has not fulfilled the predetermined Minimum Service Standards.


2019 ◽  
Vol 7 (2) ◽  
pp. 7
Author(s):  
Uswatun Hasanah ◽  
Nurul Jannatul Firdausi

Background: Delays of inpatient transfer from the Emergency Department (ED) will affect delayed care, overcrowd at ED, and patient’s disappointment. Such patient transfer delay from the Emergency Departement (ED) also occurs at Haji General Hospital, Surabaya.Aims: This study analyzed the relationship  between inpatient boarding time from Emergency Departement (ED) and patient satisfaction at Haji General Hospital, Surabaya.Methods: This was an observational research using a cross-sectional approach. The population was 980 ED patients who decided to be hospitalized. Out of 980 ED patients, the study only involved 83 respondents selected by simple random sampling. The instruments used were observational sheet and questionnaires to collect data which were then analyzed with a chi-square test.Results: Average boarding time was 142 minutes 25 seconds (minimum = 60 minutes; maximum = 290 minutes). Almost all respondents (81.3%) were satisfied about fast boarding time. Inpatient boarding time at the Emergency Departement (ED) was significantly related to patient satisfaction (p = 0.058 <α = 0.1). The faster inpatients move to ED, the more satisfied they are.Conclusion: The average patient boarding time from the Emergency Departement (ED) to Inpatient Unit was slow. Respondents were satisfied with the quality of services even though patient boarding time was slow. The hospital should pay more attention to evaluate the minimal standard of boarding time, ensure the availability of beds,  and improve the quality of facilities and services to enhance patient satisfaction. Keywords: Boarding time, Emergency Department, Inpatient, Satisfaction.


2019 ◽  
Vol 7 (2) ◽  
pp. 7
Author(s):  
Uswatun Hasanah ◽  
Nurul Jannatul Firdausi

Background: Delays of inpatient transfer from the Emergency Department (ED) will affect delayed care, overcrowd at ED, and patient’s disappointment. Such patient transfer delay from the Emergency Departement (ED) also occurs at Haji General Hospital, Surabaya.Aims: This study analyzed the relationship  between inpatient boarding time from Emergency Departement (ED) and patient satisfaction at Haji General Hospital, Surabaya.Methods: This was an observational research using a cross-sectional approach. The population was 980 ED patients who decided to be hospitalized. Out of 980 ED patients, the study only involved 83 respondents selected by simple random sampling. The instruments used were observational sheet and questionnaires to collect data which were then analyzed with a chi-square test.Results: Average boarding time was 142 minutes 25 seconds (minimum = 60 minutes; maximum = 290 minutes). Almost all respondents (81.3%) were satisfied about fast boarding time. Inpatient boarding time at the Emergency Departement (ED) was significantly related to patient satisfaction (p = 0.058 <α = 0.1). The faster inpatients move to ED, the more satisfied they are.Conclusion: The average patient boarding time from the Emergency Departement (ED) to Inpatient Unit was slow. Respondents were satisfied with the quality of services even though patient boarding time was slow. The hospital should pay more attention to evaluate the minimal standard of boarding time, ensure the availability of beds,  and improve the quality of facilities and services to enhance patient satisfaction. Keywords: Boarding time, Emergency Department, Inpatient, Satisfaction.


2020 ◽  
Vol 6 (1) ◽  
pp. 32-38
Author(s):  
Nurmiwiyati Nurmiwiyati ◽  
Amelia Oktrivina DS ◽  
MGS Aritonang ◽  
Kosasih Kosasih

Customer satisfaction is the key to creating customer loyalty, as well as in-hospital services. This study will examine aspects of drug availability and quality of service and its effect on the satisfaction and loyalty of outpatients at PKU Muhammadiyah Hospital in Cipondok, Tangerang. This study uses a survey method with a questionnaire as a data collection tool. A quantitative approach was carried out using Structural Equation Modeling (SEM) analysis with LISREL. The study sample was taken from all patients who visited the outpatient unit at PKU Muhammadiyah Hospital in Cipondoh, Tangerang, or their families who came for treatment and bought medicine at PKU Muhammadiyah Hospital in Cipondoh, Tangerang. The results showed Availability of drugs had a significant effect on outpatient satisfaction, The quality of pharmaceutical installation services has a significant effect on outpatient satisfaction, Availability of drugs significantly influences outpatient loyalty, Service quality has no significant effect on outpatient loyalty, and patient satisfaction has a significant effect on outpatient loyalty. The results of statistical tests noted that 86% of patient satisfaction levels were affected by the availability of drugs and the quality of services, and 89% of patient loyalty was influenced by the availability of drugs and quality of service.


2019 ◽  
pp. 97-105
Author(s):  
Randa Wula Isfan ◽  
Yulianti Fauziah

Hospital is one of the healthcare facilities, in the rapid technological development and increasingly fierce competition Hospital is required to continue to improve the quality of services that meet the needs of patients. This study aims to determine the effect of service quality on patient loyalty with patient satisfaction as mediation of hospitalized patients at Dewi Sartika Kendari General Hospital.The research method used was associative, with a cross-sectional design. Sampling technique used purposive sampling. Samples used were 83 respondents inpatients at Dewi Sartika Kendari General Hospital with data analysis using SPSS with path analysis method.The results showed that: a) Service quality had a positive and significant effect on patient satisfaction, the value of the effect was 0.583 and a significance of 0.000 <0.05. b) Quality of service does not have a positive and significant effect on patient loyalty, the value of the influence is 0.164 and the significance is 0.106> 0.05. c) Patient satisfaction has a positive and significant effect on patient loyalty, the value of the influence is 0.575 and a significance of 0.000 <0.05. d) Service quality has a positive and significant effect on patient loyalty with patient satisfaction as a mediating variable with a direct influence value of 0.164 <from the indirect effect value of 0.335


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Tsunetaka Kijima ◽  
Akira Matsushita ◽  
Kenju Akai ◽  
Tsuyoshi Hamano ◽  
Satoshi Takahashi ◽  
...  

Abstract Background This study aimed to explore associations between various elements of primary care, patient satisfaction, and loyalty. Methods This cross-sectional study used a modified version of the Primary Care Assessment Tool (PCAT), which was adapted for Japan. We distributed the PCAT questionnaire to patients aged 20 years or older at five rural primary care centres in Japan. We confirmed the validity and reliability of the measure for our study. Next, we examined which elements of primary care were related to patient satisfaction and loyalty using Spearman’s correlation and structural equation modelling. Results Of 220 eligible patients, 206 participated in this study. We developed nine component scales: first contact (regular access), first contact (urgent access), longitudinality, coordination, comprehensiveness (variety of care), comprehensiveness (risk prevention), comprehensiveness (health promotion), family-centeredness, and community orientation. Longitudinality and first contact (urgent access) were related with patient satisfaction. Longitudinality, first contact (regular access), and family-centeredness were related to patient loyalty. In the structural equation modelling analysis, two variables were significantly related to loyalty, namely a combined variable including longitudinality and first contact (regular access), along with family-centeredness. Conclusions While a patient satisfaction model could not be distilled from the data, longitudinality, first contact (urgent access), and family-centeredness were identified as important elements for the cultivation of patient loyalty. This implies that primary care providers need to develop a deep understanding of patients’ contexts and concerns and pay attention to their level of access to cultivate greater patient loyalty.


2021 ◽  
Vol 9 (3) ◽  
pp. 205-214
Author(s):  
Firdaus Razie Sugondo ◽  
Puspita Faustina ◽  
Innocentius Bernarto

Seeing the importance of patient adherence in a patient's therapeutic journey and several factors related to patient adherence, we tried to assess patient satisfaction with the outpatient unit of Medika Lestari Hospital in 2021. Therefore, we conducted a cross-sectional study of patients aged 18–59 years to assess their satisfaction with the services of the Medika Lestari Hospital outpatient unit on 28 July 2021. We evaluated 4 main dimensions, namely: (1) Efficiency, (2) Convenience; (3) Cleanliness; and (4) Financing. The survey instrument was prepared based on the consensus of the research team and has good validity and reliability based on the Pearson and Cronbach–alpha tests. All statistical analyzes were performed with SmartPLS software version 3.3.3. A total of 206 patients were recruited, with a composition of 102 (49.51%) males and 104 (50.49%) females. There were 43 (20.87%), 103 (50%), 46 (22.33%), and 14 (6.80%) patients, respectively, in the age categories 18-25 years, 26–35 years, 36–45 years, and 46–59 years, respectively. We found that the average patient satisfaction with outpatient services at Medika Lestari Hospital was 4.23 (84.6%). The average patient satisfaction score for the outpatient service at the Medika Lestari Hospital is 4.23±0.363. In addition, we also found that service efficiency, cost, cleanliness of the service room, and comfort of the service room had a positive effect on patient satisfaction in the outpatient unit at Medika Lestari Hospital.


Author(s):  
Arsyad Abd. Gani ◽  
Saddam Saddam

Abstrak: Tuntutan pembelajaran era milenial adalah mengoptimalkan pemanfaatan teknologi. Revolusi industri 4.0 sangat mempengaruhi aspek kehidupan baik pendidikan, sosial, politik, budaya, dan ekonomi. Dibidang pendidikan teknologi dimanfaatkan beragam baik pra-pembelajaran, proses pembelajaran maupun pasca pembelajaran berlangsung. Tujuan penelitian adalah untuk menganalisis dan mendeskripsikan pembelajaran interaktif pendidikan kewarganegaraan melalui mobile learning di era industri 4.0. Metode dan pendekatan penelitian yang digunakan adalah library research. Pengumpulan data menggunakan dokumentasi, yakni dari buku, makalah, artikel, jurnal dan sebagainya yang relevan. Analisis data menggunakan content analysis, guna mendapatkan invensi yang kredibel dan dapat digunakan atau diteliti ulang berdasarkan konteksnya. Untuk menjaga ketepatan hal yang dikaji dan guna mencegah kesalahan informasi yang diungkap dalam analisis data, maka dilakukan pengecekan antar pustaka dari referensi-referensi yang digunakan. Selain itu membaca ulang pustaka-pustaka yang digunakan juga sangat penting serta memperhatikan komentar teman sejawat. Hasil pengkajian menunjukkan bahwa peran teknologi dalam pembelajaran PKn sangat membantu proses pembelajaran, menjadi sarana kreasi, inovasi, dan pengembangan diri untuk belajar mandiri dan terarah. Pembelajaran Interaktif PKn di Era Revolusi Industri 4.0 membantu mempercepat proses belajar  jika digunakan dengan bijak sesuai kebutuhan materi pembelajaran. Penggunaan Mobile Learning dalam pembelajaran PKn mampu mengoptimalkan ketepatan dalam menangkap materi pembelajaran, sarana sumber pembanding dalam materi pembelajaran, dan mampu membangkitkan motivasi pembelajaran.Abstract: The demands of millennial learning are optimizing technology utilization. The 4.0 Industrial Revolution greatly affects the life aspects of both education, social, political, cultural, and economic. The field of technology education is used to vary both pre-learning, learning process, and post-learning. The research aims to analyze and describe the interactive learning of citizenship education through mobile learning in the 4.0 industrial era. The method and approach of the research used is library research. Collection of data using documentation, i.e. from books, papers, articles, journals and so on relevant. Data analysis uses content analysis, to obtain credible inventions that can be used or researched based on context. To maintain the accuracy of the assessed and to prevent misinformation disclosed in the analysis of data, it is checked between libraries from the references used. In addition to rereading the libraries used are also very important as well as paying attention to peer comments. The results showed that the technological role in PKn-learning is very helpful to the learning process, becoming a means of creation, innovation, and self-development for independent and directional learning. PKn Interactive Learning in the Era of Industrial Revolution 4.0 helps accelerate the learning process if used wisely according to learning material needs. The use of Mobile Learning in PKn learning can optimize accuracy in capturing learning materials, comparative source means in learning materials, and able to inspire learning motivation.


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