ANALISIS USAHATANI PADI SAWAH PADA BERBAGAI TIPE LAHAN LEBAK DI DESA BERKAT KECAMATAN SIRAH PULAU PADANG KABUPATEN OGAN KOMERING ILIR Analysis of Wetland Rice Farming in Different Types of Lebak Farms in the Berkat Village to the subdistrict of Sirah Pulau Padang Kabupaten Ogan Komering Ilir

2018 ◽  
Vol 6 (2) ◽  
pp. 149
Author(s):  
Muhammad Arif Setiawan ◽  
Rafeah Abubakar ◽  
Rahmat Kurniawan
Keyword(s):  
Paddy Field ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Survey Method ◽  
Significant Difference ◽  
Different Types ◽  
The Difference ◽  
Layer I ◽  
The Village ◽  
Collection Methods

ABSTRACT The purpose of this research is to know the difference of production of paddy field farming in various types of lebak land in Berkat Village, Subdistrict, Sirah pulau Padang , Ogan Komering ilir Regency. And to know the difference in income of paddy field farming lebak on various types of land in the village Lebak Berkat District Sirah Island padang Ogan Komering ilir regency. This research was conducted in Berkat Village, Sirah Island, Padang Regency of Ogan Komering ilir. In August to October 2016. The research method used is Survey method, for sampling method is done by purposive (proposive). Data collection methods used in this study is the observation and direct interviews to the respondents who have been determined by using tools in the form of queriers that have been prepared previously. Data processing is done by tabulation and then analyzed descriptively with qualitative approach and descriptive analysis with mathematical approach. The result of research shows that there is real production difference that farmers receive layer I is 7808 kg / ha, layer II is 6,519,99 kg / ha and layer III is 5,800 kg / ha. And selanjutya there is a significant difference in income received patani Layer I is Rp 19.434.900, Farmers layer II is Rp 17.993.654, and farmers layer III that is Rp 15.745.209.3 ABSTRAKTujuan penelitian ini ialah untuk mengetahui perbedaan produksi usaha tani padi sawah lebak pada berbagai tipe lahan lebak di Desa Berkat Kecamatan Sirah Pulau padang Kabupaten Ogan Komering ilir. Serta untuk mengetahui Perbedaan Pendapatan usaha tani padi sawah lebak pada berbagai tipe lahan lebak di Desa Berkat Kecamatan Sirah Pulau padang Kabupaten Ogan Komering ilir. Penelitian ini dilaksanakan di Desa Berkat Kecamatan Sirah Pulau padang Kabupaten Ogan Komering ilir. Pada bulan Agustus sampai bulan Oktober 2016. Metode penelitian yang digunakan adalah metode Survei, untuk metode penarikan contoh dilakukan dengan sengaja (proposive). Metode pengumpulan data yang digunakan dalam penelitian ini adalah observasi dan wawancara langsung kepada responden yang telah ditentukan dengan menggunakan alat bantu berupa quisoner yang telah dipersiapkan sebelumnya. Pengolahan data dilakukan secara tabulasi lalu dianalisa secara deskriptif dengan pendekatan kualitatif dan analisis deskriptif dengan pendekatan matematis. Hasil penelitian menunjukan bahwa, terdapat perbedaan produksi yang nyata yang diterima petani  lapisan I yaitu sebesar 7.808 kg/ha, lapisan II sebesar 6.519,99 kg/ha dan lapisan III sebesar 5.800 kg/ha. Dan selanjutya terdapat perbedaan pendapatan yang nyata yang diterima patani Lapisan I yaitu sebesar  Rp 19.434.900 , Petani lapisan II yaitu sebesar  Rp 17.993.654 , dan petani lapisan III yaitu sebesar Rp 15.745.209,3 .

scholarly journals ANALISA PENGARUH TUNDA JUAL GABAH KERING PANEN TERHADAP PENDAPATAN PETANI PADI DI DESA KARANG BINANGUN BELITANG MADANG RAYA OKU TIMUR

2018 ◽  
Vol 4 (01) ◽  
pp. 1-11
Author(s):  
Munsirum
Keyword(s):  
Sampling Method ◽  
Production Costs ◽  
Survey Method ◽  
Land Area ◽  
Average Income ◽  
Direct Selling ◽  
Average Production ◽  
Significant Difference ◽  
C Value ◽  
The Difference

The purpose of this study is to determine the amount of income obtained by farmers who sell grain directly after harvest and farmers who delay selling grain and to find out the difference in income of farmers who sell unhulled grain directly after harvest with farmers who delay selling grain. This research was conducted using a survey method. Sampling of farmers who postpone selling grain and storing them waiting until the price of grain is high was carried out by using the census method for all populations totaling 17. Meanwhile, sampling of farmers who directly sell grain to 17 farmers from 374 populations was carried out using purposive sampling method with criteria respondents are farmers who have their own land with a land area of> 0.5 Ha. The results showed that the average production cost for the farmers to postpone selling GKP was IDR 12,911,329 / Ha / MT, the income was IDR 23,215,058 / Ha / MT, so that the income was IDR 10.303,729 / Ha / MT The production costs for direct selling GKP farmers are IDR 12,107,847 / Ha / MT, revenue is IDR 21,527,265 / Ha / MT, so you get an income of IDR 9,419,417 / Ha / MT. The average income of the respondent's delay in selling GKP was higher than that of the respondent who was selling GKP directly with the average difference in income of IDR 884,312 / Ha / MT. The R-C value of the delay in selling GKP is 1.80, while the direct selling value is 1.78. Statistically, there is a significant (significant) difference between the income of the respondent with the delay in selling GKP and the respondent from selling GKP directly. This can be seen from the t value of 3.42 and the t value of 2.036.

PENGARUH PENDAPATAN RUMAH TANGGA TERHADAP KONSUMSI DAGING (SAPI, BABI DAN AYAM ) DI DESA SEA I KECAMATAN PINELENG

ZOOTEC ◽  
2014 ◽  
Vol 34 (2) ◽  
pp. 10
Author(s):  
Richie A.F. Osak ◽  
V V.J Panelewen ◽  
J. Pandey ◽  
I. D.R Lumenta
Keyword(s):  
Household Income ◽  
Household Head ◽  
Secondary Data ◽  
Meat Consumption ◽  
Research Problem ◽  
Chicken Meat ◽  
Primary Data ◽  
Survey Method ◽  
The Difference ◽  
The Village

ABSTRACT THE EFFECT OF HOUSEHOLD INCOME ON MEAT CONSUMPTION (BEEF, PORK AND CHIKEN) AT THE VILLAGE OF SEA I, PINELENG DISTRICT.This study aims to determine the magnitude of meat consumption (beef, porl and chiken) of household based on income levels in the Village of Sea I, Pineleng district and to determine the effect of household income on meat consumption (beef, porl and chiken) in the Village of Sea I, Pineleng district. Formulation of research problem is how much they purchased meat (beef, porl and chiken) consumption household in the Village of Sea I, Pineleng district. This study was conducted in the Village of Sea I, Pineleng district. Study was conducted using a survey method, and data were obtained through primary data and secondary data. Determination of the location (rural sample) in the study was conducted by purposive sampling method. Number of samples used in this study were 30 people. Data of this study were analyzed by descriptive and mathematical analysis methods. Income indicated the amount of income earned in a month household, whether they were from the household head or sourced from other household members who work and earn income. From the money earned, the highest number of respondents had incomes between 1.000.000 to 3.000.000/month with the percentage of 70 %, while the number of respondents with the smallest income was less than 1.000.000/month with the percentage of 16.67 %. The difference of income held by the respondents in the Village of Sea I, would have an impact on the amount of meat purchases each month. This was in accordance with the opinion Sukirno (2002) stating that most of the disposable income is used to buy food and clothing. Most of the meat consumed by people in the Village of Sea I was pork and chicken meat compared to beef, it was because the price of beef was relatively expensive compared to the price of pork and chicken meat. Based on research results, pork was the most meat consumed by family respondents about 21 families with the percentage of 70 % of respondents, followed by chicken meat about 18 families with the percentage of 60 % of respondents, and beef by 8 families with the percentage of 26 respondents, 67 % of domestic poultry and meat about 6 families with the percentage of 20 % of respondents. Based on the results of research, it can be concluded that household income significantly affect the consumption of meat in the Village of Sea I, Pineleng district and the average consumption of meat in the Village of Sea I, Pineleng district was about 8,9  kg/capita/year, below the national target of 10,3  kg/capita/year.   Key Words : Household income, meat consumption, Sea I Village.

scholarly journals The Effect of Socialization, Sanction, and E-Filing on Annual SPT Reporting

2019 ◽  
Vol 125 ◽  
pp. 22001
Author(s):  
I Nyoman Simpen ◽  
Muhammad Nur Abdi ◽  
Mochammad Fahlevi ◽  
Rinto Noviantoro ◽  
Muhtar
Keyword(s):  
Sampling Method ◽  
Annual Report ◽  
Descriptive Analysis ◽  
Linear Analysis ◽  
Primary Data ◽  
Survey Method ◽  
Questionnaire Data ◽  
Collection Method ◽  
Random Manner ◽  
Selection Of

Understanding to fill the tax return, annual report tax return individual is still lacking, many taxpayers did not understand how to fill out an annual tax return, especially the tax year 2014. The objective was to investigate the influence of socialization Tax, Tax Penalties and Tax e-filing of the tax return reporting annual individual taxpayer. Sampling was done by purposive sampling method and selection of non-random manner convenience. The primary data collection method used is survey method using a questionnaire. Data were analyzed using multiple linear analysis, descriptive analysis and to test hypotheses.

scholarly journals The Level of the Functional Movement Screen Among Traditional Dancers

2021 ◽  
Vol 17 (11) ◽  
pp. 103
Author(s):  
Segar A/L A. Maniveloo ◽  
Borhannudin Abdullah ◽  
Shamsulariffin Samsudin
Keyword(s):  
Descriptive Analysis ◽  
Rotational Stability ◽  
Functional Movement Screen ◽  
Stability Tests ◽  
Functional Movement ◽  
Risk Of Injury ◽  
Significant Difference ◽  
Quasi Experimental ◽  
The Difference ◽  
Deep Squat

Movement assessments are commonly used to assess athlete’s risk of injury as well as basic and specific skill movement patterns; however, dance is identified to be differing from sports because the average dancer’s training load is higher than the athletes. This study aims to identify the difference in the Functional Movement Screen (FMS) level among traditional dancers in Malaysia. A quasi-experimental study design was adopted, which involved 66 dancers (M = 33; F = 33). The study comprised traditional dancers from three ethnic backgrounds, namely, Malay, Chinese and Indian. The descriptive analysis described the level of the dancers’ FMS, as follows: Malay (M = 16.18, SD = 2.062), Chinese (M = 18.50, SD = 1.102), Indian (M = 18.23, SD = 1.445). The ANOVA analysis found a significant difference in the FMS scores among all three groups of dancers, F (2,63) = 14.026, p >.000. The deep squat, hurdle step, shoulder mobility, active straight leg raise and trunk stability tests for push-up indicated a significant difference, whereas the inline lunges test and rotational stability tests showed no significance difference. However, the Post Hoc analysis showed no significant difference between the Chinese and Indian dancers. It can be concluded that there is a difference in FMS scores between Malay, Chinese and Indian dancers. FMS may be a useful tool to help identify dancers about the risk of injury and improve their movement quality.

scholarly journals Perceived health outcomes of recreation and exercise addiction: A study on individuals exercising for recreational purposes

2020 ◽  
Vol 17 (3) ◽  
pp. 831-839
Author(s):  
Hale Kula ◽  
Cihan Ayhan ◽  
Zülbiye Kaçay ◽  
Alptuğ Soyer ◽  
Fikret Soyer
Keyword(s):  
Health Outcomes ◽  
Descriptive Analysis ◽  
Sample Selection ◽  
Perceived Health ◽  
Health Perception ◽  
Survey Method ◽  
Exercise Addiction ◽  
Emotional Change ◽  
Significant Difference ◽  
Package Program

In this study, it was aimed to investigate exercise dependencies according to perceived health levels from participation in recreational activities. In the study, the “Exercise Addiction Scale” developed by Tekkurşun-Demir, Hazar and Cicioğlu (2018) and “The Scale of Perceived Health Outcomes in Recreation” developed by Gómez et al. (2016) and adapted to Turkish by Yerlisu-Lapa et al. (2017) were used. Convenience sampling method was used for sample selection, and face-to-face survey method was preferred for data collection. Independent Sample t-test and One-way ANOVA were used in examining the differences between variables and descriptive analysis were conducted by using the SPSS package program. In addition, Hierarchical and Non-Hierarchical Clustering analysis was used to group the participants according to perceived health outcome levels. A total of 241, including 114 male (47.3%) and 127 female (52.7%), who participated in the activities within the Sport Istanbul Inc., participated in the study voluntarily. When the findings of the research were examined, it was determined that there was a statistically significant difference in the “Over Focus and Emotional Change” sub-dimensions of exercise dependence according to the perceived health level. As a result, it was found that individuals with high health perception had a higher level of over-focus and emotional change than those with low health perception.

scholarly journals Pengaruh Penerapan Model Pembelajaran Kooperatif Tipe Course Review Horay (CRH) Terhadap Keaktifan Belajar dan Hasil Belajar Ekonomi

2019 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Aisyah Aisyah
Keyword(s):  
Learning Outcomes ◽  
Sampling Method ◽  
Learning Model ◽  
Positive Influence ◽  
Learning Activity ◽  
Economic Study ◽  
Purposive Sampling ◽  
Significant Difference ◽  
The Difference

This research is experimental research on students class XI of MIPA in SMA Negeri 3 Purwokerto. This research takes the title of "The Influence of the Application of the Cooperative Learning Model Type Course Review Horay (CRH) Against the Liveliness of learning and the Results of the Economic Study (study on the Grade XI MIPA in SMA Negeri 3 Purwokerto)". The purpose of this research is to know the difference in learning outcomes and learning activity between the learning model Course Review Horay (CRH) with conventional learning model, to know the influence of learning model Course Review Horay (CRH) against the learning outcomes and learning activity, as well as to know the influence of the liveliness of the learning results of learning. The population of this research is the grade XI MIPA in SMA Negeri 3 Purwokerto. The number of samples taken in this study is 72 i.e. 2 Class XI of MIPA which each class amounted to 36 students. Purposive Sampling Method used in the determination of the sample. Based on the results of the research and the anallisis data indicate that (1) there is a significant difference between the model of learning learning activeness cooperative Course Review Horay (CRH) and conventional learning model on economics. (2) there are significant differences between the learning outcomes learning model cooperative Course Review Horay (CRH) and conventional learning model on economi. (3) there is a positive influence learning model cooperative Course Review Horay (CRH) against the liveliness of the study on economic. (4) there is a positive influence learning model cooperative Course Review Horay (CRH) against the results of the study on economic. (5) there is no positive influence between the liveliness of student learning against the results of the study on economic. Penelitian ini adalah penelitian eksperimen pada siswa kelas XI MIPA di SMA Negeri 3 Purwokerto. Penelitian ini mengambil judul “Pengaruh Penerapan Model Pembelajaran Kooperatif Tipe Course Review Horay (CRH) terhadap Keaktifan Belajar dan Hasil Belajar Ekonomi (Studi pada Siswa Kelas XI MIPA di SMA Negeri 3 Purwokerto)”.        Tujuan dari penelitian ini adalah untuk mengetahui perbedaan keaktifan belajar dan hasil belajar antara model pembelajaran Course Review Horay (CRH) dengan model pembelajaran konvensional, untuk mengetahui pengaruh model pembelajaran Course Review Horay (CRH) terhadap keaktifan belajar dan hasil belajar, serta untuk mengetahui pengaruh keaktifan belajar terhadap hasil belajar. Populasi penelitian ini adalah siswa kelas XI MIPA di SMA Negeri 3 Purwokerto. Jumlah sample yang diambil dalam penelitian ini adalah 72 yaitu 2 kelas XI MIPA yang masing-masing kelas berjumlah 36 siswa. Purposive Sampling Method digunakan dalam penentuan sample. Berdasarkan hasil penelitian dan anallisis data menunjukkan bahwa (1) Terdapat perbedaan signifikan keaktifan belajar antara model pembelajaran kooperatif Course Review Horay (CRH) dengan model pembelajaran konvensional pada mata pelajaran ekonomi. (2) Terdapat perbedaan signifikan hasil belajar antara model pembelajaran kooperatif Course Review Horay (CRH)  dengan model pembelajaran konvensional pada mata pelajaran ekonomi. (3) Terdapat pengaruh positif model pembelajaran kooperatif Course Review Horay (CRH)  terhadap keaktifan belajar pada mata pelajaran ekonomi. (4) Terdapat pengaruh positif model pembelajaran kooperatif Course Review Horay (CRH)  terhadap hasil belajar pada mata pelajaran ekonomi. (5) Tidak terdapat pengaruh positif antara keaktifan belajar siswa terhadap hasil belajar pada mata pelajaran ekonomi.  

scholarly journals STUDI PENYULUHAN PERTANIAN PUPUK ORGANIK PADA PETANI KELAPA SAWIT DI DESA SUKASARI KECAMATAN MESUJI RAYA KABUPATEN OGAN KOMERING ILIR

2018 ◽  
Vol 6 (2) ◽  
pp. 117
Author(s):  
Joko Amin Sunarko ◽  
Rafeah Abubakar ◽  
Harniatun Iswarini
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Agricultural Extension ◽  
Primary Data ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Observation Methods ◽  
Collection Methods

ABSTRACT This study aims To find out the constraints faced by extension workers in providing agricultural extension in Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency and To know the response of farmers to the implementation of agricultural extension in the Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency. This research was carried out in Sukasari Village Mesuji Raya District Ogan Komering Ilir Regency in March to May 2017. The research method used is qualitative methods. While the sampling method used is simple random Purposive sampling will 28 samples of palm oil farmer. So the sample studied from members of the population as a whole that is as much as 28 oil palm farmers. Data collection methods used are interviews and observation methods. The data collected consists of primary data and secondary data. Method of processing and analysis of data used is using descriptive analysis method with qualitative approach. The results showed that agricultural extension facilities used extension workers are motorcycles, aids and props. Infrastructure that is not yet supported is not yet all extension workers get a service house near the location of counseling, Distance taken by agricultural extension workers in carrying out their duties is about 3 km for the location of the activities of the farmer's house and about 5 km for the location of agricultural gardens. Farmer's response to the organik fertilizer extension activiti b using cattle manure for oil palm plantation with total score or 47,50 which means getting high score.  ABSTRAK Penelitian ini bertujuan Untuk mengetahui kendala yang dihadapi penyuluh dalam memberikan penyuluhan pertanian di Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir dan Untuk mengetahui tanggapan petani terhadap pelaksanaan penyuluhan pertanian di Desa Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir. Penelitian ini dilaksanakan di Desa Sukasari Kecamatan Mesuji Raya Kabupaten Ogan Komering Ilir pada bulan Maret sampai dengan bulan Mei 2017. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Sedangkan metode penarikan contoh yang digunakan adalah acak sederhana Purposive sampling dengan anggota populasi sebanyak 28. Maka sampel yang diteliti dari anggota populasi secara keseluruhan yaitu sebanyak 28 petani kelapa sawit. Metode pengumpulan data yang digunakan adalah wawancara dan observasi. Data yang dikumpulkan terdiri dari data primer dan data sekunder. Metode pengolahan dan analisis data yang digunakan yaitu menggunakan metode analisis diskriptif dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Sarana penyuluhan pertanian yang digunakan penyuluh adalah sepeda motor, alat bantu dan alat peraga. Prasarana yang yang belum mendukung adalah belum semua penyuluh mendapatkan rumah dinas di dekat lokasi penyuluhan, Jarak yang ditempuh penyuluh pertanian dalam melaksanakan tugasnya adalah sekitar 3 km untuk kelokasi kegiatan dari rumah petani dan sekitar 5 km untuk lokasi kebun pertanian. Tanggapan petani terhadap kegitan penyuluhan pertanian pupuk organik dengan menggunakan kotoran ternak untuk tanaman kelapa sawit dengan jumlah keseluruhan skornya 47.5 yang artinya memperoleh nilai tinggi.  

scholarly journals Analisis Pemasaran Bawang Merah (Allium cepa) di Desa Lam manyang Kecamatan Peukan Bada Kabupaten Aceh Besar

2017 ◽  
Vol 2 (1) ◽  
pp. 134-140
Author(s):  
Nurida Arafah ◽  
Elvira Iskandar ◽  
T. Fauzi
Keyword(s):  
Allium Cepa ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Survey Method ◽  
Type I ◽  
Type Ii ◽  
Channel One ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
The Village

Bawang merah merupakan  komoditi holtikurtura yang tergolong sayuran  rempah di mana komoditi ini cukup penting sebagai sumber penghasilan petani dan pendapatan  Negara. Itu artinya  produk  bawang merah sangat besar kontribusinya untuk masyarakat dan Negara, karena selain di pasarkan didalam  negeri komoditi ini juga diekspor. Desa Lam Manyang merupakan daerah sentra penghasil bawang merah di Kecamatan Peukan Bada. Tujuan penelitian ini adalah untuk mengetahui jenis saluran pemasaran, besarnya margin dan efisiensi pemasaran bawang merah di Desa Lam Manyang Kecamatan Peukan Bada. Penelitian ini dilakukan dengan metode survei. Metode analisis yang digunakan adalah metode deskriptif, metode analisis margin dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa: (1) Saluran pemasaran bawang merah menggunakan saluran satu tingkat dan saluran dua tingkat; (2) Margin pemasaran bawang merah pada Tipe I sebesar Rp.25.140 per kg dan pada Tipe II sebesar Rp.25.000 per kg; (3) Efisiensi pemasaran bawang merah pada Tipe I sebesar 55,86%%  dan pada Tipe II 55,55%.Marketing Analysis Onion (Allium Cepa) In The Village Of Lam Manyang Sub-District Of Peukan Bada Aceh Besar RegencyOnion is a vegetable horticulture classified as herbs, where commodities is quite important as a source of farmers' income and state revenue. That means that the product is very large onion contribution to society and the state, because in addition to the domestic market this commodity is also exported. The village of Lam Manyang an onion-producing centers in the sub-district of Peukan Bada. The purpose of this study was to determine the type of marketing channels, the amount of margin and marketing efficiency onion in the village of Lam Manyang sub-district of Peukan Bada. This study was conducted by survey method. The analytical method used is descriptive analysis method margin and marketing efficiency. The results of study showed that: (1) Onion marketing channel using channel one and channel two-tier level; (2) Marketing margin onion on Type I Rp. 25 140 per kg and the Type II Rp. 25,000 per kg; (3) Marketing efficiency of onion by 55.86 % of Type I and Type II at 55.55%.

Life Satisfaction Depending on Socio-Economic Status and Gender among Turkish Students

2009 ◽  
Vol 7 (4) ◽  
pp. 379-386 ◽  
Author(s):  
Susran Erkan Eroğlu ◽  
Hasan Bozgeyikli ◽  
Vahit Çalişir
Keyword(s):  
Life Satisfaction ◽  
Sampling Method ◽  
Economic Status ◽  
Survey Method ◽  
Socio Economic Status ◽  
Significant Difference ◽  
Turkish People ◽  
Research Findings ◽  
And Gender ◽  
The Relationship

This research was carried out using the survey method in an attempt to find out the relationship between the life satisfaction and socio-economic status (SES) of adolescents. The research was conducted among 275 young Turkish people chosen by the random sampling method. The research findings determined that there was a significant difference between the life satisfaction and SES of the respondent students. On the other hand, contrary to expectations, there was no significant difference according to the gender variable.

scholarly journals The Re-Branding of IKIP Padang to UNP: How the Changes in Brand Awareness and Brand Image Would Affect Student’s Enrollment Interest?

2018 ◽  
Author(s):  
Okki Trinanda
Keyword(s):  
High School Students ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Brand Awareness ◽  
Prospective Students ◽  
School Students ◽  
West Sumatra ◽  
The Difference

The purpose of this research was to analyze the effect of brand image and brand awareness on the 1999’s re-branding of Institut Keguruan dan Ilmu Pendidikan Padang (IKIP Padang) to Universitas Negeri Padang (UNP) towards West Sumatera’s highscool student’s enrollment interest. The population of this research are the West Sumatera’s highschool students. To determine the sample, this research uses random sampling method. Based on BPS data (Indonesia’s Central Beaureau fo Statistics), the number of high school students in West Sumatra amounted to 34.701 students, and by using "Krejcie table", the sample found to be of 380 students. Whereas for data analysis, multiple regression with descriptive analysis and inductive analysis was used.The result showed that (1) UNP’s brand awareness has a positively significant influence towards highscool student’s enrollment interest, (2) UNP’s brand image has a positively significant influence towards highscool student’s enrollment interest, (3) both UNP’s bramd awareness and brand image has a positively significant influence towards highscool student’s enrollment interest. Based on this research, the top management of Universitas Negeri Padang is advised to: (1) Increase the UNP’s brand awareness and brand image in the minds of prospective students, especially with it’s motto “Alam Takambang Manjadi Guru”, (2) Introduce and disseminate the information about UNP’s official website fe.unp.ac.id to prospective students, and (3) Provides information about the difference between IKIP Padang and UNP to the prospective students.

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