Digitalization of Agriculture in India: Pathway to Prosperity

2020 ◽  
Author(s):  
Deepali , Chadha
Keyword(s):  
Electronic Device ◽  
Electronic Market ◽  
Indian Government ◽  
Agricultural Marketing ◽  
Government Interventions ◽  
Agriculture Sector ◽  
Farming Community ◽  
Support Price ◽  
Target Consumer ◽  
High Level

Digital marketing covers all the marketing strategies that are using the internet or an electronic device. It is a new way of approaching customers. According to a recent survey, India’s digital advertising industry is growing at a rate of 33.5 per cent annually. There is a gradual rise in digitization and modernization taking place in several aspects. Agriculture sector is also identified as one of the potential sectors of digitization due to large volumes traded and a high level of fragmentation present in the supply chain. In India, a significant part of the population is engaged in agriculture. Although different modern techniques and practices have been adopted in agriculture that has undoubtedly helped to improve the production over the years, but there has been a constant challenge to provide a market for the marketed surplus and getting fair prices for the same. Agricultural marketing covers the services involved in moving a farm product to the target consumer. It has undergone numerous changes over the last few years. It has beautifully evolved from barter system to organized marketplaces to today’s electronic market platform owing to several technological changes and government interventions. Institutions such as Agriculture Produce Marketing Committees (APMC), regulated market yards, and minimum support price are instances of state support that have led to a strong primary sector. Further, development of technological and financial innovations has changed the commodity transaction pattern of the stakeholders. Digitization of transactions helps in trading large volumes and also enhances transparency and associated benefits. Different initiatives have been taken by the Indian Government to digitize the agriculture sector to help the farming community such as launching of Digital India Campaign and various mobile applications that help in increasing agriculture productivity

scholarly journals IMPACT OF KVK IN DOUBLING FARMERS INCOME IN SITAPUR DISTRICT OF UTTAR PRADESH

2021 ◽  
Vol 8 (9) ◽  
pp. 92-105
Author(s):  
Ritesh Kumar Yadav ◽  
Jahanara Jahanara
Keyword(s):  
Agricultural Sector ◽  
Uttar Pradesh ◽  
Secondary Data ◽  
Learning By Doing ◽  
Primary Data ◽  
Technology Generation ◽  
Farming Community ◽  
Medium Level ◽  
High Level ◽  
The Impact

More than half of Indian population were engaged in agricultural sector but the available technology doesn’t ensure food security of the country. Hence, to diffuse new agricultural invention and innovation in the farming community, there arises a need for effective medium for transfer of technology. Thus, KVK bridges the gap between the technology generation and dissemination. The present study was proposed to understand the impact of KVK in doubling farmers income to formulate suitable programmes. For the study, descriptive research design was adopted. 120 respondents from Biswan taluk of Sitapur district of Uttar Pradesh were selected as respondents. Primary data collected from respondents and secondary data from available literatures. The findings revealed that majority of the respondents were middle aged, illiterate, upto 5 members in their family, medium level of annual income, possesses their own land, agriculture as their main occupation, medium level of mass media exposure, office bearer in one organization, high level of extension contact. Meanwhile, more than half of the respondents had reported medium level of impact towards the activities carried out by KVK, beneficiary selection is not unbiased is a major constraint suggested that maximum emphasis should be given on learning by doing.

Indian Companies Engaged in Agricultural “Land Grabbing” in Africa: The Need for Indo-african Solidarity Linkages

2011 ◽  
Vol 4 (3) ◽  
pp. 72-87
Author(s):  
Rick Rowden
Keyword(s):  
Large Scale ◽  
Agricultural Land ◽  
Arable Land ◽  
Small Farmers ◽  
Land Grabbing ◽  
Host Countries ◽  
Indian Government ◽  
Environmental Consequences ◽  
High Level ◽  
Lease Contracts

Indian agricultural companies have been involved in the recent trend in large-scale overseas acquisitions of farmland, criticized as “land grabbing”. India has joined China, Kuwait, Saudi Arabia and South Korea among other nations heavily investing in large-scale agricultural projects in Africa and elsewhere. Several factors are driving India's effort to “outsource its food production,” including the Government's growing strategic concerns about ensuring long-term food security and concerns about falling ground water tables. Eager developing country governments have also courted Indian agricultural investors, offering special incentives, including offers to lease massive tracts of arable land on very generous terms at much cheaper rates than land and water in India. The Indian Government has supported this trend through high-level trade diplomacy, foreign aid, and subsidized credit for its agricultural companies investing overseas. Critics call the trend “land grabbing” and claim there have been negative impacts on local peoples, who are often displaced in the process. The public disclosure of lease contracts between the Ethiopian Government and five Indian investors sheds light on the negative ethical, political, human rights and environmental consequences for local people in host countries. New and ongoing advocacy strategies are discussed, including the idea to establish international advocacy linkages between Indian activists fighting for small farmers rights and addressing “land grabbing” actions within India, and small farmers in Africa and elsewhere facing similar problems. One idea is for such linkages to inform Indian citizens who can take action to address the problem of land-grabbing by Indian companies operating overseas. International land rights advocates see a common struggle in which land deals must involve transparent and participatory relations between governments, companies and local democratic communities.

scholarly journals Improving the organizational and economic support for the development of enterprises in the hospitality industry in the use of information and communication technologies

2021 ◽  
Vol 6 (13 (114)) ◽  
pp. 29-38
Author(s):  
Iryna Petrovska ◽  
Olha Safronova ◽  
Оlena Mital ◽  
Nataliia Ometsynska ◽  
Volodymyr Moroz ◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
Information Technologies ◽  
Hospitality Industry ◽  
Business Processes ◽  
Communication Technologies ◽  
Economic Support ◽  
Information And Communication ◽  
Types Of Information ◽  
Target Consumer ◽  
High Level

Conceptual foundations of organizational and economic support for the development of enterprises in the hospitality industry have been developed, taking into account the level of use of information and communication technologies. It has been determined that the main results of the influence of information technologies on the hospitality industry are the optimization of business processes, as well as the transformation of the target consumer of hospitality services. The types of information and communication technologies are systematized depending on the direction of the business processes of the cycle of providing hospitality services. It has been substantiated that through the active use of information and communication technologies, hospitality industry enterprises satisfy the needs of customers in full in accordance with modern requirements. The relationship was established between the results of assessing the level of organizational and economic support for the development of information and communication technologies and the strategic choice of enterprises in the hospitality industry. Three types of strategies are identified – information expansion, improvement, retention and further development – depending on the low, medium and high level of development of information and communication technologies, respectively. The directions of increasing the level of development of information and communication technologies of the hospitality industry at different levels are proposed. The developed theoretical and methodological provisions can be useful in the formation of the concept of strategic development of the hospitality industry. The use of the proposed toolkit reflects the results, both quantitatively (increasing demand for hospitality services, improving financial performance, etc.) and in a qualitative form (improving the quality of service, creating a positive image, etc.).

scholarly journals Awareness on Food Processing Entrepreneurship among Engineering Faculty

2019 ◽  
Vol 8 (6) ◽  
pp. 1207-1216 ◽  
Keyword(s):  
Food Processing ◽  
Fruit And Vegetables ◽  
Processed Foods ◽  
Indian Government ◽  
Engineering Faculty ◽  
Food Processing Sector ◽  
Teaching Faculty ◽  
High Level ◽  
Production Areas

Government of India is promoting on development of startups in food processing sector. Being second largest producer of fruit and vegetables in the globe, Indian government choose food processing as “thrust and focus area” in 13th fifth-year plan. A questionnaire was developed to find the level of awareness in teaching faculty on food processing aspects. It was generally felt that faculty has minimal awareness on food processing areas. However results shown that they have high level of awareness on agricultural and food process aspects. In the light of faculty expected to be acting as mentors to promote thrust areas like food processing, a need is identified to train them. Aspects like surplus agri-products and production areas found to be known to people. However processed foods using technologies are not much known to the engineering faculty. To achieve the mission of Ministry of food processing industries, it is necessary to train manpower in the engineering colleges other than food processing institutes and farmers. Recommendations are made to strengthen the manpower in food processing entrepreneurship

scholarly journals AN OVERVIEW ON EMERGING WATER SCARCITY CHALLANGE IN PAKISTAN, ITS CONSUMPTION, CAUSES, IMPACTS AND REMEDIAL MEASURES

2020 ◽  
Vol 1 (1) ◽  
pp. 22-31
Author(s):  
Saddam Hussain ◽  
Saba Malik ◽  
Muhammad Jehanzeb Masud Cheema ◽  
Muhammad Umair Ashraf ◽  
Muhammad Sohail Waqas ◽  
...  
Keyword(s):  
Water Scarcity ◽  
Irrigation System ◽  
Global Climate ◽  
Management Strategies ◽  
Population Expansion ◽  
Water Quantity ◽  
Effective Management ◽  
Agriculture Sector ◽  
The Moment ◽  
High Level

Around two-thirds of the earth’s surface covered with water, it is obvious that water is among the most significant aspects that are essential for the life of human being. It is not only important to live, but also important to take a part in social and financial development. Water is God’s personalized gift, as well as the necessity of life. Due to high level of gluttony, misused play of people with the environment and the global climate, shift results in progressive diminishing of natural resources. The problems of freshwater and food security at global level linked to the overwhelming population of the world. To overcome the food and water scarcity challenge, there is required to transfer the freshwater from agriculture sector to other straining purposes. Pakistan is facing the meager water scarcity crises in the last few years, as water is becoming scarce to any specified usage. The quickly growing population, expansion of drainage regions, increasing urbanization and industrialization put a lot of stress on available water supplies. At the moment, there is dire need to harvest rain water by constructing more dams and focus on effective management strategies for further use. Specifically, authors are recommended that, water should be provided demand base instead of supply base irrigation system. Moreover, in addition to land tax, tax on irrigation water quantity/usage should be rectified.

scholarly journals Technology Adoption by Farmers for the Sustainability of Agriculture Sector

2019 ◽  
Vol 8 (2S8) ◽  
pp. 1517-1521
Keyword(s):  
Technology Adoption ◽  
Market Structure ◽  
Crop Yield ◽  
Crop Production ◽  
Selling Price ◽  
Indian Government ◽  
Agriculture Sector ◽  
Production Stage ◽  
The Earth ◽  
Marketing Efficiency

Agriculturalists are the principal managers who can shape the surface of the Earth in the coming years. In India government has been implementing new schemes for ensuring the sustainability of agriculture so as to meet the demands of improving yields and for the sustainability of agriculture sector. Indian Government has taken lot of initiatives to transform agriculture sector though e marketing of agriculture produce. 58 per cent of population depend upon agriculture for their livelihood. Agriculture sector is a highly dangerous sector that is facing ups and downs during the crop production stage. Agriculturists suffer from marketing their produce. The farmer’s income is not stable due to the fall in their crop yield and the selling price of their produce. Government is concerned with helping farmers to increase their yield and have framed policies to form a competitive market structure which will indirectly help to enhance the marketing efficiency of farmers. Our government has taken initiative to combine the market to improve the marketing efficiency of agriculturist.

scholarly journals Livelihood Change as Impact of Rural-Urban Transformation in Sleman Regency

2014 ◽  
Vol 2 (3) ◽  
pp. 209 ◽  
Author(s):  
Benino Indra Ardhityatama
Keyword(s):  
Research Question ◽  
Specific Area ◽  
Target Population ◽  
Urban Transformation ◽  
Rapid Urbanization ◽  
Agriculture Sector ◽  
Rural And Urban ◽  
Urban Characteristic ◽  
High Level ◽  
Family Condition

<p class="Abstract"><em>Indonesia as one of many developing countries in the world is facing the same problem, which is about the rapidly high level of urbanization. In Indonesia, this transformation from rural to urban area will give impact to the changing of current livelihood, especially to the area that depends on the agriculture sector. Looking at more specific area, Yogyakarta is one of the big provinces in Indonesia that has rural and urban characteristic. The research question is “How does the rural community still resilient on agriculture based condition towards urbanization related to the livelihood changes?” This research focuses on the discovery on what family condition that they still resilient for their agriculture livelihood even though there are many changes caused by the urbanization. Qualitative method is used in this study because it can describe how people feel and their thoughts deeply, but it cannot tell you how many of the target population feel or think that way as quantitative method can. The study area development in Sleman and Godean Sub-District is triggered by the existence of the main access or main road. People that live alongside the main access are more likely to not become farmer again, so does to people that live in collector road. However, those who live in the remote area where the level of urbanization is low, the livelihood there is likely still as farmer considering the agriculture land still can be found easily. The general conclusion of this research is that the farmers in Sleman and Godean Sub-District have considerably high adaptability level. This is shown by the ability of the farmer that still can find a way to survive from the rapid urbanization that reduced their work field availability</em><strong><em>.</em></strong><em></em></p>

scholarly journals Transmitter and Socialization: The Role of UNICEF in Preventing Girl Trafficking in India

2021 ◽  
Vol 2 (2) ◽  
pp. 62-80
Author(s):  
Imelda Chania ◽  
Haiyyu Darman Moenir
Keyword(s):  
Child Protection ◽  
Action Plan ◽  
Indian Society ◽  
Indian Government ◽  
Norm Diffusion ◽  
Social Fabric ◽  
The Social ◽  
Research Questions ◽  
High Level

This research attempts to describe the role of UNICEF in preventing cases of trafficking of girls in India through the Country Program Action Plan (CPAP) 2013-2017. This is important because of the patriarchal culture in the social fabric of Indian society and the high level of poverty, which drives the trafficking of girls. Besides, this program is also the result of the collaboration between the Indian government and UNICEF in preventing the trafficking of girls in India. This study uses the concept of norm diffusion to answer research questions. A qualitative method with a descriptive-analytical approach applied in this research method. This research shows UNICEF's role in India as a forum to transmit the idea of ​​child protection to Indians, as well as to socialize the beliefs and norms of protecting girls to the Indian government so that rules and policies are in line with the ideas and norms.

scholarly journals Factors that Determine the Purchase of Portable Electronic Devices

2020 ◽  
Vol 25 (2) ◽  
pp. 19
Author(s):  
ANTONIO CARLOS GUIDI ◽  
NADIA KASSOUF PIZZINATTO ◽  
MARIA IMACULADA MONTEBELO
Keyword(s):  
Data Analysis ◽  
Online Survey ◽  
Electronic Device ◽  
Electronic Devices ◽  
Descriptive Statistics ◽  
Electronic Market ◽  
Ornamental Stone ◽  
Portable Electronic Device ◽  
Main Factors ◽  
Technological Opportunities

The study aims to discover the consumer profile and the main factors that lead them to acquire a portable electronic device (PED). An online survey was conducted, with a sample of 145 consumers involved in the beneficiation of the ornamental stone sector. Descriptive statistics, correlation analysis and multiple linear regression were applied for data analysis. This article makes advances in the development of concepts of management design, the electronic market and information systems, and uses a revised bibliography, proposing interaction with the list of strategies. The results show that, at the time of purchase, consumers of portable electronic devices take into account interconnected factors, such as brand, design and utility. Thus, we conclude that there is an interest in products that have proven multifunctionality, and also encourages research that confirms the consumer profile in expanded samples. The implications are discussed, with an emphasis on developing the new competencies that retailers need to develop, to interact with their physical configurations, through technological opportunities with mobile functionalities.

scholarly journals Interrogating the MSP Regime, Farm Laws and Agrarian Future in India

2021 ◽  
pp. 097639962110569
Author(s):  
Pritam Singh ◽  
Shruti Bhogal
Keyword(s):  
Agricultural Marketing ◽  
Minimum Support ◽  
Support Price ◽  
The Government ◽  
Legal Right

The three new farm laws promulgated by the Government of India in 2020 as agricultural marketing reforms, with the claim that they were aimed at expanding farmers’ marketing choices and increasing their incomes, have triggered massive protests by farmers. These protests have crystallized around two key demands: first, repeal the laws and second, make the minimum support price (MSP) for procuring farmers’ produce a legal right. Given that discussions between the government and farmers’ organizations continue to be at an impasse, it is critical to understand the arguments over the laws and the MSP, and the implications of these arguments for the agrarian future of India.

Sign in / Sign up

Export Citation Format

Share Document