scholarly journals Strategies of Creating the Inventor’s Image in Popular Science Discourse

Discourse ◽  
2020 ◽  
Vol 6 (4) ◽  
pp. 106-120
Author(s):  
O. V. Ramantova ◽  
N. V. Stepanova

Introduction. The present paper aims at revealing and describing the linguistic means of creating the inventor’s image in the English language science popular discourse. The study also describes the use of image creation strategy and solidarity strategy. The relevance of the research is defined, firstly, by unconditional and ever-increasing public interest in scientific knowledge in the era of technological progress. Secondly, regarding the obvious importance of the human factor in the presentation of an invention from the creator’s point of view makes it possible for the mass reader to interpret the science news in various ways and see the modern inventor’s most typical features. Thus, analyzing the specific representation of the invention in popular science media texts the authors offer their own original conception of a modern innovator, which defines the novelty of the study. Special attention is focused on credibility and competitive nature of science popular discourse which are its integrative features.Methodology and sources. The research is based on the English language sciencepopular media texts – Popular Mechanics, Mit News Education, Science Daily, Interesting Engineering, SciTechDaily. For the selection of technically-focused media texts the continuously sampling method was used. The general methodology of studying image creation strategy and solidarity strategy also includes the method of semantic analysis, the method of semantic-stylistic analysis, elements of communicative-pragmatic analysis and the method of contextual analysis.Results and discussion. Image creation strategy and solidarity strategy are implemented in science popular discourse mainly on lexical and syntactic levels and imply the use of stylistic devices. Each of the strategies mentioned above matches a certain type of science popularized texts about inventions and discoveries. The first type is about the selfpresentation of the innovator, and has its own linguistic features. The second type includes the description of an invention from the position of scientific community. The significant result of the study is the conclusion about the diverse nature of the inventor’s media image.Conclusion. The study of the linguistic specific of the inventor’s image allows a deeper understanding of the anthropocentric nature of an invention itself. The last one is inseparable from its creator being the result of scientific activity and professional ambitions, as well as the personal growth condition. The chosen methodology can be applied for further research and to similar studies of the creator and his creation based on texts of different profile.

Bibliosphere ◽  
2021 ◽  
pp. 72-82
Author(s):  
M. Ch. Kuular

Today the term “monograph” requires careful consideration, since the essence of the term itself is being changed over time and it takes into account the changing conditions in scholarly communication. The purpose of article is by means of the terminological analysis to identify the essential attributes of monograph, reflected in its various definitions. The article considers the terminological analysis of the term “monograph” according to a number of attributes: its material structure, intended purpose, presentation of material, coverage, number of authors, target audience, functions of a monograph for an author and a reader. The author used Russian language and English language dictionaries and research results as the main sources. There considered several approaches to understanding the term “monograph” (natural science interpretation of a monograph as a description of individual types and subjects, a monograph as a treatise on a single theme or problem, and a monograph as a separate publication in the form of a book). Main results are: the determination of the the attributes of a monograph reflecting its essence from the point of view of Russian speaking and English speaking practice, as well as the attributes of a scholarly monograph. The distinction among scholarly, industrial-practical and popular science monographs is typical only for Russian speaking practice, while monograph is primarily a treatise (scientific edition) for English sources. A reputational function of a monograph can become the prevailing function for an author, and sometimes it can be the only one purpose to write it. It is concluded that the main attributes of a scholarly monograph can be considered: the intended purpose - a scholarly one; the coverage - one theme or a problem; the number of authors - one or more authors; the target audience - specialists; the function for an author - the reputational one; the function for a reader - the informative one.


Author(s):  
Разета Дадуевна Шамилева ◽  
Зара Алвиевна Алиева

Статья представляет результаты структурного и семантического анализа зоонимических фразеологизмов английского языка. С точки зрения семантики все фразеологизмы поделены на две большие группы (c домашними и дикими животными); проанализированы способы образования фразеологизмов с компонентом-зоонимом, представлен семантический анализ фразеологизмов с наиболее частотными номинантами-зоонимами. The article presents the results of a structural and semantic analysis of zoonymic phraseological units of the English language. From the point of view of semantics, all phraseological units are divided into two large groups (with domestic and wild animals); methods of forming phraseological units with a zoonym component are analyzed. The article presents a semantic analysis of phraseological units with the most frequent nominees-zoonyms.


2019 ◽  
Vol 16 (2-3) ◽  
pp. 161-179
Author(s):  
Outi Paloposki

The article looks at book production and circulation from the point of view of translators, who, as purchasers and readers of foreign-language books, are an important mediating force in the selection of literature for translation. Taking the German publisher Tauchnitz's series ‘Collection of British Authors’ and its circulation in Finland in the nineteenth and early twentieth century as a case in point, the article argues that the increased availability of English-language books facilitated the acquiring and honing of translators' language skills and gradually diminished the need for indirect translating. Book history and translation studies meet here in an examination of the role of the Collection in Finnish translators' work.


Author(s):  
Tat'yana V. Baranova ◽  

The present article is dedicated to the problems of the organization and planning of scientific and research work of students of the University in English classes, gives grounds for the purposes and tasks of such competence-forming activity as part of the “Oriental studies” speciality program, the Russian State University for the Humanities. The article analyzes these competences, as well as forms and methods of their formation and development. The author presents demarcation of scientific knowledge and gives its characteristics: using most general qualities of a subject, objective reasoning, argumentativeness, results verifiability and reproducibility, consistency, practicality, capability to change, anticipating the future, making forecasts, methodological reflection. The author tried to analyze the reflexive component of scientific and research work of students in more detail. The article presents possible reflexive positions in the interaction between the teacher and the student and shows the dynamics of this interaction, i.e. gives a hierarchy of positions which the student can occupy in the educational process depending on how independent they are in their activity. The article also highlights the content of scientific and research work of students of the University in English classes on the basis of work with foreign texts in the macro-discourse for the “Oriental studies” speciality. The given foundations of the organization and content of scientific and research work of students have been regularly used in English language classes, as well as in optional forms of scientific activity. The students have shown good results and passion for this kind of work, which confirms the correctness of this approach.


2020 ◽  
Vol 4 (2) ◽  
pp. 118-129
Author(s):  
Asti Gumartifa ◽  
◽  
Indah Windra Dwie Agustiani

Gaining English language learning effectively has been discussed all years long. Similarly, Learners have various troubles outcomes in the learning process. Creating a joyful and comfortable situation must be considered by learners. Thus, the implementation of effective learning strategies is certainly necessary for English learners. This descriptive study has two purposes: first, to introduce the classification and characterization of learning strategies such as; memory, cognitive, metacognitive, compensation, social, and affective strategies that are used by learners in the classroom and second, it provides some questionnaires item based on Strategy of Inventory for Language Learning (SILL) version 5.0 that can be used to examine the frequency of students’ learning strategies in the learning process. The summary of this study explains and discusses the researchers’ point of view on the impact of learning outcomes by learning strategies used. Finally, utilizing appropriate learning strategies are certainly beneficial for both teachers and learners to achieve the learning target effectively.


2019 ◽  
pp. 87-95

The article is devoted to the role of Tourism terminology in linguistics and the issue of general classification, peculiarities in the expression and translation of terms related to tourism in English into Uzbek and Russian, as well as the choice of the most optimal methods for translating terms in accordance with the requirements of this professional sphere. The terminology of the English language tourism is distinguished by its brightness, versatility. Tourism terms are formed under the influence of a generalized lexical layer of language and perform a specific functional function.Tourism terms are formed through the affixation method (prefixation, suffixation, circumphixation) and get rich through the process.The terminology of English Tourism is distinguished by its content and structural features, forming a part of the language vocabulary from the linguistic point of view. Texts in the field of Tourism take into their composition concepts of Tourism and interpret them in their content. They will be mainly in the form of advertising, as well as enlighten information about a particular region or place, create informational precedents and ensure their manifestation in the social cultural presence. The relevance of the study of the problems of translation of terms in the field of tourism has been investigated, mainly due to the development of international relations, expansion of cooperation between local and foreign companies, as well as the increase in this area of communication.


Author(s):  
Daiga Zirnīte

The aim of the study is to define how and to what effect the first-person narrative form is used in Oswald Zebris’s novel “Māra” (2019) and how the other elements of the narrative support it. The analysis of the novel employs both semiotic and narratological ideas, paying in-depth attention to those elements of the novel’s structure that can help the reader understand the growth path and power of the heroine Māra, a 16-year-old young woman entangled in external and internal conflict. As the novel is predominantly written from the title character’s point of view, as she is the first-person narrator in 12 of the 16 chapters of the novel, the article reveals the principle of chapter arrangement, the meaning of the second first-person narrator (in four novel chapters) and the main points of the dramatic structure of the story. Although in interviews after the publication of the novel, the author Zebris has emphasised that he has written the novel about a brave girl who at her 16 years is ready to make the decisions necessary for her personal growth, her open, candid, and emotionally narrated narrative creates inner resistance in readers, especially the heroine’s peers, and therefore makes it difficult to observe and appreciate her courage and the positive metamorphosis in the dense narrative of the heroine’s feelings, impressions, memories, imaginary scenes, various impulses and comments on the action. It can be explained by the form of narration that requires the reader to identify with the narrator; however, it is cumbersome if the narrator’s motives, details, and emotions, expressed openly and honestly, are unacceptable, incomprehensible, or somehow exaggerated.


Author(s):  
Валерий Иванович Хабаров

Предложена схема формализации задач активной идентификации объекта с использованием аппарата теории моделей - современного раздела математической логики. Теория моделей позволяет погрузить предмет “планирование и анализ эксперимента” в контекст семантического анализа. Семантический анализ понимается как установление соответствия между миром и его формальным представлением. С этой точки зрения представления об исследуемом объекте выражаются в некоторой прикладной теории. Предложен вывод модели для данной теории как процесс интерпретации, в котором ключевая роль отводится “экспериментатору”. Полученные результаты могут быть использованы при проектировании архитектур интеллектуальных систем для экспериментальных исследований, для построения онтологии эксперимента, создания баз знаний Purpose. The purpose of this work is to formalize the tasks of active object identification based on the apparatus of model theory - a modern section of mathematical logic. Model theory allows putting the subject “planning and analysis of an experiment” in the context of semantic analysis. Semantic analysis is understood as establishing a correspondence between the world and its formal representation. From this point of view, the concept of the object under study is expressed in some applied theory, which allows applying formal methods of model theory to it. Methods. It is assumed that the model is derived for this theory as an interpretation process, in which the key role is assigned to the experimenter. As a research method, it is proposed to use commutative diagrams that reflect the process of interpretation and extension of communication diagrams for the so-called equipped theories of planning and analysis of experiments. Results. The properties of the proposed models are proved and examples for planning a regression experiment are presented as an illustration. It is proved that for linear models it is possible to construct a finitely axiomatization capable theory. Findings, originality. The obtained results can be used in the design of architectures for an intelligent system in experimental research, building an experiment ontology and creation of knowledge bases. These studies will allow using logical programming to implement images of the presented commutative diagrams for equipped theories as applied systems for planning and interpreting the experiment


Author(s):  
Veronika Chekalyk

The article represents the following aspects: the main principles of national mass media activity, the methods of image creation of a state, the analyses of interrelation in image creation of a state and mass media. This scientific study intends to provide professional analysis of the article’s author as an image-maker as well as assessmentfeedback from the point of view of a media psychological readiness to accept a public persona offered by image-makers. This text proposes the several methods how to create image and how to define the terms. The author treats a state image as an internal and external image of a country, which is formed and fixed in mass consciousness of citizens under influence of mass media, distinguished by men and economical, political, ecological as well as others factors. This article is devoted to the study of state image of Ukraine; press about the state image; integrity and incompatibility perception of information materials of Ukraine by the world society. The image, shown in press, is made by image carrier and information audience.


Author(s):  
Mariana Abakarova

The article analyzes Lak proverbs with the religious cultural code. The research was based on the descriptive method, syntactical analysis, morphological analysis and cognitive analysis. The proverbs collected from 3 books of Lak proverbs were analyzed from the point of view of semantics, axiological connotations, syntax and morphology. Semantic analysis revealed 6 groups of lexemes: (1) denominations of people; (2) words related to religious pillars and rituals; (3) words related to holy scriptures, religious attributes and terms; (4) words denoting death and afterlife; (5) words denoting commendable religious acts and notions; (6) words denoting sin and punishment. In the course of the axiological analysis there have been defined proverbs with positive evaluation of a person and proverbs with negative characteristics of a person. Positive traits include honesty, piety, decency, erudition and diligence, while negative ones include insulation, indecency, hypocrisy and negligence in the religious worship. Syntactical analysis of the Lak proverbs has revealed the presence of adverbs of asyndetic structure within which there have been established adversative, concessive and comparative relations, as well as of proverbs with copulative and disjunctive conjunctions. Some of the proverbs are based on the principle of alogism. Morphological analysis of the proverbs has revealed the most frequent grammatical tense, the Present Affirmative Tense, which is formed by means of adding the affix -r to the present participle. The Present Affirmative Tense in the Lak language denotes an action as an attribute of the subject which explains the fact of usage of this tense in proverbs that summarize the social experience of the native speakers. Lak proverbs with the given code have not been researched earlier that makes this study relevant.


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