scholarly journals MAINTAINING THE GOOD IMAGE OF A PUBLIC FIGURE THROUGH THE USE OF REPUTATION MARKETING

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Anathasia Citra
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Life ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Public Figure ◽  
Good Image ◽  
The Public ◽  
Self Image ◽  
The Subject

<p>ABSTRACT. This study aims to look at the application of the application of Reputation Marketing by a Public<br />Figure in maintaining a good image. How does the use of Reputation Marketing in the entertainment industry can<br />affect the continuity of the career of a Public Figure. The careers of a Public Figure who work in the entertainment<br />industry is very vulnerable, if marketing strategies and maintain a good self image are not implemented. This<br />study takes Hilbram Dunar as the subject. He works as a television host, radio host,MC, entertainer and author<br />who began his career in 1996, while maintaining good image to date. With the concept of Reputation Marketing,<br />author examined his personal branding, personal and social life to his choice of words and topics in social media.<br />This research will contribute ideas to the study of communication with the subject about the image, personal<br />branding, reputation marketing and reputation marketing in the era of internet, and provide practical ideas for<br />public figures who work in the entertainment industry. This research is a descriptive study with a qualitative<br />approach. The results of this study found that the application of Reputation Marketing is very appropriate to<br />maintain a good image of a Public Figure who works in the entertainment industry. With the development of<br />technology, especially the new media such as the various social media such as twitter and path, a public figure<br />must have his own positioning of the image that he wants to convey to the public and must maintain consistency.<br />In addition, there are things that must be avoided in order to maintain reputation. Reputation is important for the<br />career of a Public Figure and good image is not easy to maintain. The application of Reputation Marketing for<br />Public Figure has the same function like a product, which is for generating profit. A good image of a Public<br />Figure becomes a commodity which will have an impact on the sustainability of his career.</p>

scholarly journals Online Marketing Strategy Analysis of PT. Bagus Trans Wisata

2021 ◽  
pp. 65
Author(s):  
Kevin Benedict Lesmana ◽  
Rustono Farady Marta ◽  
Sugeng Wahjudi
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Strategy Analysis ◽  
The Public ◽  
Descriptive Research ◽  
Selection Of

The tourism industry is one of the largest industries in the world, including Indonesia. So it is said that this industry has a considerable influence, so that it can be ascertained that this is an opportunity for a business. The large number of existing social media makes marketers have to see an appropriate and broad target. Based on this, marketers must be fully prepared with the selection of media, certain efforts and ways to attract consumers. PT. Bagus Trans Wisata has used new media as a channel in promoting its travel products. One of the new media used, namely Facebook, the use of this new media is one proof of the success of a well-known company name throughout Indonesia. New media is a new form of social media used by the public, considering that conventional media is less effective in conveying mass messages. This paper aims to examine marketing strategies through social media at PT. Bagus Trans Wisata. This research uses descriptive research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy undertaken by the service company PT. Bagus Trans Wisata Tour & Travel Jakarta. Keywords: online, marketing, tourism, travel

scholarly journals The Relationship Of Political Socialization Messages Relations In Social Media Twitter With The Image Of PKS. (Study: Political Socialization PKS Through @PKSejahtera Account)

2019 ◽  
Vol 2 (1) ◽  
pp. 3
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Political Parties ◽  
New Media ◽  
Research Method ◽  
Political Socialization ◽  
Good Image ◽  
The Public ◽  
Relationship Of ◽  
The Relationship

The development of new media provides convenience in communicating and conveying the message, thus leading directly into a meeting without limited space, time and distance, users can easily participate in social interaction. Political parties take advantage of the development of new media in order to disseminate and political information to the public in order to obtain a good image. The Justice and Prosperous Party or sometime called PKS utilizing twitter as a social media in order to convey the message of political socialization through the official account DPP @PKSejahtera to 159.500 followers. This research is about the relationship of political socialization messages relations in social media twitter with the image of PKS. (Study: Political Socialization PKS through @PKSejahtera account). Purpose of this study is 1) how much the relationship of political socialization messages in social media Twitter with the image of PKS. This research method uses a quantitative approach. These results indicate that there is a relationship between socialization message via twitter to the image. The highest relationship found in the relationship of political socialization message with variable perception in the indicator 's political image.Keywords : Political Socialization Messages, Prosperous Justice Party, Twitter, Image. 

scholarly journals Social media and sentiment in bioenergy consultation

2016 ◽  
Vol 10 (1) ◽  
pp. 87-98 ◽  
Author(s):  
Victoria Uren ◽  
Daniel Wright ◽  
James Scott ◽  
Yulan He ◽  
Hassan Saif
Keyword(s):  
Social Media ◽  
New Media ◽  
Sentiment Analysis ◽  
Opinion Mining ◽  
Public Consultation ◽  
Short Paper ◽  
Consultation Process ◽  
Content Type ◽  
The Public ◽  
The Uk

Purpose – This paper aims to address the following challenge: the push to widen participation in public consultation suggests social media as an additional mechanism through which to engage the public. Bioenergy companies need to build their capacity to communicate in these new media and to monitor the attitudes of the public and opposition organizations towards energy development projects. Design/methodology/approach – This short paper outlines the planning issues bioenergy developments face and the main methods of communication used in the public consultation process in the UK. The potential role of social media in communication with stakeholders is identified. The capacity of sentiment analysis to mine opinions from social media is summarised and illustrated using a sample of tweets containing the term “bioenergy”. Findings – Social media have the potential to improve information flows between stakeholders and developers. Sentiment analysis is a viable methodology, which bioenergy companies should be using to measure public opinion in the consultation process. Preliminary analysis shows promising results. Research limitations/implications – Analysis is preliminary and based on a small dataset. It is intended only to illustrate the potential of sentiment analysis and not to draw general conclusions about the bioenergy sector. Social implications – Social media have the potential to open access to the consultation process and help bioenergy companies to make use of waste for energy developments. Originality/value – Opinion mining, though established in marketing and political analysis, is not yet systematically applied as a planning consultation tool. This is a missed opportunity.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals The Social Life of the “Forever Chemical”

2021 ◽  
Vol 12 (1) ◽  
pp. 146-163
Author(s):  
Daniel Renfrew ◽  
Thomas W. Pearson
Keyword(s):  
Social Sciences ◽  
Knowledge Production ◽  
Social Life ◽  
Cultural Dimensions ◽  
Ethnographic Research ◽  
The Public ◽  
Toxic Event ◽  
The Social ◽  
The Subject ◽  
Polyfluoroalkyl Substances

This article examines the social life of PFAS contamination (a class of several thousand synthetic per- and polyfluoroalkyl substances) and maps the growing research in the social sciences on the unique conundrums and complex travels of the “forever chemical.” We explore social, political, and cultural dimensions of PFAS toxicity, especially how PFAS move from unseen sites into individual bodies and into the public eye in late industrial contexts; how toxicity is comprehended, experienced, and imagined; the factors shaping regulatory action and ignorance; and how PFAS have been the subject of competing forms of knowledge production. Lastly, we highlight how people mobilize collectively, or become demobilized, in response to PFAS pollution/ toxicity. We argue that PFAS exposure experiences, perceptions, and responses move dynamically through a “toxicity continuum” spanning invisibility, suffering, resignation, and refusal. We off er the concept of the “toxic event” as a way to make sense of the contexts and conditions by which otherwise invisible pollution/toxicity turns into public, mass-mediated, and political episodes. We ground our review in our ongoing multisited ethnographic research on the PFAS exposure experience.

scholarly journals It is ethical to diagnose a public figure one has not personally examined

2018 ◽  
Vol 213 (5) ◽  
pp. 633-637 ◽  
Author(s):  
John Gartner ◽  
Alex Langford ◽  
Aileen O'Brien
Keyword(s):  
Mental Health ◽  
Social Media ◽  
British Journal ◽  
Mental Health Professionals ◽  
Health Professionals ◽  
Public Figure ◽  
Duty To Warn ◽  
The Public ◽  
Public Figures ◽  
The Press

SummaryShould psychiatrists be able to speculate in the press or social media about their theories? John Gartner argues the risk to warn the public of concerns about public figures overrides the duty of confidentiality; whereas Alex Langford suggests this is beyond the ethical remit of psychiatric practice.Declaration of interestA.O'B is joint debates and analysis Editor of the British Journal of Psychiatry. J.G. is the founder of Duty To Warn, an association of mental health professionals who advocate the president's removal under the 25th Amendment on the grounds that he is psychologically unfit and dangerous.

scholarly journals The role of the media in forming awareness and knowledge among members of society About Crisis 0f Virus COVID-19 (Corona) A field study at the level of the Arab world

2021 ◽  
pp. 5-36
Author(s):  
هيثم عبد الرحمن أحمد السامرائي
Keyword(s):  
Social Media ◽  
New Media ◽  
Arab World ◽  
Arab Countries ◽  
State Agencies ◽  
Community Members ◽  
The Public ◽  
The Media ◽  
Radio Programs

The study attempted to reveal the role of the media in forming awareness and knowledge among members of society about the crisis 0f virus COVID-19. It aimed to get acquainted with the role of traditional and new media in dealing with this pandemic and assess its credibility in the Arab countries to deliver the correct news and information about this crisis to the public. In this study, the researcher used the descriptive analytical method through the method of surveying the media and electronic platforms used by the public in the Arab world to communicate with state agencies to obtain various information related to the crisis 0f virus COVID-19. The researcher designed a questionnaire to collect data for this study consisting of 7 axes and includes 50 questions. The study sample reached 1060 community members, male and female, from the age of 20 to 60 years, representing 19 Arab countries. The study concluded a number of results, the most important of which are: the success of media briefings and press conferences held by Arab governments during the Corona crisis, as well as the emergence of a spokesperson in this crisis in a convincing and logical manner In addition to the success of the media in educating society about preventive and preventive measures through TV and radio programs and social media sites, The study also found that 60% of the respondents were concerned during the crisis, following up on news related to the country's efforts to combat the virus Finally, it was noted that the doctors seized the media as the first line of defines, unlike celebrities of social media who lost their credibility and pulled the rug from under their legs due to the lack of confidence among members of the public in their information and that some were a source of spreading remorse.

scholarly journals GRAFFITI AS ALTERNATIVE COMMUNICATION TOOLS: DISCUSSIONS OF VANDALISM AND THE EFFECTS OF NEW MEDIA

2021 ◽  
Vol 9 (06) ◽  
pp. 564-575
Author(s):  
Eser Kececi ◽  
Keyword(s):  
Social Media ◽  
New Media ◽  
Qualitative Method ◽  
Alternative Communication ◽  
Huge Number ◽  
Communication Tools ◽  
Public Spheres ◽  
The Public ◽  
Public Property ◽  
Marginalized Groups

Since their appearanceon the streets as alternative communication tools in 1980s, graffiti have led to controversies over their conceptualization as vandalism of the public property. Despite this negative understanding, however, graffiti are tools through which minorities and marginalized groups are able to represent themselves and express their voices in public spheres. Thus, graffiti are turning into alternative and protest tools of communication. Today, through the possibilities that new media and especially social media offer, the lost voices are disseminated faster through graffiti and therefore, graffiti are transformed into more effective communication channels.While acknowledging the yet ongoing vandalistic approach to graffiti, this study contributes theoretically, through a qualitative method of analysis, to the theories on graffiti by offering a discussion on how new media affects the dissemination and conceptualization of graffiti. The analysis and conclusive discussions suggest that despite the negative conceptualization of graffiti as a vandalistic act, they have been utilized as alternative communication tools and are reached by a huge number of audiences through their dissemination by new media even after their actual disappearance from the street walls.

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals Possible influence of social media on shaping the image of nurses on the Internet

2019 ◽  
Vol 18 (2) ◽  
pp. 75-83
Author(s):  
Piotr Pawłowski ◽  
Daria Makuch ◽  
Paulina Mazurek ◽  
Adrianna Bartoszek ◽  
Alicja Artych ◽  
...  
Keyword(s):  
Social Media ◽  
Current Knowledge ◽  
Comparative Method ◽  
Social Networking Site ◽  
The Internet ◽  
The Public ◽  
The Social ◽  
The Subject ◽  
High Level ◽  
Offensive Language

AbstractIntroduction. Nowadays, a professional image is an important element of the identity of individual professions. Its formation is a difficult process, dependent on many factors, including the use of new communication channels, such as social media, which in recent years have become a space for expressing social opinion, including those concerning individual professions.Aim. The analysis of the possibilities of using social media in shaping the image of nurses on the Internet.Material and methods. The study was carried out using the comparative method. The subject of the research were websites (fanpages) related to the professional environment of nurses on the social networking site Facebook.com, chosen deliberately according to the adopted criteria.Findings. During the research, differences in the strategy of administering the analyzed websites were identified, depending mainly on the subject matter and purpose of publishing the content. The topicality, visual attractiveness and cohesion were characterized by a high level. The posts appearing on individual websites were written in the language of the recipients, with different publication frequency. The websites created a long-term group of recipients and tried to influence the image of nursing in Poland in a positive way.Conclusions. Content published on social media can affect both the positive and negative image of the nurse in the public opinion. Among the factors that do not affect the image of nurses can be indicated, among others, offensive language of comments and displaying negative traits of nurses. Positive reception guarantees current knowledge in the field of nursing and emphasizing professional competences.

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