scholarly journals Celebrity Endorsement’s Effects on Youths’ Cosmetic Buying Behavior: A Study in a Malaysian University

2018 ◽  
pp. 1239-1245
Author(s):  
Lee Lai Meng ◽  
Kok Hui Meian
Keyword(s):  
Competitive Advantage ◽  
Physical Attractiveness ◽  
Sampling Method ◽  
Cross Sectional Study ◽  
Celebrity Endorsement ◽  
Sectional Study ◽  
Buying Behavior ◽  
Cross Sectional ◽  
Cosmetic Industry ◽  
Convenience Sampling

The Malaysian cosmetic industry is currently operating in a competitive market. For brands to stand out and gain a competitive advantage over others, marketers are turning towards the use of celebrity endorsement in advertisements. Therefore, it is important for advertisers of cosmetic brands to be aware of the properties in celebrity endorsement that can influence their customer’s buying behavior. The objective of this study is to investigate the significant effects of celebrity credibility, attractiveness and popularity on female youth’s cosmetic buying behavior. This quantitative cross sectional study utilizes data obtained from a personally administered questionnaire. A sample of 253 female youths from a university was chosen using the convenience sampling method. Various statistical analyses were conducted via the SPSS statistical package. The findings indicate that the properties of celebrity attractiveness and popularity had positive and significant effects on consumer buying behavior, however, celebrity credibility did not. This suggests that female youths are more concerned about the physical attractiveness and likeability of the endorsers when making decisions, whilst not concerned about the credibility of the endorser such as expertise and trustworthiness. The study concludes with the discussion and implications as well as limitations and suggestions for future re-search.

scholarly journals An Evaluation on Use of Stress Ball Exercise on Stress Management among Student Population – A Cross Section Study

2021 ◽  
pp. 506-514
Author(s):  
R. Srivarsan ◽  
G. Sridevi ◽  
S. Preetha
Keyword(s):  
Stress Management ◽  
Sampling Method ◽  
Cross Sectional Study ◽  
Student Population ◽  
Descriptive Statistics ◽  
Sectional Study ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test ◽  
Convenience Sampling

Background: Stress ball is a new favourite gadget people like to use to fight stress, reduce tension. But there are not many scientific reports on the benefits of stress ball exercises. Objective: the present study aimed to investigate the level of stress among student population and the effectiveness of the use of stress ball exercises among student population. Methods: A cross sectional study was conducted through a convenience sampling method. The participants were administered with a self developed questionnaire consisting of 17 questions. The responses were collected using google forms. Descriptive statistics, frequency analysis and chi square test was used to analyze the data. Results: Males are more stressed than female in college environment and after stress ball exercise students feels reduced irritability and nervousness thus using stress ball exercise during stress management is more significant. Conclusion: The study concluded an innovative finding that Majority of the student population were stressed due to academic reasons and respondents feel that stress ball users showed a satisfactory recovery from their stress.

scholarly journals Assessment of Palatal Plane and Occlusal Plane for Determining Anteroposterior Jaw Relation

2019 ◽  
Vol 57 (215) ◽  
Author(s):  
Ujjwal Pyakurel ◽  
Kamal Babu Thapaliya ◽  
Khushboo Singh ◽  
Alka Gupta ◽  
Sujaya Gupta ◽  
...  
Keyword(s):  
Sampling Method ◽  
Cross Sectional Study ◽  
Occlusal Plane ◽  
Sectional Study ◽  
Linear Measurements ◽  
Lateral Cephalogram ◽  
Cross Sectional ◽  
Facial Height ◽  
Treatment Plans ◽  
Convenience Sampling

Introduction: Sagittal jaw relationship is an important parameter for orthodontic treatment planning. Angular and linear measurements both have been proposed and used in orthodontic cephalometrics to assess the sagittal jaw relationships. However, angular measurement has been questioned over the years for its reliability as a result of changes in facial height, jaw inclination and the variable positions of Nasion. So, the objective of our study was to assess the linear anteroposterior jaw relation in a sample of Nepali population using occlusal (Wits appraisal) and palatal planes as reference lines.Methods: A descriptive cross-sectional study was conducted using the lateral cephalogram of 101 individuals visiting the Department of Orthodontics, Kantipur Dental College, Kathmandu, Nepal. Individuals with Class I skeletal relation were selected using convenience sampling method. Radiographs were standardised and traced. Occlusal and palatal planes were drawn that were bisected by the perpendicular lines from Point A and Point B. The linear distances between the intersections were measured to determine sagittal jaw relations.Results: In Nepali individuals with normal ANB angle (3.05°±2.511°), the sagittal jaw relation with reference to occlusal (Wits appraisal) and palatal planes were found to be 0.203±3.343mm and 3.574±4.074mm respectively.Conclusions: Various methods has been proposed and used to assess the sagittal jaw relation and each method has its own strength and limitations. So, it is well advised to use additional cephalometric analysis whenever possible before arriving at any diagnosis and treatment plans. Keywords: ANB angle; Nepal; palatal plane; Wits appraisal.

scholarly journals PERSEPSI, KONSUMSI DAN PREFERENSI MINUMAN BERENERGI

2007 ◽  
Vol 2 (3) ◽  
pp. 13
Author(s):  
Ratika Putriastuti ◽  
Lilik Kustiyah ◽  
Faisal Anwar
Keyword(s):  
Study Design ◽  
Significant Relationship ◽  
Sampling Method ◽  
Energy Content ◽  
Energy Drink ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Font Size ◽  
Cross Sectional ◽  
Convenience Sampling

<p class="MsoNormal" style="margin: 0cm 13.05pt 6pt 18pt; text-align: justify; text-indent: 27pt;"><span style="font-size: 10pt;" lang="en-us" xml:lang="en-us">The aims of this research were to study perception, consumption and preferences of energy drink and also to analyze relationship between content of energy and caffeine in energy drink. This research used cross sectional study design and conducted in Solo (Terminal Tirtonadi, Terminal Kartasuro and Palur). The respondent (36 persons) was chosen by convenience sampling. Method used to analyze energy content was bomb calorimeter, while caffeine obstetrical analysis used spectrophotometer. The respondent consumed Extra Joss (44.4%), Hemaviton Jreng (19.4%), Kuku Bima Energy (13.9%), Kratingdaeng (8.3%), M-150 (5.6%), Hemaviton Energy drink (5.6%) and the rest Fit Up tablet. Reason of consumption is for stamina. The most important attributes selected by respondent were energy adding and activity supporter benefits. Time of working with consumptions (frequency and sum of consumptions) have significant relationship (p&lt;0.05). Energy content (Kal/g) of Extra Joss was 4 278, Hemaviton Jreng 2 599, and Kuku Bima Energy 2 720, then caffeine content (mg/kg) of samples was 8 778, 7 688 dan 9 252, respectively.</span></p>

scholarly journals Evaluation of Good Oral Practices among Students: A Cross-Sectional Study

2020 ◽  
pp. 98-105
Author(s):  
Muhammad Shahid Iqbal ◽  
Salah-Ud-Din Khan ◽  
Muhammad Zahid Iqbal
Keyword(s):  
Oral Health ◽  
Social Science ◽  
University Students ◽  
Sampling Method ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Cross Sectional ◽  
Good Practices ◽  
Convenience Sampling ◽  
Oral Practices

Objective: The objective of the study was to determine the good oral practices (GOP) among university students. Materials and Methods: A cross-sectional study was conducted using a convenience sampling method. A self-developed and pre-validated tool was used to collect data from students studying at a university in Malaysia. The Statistical Package for Social Science (SPSS) Version 24.0 was used to analyze the data. Results: A total of 324 respondents had participated in the study. The respondents were from four different faculties; pharmacy 118 (36.4%), medicine 81 (25.0%), business 67 (20.6%), and biotechnology 58 (18.0%). Conclusion: The final year students had more good practices towards good oral practices. The unmarried students also had more good practices towards oral health.

scholarly journals Child-Free Lifestyle and the Need for Parenthood and Relationship with Marital Satisfaction among Infertile Couples

2021 ◽  
Author(s):  
Razhan Chehreh ◽  
Giti Ozgoli ◽  
Khadijeh Abolmaali ◽  
Malihe Nasiri ◽  
Zolaykha Karamelahi
Keyword(s):  
Marital Satisfaction ◽  
Sampling Method ◽  
Statistical Tests ◽  
Pearson Correlation ◽  
Cross Sectional Study ◽  
Satisfaction Scale ◽  
Cross Sectional ◽  
The Mean ◽  
Convenience Sampling ◽  
Infertile Couples

Objective: Marital satisfaction is considered as satisfaction with a marital relationship on which the presence of a child has different effects. Concerns about a childfree life and its effect on marital satisfaction in infertile couples are very critical. Therefore, this study was intended to characterize and compare concerns about a childfree lifestyle and the need for parenthood and their relationship with marital satisfaction in infertile couples. Method: A total of 200 men and 200 women who referred to fertility centers in Tehran participated in this cross-sectional study. Convenience sampling method was used for sampling. Demographic survey, ENRICH Marital Satisfaction Scale, and Fertility Problem Inventory were used for data collection. The resulting data were analyzed using descriptive and analytical statistical tests (Pearson Correlation Coefficient and Stepwise Regression). Results: The mean scores for concern about a childfree lifestyle and the need for parenthood in women were significantly higher than in men. The variables rejection of a childfree lifestyle and the need for parenthood were respectively predictors of marital satisfaction in women and men. Conclusion: Since marital satisfaction in infertile couples is affected by their feelings about having a child and becoming a parent, it is therefore suggested that appropriate counseling be provided in supportive healthcare programs for infertile couples to promote their marital satisfaction.

scholarly journals Analysis of Lifestyle, Advertising Effectiveness, and Instant Coffee Consumption among Peri-Urban Farmers

2021 ◽  
Vol 6 (2) ◽  
pp. 167-182
Author(s):  
Moh. Djemdjem Djamaludin ◽  
Dewi Mutia Silmie
Keyword(s):  
Sampling Method ◽  
Agricultural Land ◽  
Coffee Consumption ◽  
Cross Sectional Study ◽  
Advertising Effectiveness ◽  
Test Results ◽  
Sectional Study ◽  
Cross Sectional ◽  
Instant Coffee ◽  
The Public

Coffee consumption is increasing because many types of coffee are circulating, such as instant coffee among the public. The instant coffee studied in this study is the Iwan Fals edition of instant coffee. This study aimed to analyse the lifestyle and effectiveness of instant coffee advertising on instant coffee consumption among peri-urban farmers in Bogor Regency. This study used a cross-sectional study design located in Cibungbulang District, Bogor Regency. The location was chosen purposive because it is a peri-urban area that has more than 20% of agricultural land. A total of 100 respondents in this study were selected using a purposive sampling method with the criteria of a farmer and in the last 12 months consuming and viewing Iwan Fals edition coffee advertisements. The results of this study found that the maker's lifestyle is the most (32%) owned by the respondents. The effectiveness of instant coffee advertising in this study is included in the effective category (3.54). The results showed a relationship between gender, believing lifestyle, trying hard lifestyle with instant coffee consumption. The influence test results found an influence of male gender and lifestyle beliefs on instant coffee consumption. In general, respondents are classified as effective in consuming coffee because of their lifestyle and increase energy.

scholarly journals Dentition status and treatment needs of human immunodeficiency virus-positive patients on anti retro viral therapy in Raichur taluk, Karnataka, India: A cross sectional study

2017 ◽  
Vol 11 (02) ◽  
pp. 238-241 ◽  
Author(s):  
Shrikanth Muralidharan ◽  
Arunkumar Acharya ◽  
Shanthi Margabandhu
Keyword(s):  
Dental Caries ◽  
Cross Sectional Study ◽  
Hiv Positive ◽  
Sectional Study ◽  
Treatment Needs ◽  
Cross Sectional ◽  
Viral Therapy ◽  
Immunodeficiency Virus ◽  
Study Population ◽  
Convenience Sampling

ABSTRACTObjective: The aim of the study was to assess the dentition status and the treatment needs of the HIV-positive patients on ART for more than a year in Raichur, Karnataka. Materials and Methods: Convenience sampling was followed. The sample size was 170. The dentition status and treatment needs of the patients were recorded as per the WHO guidelines. Results: The overall prevalence of dental caries was 79.4%. Males had higher percentage of dental caries than the females, and this was found to be statistically significant. The prevalence of dental caries was higher among the participants who used finger to clean their teeth compared to the toothbrush, neem stick, and charcoal users, and this was found to be statistically significant. Conclusion: Higher prevalence of dental caries was observed among the study population. Most of them required some type of treatment. Patients with a low CD4 count required higher treatments than the others.

scholarly journals Gambaran konsumsi jajanan dan status karies pada anak usia 3-5 tahun di Kelurahan Rinegetan Kecamatan Tondano Barat

e-GIGI ◽  
2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Waraney Mamengko ◽  
Shirley E. S. Kawengian ◽  
Krista V. Siagian
Keyword(s):  
Dental Caries ◽  
Sampling Method ◽  
Descriptive Study ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Cross Sectional ◽  
Classic Problem ◽  
Long Time ◽  
Sweet Foods ◽  
Cross Sectional Design

Abstract: Cavity is a classic problem that has existed since long time ago which is one of the causes of tooth ache. Caries is a disease that involves enamel, dentin and cementum. Caries caused by microorganism action on fermented carbohydrate. The prevalence of active caries in Indonesia and in some countries is still high. Caries can occur among all ages, including children. Factors that cause caries regarding to the attitude and the nature of children who like to eat snacks and sweet foods that can cause dental caries. This study aimed to describe the consumption of snacks and status of caries in children aged 3-5 years in the Rinegetan village Tondano. This was a descriptive study with a cross sectional design. There were 52 children aged 3-5 years obtained by using total sampling method. Data were obtained by using def-t index and questionnaire. The results showed that snacks consumed by the children were: candy (75%) and milk (73,07%). The average of dental caries amog the children aged 3-5 years in the Rinegetan village, Tondano, was 2.36 (low category).Keywords: caries, children, snacks, def–t indexAbstrak: Gigi berlubang merupakan masalah klasik yang sejak dahulu sudah ada yang menjadi salah satu penyebab seseorang merasakan rasa sakit gigi. Karies merupakan suatu penyakit yang menyerang jaringan keras gigi, yaitu email, dentin dan sementum, yang disebabkan oleh aktivitas suatu jasad renik dalam suatu karbohidrat yang dapat diragikan. Prevalensi terjadinya karies aktif pada penduduk Indonesia dan di bebera panegara di dunia adalah cukup tinggi. Karies dapat dialami oleh semua usia termasuk anak-anak. Faktor penyebab karies salah satunya yang dapat diteliti berkaitan dengan sikap maupun sifat dari anak-anak yang suka mengonsumsi jajanan makanan yang manis-manis dapat menyebabkan karies pada gigi. Penelitian ini bertujuan untuk mengetahui gambaran konsumsi jajanan dan status karies pada anak umur 3-5 tahun di kelurahan Rinegetan Kecamatan Tondano Barat. Penelitian ini bersifat deskriptif dengan pendekatan cross sectional study. Penelitian ini dilaksanakan di kelurahan Rinegetan Kecamatan Tondano Barat pada bulan September 2015. Sampel terdiri dari 52 anak umur 3-5 tahun diperoleh dengan total sampling method. Data diperoleh dengan menggunakan instrumen yaitu lembar pemeriksaan def-t dan kuesioner. Hasil penelitian memperlihatkan bahwa konsumsi jajanan yang masuk dalam kategori paling sering yaitu permen (75%) dan susu (73,07%). Status karies gigi anak berusia 3-5 tahun di Kelurahan Rinegetan, Kecamatan Tondano Barat rata-rata 2,36 yag termasuk dalam kategori rendah.Kata kunci : karies, anak-anak, jajanan, indeks def-t

scholarly journals Korelasi Usia Metabolik terhadap Indeks Massa Tubuh

2020 ◽  
Vol 5 (2) ◽  
pp. 35-41
Author(s):  
Ni Nyoman Sri Yuliani ◽  
Elsa Trinovita
Keyword(s):  
Body Mass Index ◽  
Metabolic Rate ◽  
Sampling Method ◽  
Cross Sectional Study ◽  
The Body ◽  
Sectional Study ◽  
Cross Sectional ◽  
Male And Female ◽  
Metabolic Age ◽  
The Individual

Excessive fat accumulation in the body causes an increase in Body Mass Index (BMI). Increased BMI and comorbidities affect the metabolic rate. Metabolic age was influenced by the individual metabolic rate. The purpose of this study was to determine the description of metabolic age to BMI increasement. This cross-sectional study used a purposive sampling method to obtain 82 male and female subjects. Subjects were measured for BMI and metabolic age. Collected data was analyzed univariately and bivariate correlatively. The result showed a significant correlation between metabolic age and BMI (p = 0,001) with r = 0,812. The conclusion of this study is the increase in BMI, the higher the metabolic age.

scholarly journals The Relationship between Type and Frequency of Online Food Ordering With Obesity in Students of Medan Area University

2020 ◽  
Vol 2 (1) ◽  
pp. 29-34
Author(s):  
Laila Apriani Hasanah Harahap ◽  
Evawany Aritonang ◽  
Zulhaida Lubis
Keyword(s):  
Sampling Method ◽  
Cross Sectional Study ◽  
Food Delivery ◽  
Primary Data ◽  
Sectional Study ◽  
Chi Square ◽  
Cross Sectional ◽  
Food Frequency ◽  
Chi Square Test ◽  
The Relationship

Online food ordering is a food delivery service through applications that are obtained quickly and safely. This is related to obesity. This type of research uses a descriptive type of study, with a cross sectional study design. This research was conducted at Medan, Medan University with 83 samples taken using purposive sampling method. The data used are primary data obtained based on measurements of student weight and height, recall and food frequency are analyzed by chi- square test. The results of the study showed that there was a correlation between the frequency of online food ordering with obesity (p <0.001) and there was no correlation between the types of food and obesity (p = 0.099) in the students of Medan Area University. To deal with the problem of obesity, it is easy to get access to online food ordering.

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