scholarly journals PENGARUH PROMOSI, HARGA, DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERTANIAN DI UD ANEKA TANI KECAMATAN ARUT SELATAN KABUPATEN KOTAWARINGIN BARAT

2018 ◽  
Vol 17 (2) ◽  
pp. 108-114
Author(s):  
Shofiyah Shofiyah ◽  
Hartini Hartini
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Agricultural Production ◽  
Null Hypothesis ◽  
Sampling Method ◽  
Alternative Hypothesis ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Production Facilities

The success of marketing a product, especially agricultural production facilities involves various factors such as promotion, price, and location of sales. Consumer purchase decision in UD. Aneka Tani cannot be separated from the influence of each factor. To find out whether or not these factors affect sales, then conducted research at UD. Aneka Tani method of data collection is done by accidental sampling method. The results of this study indicate that Promotion (X1), price (X2), and place (X3) partially do not give effect to purchasing decision in UD shop. Aneka Tani. From the result of data analysis indicate that t count value of each independent variable is under t table 2.056. Hence the alternative hypothesis (Ha) is rejected and the null hypothesis (Ho) is accepted, meaning partially does not affect the independent variable of promotion (X1), price (X2), and place (X3) to the dependent variable of purchase decision (Y). Promotion (X1), price (X2), and place (X3) simultaneously do not give effect to purchase decision at UD store. Aneka Tani. Where Fcount (2,533) < F table (2.96).

scholarly journals Effect of E-Trust and Marketing Public Relation on Customer's Purchasing Decision on the E-Commerce Market (Study on Lotte Mart Grosir Medan Customers)

2021 ◽  
Vol 8 (8) ◽  
pp. 704-711
Author(s):  
Ica Cahyanti ◽  
Amrin Fauzi ◽  
Endang Sulistya Rini
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Sampling Method ◽  
Consumer Trust ◽  
Purchase Decision ◽  
Business Relationship ◽  
Collection Method ◽  
Purchasing Decision ◽  
Special Events ◽  
Factors Influencing

Purchase decision is a stage that a buyer makes to choice and purchase products and then consume them. Many factors influencing on the purchase decision including e-trust and marketing public relations. Consumer trust (e-trust) is one of the factors in e-commerce that plays an important role to maintain business relationship, especially e-commerce businesses that require consumers to pay before receiving an order. Another factor that influences online purchasing decision is marketing public relations. The present study is a survey using an associative quantitative approach aimed at determining the effect of E-trust, publicity, sponsorship and special events on purchasing decision of products offered by Lotte Mart Grosir Medan. The population included all Lotte Mart Grosir Medan consumers who have used the Lotte Mart Grosir online purchasing application during 2019 as of 2174. The sampling method used an accidental sampling resulting in 96 samples. The data collection method used a questionnaire. The collected data were then analyzed by using a multiple linear regression. The results of research and data analysis show that the factors of E-trust, publicity, sponsorship and special events have a positive and significant effect on purchasing decision. E-trust partially has a positive and significant effect on purchasing decision. Publicity partially has a positive and significant effect on purchasing decision. Sponsorship partially has a positive and significant effect on purchasing decision. Special events partially has a significant influence on purchasing decision. It is suggested to the Lotte Mart Grosir Medan to simply the website application to customer or prospective customer can easily apply the website to know products and to make transactions. Keywords: E-trust, Marketing Public Relations, Online Purchasing Decision.

scholarly journals Pengaruh brand image, brand awareness, dan kualitas produk terhadap keputusan pembelian produk planet popcorn pada mahasiswa fakultas ekonomi universitas tarumanagara jakarta

2018 ◽  
Vol 20 (3) ◽  
Author(s):  
Sanny Ekawati ◽  
Yoga Aryadirda
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Sampling Frame ◽  
Convenience Sampling

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals Pengaruh Kualitas Produk, Harga, Promosi dan Tempat Pendistibusian Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Perusahaan Tjahaja Baru Bukittinggi

2017 ◽  
Vol 1 (1) ◽  
pp. 68-82
Author(s):  
Hariman Syaleh
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Purchase Decision ◽  
Price Promotion ◽  
Purchasing Decision ◽  
Automotive Company ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Independent Variable ◽  
Product Promotion

  Yamaha as a growing automotive company today realizes the importance of strategy in winning market competition.This research aims to determine the effect of product quality, price, promotion and istribution place on purchasing decision of yamaha motorcycle in Tjahaja Baru Bukittinggi. Sample of this research are 96 customers who buy Yamaha motorcycle in company Tjahaja Baru Bukittinggi which is chosen by accidental sampling technique.Variablesused in this research are of Product X1, Price X2, Promotion X3 and Distribution X4 as independent variable and purchase decision as dependent variable. Data analysis technique used is multiple linear regression.The result of this study indicate that the product, promotion and distribution have a positive and significant effect on purchasing decision of Yamaha motor in company Tjahaja Baru Bukittinggi, while price has a positive but not significant effect on purchasing decision of Yamaha motor in company New Tjahaja Bukittinggi.   Keywords: Products, Price, Promotion, Distribution, Buying decision

scholarly journals The Influence of Principal's Leadership on Teacher Performance

2021 ◽  
Vol 13 (3) ◽  
pp. 2639-2650
Author(s):  
Dian Dian ◽  
Roni Suhendar ◽  
Sovian Sovian
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Principal Leadership ◽  
Null Hypothesis ◽  
Quantitative Data ◽  
Alternative Hypothesis ◽  
Teacher Performance ◽  
Quantitative Approach ◽  
Descriptive Data

This study aims to find out how the principal is in his leadership and how influential the principal's leadership is on teacher performance. The method used in this research is descriptive using a quantitative approach. Data collection was obtained from questionnaires, interviews, and documentation studies. While the data analysis uses percentage techniques for descriptive data and test eta quadrat for quantitative data. The results obtained in this study explain that the principal's leadership is in the very good category with a percentage gain of 94.6%.Teacher performance is in the very good category with a percentage gain 80.5%. The results of linear regression calculations show that the alternative hypothesis (Ha) is accepted and the null hypothesis (H0) is rejected. Principal leadership contributes 37.6% to teacher performance. Which means principals have an important role in teacher performance.

scholarly journals PENGARUH KEAMANAN, PRIVASI, DAN REPUTASI TERHADAP KEPERCAYAAN KONSUMEN ONLINE SHOPPING DI KOTA PADANG

Jurnal Ecogen ◽  
2018 ◽  
Vol 1 (4) ◽  
pp. 206
Author(s):  
Nurhatinah Nurhatinah
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Quantitative Research ◽  
Sampling Method ◽  
Online Shopping ◽  
Sampling Technique ◽  
Consumer Privacy ◽  
Analysis Technique ◽  
Independent Variable ◽  
Data Collection Technique

This research aims to understand the Influence of security, privacy, and reputation toward trust in online shopping consumer. The purpose of this research are: (1) the effect of security toward trust in online shopping consumer, (2) The effect of privacy toward trust in online shopping consumer, (3) The effect of reputation toward trust in online shopping consumer, (4) The effect of security, privacy, and reputation toward trust in online shopping consumer. The type of research used in this study was a causal quantitative research. The population in this study was citizens of Padang city, that has been to online shopping. The sampling technique employed in this study was purposive sampling method with the total samples of 100 people. The data collection technique used in this study was questionnaire that has been tested for validly and reliability. The data analysis technique employed in this study to answer the hypothesis was multiple regressions. The result of this study shows that partially independent variable security (X1) significantly influenced the trust in online shopping consumer, privacy variable (X2) significantly influenced the trust in online shopping consumer, and reputation variable (X3) significantly influenced the trust in online shopping consumer. Simultaneously, variables security, privacy, and reputation significantly influenced trust in online shopping consumer.Keyword: Trust In Online Shopping Consumer, Security, Privacy, and Reputation.

scholarly journals PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 4 (2) ◽  
pp. 175-186
Author(s):  
Meiliana Meiliana ◽  
Yunita Budi Rahayu Silintowe
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Indirect Effect ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Intervening Variables

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang.  The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

Suggestopedia method as an effective method in teaching reading comprehension for senior high school

2020 ◽  
Vol 3 (1) ◽  
pp. 98-101
Author(s):  
Deavy Safitri Murfita ◽  
Dian Novita
Keyword(s):  
Reading Comprehension ◽  
Data Analysis ◽  
Null Hypothesis ◽  
Quantitative Research ◽  
Alternative Hypothesis ◽  
Teaching Reading ◽  
Program Calculation ◽  
Post Test ◽  
Main Activity ◽  
Test Treatment

This research is to know is there is significant effect in reading comprehension achievement in X grade at SMK Walisongo 1 Gempol, being taught by suggestopedia method. This research uses quantitative research. The research’s object is X AK-2 of SMK Walisongo 1 Gempol has 28 students. The researcher divides the main activity into pre-test, treatment and post-test. Based on the SPSS 23 Program calculation from mean result of pre-test 70.1 and the result mean of post-test is 83.5. The students’ score is increasing after being given by the treatment. The result of the calculation of this research showed that (sig 2-tailed = 0.002) which is less from (<) 0.05 and significance 5%. It mean that the alternative hypothesis is accepted and the null hypothesis is rejected. From the result of the data analysis above, the use suggestopedia method gives significant effect in students’ reading comprehension achievement This article investigates major points of the speech verbs. On this case, different meaning of verbs was analyzed from Russian into English.  Therefore, analyses of the theory with methodology were described to make better diffusion. To conclude with both outcomes and shortcomings were outlined to get further analyses as the whole.

MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA)

2018 ◽  
Vol 16 (1) ◽  
pp. 85-92
Author(s):  
Eddy Soeryanto Soegoto
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Analysis Procedure ◽  
Sales Promotion ◽  
Survey Method ◽  
Purchase Decision ◽  
Transportation Service ◽  
Analysis Technique ◽  
Community Relationship ◽  
Personal Sale

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.

Hypothesis testing with error correction models

2021 ◽  
pp. 1-9
Author(s):  
Patrick W. Kraft ◽  
Ellen M. Key ◽  
Matthew J. Lebo
Keyword(s):  
Hypothesis Testing ◽  
Error Correction ◽  
Null Hypothesis ◽  
Alternative Hypothesis ◽  
Correction Coefficient ◽  
Correction Model ◽  
Long Run ◽  
Independent Variable ◽  
The Right ◽  
General Error

Abstract Grant and Lebo (2016) and Keele et al. (2016) clarify the conditions under which the popular general error correction model (GECM) can be used and interpreted easily: In a bivariate GECM the data must be integrated in order to rely on the error correction coefficient, $\alpha _1^\ast$ , to test cointegration and measure the rate of error correction between a single exogenous x and a dependent variable, y. Here we demonstrate that even if the data are all integrated, the test on $\alpha _1^\ast$ is misunderstood when there is more than a single independent variable. The null hypothesis is that there is no cointegration between y and any x but the correct alternative hypothesis is that y is cointegrated with at least one—but not necessarily more than one—of the x's. A significant $\alpha _1^\ast$ can occur when some I(1) regressors are not cointegrated and the equation is not balanced. Thus, the correct limiting distributions of the right-hand-side long-run coefficients may be unknown. We use simulations to demonstrate the problem and then discuss implications for applied examples.

Sign in / Sign up

Export Citation Format

Share Document