scholarly journals Pendampingan UMKM Menuju Digitalisasi Marketing Upaya Kebangkitan di Era New Normal

2021 ◽  
Vol 4 (6) ◽  
pp. 1530-1539
Author(s):  
Albet Maydiantoro ◽  
Muhammad Thoha B.Sampurna Jaya ◽  
Widya Hestiningtyas ◽  
Rahmawati Rahmawati
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
New Normal ◽  
Knowledge And Skills ◽  
Business Operations ◽  
Final Data ◽  
Initial Identification ◽  
Service Activities ◽  
Identification Stage ◽  
The Times

ABSTRAK Pelaksanaan Pengabdian Masyarakat dengan Judul Pendampingan UMKM Menuju Digitalisasi Marketing Upaya Kebangkitan di era new normal (Masyarakat Terdampak Tsunami Anak Gunung Krakatau) di desa Kunjir, Lampung Selatan mempunyai tujuan untuk meningkatkan kompetensi para pelaku UMKM di desa Kunjir Kabupaten Lampung Selatan dalam memanfaatkan teknologi untuk mengembangkan usaha yang mereka miliki agar operasi bisnis relevan dengan perkembangan zaman. Metode pengabdian masyarakat yang digunakan ialah dengan tahapan identifikasi awal (Fase Pra Pendampingan), kemudian dilanjutkan Fase pendampingan (pelatihan dan Pembimbingan) dan yang terakhir ialah Pasca Pendampingan. Berdasarkan pelaksanaan kegiatan pengabdian kepada masyarakat yang telah dilakukan diperoleh hasil bahwa terdapat peningkatan pengetahuan dan keterampilan pelaku UMKM tentang digitalisasi marketing. Kemudian diperoleh data akhir bahwa sebesar 87 % pelaku UMKM di Desa Kunjir Kabupaten Lampung Selatan dapat membuat media pemasaran secara online melalui aplikasi Marketplace di Facebook, Shopee, Bukalapak, dan WhatsApp, namun terdapat 13 % pelaku UMKM belum dapat membuat media pemasaran secara online. Kata Kunci: UMKM; Digitalisasi; Marketing; Lampung Selatan  ABSTRACT Implementation of Community Service with the title MSME Assistance Towards Marketing Digitalization Awakening Efforts in the New Normal (Communities Affected by the Tsunami of the Children of Mount Krakatau) in Kunjir village, South Lampung has the aim of increasing the competence of MSME actors in Kunjir village, South Lampung regency in utilizing technology to develop the business they have so that business operations are relevant to the times. The community service method used is the initial identification stage (Pre Mentoring Phase), followed by the Mentoring Phase (training and Guidance), and the last is Post Mentoring. Based on the implementation of community service activities that have been carried out, the results show an increase in the knowledge and skills of MSME actors regarding the digitalization of marketing. Then the final data obtained that 87% of MSME actors in Kunjir Village, South Lampung Regency can create online marketing media through the Marketplace application on Facebook, Shopee, Bukalapak, and WhatsApp, but there are 13% of MSME actors who have not been able to create online marketing media. Keywords: MSM; Digitalization; Marketing; South Lampung

scholarly journals Inovasi Bisnis : Upaya Adaptasi UKM Werkudoro di Era Adaptasi Kebiasaan Baru

2020 ◽  
Vol 1 (2) ◽  
pp. 81
Author(s):  
Kusnandar Kusnandar ◽  
Mohamad Harisudin ◽  
Nuning Setyowati ◽  
Raden Kunto Adi ◽  
Raden Rara Aulia Qonita ◽  
...  
Keyword(s):  
Community Service ◽  
Normal Condition ◽  
Product Packaging ◽  
New Normal ◽  
Business Innovation ◽  
Service Activities ◽  
The Government ◽  
Training Community

<em>The Covid-19 pandemic has a major impact on various sectors of life, including Small and Mid-size Enterprises (SMEs). The government makes various policies, one of which is the implementation of the New Normal. SMEs must adapt to New Normal conditions. SMEs Werkudoro is one of the SMEs in the Sukoharjo Regency. To face this New Normal condition, SMEs Werkudoro has several problems. The problem is that the packaging label is not marketable, product packaging is not marketable, wrap the packaging with stapler and SMEs are less developed. The method used are socialization, introduction, training and accompaniment. Community service activities are improvement marketable packaging labels, introducing marketable packaging with standing pouches, introducing of plastic sealers, repairing of product banner and business innovation training. Community service activities give knowledge for SMEs and benefits for adaptation in the New Normal condition, so they can survive and can develop.</em>

scholarly journals Pemberdayaan Masyarakat Melalui Pengolahan Singkong menjadi Bahan Baku Produk Olahan Makanan di Desa Tarung Manuah, Kecamatan Basarang, Kabupaten Kapuas

2020 ◽  
Vol 5 (4) ◽  
pp. 404-409
Author(s):  
Titin Apung Atikah
Keyword(s):  
Community Service ◽  
Raw Materials ◽  
Human Life ◽  
Food Products ◽  
Community Empowerment ◽  
Processed Food ◽  
Knowledge And Skills ◽  
Service Activities ◽  
Service Activity ◽  
Processed Products

Cassava is a type of plant that is easy to grow in various types of soil, and its cultivation method is relatively easy. The stems, leaves, and tubers of cassava have various benefits for human life. Limited knowledge and skills regarding the diversification of cassava-based processed products are an obstacle for which solutions must be sought. The purpose of this service activity is to empower the community, especially partners/target groups, through training on processing cassava into raw materials for processed food products. Community service activities carried out using training/mentoring and demonstrations/practices are one of the solutions that can be carried out for community empowerment. The results of community service activities show that all participants (100%) can actively participate in receiving all the knowledge and skills transferred and are interested in doing it themselves at home (100%). Processed products in the form of cassava flour will be consumed by themselves (77%) and sold (23%) with processed food products of cassava lunkhead (89%) and cassava noodles (11%), which were of high interest. This data shows that community service activities carried out by Palangka Raya University can contribute and become a solution to overcome problems faced by the community.

scholarly journals PELATIHAN PEMBUATAN BAHAN AJAR UNTUK PEMBELAJARAN DARING MENGGUNAKAN APLIKASI VIDEO EDITING BAGI GURU DAN CALON GURU

2021 ◽  
Vol 1 (2) ◽  
pp. 190-194
Author(s):  
Munawaroh Munawaroh ◽  
Widya Parimita ◽  
Ryna Parlyna ◽  
Santi Susanti ◽  
Ati Sumiati ◽  
...  
Keyword(s):  
Distance Learning ◽  
Community Service ◽  
Prospective Teachers ◽  
Video Editing ◽  
Teaching Materials ◽  
Teaching Activities ◽  
Learning And Teaching ◽  
The Future ◽  
Service Activities ◽  
The Times

The training is part of the community service activities of the lecturers of the Faculty of Economics, Universitas Negeri Jakarta. This Workshop is to educate and train teachers or prospective teachers to make teaching materials that are certainly interesting for students. Given the current COVID-19 pandemic, where everyone is encouraged to work or distance learning, all teachers must also teach students remotely. In addition, this training is also to prepare teachers to continue to adapt to the times because it is possible that learning and teaching activities will be carried out online and offline in the future.

scholarly journals Pembuatan dan pelatihan website Koperasi Kelapa Sawit (KUD Milik Bersama) berbasis android di Desa Bukit Lingkar Kabupaten Indragiri Hulu

2020 ◽  
Vol 2 ◽  
pp. 416-422
Author(s):  
Roza Yulida ◽  
Rosnita Rosnita ◽  
Deby Kurnia ◽  
Yulia Andriani ◽  
Fanny Septya
Keyword(s):  
Community Service ◽  
Oil Palm ◽  
Media Use ◽  
Project Implementation ◽  
Knowledge And Skills ◽  
Service Activities ◽  
Service Activity ◽  
Information And Communication ◽  
Training Activities ◽  
Flow Of Information

The website can be a center of information and communication for them. It is accelerating the flow of information and communication on oil palm growers. The purpose of this service activity is to create an android-based KUD website which contains information about cooperatives and information about oil palm plantations. Community service activities are carried out in Bukit Lingkar Village, one of potential villages in oil palm. In this village, an oil palm village cooperative with the name KUD Milik Bersama has also been established which is a partner in this activity. Activities are integrated with the Student project. Implementation of training activities is socialization and discussion activities. then practice making websites, assistance and coaching. The technical implementation of the activity is a combination of offline and online meetings. It is because Covid 19 pandemic. The implementers in the field are students. The results of this activity include the formation of a cooperative website with the name http: //www.koperasi kudmilikbersama.com, increasing farmers' knowledge and skills regarding media use, including a website with information related to oil palm farming. The establishment of a website manager, which is equipped with a website module.

scholarly journals Peningakatan Ekonomi Masyarakat melalui Pemberdayan Perempuan Pesisir di Desa Olele Kabupaten Bone Bolango

2019 ◽  
Vol 3 (2) ◽  
pp. 111
Author(s):  
Juliana Juliana ◽  
Yuniarti Koniyo
Keyword(s):  
Community Service ◽  
Coastal Region ◽  
Knowledge And Skills ◽  
Hands On ◽  
Service Activities ◽  
Village Women ◽  
Processed Products ◽  
Processing Techniques ◽  
The Village ◽  
And Training

ABSTRACTOlele Village is one of the villages located in Bone Bolango Regency and is included in the Coastal Region. Most Olele villagers have livelihoods as fishermen, so most Olele village women are fishermen's wives. The purpose of community service activities carried out in Olele village is to increase community income through empowering coastal women. The method used consists of two forms, namely counseling and training. Coastal women who were participants in service activities were 30 fishermen wives. The material provided in counseling is about the types of diversification of processed products and fisheries processing techniques. Training is provided through hands-on practice and assistance during service activities. The products produced are fish fingers, dragon foot fish, jelly, pudding, and crackers which will be sold to increase community income especially for fishermen's wives. The results of community service activities carried out in the village of Olele are increased knowledge and skills diversification of processed fisheries products for fishermen wives who have received service activities. Community service activities also provide increased income for the community through the sale of various processed fishery products. Keywords:  Fish Finger, Foot Dragon Fish, Jelly Candy, Pudding, and Fish Crackers.  ABSTRAKDesa olele merupakan salah satu desa yang terletak di Kabupaten Bone Bolango dan termasuk wilayah pesisir. Penduduk desa Olele sebagian besar memiliki mata pencaharian sebagai nelayan, sehingga sebagian besar perempuan desa Olele merupakan istri nelayan. Tujuan kegiatan pengabdian yang dilakukan di desa Olele yaitu untuk meningkatkan pendapatan masyarakat melalui pemberdayaan perempuan pesisir. Metode yang digunakan terdiri dari dua bentuk yaitu penyuluhan dan pelatihan. Perempuan pesisir yang dijadikan peserta pada kegiatan pengabdian adalah istri-istri nelayan sebanyak 30 orang. Materi yang diberikan pada penyuluhan yaitu tentang jenis diversifikasi produk olahan dan teknik pengolahan hasil perikanan. Pelatihan diberikan dengan cara praktek langsung dan pendampingan selama kegiatan pengabdian berlangsung. Produk yang dihasilkan adalah fish finger, foot dragon fish, permen jell,  puding, dan kerupuk yang akan dijual untuk meningkatkan pendapatan masyarakat khususnya bagi istri-istri nelayan. Hasil kegiatan pengabdian yang dilakukan di desa Olele yaitu peningkatan pengetahuan dan keterampilan tentang diversifikasi produk olahan perikanan bagi istri-istri nelayan yang telah mengikuti kegiatan pengabdian. Kegiatan pengabdian juga memberikan dampak bagi peningkatan pendapatan masyarakat melalui penjualan diversifikasi produk olahan perikanan.  Kata Kunci: Kaki Naga, Kerupuk, Nugget, Permen dan Puding.

scholarly journals Bimbingan Teknis Pembuatan Game Edukatif sebagai Media Pembelajaran di Tingkat PAUD

2020 ◽  
Vol 2 (1) ◽  
pp. 24
Author(s):  
Reski P ◽  
Sigit Ruswinarsih
Keyword(s):  
Community Service ◽  
Work Group ◽  
Educational Games ◽  
School Principal ◽  
Knowledge And Skills ◽  
Preparation Stage ◽  
Service Activities ◽  
Principal Work ◽  
Technical Guidance ◽  
Implementation Stage

Tujuan dari pengabdian ini adalah meningkatkan pemahaman Kepala Sekolah PAUD dalam pembuatan media pembelajaran yang menarik bagi siswa. Tema pengabdian yang dipilih adalah game edukatif sebagai media pembelajaran. Dari beberapa metode pengabdian maka dipilih metode pengabdian partisipatif. Kegiatan pengabdian berupa pembelajaran dilakukan pada tanggal 9 November 2019 dengan jumlah keseluruhan peserta 34 orang. Kegiatan pengabdian berupa pembelajaran dilakukan oleh tim pelaksana bersama dengan para Kepala Sekolah PAUD yang tergabung di Kelompok Kerja Kepala Sekolah (K3 PAUD) di Alalak Kabupaten Barito Kuala. Kegiatan dilakukan dengan tahapan dimulai dari tahap persiapan, dan tahap pelaksanaan yang mencakup pemaparan materi dan pembuatan game edukatif. Hasil yang diperoleh adalah bahwa pelaksanan Bimbingan Teknis berlangsung lancar. Kegiatan pengabdian kepada masyarakat yang dilakukan oleh tim pelaksana telah berhasil mencapai tujuan yaitu para peserta bimbingan teknik di Alalak Kabupaten Barito Kuala tersebut mengalami peningkatan pengetahuan dan keterampilan tentang pembuatan game edukatif sebagai media pembelajaran yang menarik bagi anak-anak PAUD. Para peserta Bimbingan Teknis terlihat antusias dalam mengikuti kegiatan pembuatan game edukatif dengan mampu membuat game edukatif mengenal buah dan angka.This service aims to increase the understanding of the Principal of PAUD in making learning media interesting for students. The chosen theme of service is educational games as learning media. Of the several methods of service, the method of participatory service chosen. Community service activities took place on November 9, 2019, with a total of 34 participants. Service activities in the form of learning are carried out by the implementing team and the Principals of PAUD Schools. They are members of the School Principal Work Group (K3 PAUD) in Alalak, Barito Kuala Regency. The activity is carried out with stages starting from the preparation stage and the implementation stage, including the presentation of material and making educational games. The results obtained are that the implementation of Technical Guidance takes place smoothly. This activity has succeeded in achieving the goal that the technical guidance participants in Alalak Barito Kuala Regency have increased knowledge and skills about making educational games as an exciting learning medium for PAUD children. The Technical Guidance participants seemed enthusiastic in participating in the activities of creating educational games by being able to make educational games to recognize fruit and numbers. 

scholarly journals Penguatan Kemampuan Manajerial Kelompok Tani Melalui Pelatihan Laporan Keuangan Usahatani di Sungai Beduk Kota Batam

2021 ◽  
Vol 3 (01) ◽  
pp. 32
Author(s):  
Sri Ariani Safitri
Keyword(s):  
Community Service ◽  
Financial Reports ◽  
Knowledge And Skills ◽  
Service Activities ◽  
Training Activities

The Sei Beduk Farmers Group of Batam City has not conducted simple farm records. Community service activities aim to improve farmers' knowledge and skills in conducting simple financial reports. The method used the form of training with material in the form of examples of making financial reports. Participants' participation was considered very good as indicated by the activeness of the farmers in conducting discussions. Training activities show that farmers have started to understand simple financial reports and will apply them in farming activities

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

scholarly journals IMPLEMENTASI APLIKASI COREL DRAW X4 UNTUK DESAIN GRAFIS BAGI PERANGKAT DESA PINANGGRIPAN KECAMATAN AIR BATU KA-BUPATEN ASAHAN

2019 ◽  
Vol 2 (2) ◽  
pp. 87-92
Author(s):  
Dewi Anggraeni
Keyword(s):  
Community Service ◽  
Graphic Design ◽  
Knowledge And Skills ◽  
Is Implementation ◽  
Service Activities ◽  
The Village

Abstract: The theme of community service activities carried out in Pinanggripan village, Air Batu Subdistrict, Asahan Regency is "Implementation of Corel Draw X4 Application for Graphic Design for Pinanggripan Village Devices, Air Batu District, Asahan Regency". The purpose of the activity is to provide knowledge and skills of village officials in designing graphics using the Corel Draw X4 application. With these knowledge and skills the village device can be creative in designing using the Corel Draw X4 application. The skills of the village apparatus in designing will help balaidesa in making activity banners, brochures, and other designs. Keywords: Graphic Design, Corel Draw X4  Abstrak: Tema kegiatan pengabdian kepada masyarakat yang dilakukan pada desa Pinanggripan, Kecamatan Air Batu, Kabupaten Asahan adalah “Implementasi Aplikasi Corel Draw X4 Untuk Desain Grafis Bagi Perangkat Desa Pinanggripan Kecamatan Air Batu Babupaten Asahan”. Tujuan kegiatan dilakukan adalah memberikan pengetahuan dan keterampilan perangkat desa dalam mendesain grafis menggunakan aplikasi Corel Draw X4. Dengan pengetahuan dan keterampilan tersebut perangkat desa dapat berkreasi dalam mendesain menggunakan aplikasi Corel Draw X4. Keterampilan perangkat desa dalam mendesain akan membantu balaidesa dalam pembuatan spanduk kegiatan, brosur, dan rancangan desain lainnya. Kata kunci: Desain Grafis, Corel Draw X4

scholarly journals PENYULUHAN PROSPEK BETERNAK KAMBING DAN DOMBA BAGI MAYARAKAT TERDAMPAK PROYEK PLN SUMUR ADEM II KABUPATEN INDRAMAYU

2019 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Yudhi Mahmud
Keyword(s):  
Power Plant ◽  
Community Service ◽  
Target Audience ◽  
Project Development ◽  
Steam Power ◽  
Knowledge And Skills ◽  
Steam Power Plant ◽  
The People ◽  
Service Activities ◽  
Expected Benefits

Community service activities in the form of counseling aim to provide additional knowledge and skills in doing good business and raising goats. The target audience in this PKM activity is farmers and farm laborers. This activity aims to provide knowledge and skills in order to prepare the people affected by the project development to have a business for their livelihood as a substitute for lost farming activities because the land is used for the construction of the Sumur Adem II steam power plant. The expected benefits of community service activities are as a forum for exchanging ideas between citizens and universities and providing knowledge and skills to residents in raising good goats and sheep

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