scholarly journals Measuring the Influence of Product Placements in Korean Dramas on the Act of Purchase of Filipino Audiences

2021 ◽  
Vol 3 (2) ◽  
pp. 268-275
Author(s):  
Bernard Angelo Advincula ◽  
Madelaine Bernardo ◽  
Andrea Nicole Soriano
Keyword(s):  
Random Sampling ◽  
Simple Random Sampling ◽  
The Philippines ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Male And Female ◽  
Independent Variables ◽  
Product Placements ◽  
Product Function ◽  
Dependent Variables

Nowadays, product placements are becoming a prominent marketing strategy used primarily on films in other countries, such as in Korean dramas, but rarely or poorly done in the Philippines. This research aims to determine if the perceived influence of actors, product-story congruence, and the perceived influence of product function affects the Filipino audiences' act of purchase. The study consisted of 200 male and female audiences of Korean dramas, ages 18 to 34 years old and used simple random sampling. The validity and reliability of the survey were also tested, consisting of 30 respondents with an alpha value of 0.936. Regression analysis was utilized to analyze the strength of correlations between the independent and dependent variables. The results show that all of the three independent variables are significant to the dependent variable, which implies that it affects their act of purchase and brand awareness.

PENGARUH KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA ORGANISASI PT. SAMICK INDONESIA

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Donny Dharmawan, MM. ◽  
Erfan Esnawan
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Organizational Performance ◽  
Multiple Regression ◽  
Significant Influence ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Validity And Reliability ◽  
Data Analysis Technique ◽  
Analysis Technique

<em><span lang="EN-US">This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.</span></em>

ANALISA PENGARUH IKLIM ORGANISASI DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PT HUTAMA KARYA

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Erik Wardhana, MM.
Keyword(s):  
Organizational Climate ◽  
Employee Performance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Free Variable ◽  
Independent Variables ◽  
Dependent Variables ◽  
Correlational Approach ◽  
Survey Research Methods ◽  
The Relationship

This study entitled "Analysis of Effect of Climate Organization and Competence Againt Employee PT. Hutama Karya ". The purpose of this study was to obtain information on the relationship between the free variable that organizational climate (X1) and competence (X2) with the dependent variable is employee performance (Y), either partially or simultaneously, This study used survey research methods with the correlational approach and predictive, which aims for the relationship and influence between independent and dependent variables. The sampling technique can be done randomly (simple random sampling) of 852 employees, which is considered to resprentatif is 89 people. And to solve problems, to analyze and examine the relationship and influence between the independent variables on the dependent variable used models kausalistik through regression analysis with SPSS 14.0

Investigation of Assertiveness Levels of Athletes Engaging Individual Sports in Different Branches

2021 ◽  
Vol 15 (10) ◽  
pp. 2951-2953
Author(s):  
Kenan Sivrikaya ◽  
Aygül Çağlayan Tunç ◽  
Leyla Alizadehebadi ◽  
Selçuk Tarakçi
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Personal Information ◽  
Simple Random Sampling ◽  
Healthy Life ◽  
Independent Variables ◽  
Screening Model ◽  
Individual Sports ◽  
The Way

Background: Assertiveness, which is defined as the way individuals express themselves and as a part of healthy life, is among the prominent features of people who do sports. Assertiveness is an element that increases the quality of people's relationships with their environment. Aim: The aim of this study is to examine the assertiveness scores of the athletes engaged in individual sports in different branches according to independent variables. Methods: The research was designed according to the relational screening model. The sample of the research; The sample consists of 201 participants selected by simple random sampling method among the athletes dealing with different individual sports branches. The branches of the athletes; (Consists of taekwondo and cycling sports) Results: In the study, the personal information form created by the researcher to collect information about the independent variables (gender, age,) that are thought to be effective in the research, and the Rathus Assertiveness Inventory (RAE) were used. It is seen that 1% of the participants are in the avoidant group, 88.6% are in the moderately avoidant group, and 10.6% are in the assertive group. Conclusion: When the assertiveness scale mean scores of the participants by gender are examined, it is seen that the level of assertiveness by gender does not differ statistically significantly. When the assertiveness scale mean scores of the participants according to age are examined, it is seen that the level of assertiveness according to age does not differ statistically significantly. Keywords: Assertiveness, individual sport, Taekwondo, Cycling.

scholarly journals Skala TAI-G Untuk Kecemasan Menghadapi Ujian Pada Siswa Sekolah Menengah Atas

2020 ◽  
Vol 32 (1) ◽  
pp. 53-60
Author(s):  
Hasnaa' Zahuna Nayu
Keyword(s):  
High Risk ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Self Esteem ◽  
Quantitative Approach ◽  
Sampling Techniques ◽  
Validity And Reliability ◽  
Alpha Reliability ◽  
Age Range ◽  
Total Item

Anxiety facing exams refers to the student's tendency to understand evaluativ situations where their performance will be assessed, such as high-risk exams, as they are very threatening. The threat here is their self-esteem, fear will be judged negatively by teachers, friends, or parents.  The purpose of this research is to seek the validity and reliability of the TAI-G scale. This research uses a quantitative approach. The number of samples of this study was 101 SMA/SMK students in Magelang with an age range of 15-17 years. Sampling in this study used simple random sampling techniques. The results of the analysis show 21 items declared valid with a correlation of item-Total 0.25, 1 invalid item with a total-item correlation of 0.25, and an alpha reliability of 0.907.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN PELAPORAN WAJIB PAJAK ORANG PRIBADI

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Neni Marlina Br Purba ◽  
Dian Efriyenty
Keyword(s):  
Random Sampling ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Test Results ◽  
Analysis Techniques ◽  
Independent Variables ◽  
The Government ◽  
Tax Payments ◽  
Tax Reporting

Tax reporting is the responsibility of taxpayers after making tax payments. The mismatch between the number of registered taxpayers and the number of taxpayers who report taxes is a separate problem for the government in managing the tax results received. Where the number who report taxes is very small compared to the number of registered taxpayers. Based on these problems, the purpose of this study is to determine the factors that influence individual taxpayer reporting compliance. The population used by all individual taxpayers who are registered at KPP Pratama Batam Selatan. While the sample was taken through simple random sampling technique with the Slovin formula so that the sample used was 100 respondents. Data analysis techniques are data instrument test, classical assumptions, descriptive analysis and hypothesis testing with the help of SPSS. The results obtained, partially the application of e-filling and tax sanctions has a significant effect on tax reporting compliance while tax awareness and understanding have no significant effect. The f test results show that all the independent variables simultaneously have a significant effect on the dependent variable.

scholarly journals PENGARUH N-ACH DAN EFIKASI DIRI TERHADAP MINAT TEKNOPRENEUR

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Siti Marti'ah
Keyword(s):  
Academic Achievement ◽  
Family Environment ◽  
Work Experience ◽  
Self Efficacy ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
Independent Variables

Berlatar belakang keilmuan informatika para mahasiswa belum menunjukan minat menjadi seorang teknopreneur. Kegiatan-kegiatan selama proses pembelajaran, Lingkungan keluarga, masyarakat dan pendidikan merupakan faktor eksternal yang mempengaruhi seseorang memiliki minat menjadi wirausaha. Faktor lain yang dapat mempengaruhi minat teknopreneur adalah faktor internal diantaranya sikap dan mental, intensi berwirausha, efikasi diri, kebutuhan akan prestasi, kesiapan instrument, gender, prestasi akademik dan pengalaman kerja. Tujuan penelitian untuk mengetahui pengaruh efikasi diri dan N-ach terhadap minat teknopreneuer. Penelitian menggunakan pendekatan Kuantitaif serta teknik analisis menggunakan regresi berganda dengan variabel terikat yaitu minat teknopreneur sedangkan variabel bebas adalah efikasi diri dan N-Ach. Pengumpulan data menggunakan kuesioner diberikan kepada 240 mahasiswa yang telah menerima mata kuliah kewirausahaan dan dipilih secara acak sederhana. Hasil penelitian yaitu efikasi diri dan N-ach turut mempengaruhi secara signifikan minat teknoprenuer. Minat mahasiswa informatika untuk menjadi teknopreneuer sebesar 40% dipengaruhi oleh efikasi diri dan N-ach dan sebesar 60% dipengaruhi faktor lain diluar model. Kata Kunci:  Teknopreneur, Minat, Efikasi diri, N-Ach AbstractStudents with informatics backgrounds have not shown an interest in becoming a technopreneur. Activities during the learning process, family environment, and the community are external factors that affect a person having an interest in being an entrepreneur. Other factors that can influence technopreneur interest are internal factors including attitude and mentality, entrepreneurship intentions, self-efficacy, need for achievement, instrument readiness, gender, academic achievement and work experience. The aim of the research was to determine the effect of self-efficacy and N-ach on teknopreneuer's interest. The research uses a quantitative approach and analysis techniques using multiple regression with the dependent variable is technopreneur interest while the independent variables are self-efficacy and N-Ach. Data collection using a questionnaire was given to 240 students who had received entrepreneurship courses and were chosen at simple random sampling. The results of the research explain self-efficacy and N-ach also significantly influence the interest of technoprenuer. The interest of informatics students to become a technopreneuer by 40% is influenced by self-efficacy and N-ach and by 60% is influenced by other factors outside the model.Keywords: Technopreneur, Interest, Self-efficacy, N-Ach  

scholarly journals Self-Regulation of Emotion in Students in Yogyakarta Indonesia: Gender Differences

2019 ◽  
Vol 4 (3) ◽  
pp. 82
Author(s):  
Said Alhadi ◽  
Wahyu Nanda Eka Saputra ◽  
Purwadi Purwadi ◽  
Siti Muyana ◽  
Agus Supriyanto ◽  
...  
Keyword(s):  
Random Sampling ◽  
Self Regulation ◽  
Sample Selection ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Female Students ◽  
Male And Female ◽  
Significant Difference ◽  
Emotion Skills ◽  
Regulation Of Emotion

Abstract: The purpose of this study was to identify whether there are differences in self-regulation of emotion skills of male and female students. This study is a comparative study with a sample of 796 students (452 males, 344 females). The sample selection is taken using simple random sampling technique. The instrument used is the scale of self-regulation of emotion. Data analysis used to identify differences in self-regulation of emotion skills of male and female students is independent samples test. The findings of the study indicate that there is a significant difference between the self-regulation of emotion skills of male and female students. This study recommends counseling service to improve self-regulation of emotion skills.Abstrak: Tujuan dari penelitian ini adalah untuk mengidentifikasi apakah terdapat perbedaan self-regulation of emotion antara siswa laki-laki dan perempuan. Penelitian ini adalah penelitian komparatif dengan sampel 796 siswa (452 laki-laki, 344 perempuan). Pemilihan sampel diambil menggunakan teknik cluster random sampling. Instrumen yang digunakan adalah skala self-regulation of emotion. Analisis data yang digunakan untuk mengidentifikasi perbedaan self-regulation of emotion siswa laki-laki dan perempuan adalah independent samples test. Temuan penelitian menunjukkan bahwa terdapat perbedaan yang signifikan antara self-regulation of emotion siswa laki-laki dan perempuan. Studi ini merekomendasikan layanan konseling untuk meningkatkan self-regulation of emotion siswa.

scholarly journals Pengaruh Iklan Versi Nyalakan Harapan Terhadap Brand Awareness Ramayana di Jakarta

Prologia ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 422
Author(s):  
Michelle Jennifer ◽  
Wulan Purnama Sari
Keyword(s):  
Random Sampling ◽  
Department Store ◽  
Simple Random Sampling ◽  
Brand Awareness ◽  
Post Test

Ramayana merupakan Department Store yang bergerak di bidang penjualan berbagai fashion. Ramayana membuat beberapa iklan yang salah satunya iklan versi “Nyalakan Harapan” yang dipilih untuk dianalisis dalam penelitian ini. Banyak perusahaan yang mengiklankan produk atau brandnya untuk mengenalkan atau sekadar mengingatkan kepada konsumen. Penelitian ini membahas tentang pengaruh iklan versi “nyalakan harapan” terhadap brand awareness Ramayana di Jakarta. Penelitian ini dilakukan untuk melihat adakah pengaruh antara iklan versi “Nyalakan Harapan” terhadap brand awareness Ramayana di Jakarta. Pada penelitian ini menggunakan metode pendekatan deskriptif kuantitatif dengan jenis survei. Penelitian ini menggunakan data primer dilakukan dengan menyebar kuesioner. Populasinya adalah masyarakat di Jakarta yang menonton iklan Ramayana versi “Nyalakan Harapan”. Pengambilan sampel pada penelitian ini adalah simple random sampling. Sampel dalam penelitian berjumlah 120 responden, yang didalamnya terdapat 20 responden sebagai pre-test dan 100 responden sebagai post-test. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji normalitas, uji koefisien korelasi, uji koefisien determinasi, analisis regresi sederhana, uji T. Hasil penelitian ini menunjukkan bahwa tidak terdapat pengaruh yang signifikan antara variabel iklan dengan variabel brand awareness.

Investigation of physical education teachers’ first aid response with vignette technique

2021 ◽  
Vol 9 (1) ◽  
pp. 259-272
Author(s):  
Aysel Kizilkaya Namli ◽  
Keyword(s):  
Content Analysis ◽  
Physical Education ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
First Aid ◽  
Physical Education Teachers ◽  
Validity And Reliability ◽  
Expert Opinions ◽  
First Aid Training

In the study, the aim is to determine the effects of the application of first aid training lessons on sports injuries. The group of the study was determined by the simple random sampling method included in the random sampling technique and consists of 20 physical education teachers who are still on duty in the 2020-2021 academic year. All of the physical education teachers are experienced teachers who have taken first aid lessons in undergraduate education. Vignette technique, one of the qualitative research methods, was used in the research. With the technique in question, teachers were asked to express their opinions following the first aid scenarios. The interviews were made over the phone and recorded with the consent of the participants. Content analysis was used in the study, and the validity and reliability of the data were provided. The opinions received from the participants were examined and themes were created by the content analysis and given with direct quotations. The opinions of the participants were interpreted by comparing with the findings of the experts in the field in accordance with the vignette technique. According to the results of the study, it was determined that physical education teachers gave similar answers to expert opinions about all scenarios. However, the accuracy rates of these answers vary with the scenarios. Therefore, it was determined that teachers' first aid knowledge varies, in some cases, they behave closely to expert opinions, and in some others, they move away from expert opinions. It has been observed that this situation resembles similar studies in the literature. When the mentioned results are compared with the literature; it is recommended that first aid training be sustainable and implementation techniques are continuously improved.

scholarly journals Guidance Needs of Adolescents Studying in Jawahar Navodaya Vidyalaya: A Study of Jawahar Navodaya Vidyalaya, Kunihar, District Solan, Himachal Pradesh

2020 ◽  
Vol 7 (4) ◽  
pp. 214-217
Author(s):  
. Shalini
Keyword(s):  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Himachal Pradesh ◽  
T Test ◽  
Female Adolescents ◽  
Male And Female ◽  
Guidance Needs ◽  
Social Area

This study is an attempt to investigate whether guidance needs to adolescents studying in the schools. For this purpose, sample of one hundred and seventy- nine students of the Jawahar Navodaya Vidyalaya were taken through simple random sampling technique. To collect the data, guidance need inventory developed by Dr. J.S. Grewal was used. t- test was applied to find the significance of difference among the various groups. Results indicated that male and female adolescents do not differ significantly in their guidance needs with respect to physical area, social area, psychological area, educational area, vocational area and total area. Arts and science stream adolescents do not differ significantly in their guidance needs. Int. J. Soc. Sc. Manage. Vol. 7, Issue-4: 214-217

Sign in / Sign up

Export Citation Format

Share Document