scholarly journals Strategy Pemanfaatan Instagram Sebagai Media Komunikasi Dan Penjualan Fashion Muslim Online (Studi Deskriptif Kualitatif Akun Instagram @zilohijab)

2019 ◽  
Vol 10 (2) ◽  
pp. 169-175
Author(s):  
Gan Gan Giantika

 The digital age makes communication enter a new phase. The widespread use of gadgets nowadays, making activities through gadgets more often done. New technology is increasingly advanced, the internet is increasingly easy to access, more applications and social media to communicateare also increasingly diverse. One service product that was born thanks to internet acces is social network, namely Instagram. Instagram is a social media that has visual power. With this power, many individuals and companies use it to attract the attention of the public, one of them is the @zilohijab Instagram account. This study wants to reveal the use of Instagram as a means of communication an sales of Muslim fashion on the Instagram account @zilohijab. The method used by researchers in this study is a descriptive qualitative research method. In the discussion of this study resulted in several strategies used by @zilohijab in planning the content of messages on his Instagram account including Instagram @zilohijab with the concept of Trusted Muslim Fashions used as a teaser, approaching through community building, working with influencers to produce content and product curation, as well as designing story to strengthen visual content with an emotionless strategy. The conclusion in this study is that the strategy designed by @zilohijab has been carried out to the maximum because the strategy is based on the concept and character. Keywords : Strategy, Instagram, Media Communications, Sales 

Humaniora ◽  
2015 ◽  
Vol 6 (2) ◽  
pp. 147
Author(s):  
Danu Widhyatmoko

Nationalism and nationality of a country life are moving into the new phase. Internet has become a new medium that opens up so many opportunities to create a sense of nationalism for the country. This paper contains a review of nationalism in the age of the Internet. This paper begins with understanding nationalism, the character of the Internet, social media and nationalism in the era of the Internet. Research method used in this paper is literature study, continued with reflective data analysis. With reflective analysis method, the authors analyzed data from the data collection has been carried out for comparison between the existing literature by circumstances or phenomena that occur, so that the conclusions of rational and scientific data can be obtained. 


2018 ◽  
Vol 7 (1) ◽  
pp. 31-36
Author(s):  
Ismiati Ismiati

Adolescent period is the phase of find out the identity and highly of curiosity. In Indonesia, information about reproductive health is still low, even though in the school. Most of the parents could not give satisfaction explanation about reproductive health to their children so most of them find out by the internet (social media). The purpose of this study was to analyze the factor of internet using, communication between parents and friends that influenced the knowledge and attitude of unwanted pregnancy prevention among adolescents in the public senior high school in Bengkulu. This study was used explanatory research method by approaching cross sectional.The result shows that a half of respondents (51.1%) have less information of reproductive internet using OR= 2.559.


2016 ◽  
Vol 4 (1) ◽  
pp. 94-110
Author(s):  
Dhita Widya Putri ◽  
Maulida De Mormes

Instagram merupakan media sosial yang memiliki kekuatan visual. Dengan kekuatannya ini, banyak pihak baik individu maupun organisasi menggunakannya untuk menarik perhatian masyarakat dari informasi yang disampaikan. PT. Hood Digital Asia (Kufed) dengan akun Instagram nya, @thekufed merupakan salah satu perusahaan e-commerce yang memiliki strategi sendiri dalam perencanaan pesan pada akun Instagram @thekufed. Penelitian ini ingin mengungkapkan bagaimana strategi perencanaan pesan pada akun Instagram @thekufed. Metode yang digunakan oleh peneliti dalam penelitian ini adalah metode kualitatif deskriptif. Dalam pembahasan penelitian ini menghasilkan beberapa strategi yang digunakan oleh Kufed dalam perencanaan konten pesan pada akun Instagramnya antara lain Instagram @thekufed digunakan sebagai teaser, pendekatan melalui community building, bekerja sama dengan influencers untuk produksi konten dan kurasi produk, serta perancangan cerita untuk memperkuat konten visual dengan strategi emotionless. Kesimpulan dalam penelitian ini adalah strategi yang dirancang oleh tim Kufed sudah dilakukan dengan maksimal karena strategi tersebut didasari oleh konsep, karakter, dan tujuan yang ingin dicapai oleh Kufed dalam periode pre-launching seperti saat ini. Kata Kunci: Strategi, perencanaan pesan, media baru, media sosial, Instagram Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed’s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character. Keywords:Strategy, planning messages, new media, social media, Instagram, awareness


Author(s):  
Elisabeth Jay Friedman

This chapter explores how architects of more recent Latin American counterpublics – particularly feminist, women’s, and queer organizations in Argentina, Mexico, and Brazil – have integrated the internet to support their goals of inclusion, community-building, and strategizing for social change. It focuses on the early experiences with the internet to capture that time of experimentation, exultation, and confusion, but also incorporates the advent of social media. Activists have struggled to confront how class, ethnic and racial inequalities, as well as workloads, are exacerbated by a new technology. Nevertheless, they have linked chains of access across their own digital divides; built community on the basis of low-cost services; and made an impact on national and international politics using a range of applications.


Author(s):  
Brendan O'Hallarn

The formative sociological concepts of the public sphere and social capital have traced similar paths through a range of social science scholarship over decades, evolving as new technology, such as connected Internet technologies, have altered the way society interacts. Interestingly, there is very little scholarship linking these two important theories. This conceptual paper examines the modest body of literature that has considered the public sphere and social capital in tandem. It offers a viewpoint that social capital generation could be a possible byproduct of rational-critical discourse in a public sphere-like space. Despite the reservations of Habermas himself about the ability of the Internet and social media to breathe life into his concept of the public sphere, this paper suggests that social media — notably Twitter hashtags — are a plausible place to look for evidence of social capital generation through deliberative democratic discussions.


2018 ◽  
Vol 25 (3) ◽  
pp. 166-176
Author(s):  
Lisa Gardiner

SUMMARYSexual and relationships difficulties are not uncommon among psychiatric patients. A presenting complaint of anxiety or depression may relate to an underlying sexual or relationship difficulty; commonly used psychotropic medications cause sexual side-effects that can have a significant impact quality of life, relationship maintenance and treatment adherence; patients may exhibit unusual or excessive sexual behaviours when acutely unwell, including risky use of apps to meet sexual partners and accessing online pornography in unsafe ways; patients may have used technology such as the internet to harm others or they may be victims of such harm; the internet and social media might even be influencing sexual expression, for example gender identity. Therefore, psychosexual history-taking remains a key competency for psychiatrists. They must also understand the new language used to describe sexuality, sexual behaviours and the use of social media, apps and so on to form relationships. This article outlines the key areas to consider in carrying out a structured psychosexual assessment. It also gives an overview of current sexual terminology, observed influences of the internet on sexuality and sexual behaviour, and its implications for mental health and potential sexual offending.LEARNING OBJECTIVESAfter reading this article you will be able to: •outline a framework for psychosexual history-taking•recognise emerging terminology relating to sexual behaviours and identity•understand the relevance of the internet, social media and technology-based apps to human relationships, including the use of technology in sexual offendingDECLARATION OF INTERESTNone.


Author(s):  
Muhammad Aditya Majdi

Public perception of immigration content at the TPI East Jakarta Class I Immigration Office is very important in determining the quality of information and understanding of immigration provided to the public by focusing on social media Instagram. With some literacy regarding public perceptions it can produce a public view of immigration content that has been disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. This can be used as study and learning material in seeing some of the shortcomings that must be addressed by the TPI East Jakarta Class I Immigration Office regarding public perceptions of immigration content. With the descriptive qualitative research method, it explains that there are still gaps or shortcomings of immigration content disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. So it is very necessary to make several further research studies related to public perceptions of immigration content so as to harmonize understanding between the information provider and the recipient of the information.  


Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.


2021 ◽  
Vol 150 (3) ◽  
pp. 1-23
Author(s):  
Katarzyna Śledziewska ◽  
Renata Włoch

In this article we focus on identifying the specificity of digital transformation within the public sector. The aim of the article is to present the main mechanisms resulting from the introduction of digital innovations that have changed the functioning of the public sector. Starting from a discussion on the technological requirements of digital transformation, we briefly characterise the use of computers and the Internet in public administration, resulting in the development of e-services and administration. The main part of the article is devoted to discussing the specificity of the implementation of the new digital technologies in public administration, focusing mainly on artificial intelligence and blockchain technologies. Our thesis is that the impact of innovative digital technologies on the operation standards and structure of public administration should be analysed through the prism of interrelated mechanisms of datafication and platformisation, characteristic for the digital economy. The adopted methodology, which is based on an analysis of the subject literature and an analysis of new technology implementations in public administration in EU countries, indicates the pilot, random and non-transformational nature of these implementations, partly due to the lack of well-established methodologies to study and assess the maturity of digital transformation within the public sector.


Author(s):  
Atzimba Baltazar Macías

The chapter aims at understanding a recent phenomenon in Mexican politics: the use of Internet and social media as a new and powerful resource for mobilization and social participation in the policy process. Based on a review of two recent movements in Mexico (#YoSoy132 and The Wirikuta Defense Front), the chapter argues that although the Internet is still restricted to the middle and upper classes, the use of social media and its impact transcends class boundaries, draws public attention, creates a valuable social capital for mobilization, and influences the decision-making process. The chapter does not intend to provide evidence to the theoretical discussion on why and how social media enhances political participation and mobilization; rather, it reflects the features shared by these two movements in order to draw some lines for further research. It finds that, if used appropriately, social media is actually an effective tool to facilitate mobilization and modify the public agenda.


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