scholarly journals Advertising Strategies of Hyundai Motors In Indian Market

2021 ◽  
Vol 4 (1) ◽  
pp. 104-115
Author(s):  
L. Sudershan Reddy ◽  
Ranjith P V ◽  
Saili Sabnis ◽  
Varsha Ganatra ◽  
Kailash Shastry ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Digital Media ◽  
Sampling Method ◽  
User Engagement ◽  
Indian Market ◽  
Brand Placement ◽  
Advertising Strategies ◽  
Convenience Sampling ◽  
Business Entities ◽  
A Company

India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.

Methodical Approach to Developing a Marketing Strategy

2018 ◽  
Vol 7 (1) ◽  
pp. 26-36
Author(s):  
Е. Лукина ◽  
E. Lukina
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Competitive Advantages ◽  
Strategy Formation ◽  
Innovation Potential ◽  
Methodical Approach ◽  
Methods Of Evaluation ◽  
Alternative Approaches ◽  
Business Entities ◽  
A Company

The dominant paradigm of strategic marketing is increasingly becoming the object of criticism and stimulates alternative approaches to selection or creation of the reference strategy. First of all, it is connected with the development of the resource concept of competitive advantages of enterprises and the new dominant logic of marketing, in which offers an innovative paradigm for managing development of business entities and promoting their products to target markets. The methodical approach for marketing strategy of a company formation, a concept of innovation potential of the company that distinguishes from the known fact that reflects not just the availability of the necessary resources for the implementation of innovation, and indicates the ability either to generate different types of innovation within the enterprise, or to borrow them from the outside is set out in this article. The reference to types of innovation is the author’s proposal; an advanced algorithm of marketing strategy formation, the author’s matrix of choice for marketing strategies and methods of evaluation of innovative potential of the enterprise as the basis of strategy selection is the part of it.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN UMKM (STUDI KASUS PADA UMKM DI KOTA BOGOR)

2020 ◽  
Vol 5 (2) ◽  
pp. 165-174
Author(s):  
Eka Merdekawati ◽  
Novi Rosyanti
Keyword(s):  
Economic Growth ◽  
Marketing Strategy ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Regional Income ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
The City

SMEs in the city of Bogor need to be developed because the existence of MSMEs can help increase economic growth and increase regional income.  The purpose of this study is to analyze that accounting understanding and marketing strategies are factors that influence the success of MSMEs in Bogor City. The sampling technique used in this study is convenience sampling method. The sample used in this study were 41 SME owners located in Central Bogor City. The analysis technique used is the analysis of the Mutivariat dependencies using multiple regression. The results showed that Accounting Understanding influences the Success of MSMEs in Bogor City with the conclusion that H1 was accepted. While the marketing strategy has no effect on the success of SMEs in the city of Bogor with the conclusion H2 is rejected. This implies that in the future the UMKM party will increase the understanding of accounting to support the UMMM success. 

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN IPHONE APPLE YANG DILAKUKAN OLEH ORANG YANG TINGGAL DI JABODETABEK

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Syarifah Zalicha
Keyword(s):  
Brand Loyalty ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Rapid Development ◽  
Perceived Value ◽  
Positive Influence ◽  
Purchasing Decisions ◽  
Convenience Sampling ◽  
A Company

This research is motivated by the rapid development of smartphones, where smartphones are one of the main needs of human activity. Apple is a company that competes vigorously with one of its products, the iPhone. This study aims to determine whether the Brand Image, Brand Loyalty and Perceived Value factors can determine iPhone purchasing decisions by consumers who live in Jabodetabek. The sampling method that this study will use is the quantitative methods in the form of surveys questionnaires for data collection using Convenience Sampling. The number of samples used in this study was 372 people in Jabodetabek who used the Apple iPhone to represent the entire population. The results of this study indicate that Brand Image does not have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek. While other variables, namely Brand Loyalty and Perceived Value, have a significant and positive influence on purchasing decisions made by consumers in Jabodetabek.

scholarly journals An Empirical Research on Influence of Quality in Product Purchase

2019 ◽  
Vol 9 (1) ◽  
pp. 3372-3374
Keyword(s):  
Data Collection ◽  
Sample Size ◽  
Sampling Method ◽  
Primary Data ◽  
Secondary Sources ◽  
Significant Difference ◽  
Company Reputation ◽  
Convenience Sampling ◽  
A Company

Customers perceive that quality is a significant property in products and providers perceive that quality can be a significant differentiator between their own contributions and those contenders. The main objective of the study if to identify whether the quality has bearing on purchase of products and reputation of the company. The data for the study is collected through the primary and secondary sources. . Questionnaire is used as the primary data collection and the article, journals, reports, newsletter are considered as the secondary sources .Convenience sampling method is used and the sample size is 926. The data collected are analyzed using SPSS. From analysis, it was found that quality plays a key role in product purchase and also maintaining company reputation. Also, it is found that there is a significant difference between the reputation of a company depends on the quality of the product and the educational qualification and there is a significant association between the person who is responsible for the defect of quality and age. Thus, quality products make a significant commitment to long haul income and benefit

scholarly journals Studying sales in terms of export performance: A quantitative research for the border gate of SarpSatışların ihracat performansı açısından araştırılması: Sarp sınır kapısında nicel bir çalışma

2017 ◽  
Vol 14 (1) ◽  
pp. 24
Author(s):  
İsmail Tamer Toklu
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
Quantitative Research ◽  
Sampling Method ◽  
Export Performance ◽  
Sales Performance ◽  
Border Region ◽  
Commercial Activity ◽  
Face To Face ◽  
Convenience Sampling

Sales made to foreigners by SMEs in Sarp border region are an important commercial activity. A large number of entrepreneurs continue to increase their activities in order to benefit from the advantages of the border region. The purpose of this research is to examine the effects of marketing strategy, entrepreneurship, market attractiveness and foreign trade barriers on sales in terms of export performance. The research data were collected from SMEs operating around Sarp border gate in Hopa/Artvin at Turkey-Georgian border by using convenience sampling method with face to face interview. SPSS and PLS structural equation modelling were used in analyzing the data. According to the findings of the study; marketing strategy, entrepreneurship and market attractiveness were found positively significant on sales performance. But, the effect of the defined barriers on sales performance was not found significant. This study examines the sales at the border region and offers valuable information to the parties interested in the topic. ÖzetSarp sınır bölgesindeki KOBİ’lerin yabancılara yaptığı satışlar önemli bir ticari faaliyettir. Çok sayıda girişimci bölgenin avantajından yararlanabilmek için bu sınır bölgesinde faaliyetlerini arttırarak devam ettirmektedir. Bu çalışmanın amacı pazarlama stratejisi, girişimcilik, pazar çekiciliği ve dış ticaret engellerinin satışlara ihracat performansı açısından etkilerini incelemektedir. Araştırma için oluşturulan modelinin verileri kolayda örnekleme yöntemiyle Türkiye-Gürcistan sınırındaki Hopa/Artvin Sarp bölgesindeki işletmelerle yüz yüze yapılan anketlerden elde edilmiştir. Verilerin analiz edilmesinde SPSS ve PLS yapısal eşitlik modellemesi kullanılmıştır. Araştırmadan elde edilen bulgulara göre; pazarlama stratejisi, girişimcilik ve pazar çekiciliğin satış performansını olumlu yönde etkilediği bulunmuştur. Ancak, tanımlanan engellerin satış performansı üzerindeki etkisi anlamlı bulunmamıştır. Bu çalışma sınır bölgesindeki satışları incelemekte ve konuyla ilgilenen taraflara değerli bilgiler sunmaktadır. 

scholarly journals Analisis Faktor-Faktor Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Oleh Konsumen Seoulok Korean Restaurant, Sidewalk-Jimbaran

2020 ◽  
Vol 5 (2) ◽  
pp. 59
Author(s):  
Bella Christina Tambunan ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Marketing Strategy ◽  
Sampling Method ◽  
Marketing Mix ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Factors Influencing ◽  
Eigen Value ◽  
The Right ◽  
A Company

The marketing strategy undertaken by a company is very closely related to consumer purchasing decisions so that the increasingly fierce business competition, especially the culinary business at this time requires companies to compete and set the right marketing strategy. This study aims to determine the marketing mix factors that influence consumer purchasing decisions at Seoulok Korean Restaurant and determine the most dominant factors influencing consumer purchasing decisions at Seoulok Korean Restaurant. Research conducted in Seoulok Korean Restaurant. Data collection techniques were carried out by distributing questionnaires to 92 respondents using purposive and accidental sampling method. The data obtained were then analyzed using the factor analysis method. The results show that there are 5 factors formed. Factor 1 (Combination of places, human resources, physical evidence and processes) consisting of 8 variables with an eigen value of 11,071. Factor 2 (Combination of products and physical evidence) consisting of 6 variables that have an eigenvalue of 2,025. Factor 3 (The combination of price, physical evidence and process) consists of 7 variables with an eigenvalue of 1.354. Factor 4 (Place) consists of 2 variables with an eigenvalue of 1.222. Factor 5 (Promotion) consisting of 2 variables with an eigenvalue of 1.162.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden
Keyword(s):  
Questionnaire Survey ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Consumption Emotions ◽  
The World ◽  
Consumer Values ◽  
Convenience Sampling ◽  
Business Structures ◽  
Consumer Lifestyles ◽  
Positive Effect

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

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