scholarly journals Pengaruh Endorser Yoshiolo Terhadap Brand Image Word Division

2019 ◽  
Vol 6 (1) ◽  
pp. 45
Author(s):  
Kamaluddin Rahmat
Keyword(s):  
Data Collection ◽  
Statistical Methods ◽  
Significant Influence ◽  
Brand Image ◽  
Basic Data ◽  
Data Collection Tool ◽  
Word Division ◽  
Foreign Brands ◽  
Survey Approach

Word Division is a local shoe brand that uses endorsers in its promotion. One of the endorsers chosen was Yoshiolo but Yoshiolo was better known through promotional content for foreign brands. This study aims to determine the influence of Yoshiolo as an endorser of the Word Division brand image. This study uses this study using a survey approach using questionnaires as a basic data collection tool and generally uses statistical methods. The results of the analysis show that Yoshiolo as an endorser has a positive and significant influence on the Word Division brand image

scholarly journals ANALISIS PENGARUH MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KINERJA KARYAWAN PT. PERMATA FINANCE BANJARMASIN

2018 ◽  
Vol 4 (2) ◽  
Author(s):  
Abdul Kadir
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Quantitative Research ◽  
Extrinsic Motivation ◽  
Employee Performance ◽  
Research Model ◽  
Data Collection Tool ◽  
Intrinsic And Extrinsic Motivation ◽  
Survey Approach

Abstract: This study aims to determine whether there is influence of intrinsic and extrinsic motivation on the performance of employees of PT. Permata Finance Banjarmasin either partially or simultaneously. The method used in this study is quantitative research is a research model that requires the existence of the calculation of the numbers, while the approach used is a survey approach that is the research that takes samples from the population and use the questionnaire as the main data collection tool. The results of this study indicate that intrinsic and extrinsic innovation have significant influence and change in the direction of employee performance of PT. Permata Finance Banjarmasin. This means that if the level of influence intrinsic and extrinsic motivation perceived higher, then resulted in a higher level of employee performance.Keywords: motivation,iIntrinsic, exstrinsic, performanceAbstrak: Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh motivasi intrinsik dan ekstrinsik terhadap kinerja karyawan PT. Permata Finance Banjarmasin baik secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif yaitu suatu model penelitian yang mengharuskan akan adanya perhitungan angka-angka, sedangkan pendekatan yang digunakan adalah dengan pendekatan survei yaitu penelitian yang mengambil sampel dari populasi dan menggunakan kuesioner sebagai alat pengumpulan data yang pokok. Hasil penelitian ini menunjukan bahwa motovasi intrinsic dan ekstrinsik berpengaruh secara siginifikan dan perubahannya berubah searah dengan kinerja karyawan PT. Permata Finance Banjarmasin. Artinya jika tingkat pengaruh motivasi intrinsic dan ekstrinsik yang dirasakan makin tinggi , maka mengakibatkan makin tinggi juga tingkat kinerja karyawanKata kunci : motivasi, intrinsik, exstrinsik, kinerja

Kontribusi Kecerdasan Logik dan Minat Belajar Terhadap Prestasi Belajar Matematika

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
Nadun Nadun ◽  
Dian J Permana
Keyword(s):  
Mathematics Achievement ◽  
Data Collection ◽  
Multiple Regression ◽  
Statistical Methods ◽  
Significant Influence ◽  
Multiple Choice ◽  
Choice Test ◽  
Multiple Choice Test ◽  
Learning Achievement ◽  
Written Test

<p>The purpose of this study was to determine the contribution of logical intelligence and interest in learning to Mathematics achievement. The method used in this study from survey and the study was conducted in SMA Depok municipality. Techniques used in the data collection done by using a questionnaire written test multiple choice test and questionnaire. Analysis of the data in this study using descriptive statistical methods with multiple regression testing.where this research results showed in: there is a significant influence jointly between logical intelligence variables (X1) and interest in learning (X2) on mathematics achievement (Y),which means learners have a good logical <br />intelligence and has been interested in Mathematics will greatly affect the learning achievement in SMA Depok municipality</p>

scholarly journals Pengaruh Kemampuan dan Kepuasan Kerja Terhadap Kinerja Pegawai Kelurahan Puruk Cahu Kecamatan Murung Kabupaten Murung Raya

2018 ◽  
Vol 2 (2) ◽  
pp. 86-94
Author(s):  
Abdul Kadir ◽  
Kumara Efrianti
Keyword(s):  
Job Satisfaction ◽  
Data Collection ◽  
Quantitative Research ◽  
Employee Performance ◽  
Research Model ◽  
Data Collection Tool ◽  
Survey Approach

This study aims to determine whether there is influence of ability and job satisfaction on employee performance in Puruk Cahu Village, Murung Subdistrict, Murung Raya District, either partially or simultaneously. The method used in this study is quantitative research, which is a research model that requires the calculation of numbers, while the approach used is a survey approach, namely research that takes samples from the population and uses questionnaires as the main data collection tool. The results of this study indicate that the variables of ability and job satisfaction have a significant effect and the changes change in line with the performance of the employees of the Puruk Cahu Village, Murung Village, Murung Raya District. This means that if the level of influence of ability and job satisfaction is felt to be higher, then the higher the performance will also result.

scholarly journals PENGARUH BRAND IMAGE KARTU IM3 INDOSAT TERHADAP KEPUASAN LAYANAN DAN LOYALITAS PELANGGAN (Studi pada PTN dan PTKIN di Kota Malang)

IQTISHODUNA ◽  
2017 ◽  
Vol 12 (1) ◽  
pp. 9-18
Author(s):  
Virgistira Mulya Hutami ◽  
Yayuk Sri Rahayu
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Personal Identification ◽  
Quantitative Approach ◽  
Service Satisfaction ◽  
The Status

The study aims to determine the effect of brand image IM3 to loyalty, either directly or indirectlythrough the satisfaction. This research used a quantitative approach and the respondents which the customersof Indosat IM3 on four Universities in Malang . The data collection used accidental sampling method. Pathanalysis was used to test and analyze hypotheses by considering the classical assumption test. The resultsof the study showed that the brand image significantly affect the service satisfaction and customer loyalty.Indicators of Brand image contributed 47.5% to total customer satisfaction. Meanwhile satisfaction accountedfor 30.7% of customer loyalty. Two indicators of brand image consist of guarantees and social identificationhas no significant effect on customer satisfaction. While, two other indicators of brand image consist ofpersonal identification and status has a significant influence on customer satisfaction. From path analysisknown that there is indirectly influence of the status of personal identification to loyalty through customersatisfaction.

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

scholarly journals PERAN BRAND IMAGE MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 9 (5) ◽  
pp. 1962
Author(s):  
Kompyang Gede Sathya Narayana ◽  
Gede Bayu Rahanatha
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Social Media Marketing ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the role of brand image mediating the effect of social media marketing on purchasing decisions on Denara Bali consumers. This research was conducted in Denpasar City by using a sample of 120 respondents who had already purchased Denara Bali products and had followed and had communicated with Instagram @denarabaliofficial admin, with non-probability sampling techniques with purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used in this research is path analysis and sobel test. The results of this study found that social media marketing had a positive and significant effect on brand image. Social media marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. Brand image is a mediating variable of the influence between social media marketing on purchasing decisions on Denara Bali consumers in Denpasar City. Keywords: social media marketing, brand image, purchasing decisions

scholarly journals PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA DI LINGKUNGAN PEMERINTAHAN KABUPATEN MURUNG RAYA

2018 ◽  
Vol 4 (2) ◽  
Author(s):  
Firdaus Firdaus
Keyword(s):  
Data Collection ◽  
Human Resources ◽  
Human Resource Development ◽  
Quantitative Research ◽  
Human Resources Development ◽  
Research Model ◽  
Data Collection Tool ◽  
Is Research ◽  
The Government ◽  
Survey Approach

Abstract: This study aims to determine whether there is influence of human resource development on performance in the Government of Murung Raya Regency either partially or simultaneously. The method used in this study is quantitative research is a research model that requires the existence of the calculation of the numbers, while the approach used is a survey approach that is research that takes a sample of the population and use the questionnaire as a basic data collection tool. The results of this study indicate that the development of human resources influence significantly and changes in the direction of the performance of employees in the Government of Murung Raya Regency.Keywords: Human Resources development, Performance, Murung Raya RegencyAbstrak: Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh pengembangan Sumber Daya Manusia terhadap kinerja di lingkungan Pemerintahan Kabupaten Murung Raya baik secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif yaitu suatu model penelitian yang mengharuskan akan adanya perhitungan angka-angka, sedangkan pendekatan yang digunakan adalah dengan pendekatan survei yaitu penelitian yang mengambil sampel dari populasi dan menggunakan kuesioner sebagai alat pengumpulan data yang pokok. Hasil penelitian ini menunjukan bahwa pengembangan sumber daya manusia berpengaruh secara siginifikan dan perubahannya berubah searah dengan tingkat kinerja pegawai di lingkungan Pemerintahan Kabupaten Murung RayaKata kunci : pengembangan sumber daya manusia, kinerja, Kabupaten Murung Raya

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals METODE KARYAWISATA DALAM MENINGKATKAN KECERDASAN NATURALIS DI PAUD SPS AN-NABAT KELAS A

2020 ◽  
Vol 1 (1) ◽  
pp. 32-40
Author(s):  
Azizah Destarani ◽  
Dedi Irawan ◽  
Amrulloh Khoirul Ma'arif
Keyword(s):  
Early Childhood ◽  
Data Collection ◽  
School Environment ◽  
Quantitative Data ◽  
Field Trip ◽  
Basic Data ◽  
Data Collection Tool ◽  
Class A ◽  
Survey Technique ◽  
Independent Variable

Abstract One of the intelligences that needs to be developed in early childhood is naturalist intelligence. If naturalist intelligence has been improved early on in children, then many natural damage that occurs today can be minimized. Increasing the naturalist intelligence of children can be started from the school environment and through ways that many children like, namely by tourism. This study uses quantitative data, where data is in the form of numbers and analyzed using statistics. This study uses a survey technique that is taking samples of one population and using observation as a basic data collection tool. The population of this study was the PAUD SPS An-Nabat in the Tanjung Anom Pringsewu area. While the sample was taken 10 students from 18 class A students. The instruments used in this study were questionnaires. From the results of the study, it can be concluded the influence of the independent variable (Trust) on the dependent variable (participation) is 68,7% with equations Y= 13,680+0,687. While the rest is influenced by other variables.   Keywords: Field trip, naturalist intelligence       Abstrak Salah satu kecerdasan yang perlu di kembangkan pada anak usia dini yaitu kecerdasan naturalis. Bila kecerdasan naturalis sudah ditingkatkan sejak dini pada anak-anak, maka kerusakan alam yang banyak terjadi saat ini dapat diminimalisir. Meningkatkan kecerdasan naturalis anak dapat dimulai dari lingkungan sekolah dan melalui cara yang banyak disukai anak, yaitu dengan karya wisata. Penelitian ini menggunakan data kuantitatif, dimana data berupa angka dan dianalisis menggunakan statistik. Penelitian ini menggunakan teknik survei yakni mengambil sampel sari satu populasi dan menggunakan observasi sebagai alat pengumpul data yang pokok. Populasi penelitian ini yaitu PAUD SPS An-Nabat yang ada di wilayah Tanjung Anom Pringsewu. Sedangkan sampel di ambil 10 siswa dari 18 siswa kelas A. Instrumen yang digunakan dalam penelitian ini berupa angket. Dari hasil penelitian, dapat disimpulkan bahwa pengaruh variable bebas (Trust) terhadap variable terikat (partisipasi) adalah 68,7% dengan persamaan Y= 13,680+0,687. Sedangkan sisanya dipengaruhi oleh variable lainnya. Kata kunci: Karyawisata, kecerdasan naturalis

scholarly journals Pengaruh e-Wom dan Online Advertising dalam Membangun Brand Image Pada Produk HP Vivo

2021 ◽  
Vol 2 (2) ◽  
pp. 36-40
Author(s):  
Wulan Sari ◽  
Lalu M. Furkan ◽  
Handry Sudiartha Athar
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Online Advertising ◽  
Sampling Technique ◽  
Sample Survey ◽  
Research Approach ◽  
The City ◽  
Linear Regressions

The purpose of this study was to find out the influence of Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University and to find out the influence of Online Advertaising on Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University. This research is an associative research with a research approach using quantitative approaches. This research was conducted in the Faculty of Economics and Business of Mataram University. The data collection method used in this study is a sample survey. The population in this study was consumers who shopped for Vivo mobile products. A study sample of 98 respondents was determined by a non probability sampling technique, a purposive sampling method. Collecting the necessary data and information, the study used interview and questionnaire techniques. The data collection tool used in the study was a questionnaire. Data analysis techniques are performed using multiple linear regressions. The results showed that (1) variable e-wom had a significant influence on brand image and buying interest in vivo products in the city of Mataram; (2) Online Advertising variables have a positive and significant influence on the decision to purchase vivo products in the city of Mataram

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