scholarly journals The Relationship Of Political Socialization Messages Relations In Social Media Twitter With The Image Of PKS. (Study: Political Socialization PKS Through @PKSejahtera Account)

2019 ◽  
Vol 2 (1) ◽  
pp. 3
Author(s):  
Munadhil Abdul Muqsith
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Political Parties ◽  
New Media ◽  
Research Method ◽  
Political Socialization ◽  
Good Image ◽  
The Public ◽  
Relationship Of ◽  
The Relationship

The development of new media provides convenience in communicating and conveying the message, thus leading directly into a meeting without limited space, time and distance, users can easily participate in social interaction. Political parties take advantage of the development of new media in order to disseminate and political information to the public in order to obtain a good image. The Justice and Prosperous Party or sometime called PKS utilizing twitter as a social media in order to convey the message of political socialization through the official account DPP @PKSejahtera to 159.500 followers. This research is about the relationship of political socialization messages relations in social media twitter with the image of PKS. (Study: Political Socialization PKS through @PKSejahtera account). Purpose of this study is 1) how much the relationship of political socialization messages in social media Twitter with the image of PKS. This research method uses a quantitative approach. These results indicate that there is a relationship between socialization message via twitter to the image. The highest relationship found in the relationship of political socialization message with variable perception in the indicator 's political image.Keywords : Political Socialization Messages, Prosperous Justice Party, Twitter, Image. 

scholarly journals Hubungan Penggunaan Fitur Insta Story Sebagai Media Promosi Dengan Minat Beli Produk Wellborn

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 113
Author(s):  
Dea Permatasari
Keyword(s):  
Social Media ◽  
New Media ◽  
Significant Relationship ◽  
Research Method ◽  
Uses And Gratification ◽  
Technological Developments ◽  
Quantitative Correlational ◽  
Use Of Social Media ◽  
The Relationship

Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

scholarly journals Peran Media Baru Dalam Kegiatan Hijrah Fest

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Young People ◽  
Data Collection ◽  
New Media ◽  
Research Method ◽  
Main Role ◽  
The Public ◽  
Digital Era ◽  
Depth Interview

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>

scholarly journals Strategi Pemasaran TVRI dalam Menaikkan Brand Image

2020 ◽  
Vol 2 (1) ◽  
pp. 67-79
Author(s):  
Christina .
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Strategy ◽  
Research Method ◽  
Brand Image ◽  
Secondary Data ◽  
Digital Marketing ◽  
Public Broadcasting ◽  
The Public ◽  
Effective Media

Televisi Republik Indonesia (TVRI) is a state television. Since its establishment on August 24, 1962, TVRI has indeed experienced various phases in its life. Through Law No.32 of 2002 concerning Broadcasting, TVRI was established as a Public Broadcasting Institution (LPP). LPP is a broadcasting institution in the form of a legal entity established by the state, independent, neutral, non-commercial and functions to provide services for the benefit of the community. At present, TVRI has changed its Director since March 2018 namely Helmi Yahya, known as the King of Quiz. With the new Managing Director, TVRI began many enthusiasts who watched with new faces and more interesting programs. This research uses a qualitative research method, and is descriptive in nature which will later explain the marketing strategy of TVRI which has begun to attract the public and an increase in rating and audience share. This study uses interview techniques and data collection from social media and the internet as well as journals, books as primary and secondary data. The marketing strategy undertaken by TVRI includes five rebranding media including channel branding packages, promo on air, news packages, social media, and off air promotions. Of all the rebranding media, the most effective media is social media because aside from being a new media or digital marketing, it can reach all people, both TVRI viewers and private TV viewers

scholarly journals Arqueologia Pública e sua práxis social: uma contribuição necessária para a preservação de recursos arqueológicos e interação social

2018 ◽  
Vol 15 (30) ◽  
pp. 80
Author(s):  
Laize Carvalho de Sousa
Keyword(s):  
Social Interaction ◽  
Present Article ◽  
Rio Grande ◽  
The Public ◽  
Heritage Education ◽  
Graphic Analysis ◽  
Archaeological Knowledge ◽  
Relationship Of ◽  
The Relationship

O presente artigo discute a Arqueologia Pública, entendida como uma disciplina destinada a interagir e dialogar com a sociedade. Busca destacar conteúdos relacionados a perspectivas de Arqueologia Pública em projetos arqueológicos identificando o panorama das ações desenvolvidas entre 2011 a 2015 nos estados do Piauí e Rio Grande do Norte, refletindo sobre a relação da Arqueologia Pública num contexto capitalista e a preservação de recursos arqueológicos. O estudo é resultado de uma pesquisa documental em relatórios de pesquisas arqueológicas no IPHAN do Piauí e Rio Grande do Norte e contará com a análise e interpretação gráfica. Os resultados obtidos apontam um número pequeno de projetos com perspectivas em Arqueologia Pública em solo piauiense e potiguar, com destaque às ações de Educação Patrimonial. Sendo assim, proponho que é necessário refletir sobre a socialização do conhecimento arqueológico através da interação social para a preservação de recursos arqueológicos. Abstract: The present article discusses the Public Archeology, understood as a discipline designed to interact and dialogue with society. It seeks to highlight contents related to the perspectives of Public Archeology in archaeological projects, identifying the panorama of the actions developed between 2011 and 2015 in the states of Piauí and Rio Grande do Norte, reflecting on the relationship of Public Archeology in a capitalist context and the preservation of archaeological resources. The study is the result of a documentary research in the IPHAN of Piauí and Rio Grande do Norte and will feature graphic analysis and interpretation. The results obtained indicate a small number of projects with perspectives in Public Archeology in Piauí and Potiguar soil, with focus  on  Heritage Education actions. Thus, we propose  the necessity of considering  the socialization of archaeological knowledge through social interaction for the preservation of archaeological resources.

scholarly journals The Electability Level of PDI-P on Social Media of Instagram

2020 ◽  
Vol 36 (2) ◽  
Author(s):  
Resky Eka Rachmandani ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Network Analysis ◽  
Political Parties ◽  
Political Party ◽  
The Political ◽  
The Public ◽  
Social Media Platforms ◽  
Media Channels ◽  
Analyze Data

In this era of the 21st century, political parties have many ways to develop a campaign, including on social media as a new medium to do a campaign. Partai Demokrasi Indonesia Perjuangan (PDI-P) has its own strategy toward social media to achieve their power in society. This research aims to discover the level of electability of PDI-P through Instagram, one of social media platforms being used to make social interaction with the public. Starting from Instagram, this research has decided three criteria: basic of election mode, media channels, and technological access to political party that can be seen by public. The analysis is conducted to a variety of large and small media outlets that analyze and explore things beyond political parties. This research uses Nvivo12 Plus as network analysis tools to identify and analyze data from Instagram related to PDI-P strategy. The results of this study show that social media has a significant role in pursuing and maintaining the power of political parties to stay strong in society’s life. This research also develops a novelty, based on the results, that social media has a strong power to build a strategy and accept plurality in society’s behavior, instead of building a strong branding of the political party itself and stand out as candidates.  

scholarly journals MAINTAINING THE GOOD IMAGE OF A PUBLIC FIGURE THROUGH THE USE OF REPUTATION MARKETING

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Anathasia Citra
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Life ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Public Figure ◽  
Good Image ◽  
The Public ◽  
Self Image ◽  
The Subject

<p>ABSTRACT. This study aims to look at the application of the application of Reputation Marketing by a Public<br />Figure in maintaining a good image. How does the use of Reputation Marketing in the entertainment industry can<br />affect the continuity of the career of a Public Figure. The careers of a Public Figure who work in the entertainment<br />industry is very vulnerable, if marketing strategies and maintain a good self image are not implemented. This<br />study takes Hilbram Dunar as the subject. He works as a television host, radio host,MC, entertainer and author<br />who began his career in 1996, while maintaining good image to date. With the concept of Reputation Marketing,<br />author examined his personal branding, personal and social life to his choice of words and topics in social media.<br />This research will contribute ideas to the study of communication with the subject about the image, personal<br />branding, reputation marketing and reputation marketing in the era of internet, and provide practical ideas for<br />public figures who work in the entertainment industry. This research is a descriptive study with a qualitative<br />approach. The results of this study found that the application of Reputation Marketing is very appropriate to<br />maintain a good image of a Public Figure who works in the entertainment industry. With the development of<br />technology, especially the new media such as the various social media such as twitter and path, a public figure<br />must have his own positioning of the image that he wants to convey to the public and must maintain consistency.<br />In addition, there are things that must be avoided in order to maintain reputation. Reputation is important for the<br />career of a Public Figure and good image is not easy to maintain. The application of Reputation Marketing for<br />Public Figure has the same function like a product, which is for generating profit. A good image of a Public<br />Figure becomes a commodity which will have an impact on the sustainability of his career.</p>

Relasi Agama dan Demokrasi; Telaah Kritis Eksistensi Partai Islam Di Indonesia

2019 ◽  
Vol 6 (4) ◽  
pp. 391-404
Author(s):  
Nur Khasanah ◽  
Achmad Irwan Hamzani
Keyword(s):  
Political Parties ◽  
Cultural Anthropology ◽  
Critical Examination ◽  
Actual Reality ◽  
Library Research ◽  
Islamic Parties ◽  
Relationship Of ◽  
Islamic Political Parties ◽  
The Relationship ◽  
Religion And Democracy

AbstractThis study discusses the relation between religion and democracy; critical examination of the existence of Islamic parties in Indonesia. This study is a qualitative study based on library (library research). The approach used is descriptive qualitative which aims to illustrate or describe the reality that exists or what is happening or the actual reality of the object under study. Then interpreted in the form of a report. The approach used is the cultural anthropology approach. The results of this study indicate that Muslims interpret the relationship of religion and democracy to occur in three models, namely the negative, neutral and positive models. In the context of Islamic political parties in Indonesia, the basic problem is the inability of parties to package democratic issues, starting from the emergence of religious sentiment, politicization of religion, political pragmatism in PKS parties. Furthermore, the PPP party has problems with party regeneration, leadership dualism, and political attitudes. Whereas the UN party is seen in the absence of a leader figure and political culture.Keywords: Religion, Democracy, Islamic Party AbstrakStudi ini membahas tentang relasi agama dan demokrasi; telaah kritis eksistensi Partai-Partai Islam di Indonesia. Kajian ini merupakan studi kualitatif berbasis kepustakaan (library research). Pendekatan yang digunakan adalah deskriptif kualitatif yang bertujuan untuk memberi gambaran atau mendeskripsikan kenyataan yang ada atau apa yang terjadi atau kenyataan sebenarnya pada obyek yang diteliti. Kemudian diinterprestasikan dalam bentuk laporan. Pendekatan yang digunakan adalah pendekatan antropologi budaya. Hasil penelitian ini memperlihatkan bahwa kaum muslim memaknai bahwa relasi agama dan demokrasi terjadi dalam tiga model, yakni model negatif, netral, dan positif. Dalam konteks partai-partai politik Islam di Indonesia, problem mendasar adalah ketidakmampuan partai dalam mengemas isu-isu demokrasi, mulai dari muncul sentimen keagamaan, politisasi agama, pragmatisme politik pada partai PKS. Selanjutnya pada partai PPP terdapat masalah pada kaderisasi partai, dualisme kepemimpinan, dan sikap politik. Sedangkan pada partai PBB terlihat pada ketiadaan figur pemimpin  dan kultur politik.Kata Kunci: Agama, Demokrasi, Partai Islam

ISLAM DAN PANCASILA DALAM PEMIKIRAN MOHAMMAD NATSIR

2019 ◽  
Vol 3 (1) ◽  
pp. 82
Author(s):  
Mhd Alfahjri Sukri
Keyword(s):  
Political Parties ◽  
Qualitative Method ◽  
Political Socialization ◽  
Scientific Literature ◽  
Research Data ◽  
The Political ◽  
Direct Influence ◽  
Childhood Environment ◽  
Political Conditions ◽  
The Relationship

This research was conducted to see how Mohammad Natsir thought about the relationship between Islam and Pancasila. This study also explains the causes of Natsir's change of mind which initially supported Pancasila as part of Islam and later turned into an opponent of Pancasila in Konstituante on 11 November to 6 December 1957. The methodology used was a qualitative method by describing the results of the analysis carried out. The research data is obtained through a review of documents and scientific literature. The results of the study show that Mohammad Natsir's change of mind regarding the relationship between Islam and Pancasila was influenced by Mohammad Natsir's political socialization which began from Natsir's view of Islam influenced by the childhood environment (conditional and socio-cultural) in Minangkabau; direct influence from national figures such as Ahmad Hassan, H. Agus Salim, Sheikh Ahmad Syurkati and H. O Tjokroaminoto; the indirect influence of international figures throughout reading book such as Hassan Al-Banna, Amir Syakib Arselan, Rashid Ridha and Muhammad Abduh; the influence of Natsir's organization and political parties, namely Jong Islamieten Bond (JIB), Islamic Unity (Persis), and Masyumi political parties; and the influence of the political conditions at that time which made Natsir's views change, which initially accepted Pancasila and then became an opponent of the Pancasila. This research shown there are two patterns of Natsir's relationship with Pancasila, namely (1) Natsir accepted Pancasila and, (2) Natsir opposed Pancasila.

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