scholarly journals ARTISTIC AND GRAPHIC DESIGN OF ADVERTISEMENTS OF THE LATE XIX – EARLY XX CENTURY (BASED ON THE MATERIALS OF THE KYIV CALENDARS)

2021 ◽  
pp. 41-51
Author(s):  
T. F. Krotova ◽  
A. M. Osadcha ◽  
T. V. Struminska ◽  
I. M. Ryabinova
Keyword(s):  
Comparative Analysis ◽  
Graphic Design ◽  
Practical Significance ◽  
Reference Book ◽  
Print Advertising ◽  
Textual Information ◽  
Consumer Motivation ◽  
Goods And Services ◽  
Late Nineteenth ◽  
Variety Names

Aim: to explore the means of artistic and graphic design of advertisements in periodicals of the late nineteenth – early twentieth century. Methodology. The historical, analytical, iconographic methods have been used in the research; the methods of formal, figurative-stylistic, and comparative analysis have been used for analyzing the samples of advertisements. Results. The analysis of advertisements of periodicals "Kyiv Calendar" of 1989 and "Kyiv Zemsky Calendar and reference book for 1911" is presented in the work in terms of artistic and graphic means (composition, fonts, stylistic features of fonts, images, the nature of images, graphic decorative elements) and terms of tools influencing consumer motivation. Advertisers have been found to use a variety of fonts, highlighting company and institution names, creating messages with textual information only, and combining text with an image to give a potential customer an associative view of the product. Logos and trademarks in this period in the published messages are almost not observed, the companies provided information with the name of the product, the name of the owner, and address. Scientific novelty. Abilities of print advertising at the end of XIX – the beginning of the XX centuries have been analyzed, the means of artistic and graphic design of advertisements and tools of influencing motivation of potential consumers have been revealed. Practical significance. The revealed peculiarities of artistic and graphic design of advertisements in periodicals of the end of XIX – beginning of XX centuries based on the materials of the Kyiv calendars provide an idea of the approaches and capabilities of artists and printing houses in creating advertising forms for the promotion of goods and services in the market. The analyzed samples of advertising introduce the variety, names, and characteristics of goods and services of the analyzed period.

Creative communication of artistic systems M. Tsvetaeva and B. Pasternak

2021 ◽  
Vol 6 (2) ◽  
pp. 74-82
Author(s):  
Anastasia Valerievna Sebeleva
Keyword(s):  
Comparative Analysis ◽  
Comparative Studies ◽  
Mutual Influence ◽  
Integrated Approach ◽  
Literary Studies ◽  
Textual Information ◽  
Priority Direction ◽  
Literary Process ◽  
History Of ◽  
Mutual Communication

This article proceeds from the fact that the problem of interaction and mutual influence is quite acute in literary studies. In this regard, the relevance of the research is due, firstly, to the correspondence to the priority direction of modern literary studies associated with the comparative analysis of the text, and secondly, to the need to disclose the deep theoretical and artistic content of creative communication of such artistic personalities of the XX century as M. Tsvetaeva and B. Pasternak, whose legacy still contains many lacunae. The methodological basis of the research is an integrated approach, including comparative-historical, historical-literary, comparative-typological, system-analytical and biographical methods, as well as the method of comparative studies, which allows to study literary analogies and connections of different national literatures, their refraction in the texts of the authors studied. Hermeneutics contributed to the mental comprehension of the analyzed texts, the mental processing of textual information. An important episode in the history of world poetry was the correspondence-dialogue of iconic poets for their time: M. Tsvetaeva and B. Pasternak. Correspondence is valuable not only because it shows us the life of poets in relation to time. The creative aspect of correspondence is very important. The rapprochement manifested in it and at the same time the repulsion was deeply creative and left deep traces in the legacy of all its participants. Poets, albeit to varying degrees, concentrated and passionately, sought to define for themselves the essence of life and poetry. In the course of the research, the author of the article comes to the conclusion that, firstly, the literary process is characterized by a systematic nature in which authors and their works are in certain relationships to each other. Secondly, the thirteen-year correspondence of M. Tsvetaeva with B. Pasternak was very significant for literature. Thanks to mutual communication, creative interaction, the poets created unique, emotionally deep works.

scholarly journals COMPARATIVE ANALYSIS OF COMPACT METHODS REPRESENTATIONS OF GRAPHIC INFORMATION

2021 ◽  
Vol 1 (37) ◽  
pp. 130-143
Author(s):  
O. Gertsiy
Keyword(s):  
Comparative Analysis ◽  
Communication Systems ◽  
Video Data ◽  
Transport Infrastructure ◽  
Practical Significance ◽  
Jpeg 2000 ◽  
Advantages And Disadvantages ◽  
Graphic Information ◽  
The Cost ◽  
And Storage

The main characteristics of graphic information compression methods with losses and without losses (RLE, LZW, Huffman's method, DEFLATE, JBIG, JPEG, JPEG 2000, Lossless JPEG, fractal and Wawelet) are analyzed in the article. Effective transmission and storage of images in railway communication systems is an important task now. Because large images require large storage resources. This task has become very important in recent years, as the problems of information transmission by telecommunication channels of the transport infrastructure have become urgent. There is also a great need for video conferencing, where the task is to effectively compress video data - because the greater the amount of data, the greater the cost of transmitting information, respectively. Therefore, the use of image compression methods that reduce the file size is the solution to this task. The study highlights the advantages and disadvantages of compression methods. The comparative analysis the basic possibilities of compression methods of graphic information is carried out. The relevance lies in the efficient transfer and storage of graphical information, as big data requires large resources for storage. The practical significance lies in solving the problem of effectively reducing the data size by applying known compression methods.

scholarly journals Methodological Approach to the Assessment of Neo-Industrial Export Specialization

2021 ◽  
Vol 93 ◽  
pp. 05021
Author(s):  
Elena Andreeva ◽  
Alla Golovina
Keyword(s):  
Methodological Approach ◽  
Practical Significance ◽  
High Tech ◽  
Goods And Services ◽  
Industrial Export ◽  
Innovation Potential ◽  
Determining Factors ◽  
International Demand ◽  
Integral Assessment ◽  
Export Specialization

The relevance of the article is due to the importance of the development of export of high-processing industries. Objective: to develop methodological support for assessing the neo-industrial export specialization of regions and its determining factors. The research methods included identifying potential assessment parameters and testing their applicability based on the analysis of economic development statistics of the region selected as an example. The proposed methodological support for the assessment of neo-industrial export specialization includes its integral assessment, assessment of goods and services, assessment of the contribution of the high-tech component to the change in exports, ranking of regions by absolute values of high-tech exports. The method of assessing the factors of neo-industrial export specialization involves the assessment of indicators that identify these factors of exo-and endogenous order – the development of manufacturing production, innovation potential, transport potential, the development of the export support system, and the international demand for the region's products. The practical significance of the proposed methodological support lies in the fact that it makes it possible to analyze the neo-industrial export specialization of Russian regions and the factors of its development, and to identify and analyze possible directions of development in this area.

scholarly journals Comparative analysis of the stock quotes dynamics for IT-sector and the entertainment industry companies based on the characteristics of memory depth

2021 ◽  
Vol 107 ◽  
pp. 01003
Author(s):  
Nataliia Maksyshko ◽  
Oksana Vasylieva
Keyword(s):  
Time Series ◽  
Comparative Analysis ◽  
Rapid Development ◽  
Entertainment Industry ◽  
Long Term Memory ◽  
Range Analysis ◽  
Goods And Services ◽  
Rescaled Range Analysis ◽  
Persistence Property ◽  
The Impact

The article is devoted to the study and comparative analysis of the stock quotes dynamics for the world’s leading companies in the IT sector and the entertainment industry. Today, these areas are developing the fastest and most powerful, which attracts the attention of investors around the world. This is due to the rapid development of digital communication technologies, the growth of intellectualization and individualization of goods and services, and so on. These spheres have strong development potential, but the question to how their companies’ stock quotes respond to the impact of such a natural but crisis phenomenon as the COVID-19 pandemic remains open. Based on the nonlinear paradigm of the financial markets dynamics, the paper considers and conducts a comprehensive fractal analysis of the quotations dynamics for six leading companies (Apple Inc., Tesla Inc., Alphabet Inc., The Walt Disney Company, Sony Corporation, Netflix) in this area before and during the COVID-19 pandemic. As a result of the application of the rescaled range analysis (R/S analysis), the presence of the persistence property and long-term memory in the stock quotes dynamics for all companies and its absence in their time series of profitability was confirmed. The application of the method of sequential R/S analysis made it possible to construct fuzzy sets of memory depths for the considered time series and to deepen the analysis of the dynamics due to the quantitative characteristics calculated on their basis. Taking into account the characteristics of memory depth in the dynamics of quotations made it possible to conduct a comparative analysis of the dynamics, both under the influence of the natural crisis situation and in terms of investing in different terms. The peculiarities of the delayed profitability dynamics of quotations for each of the companies are also taken into consideration and compared. The developed recommendations can be used in investment activities in the stock market.

scholarly journals GIS and touristic itineraries. The case of São Cristóvão, Sergipe, Brazil

2019 ◽  
pp. 29-39
Author(s):  
Cristiane Alcântara De Jesus Santos ◽  
Antonio Carlos Campos ◽  
Larissa Prado Rodrigues
Keyword(s):  
Social Groups ◽  
Geographic Information ◽  
Basic Tool ◽  
Textual Information ◽  
Spatial Concepts ◽  
Tourist Attractions ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Tourist Demand ◽  
Or Applications

The Information Systems (IS) and the Internet have transformed the relations between individuals and social groups. They associated new dimensions to the tourist practices. In this study, the possibilities of use of the GIS/WebGIS by planners and managers of tourist activity, and by the end users of tourist products: tourists were highlighted. This study aims to present a methodological proposal for implementation of Geographic Information System (GIS) for the development of tourist itineraries in accordance with the tourist demand. The tourists can obtain and use specific geographic information before and during their stay at the destination. To develop the itineraries, it was drawn up the inventory of local tourist attractions, as well as the goods and services classification in the surroundings of each attraction. Subsequently, photos and textual information were added to define linear circuits used as a reference for visitor’s tours. With the itineraries publication and their use anchored in explorers (Google Maps, Open Street Maps or Waze), one hopes the procedures and techniques of support based on GIS are executed by tourist destinations, in interactive websites format and/or applications format updated by local managers. And GIS can be consolidated as a basic tool for decision-making, providing a better control of spatial concepts, expanding and intensifying the tourist experiences.

A RESULT-ORIENTED FRAMEWORK TO SUPPORT THE LOW-CARBON TRANSFORMATION OF ENERGY SERVICES MARKETS

2020 ◽  
Vol 5 (2) ◽  
pp. 25-41
Author(s):  
Valeriy Deshko ◽  
◽  
Oleksandr Kovalko ◽  
Oleksandr Novoseltsev ◽  
Maria Yevtukhova ◽  
...  
Keyword(s):  
Renewable Energy Sources ◽  
Practical Significance ◽  
Low Carbon ◽  
Energy Services ◽  
Goods And Services ◽  
Organizational Mechanism ◽  
Production And Consumption ◽  
Almost All ◽  
Efficiency And Productivity

Today, the scope of energy services markets (ESMs) has expanded worldwide and covered almost all areas of production and consumption of goods and services for both industrial and public appointments, as well as households, mainly due to energy efficiency and renewable energy sources. At the same time, the incompleteness of theoretically grounded bases significantly reduces the pace of these markets development. The purpose of this study is to present the framework for the determination of directions and construct a model of structural organization and functional interaction of the ESMs participants. Such approach allows, by combining resources, capabilities and information, to expand the scope and improve the efficiency and productivity of energy services. A new structure-function model of ESMs participants’ interaction has been developed. In addition, a new organizational mechanism is proposed to support the efficient functioning of the ESMs in the form of a cycle of continuous improvement of the energy services results. The practical significance of the study is to create a conceptual framework for the organization and functioning of ESMs, which allows to systemically assess the new opportunities for such markets in both developed and developing countries.

Advertisements and Ephemera

2020 ◽  
pp. 152-185
Author(s):  
Amanda Brickell Bellows
Keyword(s):  
Nineteenth Century ◽  
Comparative Analysis ◽  
African Americans ◽  
Marketing Strategies ◽  
Late Nineteenth Century ◽  
Late Nineteenth

This chapter examines the ways in which Russian and American businesses represented the histories of slavery, serfdom, and emancipation in late nineteenth-century advertisements. Images of African Americans and peasants appeared in posters, trade cards, and ephemera. A comparative analysis of these depictions illuminates businesses’ distinct marketing strategies and efforts to target specific consumer groups through portrayals of historically subjugated populations.

scholarly journals Modeling the hydrophysical soil properties and comparative analysis for three systems of functions

2020 ◽  
Vol 175 ◽  
pp. 09016
Author(s):  
Vitaly Terleev ◽  
Roman Ginevsky ◽  
Viktor Lazarev ◽  
Aleksandr Nikonorov ◽  
Alexander Topaj ◽  
...  
Keyword(s):  
Porous Medium ◽  
Soil Moisture ◽  
Comparative Analysis ◽  
Hydraulic Conductivity ◽  
Soil Properties ◽  
Water Retention ◽  
Field Measurements ◽  
Practical Significance ◽  
Water Retention Capacity ◽  
Retention Capacity

A functional description of the hydrophysical properties of the soil as a capillary-porous medium is presented. The described functions of water retention capacity and hydraulic conductivity of the soil have common parameters, which are interpreted within the framework of physical and statistical concepts. The practical significance of the proposed functions lies in the fact that the volume of labor-intensive field measurements necessary, for example, for modeling the dynamics of soil moisture, is significantly reduced. To identify the parameters of these functions, it is sufficient to use data only on the water retention capacity of the soil. The parameters identified in this way can be used to predict the ratio of the hydraulic conductivity of the soil to the moisture filtration coefficient. The presented system of the hydrophysical functions of the soil is compared with world analogues using literature data on soils of different texture.

scholarly journals Civil Procedure of Trademark Enforcement in Pakistan: A Comparative Analysis with Malaysia and USA

2019 ◽  
Vol 3 (2) ◽  
pp. 95
Author(s):  
Sohaib Mukhtar ◽  
Zinatul Ashiqin Zainol ◽  
Sufian Jusoh
Keyword(s):  
United States ◽  
Comparative Analysis ◽  
Intellectual Property ◽  
The United States ◽  
Civil Procedure ◽  
District Court ◽  
Registered Trademark ◽  
Goods And Services ◽  
Civil Suit ◽  
Prompt Action

<em>Civil procedure of trademark enforcement runs in Pakistan under Trade Marks Ordinance 2001, Code of Civil Procedure 1908 and Specific Relief Act 1877. Trademark is one of the components of Intellectual Property Law, it is a mark, name, sign, smell or a sound which distinguishes goods and services of one undertaking from goods and services of other undertakings. It is required to be distinctiveness and non-descriptive, it losses its distinctiveness when owner of registered trademark does not take prompt action against its infringement. The registered trademark owner may file civil suit against infringement of his registered trademark before the concerned District Court of Law for claiming damages and obtaining injunctions. The Trademark Registry works under Intellectual Property Organization of Pakistan (IPO-Pakistan) for registration and protection of trademarks in Pakistan. Similarly, Intellectual Property Corporation of Malaysia (MyIPO) is empowered agency of trademark registration and its protection in Malaysia. The United States Patent and Trademark Office (USPTO) is responsible for registration and protection of trademarks in United States of America (USA). Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS Agreement) is the only International Treaty which contains exhaustive provisions on trademark enforcement includes civil procedure, administrative procedure, criminal procedure, provisional and border measures. Important civil procedure of trademark enforcement issues need to be clarified in trademark law of Pakistan includes trademark infringement, trademark dilution and rectification of trademark register. This article is comparative analysis of civil procedure of trademark enforcement in Pakistan, Malaysia and USA.</em>

scholarly journals Issues of Rarity in the Treasure Economy

2021 ◽  
Vol 110 ◽  
pp. 01054
Author(s):  
Irina Datchenko ◽  
Natalia Alimova ◽  
Svetlana Popova ◽  
Tatiana Sichkar
Keyword(s):  
Comparative Analysis ◽  
Interpersonal Relationships ◽  
Raw Materials ◽  
The Political ◽  
Goods And Services ◽  
Special Value ◽  
Delivery Services ◽  
Growth Prospects ◽  
Economic Reality ◽  
The Individual

The article examines the changes occurring in society as evidenced by the crisis of 2020. In this regard, the authors explore such formations as the emerging economy of impressions (categories: raw materials, goods, services, impressions) and the economy of riches (categories: raw materials, goods, services, impressions, rarity). The formulae for the types of activities that constitute the economy of impressions and the economy of rarity are defined. The analysis of the growth prospects of the economies of some countries is carried out. The comparative analysis of consumer demand in Russia and its areas showed that during the pandemic, there is a tendency of changing the values system in the political and socio-economic reality of the individual, which is reflected in its various practical needs and relations to the surrounding resources, goods and services: service and entertainment industries are suffering heavy losses, some segments of business experiencing growth of consumer activity: online shopping, delivery services, educational and entertainment services, remote banking It is stated that nowadays the rarity category, such as real communication, is gaining priority in the economy of treasure. Conducted a comparative analysis of some of the countries and Russian areas most similar levels of economic development, as a basis for meaningful conclusions that interpersonal relationships and communication is a category of rarity and has a special value in this pandemic period, representing the economy of treasures.

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