scholarly journals COMMUNICATION STRATEGY AS FACEBOOK SOCIAL NETWORK MARKETING E-COMMERCE MEDIA COMMUNITY SURABAYA (Descriptive Study-Qualitative Sports Equipment Products)

2020 ◽  
Vol 5 (1) ◽  
pp. 1-11
Author(s):  
Juwito Juwito ◽  
Saifuddin Zuhri
Keyword(s):  
Social Networking Sites ◽  
Communication Strategy ◽  
South East Asia ◽  
Marketing Communication ◽  
Community Members ◽  
Network Marketing ◽  
Analysis Technique ◽  
Depth Interview ◽  
Data Source ◽  
The Government

In 2014 Indonesia has some young leaders who are well-known as a businessman in the field of e-commerce on the scope of South-East Asia. Therefore, this study aims to Determine the marketing communication strategy of e-commerce in using social networking sites namely Facebook, but anyway the government did not have any collection of data about e- commerce activities. Data source in this study is as much as three informants from community members who use Facebook doing e-commerce for selling sports equipment. The data analysis technique used is the depth interview. The Results Showed that E-commerce in Facebook classified to direct the marketing communications mix Showed Because this study informants that use only the medium of Facebook to promote Reviews their e-commerce activity. E- commerce activities are performed as informants Also inspired by other friends who has already doing e-commerce there. The success of the predecessor as well as has motivated them to Participate in implementing e-commerce activities.

scholarly journals Pendampingan Orang Tua Untuk Mendisiplinkan Anak Belajar Selama Masa Pandemi

1970 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Nur Hanifah ◽  
Alief Budiyono
Keyword(s):  
Primary Source ◽  
Snowball Sampling ◽  
Parental Assistance ◽  
Analysis Technique ◽  
Depth Interview ◽  
Home Learning ◽  
Action Model ◽  
Data Source ◽  
Interactive Data ◽  
The Government

Due to the COVID-19 pandemic, the government has issued a policy regarding home learning (Online/BDR). This makes parental assistance to children in learning disciplines more strategic. Until now, not many have studied research on parental assistance in disciplining children's learning. This research is a descriptive qualitative research. Data were collected in in-depth interview techniques and participatory observation. The data source is the primary source (parents, either father or mother) which is approached purposively, and followed by snowball sampling. The data were further validated by source triangulation technique. The collected data was then analyzed using the Miles & Huberman interactive data analysis technique. The results of the study resulted in 3 models of mentoring in disciplining children to learn in the pandemic era, namely: First, the Oral Model (Inviting children to study, Encouraging children, and Reminding if there are tasks that have not been done). Second, the Action Model (Limiting the use of gadgets, Accompanying and helping/teaching children to learn, Creating a regular study schedule, Learning homework, and training children to be independent and interested in learning), Third, Additional Models (Consultation with teachers, Explaining the Covid-19 situation, and Provide additional tutoring/learning facilities

scholarly journals Kritik Sosial Dalam Kumpulan Puisi W.S Rendra: Kehidupan Masyarakat di Indonesia

2019 ◽  
Vol 1 (2) ◽  
pp. 59
Author(s):  
Debby Alya Pratiwi
Keyword(s):  
Data Collection ◽  
Social Criticism ◽  
Font Size ◽  
Literature Study ◽  
Sociological Approach ◽  
Analysis Technique ◽  
Research Procedure ◽  
Data Source ◽  
The Government ◽  
Study Techniques

<p><em><span style="font-size: medium;">The poetry of research by W.S Rendra is aimed to describe social condition of society in Indonesia. Social conditions are in the form of social status, poverty, and arbitrariness of the government. The theory used to examine these poems is the theory of genetic structuralism and uses the sociological approach of the work. The method used in this research is qualitative research. The data source used is 3 poems by W.S Rendra. While the data is a quote from a collection of poems W.S Rendra which contains elements of social criticism. Data collection techniques used in this study is literature study techniques. In this research data collection is by reading the collection of poems by W.S Rendra and look for aspects that contain elements of social criticism in a collection of poems by W.S Rendra. The data research procedure used is reading poetry, collecting data in the form of quotation. Data analysis technique used is content analysis technique. The results of this study indicate that there are several social problems in Indonesia that have been criticized by W.S Rendra into a poem of his creation.</span></em></p>

scholarly journals Communication Strategy in Promoting Cultural Tourism Destinations in Semarang City

2020 ◽  
Author(s):  
Marhanani Tri Astuti
Keyword(s):  
Local Governments ◽  
Public Affairs ◽  
Communication Strategy ◽  
City Government ◽  
Marketing Communication ◽  
City Branding ◽  
Communication Policy ◽  
Culinary Tourism ◽  
Tourism Destinations ◽  
The Government

The Semarang City Government seeks to raise awareness about Semarang City with a variety of marketing communication programs related to the tourism sector. This paper discusses the various communication strategies used, and the issuance of the decree of the Minister of Tourism Number KM.38 / UM.001 / MP / 2017 concerning the 10 (ten) Branding Logo of Indonesia’s Tourism Destinations. The government has set the branding logo for Bali, Bandung, Banyuwangi, Jakarta, Bunaken-Wakatobi-Raja Ampat, Yogyakarta-Solo-Semarang, Lombok, Makasar, Medan, Riau Islands tourism destinations. At the primary level of communication is an act of government policy (government / regulator) in disseminating and facilitating infrastructure and access to tourism, urban planning, culinary tourism zone policy and public areas. Furthermore, this primary communication the government (in this case the tourism office) has a role as the initiator of city branding and digital marketing. Secondary communication are carried out by stakeholders, in this case business people as enablers, local communities as accelerators, academics as conceivers in the context of city branding. Tertiary communication is related to interactions between layers of society and is strengthened by the media as a catalyst. Tertiary communication uses a forum or media involving stakeholders from the public, private and community dimensions systematically and sustainably, so that it is an implementation that can be realized in promoting culinary tourism destinations in the city of Semarang. The research method uses descriptive qualitative with SWOT analysis. Data collection techniques with interviews. Secondary data were obtained from the official website of the Semarang Regional Government, the official website of the Semarang Regional Tourism Office, the economic growth report from Bank Indonesia, the Semarang Regional Statistics Agency report. The study concludes that local governments metamorphose into balanced local governments that are customer-oriented and accountable to all stakeholders. City branding can be seen as a communication policy, because it is carried out by the government and with regard to public affairs. The communication strategy used by the Semarang City Government more specifically refers to the marketing communication strategy. Keywords: communication strategy, promotion, travel destinations, culinary..dance, paser tribe, treatment, mulung, magical

The Contributions of STANDZ Initiative to Dog Rabies Elimination in South-East Asia

2016 ◽  
Author(s):  
Mary Joy N. Gordoncillo ◽  
Ronello C. Abila ◽  
Gregorio Torres
Keyword(s):  
East Asia ◽  
Animal Health ◽  
The Philippines ◽  
Political Support ◽  
Communication Strategy ◽  
Strategy Development ◽  
Human Rabies ◽  
South East Asia ◽  
Grass Root Level ◽  
The Government

A Grant Agreement between the Government of Australia and the World Organisation for Animal Health (OIE), the Stop Transboundary Animal Diseases and Zoonoses (STANDZ), initiative includes a rabies component with an overarching intended outcome of reducing dog rabies incidence in targeted areas. This initiative envisaged regional rabies activities in South-East Asia as well as specifically designed pilot projects in the Philippines, Myanmar and Cambodia. While remaining anchored to the envisioned outcome, its implementation from 2013 to 2016 also leveraged on the resources made available through the initiative to strategically generate tools, materials and examples that can potentially bridge long-standing gaps on dog rabies elimination in the region. This included developing approaches on rabies communication strategy, risk-based approach for the prioritization of mass dog vaccination, rabies case investigation, post-vaccination monitoring, building capacity through pilot vaccination projects, One Health operationalization at the grass-root level, and reinforcing high-level political support through regional and national rabies strategy development. These are briefly described in this paper and are also further detailed in a series of publications which individually document these approaches for future utility of the countries in the region, or wherever these may be deemed fitting. The STANDZ rabies initiative leaves behind a legacy of materials and mechanisms that can potentially contribute in strategically addressing rabies in the region and in achieving the global vision of eliminating dog-mediated human rabies by 2030.

scholarly journals Event Marketing sebagai Bentuk Komunikasi Pemasaran Pemerintah Kabupaten Siak dalam Membentuk Brand Awareness "Siak the Truly Malay"

2019 ◽  
Vol 4 (2) ◽  
pp. 260-273
Author(s):  
Evawani Elysa Lubis ◽  
Nita Rimayanti ◽  
Rumyeni Rumyeni
Keyword(s):  
Market Segmentation ◽  
Communication Strategy ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Event Marketing ◽  
The Media ◽  
District Government ◽  
Regional Brand ◽  
The Government

Marketing Event is one of marketing communication strategy that carried out by the district government to make their district become a tourist destination, and to get the investors who can invest their capital in theirs district. Beside, through marketing communication strategy the marketing event also performed regional brand and establish brand awareness in the minds of tourists. Therefore, the Government of Siak regency being aggressively  promote their region by launching a regional brand that are “Siak The Truly Malay”, a slogan which reflected The Culture of Real Malay will be found in Siak. The purpose of this study want to analyze the determination of market segmentation is done by the Siak district government in implementing marketing communications strategies in build the brand awareness of the Siak The Truly Malay. The study also wants to understand that the marketing communication strategy in the form of marketing event which is undertaken by the Government of Siak in build the brand awareness and the media which used to promote the brand’s. The method which is used in the researches are qualitative, It’s is used five informants. The results of this study indicated that in unclear determination of market segmentation for tourists who are expected to visit Siak, meaning Siak District Government has not been able clearly identified their target market segments. While the strategy of marketing communication through marketing event which designed by Siak district government to build brand awareness 'Siak The Truly Malay' was not maximal because of the event is held not focus on culture only, but more to sporting events. The media which used to promote the event of 'Siak The Truly Malay' brand awareness  are television, internet media, billboards, bannersKeywords: Marketing Communication, Event Marketing, Brand Awareness

scholarly journals Strategi Komunikasi Politik Calon Legislatif Perempuan Dalam Memperoleh Dukungan Publik Pada Pemilihan Legislatif Tahun 2019 di Kalimantan Selatan

2019 ◽  
Vol 23 (2) ◽  
pp. 109-126
Author(s):  
Novaria Maulia ◽  
Atika Atika ◽  
Nining Nadya Rukmana Sari
Keyword(s):  
Political Communication ◽  
House Of Representatives ◽  
Women Politicians ◽  
Communication Strategy ◽  
Legislative Elections ◽  
Community Members ◽  
Political Messages ◽  
Political Communications ◽  
The People ◽  
Depth Interview

This research aimed to find out communication strategy which was used by women politicians as legislative candidates in gathering people’s supports on South Kalimantan Legislative Elections 2019. The research used descriptive qualitative approach. Data was collected by depth interview to three types of informants, Regional House of Representatives Banjarmasin City candidates, Regional House of Representatives Banjarbaru City candidates, and voters side. The result of the research showed that some elements of political communications related to women legislative candidate’s communication strategies in getting votes. Women legislative candidates with their team as political communicators while in legislative elections campaign. Political messages, delivered to the people, were focusing on health welfare, women empowerment, and children educations. Besides personal and community communications, their use online media such as Whatsapp, Facebook, Instagram, and other social medias, furthermore they used outdoor media such as billboard. Legislative candidates Political targets are widely, because the targets were not only women. The targets college students, community members, and other community groups. Political communication strategy, used by women legislative candidates in gathering people’s supports, was horizontal political communication strategy. The strategy descripted as position of political communicators (legislative candidates) and communicans (people) relatively balance (give and take position).Keywords: communication strategy, political communication, women legislative candidates ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan oleh Politisi Perempuan sebagai Calon Legislatif (Caleg) dalam memperoleh dukungan publik pada pemilihan legislatif Tahun 2019 di Kalimantan Selatan. Penelitian menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan menggunakan teknik wawancara kepada tiga pihak informan, yaitu Caleg DPRD Kota Banjarmasin, Caleg DPRD Kota Banjarbaru, dan dari pemilih. Hasil penelitian mengungkapkan sejumlah unsur-unsur komunikasi politik sehubungan dengan strategi komunikasi Caleg perempuan dalam memperoleh dukungan publik. Caleg perempuan bersama timnya bertindak sebagai komunikator politik selama proses kampanye pemilihan legislatif. Pesan politik yang disampaikan kepada masyarakat fokus pada bidang kesehatan, kesejahteraan, pemberdayaan perempuan, dan pendidikan anak. Adapun saluran yang digunakan, selain komunikasi personal dan kelompok, juga menggunakan media berbasis online seperti whatsapp, facebook, instagram, dan media sosial lainnya, serta menggunakan media luar ruang seperti baliho. Sasaran atau target politik para caleg terbilang cukup luas, karena tidak dibatasi oleh target dari kelompok perempuan saja, namun lebih umum mulai dari kelompok pelajar/mahasiswa, anggota komunitas, dan kelompok masyarakat lainnya. Strategi komunikasi politik yang digunakan para caleg perempuan dalam memperoleh dukungan publik adalah strategi komunikasi politik horizontal, posisi antara komunikator politik dalam hal ini Caleg dan komunikan (masyarakat) relatif seimbang (saling memberi dan menerima).Kata kunci: strategi komunikasi, komunikasi politik, caleg perempuan

scholarly journals Penataan Objek Wisata Sebagai Strategi Komunikasi Dinas Pariwisata dan Kebudayaan dalam Kegiatan Visit Batam 2010

2016 ◽  
Vol 10 (1) ◽  
pp. 29
Author(s):  
Angel Purwanti
Keyword(s):  
Qualitative Research ◽  
Communication Strategy ◽  
Depth Interview ◽  
Data Source ◽  
Infrastructure Improvement

<p><strong>Abstract</strong></p><p><br />Communication strategy as an activity or communication campagne used to<br />information or persuades to build understanding and forced an idea or cases,<br />product or service that is planned. Batam tourism increasing is by Visit Batam. <br />One strategy would be communicated by the Department of Tourism and Culture <br />Batam namely Arrangement and Infrastructure Improvement. The approach<br />used in structuring and improving the infrastructure and the revitalization of<br />Jodoh and Nongsa structuring, development and upgrading of roads Batam<br />city, and the management and urban utility increasing. This research as a<br />qualitative research with descriptif-case study approaching. Data source used<br />depth interview, observation and documentations.</p><p><br />Keyword : Communication Strategy, Case Study, Qualitative Research,<br />descriptive</p><p><br /><strong>Abstrak</strong></p><p><br />Strategi komunikasi merupakan kegiatan atau kampanye komunikasi yang<br />sifatnya informasial maupun persuasive untuk membangun pemahaman dan<br />dukungan terhadap suatu ide, gagasan atau kasus, produk maupun jasa yang<br />terencana. Peningkatan Pariwisata Kota Batam dilakukan dengan bentuk<br />kegiatan Visit Batam. Salah satu trategi yang di komunikasikan oleh Dinas<br />Pariwisata dan Kebudayaan Kota Batam yaitu Penataan dan Peningkatan<br />Infrastruktur. Pendekatan yang dilakukan dalam penataan dan peningkatan<br />infrastruktur yaitu revitalisasi dan penataan kawasan Jodoh dan Nongsa,<br />pembangungan dan peningkatan jalan Kota Batam, dan pengelolaan dan<br />pengingkatan utilitas perkotaan. Penelitian ini merupakan penelitian kualitatif<br />dengan pendekatan studi kasus yang bersifat deskriptif. Pengumpulan data<br />dilakukan dengan cara wawancara mendalam, observasi dan dokumentasi.</p><p><br />Kata Kunci: Strategi komunikasi, Studi Kasus, Penelitian Kualitatif, Deskriptif</p>

scholarly journals Strategi Komunikasi Pemasaran Hotel Kartika Graha Malang Dalam Meningkatkan Jumlah Pengunjung

2019 ◽  
Vol 1 (1) ◽  
pp. 18-24
Author(s):  
Peligia Ekalista ◽  
Willy Tri Hardianto
Keyword(s):  
Data Collection ◽  
Communication Strategies ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Product Price ◽  
Analysis Technique ◽  
Depth Interviews

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

The new face of corporate patriotism: does being “local” matter to stakeholders?

2014 ◽  
Vol 35 (4) ◽  
pp. 3-10 ◽  
Author(s):  
Petya Puncheva-Michelotti ◽  
Marco Michelotti
Keyword(s):  
Multinational Enterprises ◽  
Local Community ◽  
Communication Strategy ◽  
Foreign Firms ◽  
Business Practices ◽  
Marketing Communication ◽  
Community Members ◽  
Group Discussions ◽  
Content Type ◽  
Stakeholder Groups

Purpose – The purpose of this paper is to discuss how foreign firms can successfully use an innovative marketing communication strategy based on the notion of corporate patriotic appeal to better promote their activities within the countries they operate. Design/methodology/approach – This article uses case study analysis and focus group discussions to link current business practices with stakeholder perceptions of corporate patriotism. Findings – There is an emerging trend in corporate communication strategies where corporate patriotism is increasingly used as an effective marketing strategy by both domestic and foreign firms. It was also found that corporate patriotism is an important value across four stakeholder groups which include consumers, investors, employees and community members. Originality/value – This article identifies a new marketing communication strategy that can be used by multinational enterprises to better promote their activities in the local community within which they operate and among key stakeholder groups. This is particularly important at a time when many multinational enterprises run different operations in multiple countries and, as a result, are often exposed to extensive negative publicity.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo)

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Doni Mardiyanto ◽  
Giarti Giarti
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Direct Marketing ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Analysis Technique ◽  
Qualitative Descriptive

This study aims to determine the marketing communication strategy in Kedai Digital 8 Solo in increasing sales of merchandise products. This study uses qualitative descriptive methods, namely research that seeks to describe or describe the object under study based on facts in the field. Data presented using primary data, secondary data through structured interviews, observations, and documentation relating to this study. The data analysis technique used in this study is qualitative data analysis. The results of this study indicate that the marketing communication strategy applied by Kedai Digital 8 Solo is advertising (advertising) and direct marketing (direct marketing). Advertising uses brochure media, banners / MMT and through social media. While direct marketing is done using media letters / proposals submitted to individuals and companies / agencies. Of the two strategies implemented, advertising through social media (online) is more routine because it is considered more effective and efficient. While direct marketing through media letters / proposals is carried out periodically at least once a year even rarely. Keywords: communication strategy, marketing, advertising

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